Re-Make My Lunch: TV Reality Series Proposal
A New Docu-Series6th Sense Media
Consultingmargielewis@6thsensemediaconsulting.comwww.6thsensemediaconsulting.com415-515-6711
1
2
3The Proposal
In this unique program you will see the real impact of nutrition
on our teens brains, behavior and performance.4
Experts in the field of brain health agree that we are in
crisis. 5
6
7
30 million American children get the majority of their calories
from foods they eat at schools. Michelle ObamaThe First Lady has
taken an interest in the impact of school food.
Our program addresses the nutritional needs of at risk teens, at
the end of their options and empowers them.8
9Follow along as teens in school learn about the impact of
nutrition on their brain.
Watch their progress and challenges episode by episode.
10
11This docu-series chronicles the process of: Re-making school
lunches for optimal brain/body nutrition Re-designing school
cafeteria for environmental harmony (budget dependent)
12Brain and nutrition curriculumScratch-cooked by chef with
student assistanceMade with nutritious organic ingredients
Re-making school lunches for optimal brain/body nutrition
13Lower academic performanceLearning disabilitiesNegative
emotionsCrime & delinquency Drug abuse & addictions
Recent brain research shows:The brain controls all human
development and behaviorNutrients play a major part in brain
healthThe junk food diet damages our physical health and our brain
health contributing to:
14Public Health CrisisModern western type diets are damaging to
public healthNutrition affects mental health and performance
throughout a persons lifetimethe CDC stated that the children who
will get diabetes will be the first generation in our countrys
history to die at a younger age than their parentsChef Ann Cooper,
the Renegade lunch Lady
Dr. Alex Richardson Food and Behavior a Critical Overview15
Dr Stephen J Schoenthaler presentation to The Dietary Research
Foundation, Georgia 1/5/20111 million students in New York City
schools (1979-1984 )Academic performance rose to 47% in first year
and up to 55% after four years*Anthony Elementary School in
Leavenworth, KS (2003-2005)Kansas Assessment test scores rose from
10th in district (last place) to 1st in Math and 2nd in
English16
When junk food was removed and replaced with healthy options
Browns Mills Elementary School became a sugar-free zone ten
years ago.Benefits:Disciplinary incidents fell by 25%.Counseling
referrals dipped 30% in 6 months.Standardized test scores rose 15%
in Reading.Browns was named a National Blue Ribbon school and a
Georgia school of excellence in 2005.
17
WHO, 1991: Diet, Nutrition and the Prevention of Chronic
DiseaseDr. Alex Richardson Stress, Anxiety and Depression: Can Diet
Make A Difference? presentation at FAB Bristol Conference
6-10-2010Dr. Pauline Emmett The Importance of Mothers Diet on
Childrens Development presented at FAB Bristol Conference
6-10-2010
Recommendations for a Healthy Diet18World Health Organization
(WHO) recommends only 10% of daily calories be from
sugarDrastically reduce fats and sugarsIncrease whole
foods/grainsIncrease fruit and vegetables
Redesigning school cafeteria for environmental harmony (budget
dependent)Create the change by changing lighting painting changing
and repositioning furniture
19
Crew travels to different schools in diverse communitiesEach
show features students and faculty from selected schoolsThe unique
stories of each school are highlighted and told through voices of
each school communityFollow-up visit reports results
Each episode will be craftedin collaboration with the school
community21
Target AudienceMass appeal to a diverse multigenerational
audience. 22
Potential Sponsors KashiStoneyfield FarmsElectric/hybrid car
companies , etc.Green energy companiesBenjamin Moore/Aura
environmental paintOther green companies
Audience AppealIn the past five years there has been an
explosion of interest in food and nutrition. Dietitians are
featured in popular magazines like Glamour and are hosting
television shows such as Honey Were Killing the Kids!According to
data, consumers are interested in health76% of shoppers said they
want to learn more about cancer-preventing chemicals in foods24
Food Network ShowsAttracting the largest audiences ever on the
networkNetwork owner requesting higher fees from cable system
operators based on success of shows.Ratings rose 20% in 1 year55%
audience increase in ages 18-49 Targeted by Advertisers up 79% in
last 5 years25
The recipes - 4% Jamie himself - 26% Seeing how people change
their habits - 36% Learning the changes I can make - 33%
26What is the best part of Jamie Oliver's Food Revolution?
Proposed TimelineFilm the pilot this fall in September and
October.
Revisit the school and evaluate results of program in
December/January 2012.
Have edited pilot ready for presentation early in the new
year.
27
How Can You Help?Help fund/sponsor/supply the pilot.Make
referrals to possible funders/sponsors/suppliers.Spread the word
about Re-Make My Lunch!Donate on website:
www.6thsensemediaconsulting.com
28
null10292.239null16012.973null33541.465null15621.142
