A new pharma revolution is here. Transform your DTC, DTP, OTC … · 2020-02-04 · insights on: • Creating 1-2-1 ... Each roundtable will have 10-20 attendees. The discussion will

Big Data amp Analytics

DTC amp DTP Multi-channel Communication

PAAB Compliance

HCP Engagement

Brand Positioning and Patient Centricity

Social Media

AI and ML

Meet + Network + Learn From

DigitalPharmaSummitca

Transform your success with

Sarah Clark Founder and Director Delta Eight Pharmaceuticals

A new pharma revolution is here Transform your DTC DTP OTC and HCP marketing to improve your communication patient adherence and loyalty

February 26 - 27 2020 | Old Mill Hotel Toronto

Dr Mohammad Adil Khan Business Unit Director Specialty Care Founder and Co ndash Chair BICL Incubator Boehringer Ingelheim Canada

Martin Husar Director Digital Transformation Allergan Canada

Gaetan Akinrolabu Associate Director Social Media Publishing and Strategy Bristol-Myers Squibb US

Cheryl Cann Executive Director Marketing Boehringer Ingelheim Canada

Igor Rudychev Head of US Digital Data and Innovations Astrazeneca US

Hear from

Gold Sponsors Silver Sponsors Silver Sponsors

Welcome to Canadarsquos second annual and only event

on marketing for the pharma industry

We know that the Canadian rules make pharma marketing a challenge

especially with the effects of the new PMPRB regulations Learn from

the greatest marketing minds from across North America so you can

innovate your communication and make a difference to patientsrsquo lives

Transform your Direct to Patient approach and revolutionize how

you use Direct to Consumer websites for both OTC and prescription

medications Understand what strategies work to better engage HCPs

Learn from 25+ marketing experts from pharma companies in Canada

and the US to harness new tools and technologies Take your marketing

to a new level improve your brand positioning with greater patient

centricity and grasp new opportunities to increase your bottom line

With increasing competition from payers and generic manufacturers

pharmaceutical companies can no longer rely solely on brand name

recognition or print advertising to drive sales This key summit will

discuss the increasing importance of the various channels and relevant

strategies in order to build a successful pharmaceutical brand

We look to welcoming you for two days of fresh engaging learning

and high-level networking

Your Future of Pharma Marketing Summit Team

Strategy Institute

Acquire Critical Insight from Pharma Marketing Leaders

Mapping the future of Canadian pharma marketing keynote Insight from one of the worldrsquos biggest corporations

Hear first-hand How content marketing social media data analytics and chatbots can boost your marketing

CMO panel Latest trends in pharma marketing

Digital branding Create a digital brand strategy for your product

Conference highlights

top-tier keynotes

hours of dedicated

networking

spotlight case studies

21210

digital marketing

experts

20+ 10+pharma

companies

Event in Numbers

Register today by calling 1-866-298-9343 x 200

Save your spot now for Canadarsquos first and only discussion on how to revolutionize your pharma marketing

1-866-298-9343 ext 200

registrationsstrategyinstitutecom


Follow and tweet MarketAccessCA to connect with other leaders attending FutureofPharmaMarketing

Vice President | Director and Managers of Marketing | Medical Affairs | Brand | Product Development | Medical Information

Pharmaceutical Manufacturers

Presidents | Vice Presidents | Managing Partners | Principals | Business Development Officers | Sales and Account Managers | ManagersDirectors of MarketingSales

ConsultantsSolutions Providers in Data Analytics Programmatic Branding Communications

Join the Conversation Before the Summit

Who You Will Meet

Leverage 10 Key Solutions to Maximize your Pharma Marketing Register Today

1 Big Data amp Analytics Revamp your marketing with efficient use of data and analytics data science and modelling

2 Social Media Position your organization for maximum success and thrive in digital

3 DTC Transform your consumer education with chatbots

4 DTP Create value-added programs that resonate with patients

5 Canadian Compliance CEnsure your compliance with the regulations and standards set by PAAB

6 Patient Communities Prove to your consumers patients and HCPs that yoursquore doing whatrsquos best for them

7 Multi-Channel Establish what type of market access capabilities suit your treatment best

8 OTC Develop effective marketing strategies for your OTC medications

9 NPP Practices Enhance your salesforce revenues

10 Websites Develop an immersive customer-centric website that is designed for both the patient and the physician

Register Online at DigitalPharmaSummitca

830 AM Keynote Fireside Chat Medac Pharma

Gain insight from a winning brand to access their recipe for successtPharmaceutical marketing has changed dramatically over the years With increasing competition from payers and generic manufacturers pharmaceutical companies can no longer rely solely on brand name recognition or print advertising to drive sales This talk will discuss the increasing importance of the various channels and relevant strategies in order to build a successful pharmaceutical brand

bull Review successful brands to instill a sharp competitive edgebull Review recent trends in pharma marketing and benchmark

against your companybull Discuss the growing importance of multi-channel marketing

to determine the key essentials of growth

Discover best marketing strategies from the leaders to stay compliant and build your marketing campaign

Ignacio Quiles Lara Executive Director Marketing amp Commercial Operations AbbVie

945 AM Industry Expert Digital Best PracticesAn insightful review of the latest technologies with the pharma industry

Shannon Sloan Director New Business Development Rich Media Canada

1115 AM Case Study

How to manage and harness growing Tech Disruption to generate true value for all stakeholdersAs we undergo an evolution of an industry from a pill maker to a Healthcare Solutions provider should you leverage disruptive tech and offer companion solutions as part and parcel of your value offer As markets become crowded and result in commoditization of your intervention optimize disruptive tech to enhance the patientrsquos experience and become the source of differentiation Master the success factors to

bull Identify the correct solution for you and your customers to evolve your value proposition

bull Being disruptive to challenge the incumbents who may have dominated a field

bull Acquire the necessary skill sets by modifying your talent acquisition strategy

Generate true value for all stakeholders and become the source of differentiation

Dr Mohammad Adil Khan Business Unit Director Specialty Care Founder and Co-Chair BICL Incubator Boehringer Ingelheim Canada

820 AM Chairmanrsquos Opening Remarks


730 AM Registration and Breakfast

DAY ONE WED FEB 26 2020

1015 AM Morning Networking Break

1045 AM Industry Expert Chatbots

How to Use Chatbots to Connect Effectively with PatientsChatbots are now widely used However it is critical to avoid their mis-use and ensure a coherent customer experience Take away a plan to

bull Ensure patients donrsquot feel like they are talking to a botbull Use chatbots for adverse event reportingbull Effectively answer questions and connect with additional resources

Improve your website with chatbot technology

900 AM Power Panel Discussion

How to deal with globalization or regionalization of the marketing function as a Canadian affiliate to achieve alignmentOver the last few years Pharma Companies have pulled marketing resources from their affiliate countries (like Canada) This will create Global andor Regional Marketing Teams who deliver marketing toolsprograms to the affiliates Take away specific solutions to

bull Achieve economies of scalebull Improve economies of scalebull Transform alignment of marketing strategies globally

Transform alignment of marketing strategies globally and improve economies of scale

Martin Husar irector Digital Transformation Allergan Canada


Natan Simchovich MD Candidate University of Toronto


1200 PM Industry Expert Patient Adherence

Optimizing Your DTP Strategy to Improve Patient AdherenceConnecting with patients is critical to improving patient adherence and loyalty to your brand Develop a strategy to ensure your company overcomes the unique challenges pharma faces in engaging in engaging patients in Canada Source insights on

bull Creating 1-2-1 engagement with patients bull Developing DTP communities for chronic illnesses bull How to have effective DTP communications while adhering to Canadian regulations

Transform your DTP communication to improve patient adherence

1215 PM Networking Lunch

1145 AM Case Study

Understanding Tele-Detailing to optimize your performance and salesforce resourcesWhere does Tele-Detailing fit in Non-Personnel Promotion Mix Learn when and why it makes sense using tele-detailing Source your plan of action to

bull Understand tele-detailing to optimize your salesforce resourcesbull Clarify the roll out and establish how you will measure the success bull Ensure your salesforce team is lsquoon-boardrsquo

Employ NPP practices and enhance your salesforce revenues

Tinkara Pavlovcic Kapitanovic Former Assoc Director Digital Marketing - UK digital hub World-wide Commercialization Bristol-Myers Squibb UK

130 PM

Unlocking Customer Insights that Drive Precision Redefining primary research approaches with real-world data and advanced analyticsGo beyond knowing what your customers are doing to gain insight into why they act as they do Despite mountains of data available gaining meaningful insight in todayrsquos complex markets demands a fresh approach one that moves beyond traditional market research and secondary information Primary Intelligence integrates real-world data with primary market research and applies advanced analytics to deliver deeper insights and enable you to predict assess and track customer behavior This session will present examples and case studies to show how Primary Intelligence can help you understand your brandrsquos true impact and better know your customers

Alexandra Kondo Senior Principal IQVIA

Hans Hansen Principal Commercial Effectiveness Services IQVIA

200 PM Birds of a Feather Roundtables

Bring your questions leave with your answers5 roundtables - The methodology seeks to foster an environment that is good for conversations to develop The approach gets authentic conversations started in order to encourage the sharing of ideas in a relaxed informal and creative atmosphere Each roundtable will have 10-20 attendees The discussion will last for approximately 30 minutes At the end of the discussion the facilitator will be asked on to the stage to share with the whole audience the 3 key takeaways from their roundtable

Sarah Clark Director Delta Eight Pharmaceuticals Canada

Andrew Liuni Therapeutic Area Director Cardiometabolic Boehringer Ingelheim Canada

Michael Ruta Digital Capabilities Lead AMAG Pharmaceuticals US

230 PM Harvest Session

Each facilitator will share 3 key outcomes following their roundtable discussion




315 PM Afternoon networking break

345 PM

Customize your campaign to maximize your impactPhysician preferences for accessing information are changing is your brand keeping up Whether you are managing competitive threats new to the market or building disease awareness effective digital campaigns can support your brand objectivesImprove the ROI you get from your digital agency Learn how you can

bull Target relevant physiciansbull Navigate regulatory requirementsbull Lifecycle management online

Tim Rice CEO Boondoc Technologies Inc


415 AM Panel Discussion

Establish best practices that help projects flow efficiently through regulatory channelsCanada has a robust regulatory framework for advertising and promotion of healthcare products Ensure projects go through regulatory and compliance channels efficiently by adopting these best practices Our distinguished panelists will share best practices on how to navigate through these channels effectively by

bull Planning for a smooth traverse What should be done before even starting the project

bull Implementing as though everyonersquos watching Avoid the pitfalls that could occur upon deviation from the approved plan

bull Keeping your eyes on your fries Regulatory considerations relating to monitoring and evaluation

Ensure your compliance with the regulations and standards set by PAAB and ASC

PatrickMassad Acting Commissioner PAAB

Tamara Lovi Marketing Head Sanofi Consumer Health Canada

500 PM New PMPRB Regulations

Impact on industry marketing and digitalIn August 2019 the Patented Medicines Pricing Review Board (PMPRB) amended Regulations that will have a significant impact on the future of Canadian pharmaceutical companies Canadarsquos life sciences sector and ultimately patients The amended Regulations will drop drug ceiling prices by up to 70 which will create a significant dis-incentive for future investment

This talk will discuss how these changes will impact the pharma industry after they go into effect on July 1st 2020 including

bull The potential impact on current products and future drug launches

bull The impact to customers including payers physicians and patients

bull The impact on marketing as we strive for customer-centric solutions and to be a valued partner in healthcare

Understand how the new PMPRB regulations will impact the pharma industry and how companies will need to adapt and transform


Carole Bradley-Kennedy Director Health Economics Pricing and Outcomes Research Boehringer Ingelheim Canada

Ryan Kwan Senior Manager Health Economics and Pricing Boehringer Ingelheim Canada

Joan McCormick Principal Price Regulation Consulting IQVIA

525 PM Conference Adjourns to Day Two

530 PM Evening Executive Reception

830 AM Keynote BMS

Assess the importance of data and analytics data science and modelling in the pharma world to revamp marketing operationsData analytics in marketing focuses on processing and performing statistical analysis on existing digital data sets Establish how analysts concentrate on creating methods to capture process and organize data to uncover actionable insights for current problems and faster decision making Create a roadmap to

bull How to produce results that can lead to immediate improvementsbull How data analytics can help marketers improve their day to day

job operations requirements and overall organizational skillsbull Establish the best way to present this data to predict

customer behaviours and market trends

Revamp your marketing operations through efficient use of data and analytics data science and modelling


900 AM

Manage your corporate reputation in Pharma to boost your profileWith Big Pharma increasingly under public media and Government scrutiny for such issues as drug pricing and the opioid addiction crisis how concerned should the industry be about managing corporate reputation Hone your strategies for communicators seeking to manage corporate reputation online


DAY TWO THUR FEB 27 2020

815 AM Opening Comments from the Chair


930 AM Case Study

Receive better insights from effective engagement from physicians and hone your marketing target tacticsThis session explains how to modify your messaging to ensure full engagement with physicians Transform your actions to meet their needs Adapt best practices to

bull Discover new and innovative trends in delivering care to patientsrsquo home

bull Demonstrate how a small house call business is rapidly growing by learning how to engage with a changing physician work force

bull Identify opportunities for pharmaceutical companies to virtually engage with physicians who are spending less and less type in a typical clinic or office environment

Hone your messaging to ensure full engagement with physicians

Paul Murasko SR Director Digital Customer Interaction Ipsen Biopharmaceutical Canada


For todayrsquos marketing executive itrsquos not enough to launch a campaign follow the click thru rate and call it a day Your brand promise should weave

- Jennifer van der Valk Managing Director Marketing and Digital Strategy Ontario Government

ldquoSpeaker Testimonials

1015 AM

Debate on the pros and cons of Communities versus Influencers to transform your marketing campaignWhat are the pros and cons of using Influencers in marketing campaigns versus building online patient communities Debate on the most successful one and hone your marketing campaign Take away specific solutions to

bull Manage DTC campaigns and establish how patients will transform your marketing focus patients as influencers

1045 AM Morning Break


Establish which core digital capabilities are needed for Canadian pharma to transform vs shiny new pennies and more advanced technologiesThis session will offer an understanding of Agile marketing and winning digital team structure Establish how Agile marketing method enables and streamlines end to end eHCP digital decision-making journey Achieve a step-by-step action plan to

bull Formulate the essential tools technology and capabilities required to achieve agile customer-centric digital marketing engine

bull Optimize time and budget to streamline end to end and the eHCP digital decision-making journey

bull Establish precise measurement and accountabilitybull Design Customer decision journey based on behaviour and

data

Establish which core digital capabilities are needed for Canadian pharma to transform

Dr Mohammad Adil Khan Business Unit Director Specialty Care Igor Rudychev Head of US Digital Data and Innovations Astrazeneca US Co-Chair BICL Incubator Boehringer Ingelheim Canada

Stacey Vlasic Digital Marketing Manager Cardiometabolic Ipsen Biopharmaceutical Canada

Paul Murasko SR Director Digital Customer Interaction Inc US

Deepak Tomer Senior Digital Marketing amp Analytics Consultant Eli Lilly Canada


130 PM Industry Expert Patient Communities

How to Build Customer Communities for Increased Engagement and AdherenceCustomer expectations have transformed how brands engage with their customers However building a community can open a Pandorarsquos Box of adverse event reporting and misinformation Ensure you are prepared to fully engage customers in your online community to deliver a true support network for patients Take away a plan to

bull Set up a community for new patientsbull Build Customer Communities around your brandbull Prospect digitally with personalized textemail campaigns

Allow your customers to interact with each other to keep them engaged with the community

1145 AM Industry Expert

Content Marketing Develop a Content Marketing Plan to Build Brand Recognition in PharmaEvery drug brand needs a content plan Develop your content marketing strategy that takes advantage of your existing content and develops value for customers Develop a plan to

bull Create and find content that offers value to your customersbull Direct appropriate content personalized for each potential clientbull Track the effectiveness of outreach

Enhance your brand recognition with a content marketing strategy


200 PM Case Study

Engaging HCPrsquos in creating learning programs to complement marketing strategies With the changing landscape of the healthcare industry access to HCPs and other stakeholders is becoming more and more difficult Examine how to create different platforms to engage and reach HCPs and stakeholders to facilitate learning transfer or knowledge skills and more importantly to get expose and have a balanced review of the clinical value of each brand Master the success factors to

bull Establish the role of Key Opinion Leaders in order to engage them in the development of learningeducational programs ndash KOL Engagement Strategy

bull Analyze current trends and different types of learningeducational programs in order drive HCPs engagement and active participation and establish whatrsquos in it for them

bull Devise different metrics to evaluate impact and value of learning programseducational programs

Analyze current trends and types of educational programs in order drive HCPsrsquo engagement and active participation


Dr Cathy Zhang MD Physician Canadian Association of Physician Innovators amp Entrepreneurs (CAPIE)

300 PM Case Study

Analyze the role of a Pharma marketer to further your career path and core competenciesBeing a pharma marketer in Canada in 2019 vs 2009 a lot has changed Establish how the role profile and core competencies has evolved to hone on all the core skills Develop a blue print to

bull Analyze how we recruit has changed and highlight the improvements

bull Exhibit the career path to get into marketing and define the changes to streamline the path

bull Establish how the external environment has evolved to facilitate the new role

Hone your core competencies to evolve on all the key skills

Sean Menezes Future Leader Program - Biologics Product Manager GlaxoSmithKline Canada

400 PM Conference Adjourns

330 PM Case Study

Bolster your Direct-To-Patient marketing to advance your brandPatients today are more informed than ever before about their health and treatment choices through online communities and social media platforms While the majority has turned to Dr Google for health information patients are increasingly turning to social media platforms to connect with others for support and exchange information and experiences related to their conditions This has given rise to the phenomenon of patient Key Online Influences - individuals who are actively shaping the conversation around your brands with their community Walk away with an action plan to

bull Analyze the changing expectations that patients have on pharmaceutical companies while advancing your brand(s)

bull Develop effective DTP strategies to improve patient engagementbull Examine how to have effective DTP communications while

adhering to Canadian regulations

Develop effective DTP strategies to improve patient engagement

Henry Chak Senior Marketing Manager Neurology amp Immunology EMD Serono Canada

230 PM Afternoon Break


Your Conference Venue

Join us at the historic Old Mill Toronto a secret getaway in the big city by the beautiful Humber River

The Old Mill Hotel 21 Old Mill Road Toronto Ontario M8X 1G5 Canada Local 4162362641 | Toll Free 1 8666536455

Benefits of staying at the hotel includehellip

bull Networking Onsite social activities for conference attendees and speakers

bull Upscale Sevices and Amenities Relax and rejuvenate your body and mind at the Spa at the Old Mill Choose from the many indulgent options or create your customized package

bull Dining Experience The Old Mill Dining Room offers a classic menu with seasonal selections Take out is also available Relax with and listen to live jazz after a hard day in the Home Smith Bar

bull Accommodations The Old Mill has elegant and unique guest rooms and suites decorated with luxurious four-poster beds and Tudor style Enjoy the Jacuzzi tub for two along with panoramic views of the Humber Valley

bull Convenience The Old Mill Toronto is conveniently located at 21 Old Mill Road Toronto (Bloor Street West and Old Mill Road) Save travel time and money


Pre-Conference Master Class Workshops

900 AM Workshop A

How to create a successful digital campaign and measurement strategiesThis session will cover the advanced application of digital marketing as a platform to design and analyze customer behavior and journey models The exercise will include best practices for appropriate use of emails SMS social media video websites landing pages and webinars to generate meaningful patient amp HCP engagement Furthermore how to model data and analytics to establish HCPs decision stages Establish best practices to

bull Ensure we are in line with the digital expectations of consumers patients and HCPs (Health Care Practitioners) to achieve meaningful outcomes

bull Build a digital marketing strategy to increase SoV ndash ex email strategies (building content amp distribution strategies) SMS strategies Digital tools and calculators (engagement strategies) or any remote strategies - best time to send how to best structure an emailSMS so itrsquos open amp read how to use personalization

bull Establish best practices for developing KPIs measuring and optimizing and how to structure data into customer journey segments

bull Examine performance measurement how to set KPIs target numbers and benchmarks what does one measure What do you need to measure when you start from zero and have no historical data What performance to measure

Establish best practices for developing KPIs measuring and optimizing and how to structure data into customer journey segments


900 AM Workshop B

Review the fundamentals and gain best practice in marketingThe workshop will include an expert who can work with pharma marketers to customize an understanding of best practices of social media search engines working with HCPrsquos as well as the regulations Master the success factors to

bull Establish the dorsquos and donrsquots bull Advance on how to measure and optimizebull Gain best practice on marketing strategies tips and implementation

Gain best practice on marketing strategies tips and implementation

Ali Moghaddam VP amp General Manager Pharmascience

100 PM Workshop C

Design new team workflows and integrate marketing technologies for successful integrationsLeveraging data and new technologies requires Platforms but equally important to have People and Processes to operate the platforms Many deployments over index focus on the Platform and donrsquot spend enough time designing and assessing team workflows (people and processes) for successful integrations and organizational transformation Leverage your data and new technologies to bolster your organizational transformation Adopt best practices to

bull Drive business value from your marketing technology investment bull Ensure that your people embrace the new tools and processesbull Accelerate the customer experience and need for an imperative

cross-channel content delivery system

Drive business value from your marketing technology investment

Darryl Clews Digital Lead ndash Vaccines Canada Pharmaceuticals GSK

100 PM Workshop D

Building a website DTP and DTCHow can pharmaceutical marketers enhance patient and HCP dialogue to deliver improved care for patients Explore ways to design for the patient ndash and the physician by

bull Developing an immersive customer-centric website that balances rich content before and after the gate

bull Exploring hero hub and help content strategiesbull Developing a promotional plan that drives visitors to your site

and encourages engagement

Develop an immersive customer-centric website that is designed for both the patient and the physician

Stacey Vlasic Digital Marketing Manager Integrated Customer Experience Boehringer Ingelheim Canada

February 25 2020



400 PM End of Workshops


Donrsquot Miss This Opportunity to Be at the Centre of the Action

To learn more contact Patrick Savoy at 1-866-298-9343 ext 272 or email patrickstrategyinstitutecomLimited exhibit space and sponsorship packages are available

EVENT SPONSORSHIP amp EXHIBIT OPPORTUNITIES AT CANADArsquoS FIRST AND ONLY MARKETING SUMMIT FOR PHARMA INDUSTRYPosition your expertise at the heart of Canadarsquos only marketing for pharma event where a captive audience of pharma marketing specialists are actively looking to make investments in marketing and communications Showcase your latest innovations to senior level decision-makers

TOP 5 REASONS TO SPONSOR

bull Meet pharma marketing managers looking for new tools

bull Demonstrate your thought leadership to industry executives

bull Industry-leading speakers at the forefront of pharma marketing

bull Gather unique insights on your target marketrsquos needs

bull Cement brand recognition in a digitally transforming sector

Who You Will Meet

Connect with World Leading Pharma Marketing Practitioners

Find answers to your biggest challenges

Attendee Breakdown

AudiencePharmaceutical

CompaniesMedical Product Manufacturers

Regional Health Authorities

Government Research Institutes

6515

10

10


Registration Fee Subject to 13 HST The Regular investment includes luncheon refreshments networking breaks continental breakfast and original course materials Payment is required in advance and can be made by company cheque VISA MasterCard or American Express Please make cheques payable to Strategy Institute Inc

Cancellations Cancellations must be received in writing by Feb 11 2020 Cancellations received by this date will be eligible for a prompt refund less a $49500 (plus HST) administration fee If you register for the program and do not attend you are liable for the full registration fee unless you cancel according to the terms stated above If you are unable to attend delegate substitution is permitted up to and including the day of the conference

Admission Policy Strategy Institute reserves the right to restrict entry to the conference to any individual Any such person requested to leave the conference site shall do so immediately upon request whether previously issued a badge permitting entry There is no refund payable with respect to anyone refused entry Any information obtained at the conference cannot be relied upon for any particular set of circumstances cannot be taken as professional advice or opinion Attendees must consult with the appropriate professional before acting in response to information obtained at the conference

Evening Social Activities Please drink responsibly Strategy Institute shall not be liable for any consequential damages andor personal injuries caused by excessive or irresponsible alcohol consumption

Pricing amp Registration Register Now

3 EASY WAYS TO REGISTER

Call 1-866-298-9343 ext 200

Email registrationsstrategyinstitutecom

Register Online DigitalPharmaSummitca

QUESTIONSEmail us Today

Early Bird

SEND YOUR TEAM

$2595

VENDORS SUPPLIERS amp CONSULTANTS

Save $300Register by Nov 15th

2019

Save $125Register by Dec 13th

2019

$1895

REGULAR INVESTMENT

Conference Only Discounts DO NOT apply

WORKSHOP $495


Welcome to Canadarsquos second annual and only event

on marketing for the pharma industry

We know that the Canadian rules make pharma marketing a challenge

especially with the effects of the new PMPRB regulations Learn from

the greatest marketing minds from across North America so you can

innovate your communication and make a difference to patientsrsquo lives

Transform your Direct to Patient approach and revolutionize how

you use Direct to Consumer websites for both OTC and prescription

medications Understand what strategies work to better engage HCPs

Learn from 25+ marketing experts from pharma companies in Canada

and the US to harness new tools and technologies Take your marketing

to a new level improve your brand positioning with greater patient

centricity and grasp new opportunities to increase your bottom line

With increasing competition from payers and generic manufacturers

pharmaceutical companies can no longer rely solely on brand name

recognition or print advertising to drive sales This key summit will

discuss the increasing importance of the various channels and relevant

strategies in order to build a successful pharmaceutical brand

We look to welcoming you for two days of fresh engaging learning

and high-level networking

Your Future of Pharma Marketing Summit Team

Strategy Institute

Acquire Critical Insight from Pharma Marketing Leaders

Mapping the future of Canadian pharma marketing keynote Insight from one of the worldrsquos biggest corporations

Hear first-hand How content marketing social media data analytics and chatbots can boost your marketing

CMO panel Latest trends in pharma marketing

Digital branding Create a digital brand strategy for your product

Conference highlights

top-tier keynotes

hours of dedicated

networking

spotlight case studies

21210

digital marketing

experts

20+ 10+pharma

companies

Event in Numbers



1-866-298-9343 ext 200









Who You Will Meet






















1115 AM Case Study





























1145 AM Case Study





130 PM















345 PM


























830 AM Keynote BMS







900 AM






930 AM Case Study











1015 AM









data
















200 PM Case Study








300 PM Case Study








330 PM Case Study




















900 AM Workshop A








900 AM Workshop B





100 PM Workshop C






100 PM Workshop D







February 25 2020














Who You Will Meet



Attendee Breakdown





6515

10

10








Call 1-866-298-9343 ext 200




Early Bird

SEND YOUR TEAM

$2595



2019


2019

$1895

REGULAR INVESTMENT


WORKSHOP $495



1-866-298-9343 ext 200









Who You Will Meet






















1115 AM Case Study





























1145 AM Case Study





130 PM















345 PM


























830 AM Keynote BMS







900 AM






930 AM Case Study











1015 AM









data
















200 PM Case Study








300 PM Case Study








330 PM Case Study




















900 AM Workshop A








900 AM Workshop B





100 PM Workshop C






100 PM Workshop D







February 25 2020














Who You Will Meet



Attendee Breakdown





6515

10

10








Call 1-866-298-9343 ext 200




Early Bird

SEND YOUR TEAM

$2595



2019


2019

$1895

REGULAR INVESTMENT


WORKSHOP $495











1115 AM Case Study





























1145 AM Case Study





130 PM















345 PM


























830 AM Keynote BMS







900 AM






930 AM Case Study











1015 AM









data
















200 PM Case Study








300 PM Case Study








330 PM Case Study




















900 AM Workshop A








900 AM Workshop B





100 PM Workshop C






100 PM Workshop D







February 25 2020














Who You Will Meet



Attendee Breakdown





6515

10

10








Call 1-866-298-9343 ext 200




Early Bird

SEND YOUR TEAM

$2595



2019


2019

$1895

REGULAR INVESTMENT


WORKSHOP $495







1145 AM Case Study





130 PM















345 PM


























830 AM Keynote BMS







900 AM






930 AM Case Study











1015 AM









data
















200 PM Case Study








300 PM Case Study








330 PM Case Study




















900 AM Workshop A








900 AM Workshop B





100 PM Workshop C






100 PM Workshop D







February 25 2020














Who You Will Meet



Attendee Breakdown





6515

10

10








Call 1-866-298-9343 ext 200




Early Bird

SEND YOUR TEAM

$2595



2019


2019

$1895

REGULAR INVESTMENT


WORKSHOP $495























830 AM Keynote BMS







900 AM






930 AM Case Study











1015 AM









data
















200 PM Case Study








300 PM Case Study








330 PM Case Study




















900 AM Workshop A








900 AM Workshop B





100 PM Workshop C






100 PM Workshop D







February 25 2020














Who You Will Meet



Attendee Breakdown





6515

10

10








Call 1-866-298-9343 ext 200




Early Bird

SEND YOUR TEAM

$2595



2019


2019

$1895

REGULAR INVESTMENT


WORKSHOP $495





1015 AM









data
















200 PM Case Study








300 PM Case Study








330 PM Case Study




















900 AM Workshop A








900 AM Workshop B





100 PM Workshop C






100 PM Workshop D







February 25 2020














Who You Will Meet



Attendee Breakdown





6515

10

10








Call 1-866-298-9343 ext 200




Early Bird

SEND YOUR TEAM

$2595



2019


2019

$1895

REGULAR INVESTMENT


WORKSHOP $495


200 PM Case Study








300 PM Case Study








330 PM Case Study




















900 AM Workshop A








900 AM Workshop B





100 PM Workshop C






100 PM Workshop D







February 25 2020














Who You Will Meet



Attendee Breakdown





6515

10

10








Call 1-866-298-9343 ext 200




Early Bird

SEND YOUR TEAM

$2595



2019


2019

$1895

REGULAR INVESTMENT


WORKSHOP $495













900 AM Workshop A








900 AM Workshop B





100 PM Workshop C






100 PM Workshop D







February 25 2020














Who You Will Meet



Attendee Breakdown





6515

10

10








Call 1-866-298-9343 ext 200




Early Bird

SEND YOUR TEAM

$2595



2019


2019

$1895

REGULAR INVESTMENT


WORKSHOP $495



900 AM Workshop A








900 AM Workshop B





100 PM Workshop C






100 PM Workshop D







February 25 2020














Who You Will Meet



Attendee Breakdown





6515

10

10








Call 1-866-298-9343 ext 200




Early Bird

SEND YOUR TEAM

$2595



2019


2019

$1895

REGULAR INVESTMENT


WORKSHOP $495











Who You Will Meet



Attendee Breakdown





6515

10

10








Call 1-866-298-9343 ext 200




Early Bird

SEND YOUR TEAM

$2595



2019


2019

$1895

REGULAR INVESTMENT


WORKSHOP $495








Call 1-866-298-9343 ext 200




Early Bird

SEND YOUR TEAM

$2595



2019


2019

$1895

REGULAR INVESTMENT


WORKSHOP $495


Documents

A new pharma revolution is here. Transform your DTC, DTP, OTC … · 2020-02-04 · insights on: • Creating 1-2-1 ... Each roundtable will have 10-20 attendees. The discussion will