Upload
nassor
View
38
Download
2
Embed Size (px)
DESCRIPTION
A navigation system for pedestrians. Situation. He doesn ' t know anything about all the varieties of: shops, restaurants, sport events, museums, movie theaters, hospitals Nor does he know a convenient way to get to these destinations. - PowerPoint PPT Presentation
Citation preview
http://www.cityguide-mobile.com CityGuide Mobile © 2004 DFKI
A navigation system for pedestrians
A navigation system for pedestrians
http://www.cityguide-mobile.com CityGuide Mobile © 2004 DFKI
Situation
http://www.cityguide-mobile.com CityGuide Mobile © 2004 DFKI
A visitor who doesn't know whereabouts in the visited
city
A visitor who doesn't know whereabouts in the visited
city
Where can I buy a pair of shoes in this
city?
He doesn't know anything about all the varieties of:
- shops, restaurants, sport events, museums, movie theaters, hospitals
- Nor does he know a convenient way to get to these destinations
This basic assumption is verified by a current study, which characterizes the typical visitors of inter-national sports events!!
Source: Rheinpfalz vom 16.09.04
http://www.cityguide-mobile.com CityGuide Mobile © 2004 DFKI
ConventionalSolutions
http://www.cityguide-mobile.com CityGuide Mobile © 2004 DFKI
He can inform himself in advance…
He can inform himself in advance…
http://www.cityguide-mobile.com CityGuide Mobile © 2004 DFKI
... or he can ask the locals... or he can ask the locals
Problem:Language barriers
Problem:Person who was asked
may not know the answer
http://www.cityguide-mobile.com CityGuide Mobile © 2004 DFKI
OurIdea
http://www.cityguide-mobile.com CityGuide Mobile © 2004 DFKI
One-Stop access to heterogeneous information
sources
One-Stop access to heterogeneous information
sources
Corporate directory /adresses & phone numbers
Navigation-structures
City map /geocoordinates /road topology
Calculate the shortest path
CentralKnowledge base
Uniform Access to various information sources is grounded on formal description and intelligent indexing
by means of ordinary commercial cellular phone products
Concepthierarchies
http://www.cityguide-mobile.com CityGuide Mobile © 2004 DFKI
... the user interface will look like this:
... the user interface will look like this:
Welcome to KL!
Please input the location (Street name and Building number):
___________________Steinstrasse 18
After choice of the desired language for the dialogues the user is requested to indicate his position
http://www.cityguide-mobile.com CityGuide Mobile © 2004 DFKI
... the user interface will look like this:
... the user interface will look like this:
What are you looking for?
restaurantretailercinema / theatre / cabaretmuseum / exhibitionpublic transport / travelsport / recreationdoctor / dentist / hospitalscredit institution / ATM
retailer
Category: retailer--------------------------------------------------------------------------------------------
department storesclothing / accessoriesbooks / journalsentertainment electronicsfurniture / householdwatches / jewelryarts / antiques ESC OK
clothing / accessories After input of the current position the system presents a hierarchically structured menu
The menu permits a branching out to the categories on highest level as well as to the variable deep subcategories
http://www.cityguide-mobile.com CityGuide Mobile © 2004 DFKI
... the user interface will look like this:
... the user interface will look like this:
Category: clothing/access.---------------------------------------------------------------------------------------------
women‘s clothingmen‘s clothingwomen‘s accessoriesmen‘s accessoriesshoesinfants and toddlers
ESC OK
shoes
If the user selects one of the explained categories, then the system branches out to the appropriate subcategory and indicates the options contained in it
http://www.cityguide-mobile.com CityGuide Mobile © 2004 DFKI
... the user interface will look like this:
... the user interface will look like this:
Category: shoes---------------------------------------------------------------------------------------------
Cala, italien shoes (140 m)Roland shoes (210 m)Deichmann shoes (330 m)Salamander shoes (370 m)Marke shoes (1,1 km)Reno shoes (2,4 km)
ESC OKOK
The user selects an abstract goal and/or a category (e.g., shoe stores), by clicking on the "OK"-button
http://www.cityguide-mobile.com CityGuide Mobile © 2004 DFKI
... the user interface will look like this:
... the user interface will look like this:
Thereupon a map image with the nearest targetpoints is displayed
This map image points out the current position to enable the most comfortable orientation
http://www.cityguide-mobile.com CityGuide Mobile © 2004 DFKI
... the user interface will look like this:
... the user interface will look like this:
Category: shoes--------------------------------------------------------------------------------------------
Cala, italien shoes (140 m)Roland shoes (210 m)Deichmann shoes (330 m)Salamander shoes (370 m)Marke shoes (1,1 km)Reno shoes (2,4 km)
ESC OK
Salamander shoes (370 m)
If a concrete goal is selected, the route can also be indicated in the map
http://www.cityguide-mobile.com CityGuide Mobile © 2004 DFKI
... the user interface will look like this:
... the user interface will look like this:
If a specific goal is selected, the route in the map can also be indicated
http://www.cityguide-mobile.com CityGuide Mobile © 2004 DFKI
... the user interface will look like this:
... the user interface will look like this:
Target: Salamander shoes--------------------------------------------------------------------------------------------
Move to the west (decreasing street numbers) up to the next pedestrians traffic light
Zurück Weiter
Additionally, the system provides a textual description of the way for the user
http://www.cityguide-mobile.com CityGuide Mobile © 2004 DFKI
Advantages for end-usersAdvantages for end-users
No preparation for visiting the city is necessaryUsers can select purposefully from the complete spectrum of city's facilities. Categories are (amongst others):
Restaurant, hotel, sports facilities, public means of transport/station,physicians/hospitals, retail businesses, leisure centers, museums, cinema,
theatre...No compromises concerning the locations in the visual range.
Selection alone over the individual preferences.
The system offers supportwith the selection of the goal as well as with navigation to the goal
A standard mobile phone (without GPS!) is used as terminal deviceThe description of routes takes place both in textual form and via a map cutout with drawn-in route.
The user can select the form of the presentation.
The end-user can benefit from special marketing actions offered by certain enterprises (discount, free beverage ...)
http://www.cityguide-mobile.com CityGuide Mobile © 2004 DFKI
Benefit for the participating enterprises
Benefit for the participating enterprises
Business cases for local enterprises:–By the purposeful inflow of the consumers their acceptance of the offered goods/services and concomitantly the consumer acceptance is higher; higher conversions are possible
–The disadvantages of store locations off the main footpaths can be compensated for
–The platform can be used for further marketing purposes (e.g., reservation call number, announcement of free hotel beds, special campaigns)
Improvement of the image of the according city