A MODERN MASTERPIECE IN FULHAM · highest standards of contemporary living, these prestigious homes are ... Borough of Kensington and Chelsea, with it’s iconic retailers and nationally

A M O D E R N M A S T E R P I E C E I N F U L H A M

Created to reflect and celebrate the

highest standards of contemporary

living, these prestigious homes are

arranged over five floors of just 16

private apartments and a stunning

penthouse.

Exceptional design, structural

innovation and inspirational

finishes are intrinsic throughout

the development, resulting in

spaces that are perfectly elegant

and beautifully functional.

Madison Apartments is a striking, architecturally inspired new development in one of West London’s most desirable residential areas.

A Modern MAsterpiece in FuLhAM

101

Computer generated imagery for illustrative purposes only.

Sophisticated independent boutiques nestle

alongside an exciting mix of restaurants

and bars, including thriving venues along

the New King’s Road, the world famous

River Café, Michelin-starred gastro pub

The Harwood Arms and The Gate – one of

London’s most popular vegetarian eateries.

Lovers of open spaces will enjoy the

tranquility and beauty of Bishops Park

situated on the banks of The River Thames,

adjacent to the historic Fulham Palace,

which holds a wide variety of musical and

cultural events throughout the year.

For a change of pace, the bustling Royal

Borough of Kensington and Chelsea,

with it’s iconic retailers and nationally

important museums and galleries are all

within easy reach. This provides even more

opportunity to enjoy the best that this

vibrant part of the capital has to offer.

As well as being one of London’s most sought after

residential locations, this historic and eclectic area of

Fulham boasts a unique blend of attractions and facilities.

desirAbLe Living in A LocAtion With everything

02 03

Fulham�Broadway

hammersmith

Eel brook common

BromptonCemetery

Fulham PalaceRoad

Cemetery

Hurlingham Park

putney�bridge

sloane�square

(approx�1.5 Mile)

FULH

AM RO

AD

FULHA M ROAD

parsons green lane

DAWES ROAD

lillie ROAD

MUNSTER ROAD

WYFOLD ROAD

FULHAM PALACE ROAD

BishopsPark

RiverThames

RiverThames

NEW KINGS ROAD

putn

ey br

idge

NEW KINGS ROAD

ParsonsGreen

parsons�green

1

2

6

10

1 1

1 2

78

9

3

4

5

1 269 Antiques - Lillie Road

2 Friarwood Fine Wines - New King’s Road

3 Locale - Munster Road

4 Brown Cow - Fulham Road

5 Parson’s Nose - Fulham Road

6 Whole Foods - Fulham Road

7 White Horse - Parson’s Green

8 Amuse Bouche - Parson’s Green

9 Claude’s Kitchen - Parson’s Green

10 Harwood Arms - Walham Grove

11 The River Cafe - Thames Wharf

12 Duke on the Green - New King’s Road

viLLAge LiFe Just steps AWAy

bishops park, parsons green and eel brook common,

give this area its unique and unrivalled character.

You can fully immerse yourself in its village feel, rising café culture and range

of shops, together with its proximity to the City on the District line, means it is

appealing to families and young professionals alike.

504 05

f u l h a m

area guide

Bishops Park, nestling on the banks

of the river offers not only beautiful

gardens, but is also the perfect spot

for a picnic. Young families are also

wonderfully catered for with an award-

winning children’s play area, waterplay

zone and outdoor table tennis.

Just minutes away is Hurlingham Park,

home to a wealth of sporting facilities

and events, including international

standard Polo tournaments.

The Hurlingham Club, recognised

throughout the world as one of Britain’s

greatest private members clubs can

also be found close by.

Football fans can choose between

supporting two of the country’s top

teams with Chelsea FC’s Stamford

Bridge and Fulham FC’s Craven Cottage,

both within short walking distance.

Madison Apartment’s enviable location offers a

variety of parks and green spaces within easy reach.

spAce to breAthe

f u l h a m

area guide

0706

Each year the internationally famous

Oxford and Cambridge Boat Race marks

the beginning of summer, as the river

comes alive and thousands flock to see

this great sporting spectacle.

Heading West, the river winds through

the historic architecture, village like

communities and leafy spaces of

Chiswick, Barnes and Richmond.

To the East lie the renowned cultural

attractions of Battersea, Chelsea and

Westminster, including internationally

respected art collections such as The

Saatchi Gallery and Tate Britain.

The iconic Battersea Power Station,

currently undergoing a dynamic

redevelopment promises to provide even

more opportunities for Fulham residents

to enjoy the very best of life on the river.

the river thames acts as a focal point for a wide

range of leisure and lifestyle activities.

WAterside Living

f u l h a m

area guide

“ Heading West, the river winds through

the historic architecture, village like

communities and leafy spaces of

Chiswick, Barnes and Richmond”

0908

Foodies are superbly catered for with

delicatessens such as Bayley & Sage,

fresh seasonal produce from The

Parsons Green Farmers Market and

the locally renowned Parson’s Nose

Butchers.

There is also a host of independent

interior, antique and homeware stores,

offering everything from stylish gifts

through to high-end designer pieces.

Those with a love of fashion will be

spoilt for choice with the world famous

department stores and designer

boutiques of Kensington, Knightsbridge

and London’s West End, just a short

distance away.

The popular Westfield W12 shopping

mall is another must visit local

destination with an extensive mix of top

retailers, restaurants and cinemas.

With its unique blend of city style and village

feel, Fulham boasts a plethora of places to shop,

offering everything from everyday essentials to

luxury fashion.

A WorLd oF retAiL choices

f u l h a m

area guide

“Those with a love of fashion

will be spoilt for choice with

the world famous department

stores and designer boutiques”

1110

From small family run cafes to iconic fine

dining establishments such as Bibendum

and The River Café, appetising options

are abound, with an eclectic range of

menus to suit every taste.

There are a number of popular pubs

and bars nearby, including The White

Horse – affectionately known to locals

as The Sloaney Pony, rustically themed

gastro pub The Brown Cow and Jak’s

on the King’s Road, a trendy and

fashionable venue.

Those looking for a slower pace can

head to one of the many riverside pubs,

which include London landmark The

Dove, where you can relax with your

favorite tipple and watch the Thames

roll by from the outside terrace.

Fulham compares with the best of London for

the sheer variety, quality and availability of

places to eat and drink.

A tAste oF the best

“ Relax with your favorite tipple

and watch the Thames roll

by from the outside terrace”

f u l h a m

area guide

1312

Sloane Square16 mins

Oxford Circus25 mins

Heathrow Airport 32 mins

Canary Wharf38 mins

Bank30 mins

London Destinations (by Tube)

Heathrow22 mins

London City 49 mins

Gatwick50 mins

Luton54 mins

Stanstead1hr 11mins

Airports(By car)

Times quoted are approximate and do not include walking times to the stations.Tube times are from Parsons Green station, with the exception of Heathrow Airport, which is from Hammersmith station. Provided by Google Maps and tfl.gov.uk

Parsons Green10 mins

River Café12 mins

Stamford Bridge 18 mins

Kings Road 20 mins

Hammersmith21 mins

trAveL tiMes FroM MAdison ApArtMents

Local Destinations(By foot)

The nearby A4/M4 links the area

closely and directly with Heathrow

Airport to the West and Central London

to the East.

There is also excellent public

transportation close by, including the

District and Piccadilly Line’s, accessed

by stations at Hammersmith, Barons

Court and Earls Court. Parsons Green

and Fulham Broadway are the nearest

tubes on the district line.

Numerous and frequent bus routes run

in all directions, and include direct

services to Kensington, Knightsbridge

and The West End.

For high fliers, Battersea Heliport is

located just across the river, and for an

exciting change of scenery the Thames

Clipper service at Chelsea Harbour

provides an exhilarating and direct

route to the London Eye, Canary Wharf

and the O2 Arena.

Madison Apartments is extremely well serviced

by an extensive transport network providing

fast and easy access across London and beyond.

stAying connected

“ There is also excellent public

transportation close by, including

the District and Piccadilly Lines.

Parsons Green and Fulham Broadway

are the nearest tubes.”

f u l h a m

area guide

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HammersmithRavenscourt Park Gloucester Road

West Kensington

South Kensington

Sloane Square

Victoria

Pimlico

London Victoria

Goldhawk Road

Shepherds BushMarket

Barons Court

Kensington Olympia

West Brompton

Imperial WharfParsons

Green

Putney Bridge

Barnes

Fulham Broadway

Battersea Park

Queenstown Road

Wandsworth Road

Clapham High StreetClapham North

Stockwell

Vauxhall

Clapham Junction

EARLS COURT

FULHAM

CHELSEA

HAMMERSMITH

KNIGHTSBRIDGE

PIMLICO

BATTERSEA PARK

STOCKWELL

River Thames

River Thames

River Thames

Green Park

St James’s ParkHyde Park

Battersea Park

Sloane Street

Shep

herd

s Bus

h Ro

ad

Caste

lnau

Olympia Way

North End Road

Victoria Street

W Cromwell Rd

Hammersmith Rd

Fulha

m Rd

Finborough Rd

Lupus St

Holland Road

Redcliffe Gardens

A4

A4

Battersea Bridge Rd

Albert Bridge

Chelsea Bridge Rd

Lillie RdFulham Palace Rd

Old Brompton Rd

Grosvenor Rd

Vauxhall Bridge

Vauxhall Bridge Road

Royal

Hospit

al Rd

Munster Rd

Wyfold Rd

Kings Road

Eaton S

quare

Marloes Rd

Silverthorne Road

Que

ensto

wn R

d

Wandsworth Road

Wan

dswo

rth R

oad

Battersea Park Road

Battersea Park Road

York

Rd

River T

hames

Wandsworth Bridge Rd

Putne

y High

St

Fullham High St

New King

s Roa

d

Bishop’s Park

Lower Richmond Rd

S Lambeth Rd

Latchmere Rd

Dawes Rd

Hurlingham Park

1

2

4

5

3

8

11

1217

18

19

20

25

21

22

23

27

15

910

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30

31

26

14

13

24

6

7

16

Ameneties in south West London

eAt1. Claude’s Kitchen

2. The Harwood Arms

3. Locale

4. Megan’s

5. Blue Elephant

6. Eight Over Eight

7. The River Café

drink8. The Dove

9. Amuse Bouche

10. White Horse

11. The Brown Cow

12. Vagabond Wines

shop13. Harrods

14. Harvey Nichols

15. Parson’s Nose

16. Westfield

17. Whole Foods

18. Parson’s Green Farmers Market

19. Duke of York Square

inspire20. Victoria and Albert Museum

21. Royal Court

22. Saatchi Gallery

23. Tate Britain

24. Lyric Hammersmith

25. Natural History Museum

LeArn26. The London Oratory School

27. L’Ecole des Petites

28. Fulham Prep

29. St Paul’s School

30. Chelsea College of Art and Design

31. Imperial College London

1716

kitchens• Contemporary Metris kitchens

• Corian worktops and Corian moulded basins

throughout

• Glass splashbacks

• Integrated Siemens appliances including ceramic

hobs, integrated ovens, microwaves, fridge freezers

and dishwashers

• Individual wine coolers

• Feature LED under-cabinet and plinth lighting

• Washer / dryer *

bAthrooMs• Luxuriously designed bathrooms

• Wall hung Starck WCs with soft closing toilet seat

• Contemporary high quality white sanitaryware

• Duravit contemporary porcelain basins

• Hansgrohe brassware

• Porcelonosa fully tiled bathrooms

• Walk-in showers with frameless glass enclosure to

all two bedroom apartments

• Bespoke mirror and walnut bathroom cabinets with

LED lighting details

• Feature LED concealed lighting detail to all walnut

bath panels

• Heated towel rails

heAting And eLectricAL • Underfloor heating throughout

• Recessed downlighters throughout

• LED lighting details to internal feature staircases

in duplex apartments

• Centralised heating and hot water

• Telephone points to all living rooms and master

bedrooms

• TV / Satellite points to all living rooms and master

bedrooms

• Mains operated smoke alarm with battery back-up

technoLogies• Programmable mood lighting to key spaces

• Flush ceiling-mounted Q Acoustics speakers

throughout all living rooms and master bedrooms

• Pre-wire for multi-room audio entertainment

system, e.g. Sonos or equivalent

• Terrestrial and Sky satellite feeds

security And pArking• Colour video door entry system provided for

visitor access

• On site ground floor parking available

• Secure cycle storage available

Finishing touches• White Oak timber flooring to all living rooms,

hallways and bedrooms

• Aluminium powder coated double glazed

windows and doors

• Walnut veneered doors with stainless steel

ironmongery

• Built-in contemporary wardrobes to master

bedrooms

• Nickel black light switches and power sockets

• 8 person lift to all apartments (disabled access)

• Secure lockable personal mail boxes

• Glass balustrades to common areas

property guArAntee• Two year Fruition Properties post completion

warranty

• The peace of mind of the 10 year BLP new

homes warranty upon legal completion

Residents and Guests step into a stylish and contemporary communal

entrance hall complete with a colour video entry phone system.

This commitment to the very best is continued within each of the

apartments with stunning integral features and finishes including:

• Award winning Metris kitchens

• Beautiful Corian Work Surfaces

• Elegant White Oak Timber Flooring

• Luxuriously appointed bathrooms

• Programmable RAKO mood lighting

• Sonos multi-room audio system with flush ceiling mounted speakers

• Thermostatic underfloor heating

• Communal Sky satellite dish wiring

befitting of a development of this quality,

only the very highest standards of design and

workmanship have been utilised throughout

Madison Apartments.

better by design

*Washer / dryer in utility cupboards

Computer generated imagery for illustrative purposes only.

s t y l e

the

1918

Computer generated imagery for illustrative purposes only. Computer generated imagery for illustrative purposes only.

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Computer generated imagery for illustrative purposes only.Computer generated imagery for illustrative purposes only.

2322

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f l O O r P l a N s

g r o u n d F L o o r

Entrance Hall

Services

Services

Refuse and recycling

Post 1

2

3

4 5 6 7

8

9

10

11

12 13 14

Charge point

Charge point

Charge point

LiftServices

Bike Store

Pedestrian Entrance

Residents Car Park

Street EntranceCar Park Entrance

25

Total area: 102.5 sq m 1102.9 sq ft

kitchen / Living space 8161 x 4020 26’9” x 13’2”bedroom 1 6041 x 3571 19’10” x 11’9”bedroom 2 4770 x 4020 15’8” x 13’2”

A p A r t M e n t 1 ( d u p l e x )


kitchen / Living space 5162 x 3162 16’11” x 10’4”bedroom 1 5254 x 2659 17’3” x 8’9”

A p A r t M e n t 4



A p A r t M e n t 2



A p A r t M e n t 5



A p A r t M e n t 3

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Kitchen

Living/ dining

WC

Store Utility

Kitchen

Living/ dining

Utility/Store

BathroomEnsuite

Bedroom 1 Bedroom 2

Wardrobe

Bedroom 1

Wardrobe

Bedroom 2

Ensuite

Ensuite

Kitchen

Living/ dining

Bedroom 1

Wardrobe

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Bathroom

Wardrobe

Bedroom 1

Kitchen

Living/ dining

Bathroom

War

drob

e

Ensuite

Utility/Store

Bedroom 1 Bedroom 2

Kitchen

Living/ dining

Bathroom

Utility/Store

War

drob

e

Ensuite APARTMENT 5

Utility/Store

Walk inwardrobe Ensuite

APARTMENT 10

Ensuite

Living / dining

Kitchen

Bedroom 2

Bedroom 1

Bedroom 1 Bedroom 2

Bathroom

Living

APARTMENT 4

Utility/Store Utility/Store

Wardrobe WardrobeAPARTMENT 3

Kitchen Kitchen

Bedroom 1 Bedroom 1

Bathroom Bathroom

Ensuite

War

drob

e

LivingLiving

Utility/Store

APARTMENT 2

Kitchen

Bedroom 2Bedroom 1

Bathroom

WC

Kitchen

UtilityStore

APARTMENT 1

Living/dining

Lift

1 2

War

drob

e

Ensuite APARTMENT 5

Utility/Store

Walk inwardrobe Ensuite

APARTMENT 10

Ensuite

Living / dining

Kitchen

Bedroom 2

Bedroom 1

Bedroom 1 Bedroom 2

Bathroom

Living

APARTMENT 4

Utility/Store Utility/Store

Wardrobe WardrobeAPARTMENT 3

Kitchen Kitchen

Bedroom 1 Bedroom 1

Bathroom Bathroom

Ensuite

War

drob

e

LivingLiving

Utility/Store

APARTMENT 2

Kitchen

Bedroom 2Bedroom 1

Bathroom

WC

Kitchen

UtilityStore

APARTMENT 1

Living/dining

Lift

4 3 5

1 s t F L o o r1 s t F L o o r

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kitchen / Living space 8089 x 3547 26’6” x 11’8”bedroom 1 5480 x 3335 18’ x 10’11”bedroom 2 4178 x 2941 13’8” x 9’8”

A p A r t M e n t 6



A p A r t M e n t 9A p A r t M e n t 8A p A r t M e n t 7

Kitchen

Living/dining

Utility/Store

Bathroom

Bedroom 1

Wardrobe

Kitchen

Living/ dining

Bedroom 1

Wardrobe

Utility/Store

Bathroom

War

drob

e

Utility/Store

Bedroom 1 Bedroom 2

Kitchen

Living/ dining

Bathroom

Living/ dining

Bedroom 2Bedroom 1

Utility/Store

Wardrobe

Ensuite

Bathroom

Kitchen


kitchen / dining 5699 x 3255 18’8” x 10’8”Living room 4718 x 3637 15’6” x 11’11”bedroom 1 5868 x 3148 19’3” x 10’4”bedroom 2 4121 x 4599 13’6” x 15’1”

A p A r t M e n t 1 0 ( d u p l e x )

EnsuiteEnsuite

Bedroom 2

Bedroom 1

Walk inwardrobe

Kitchen

Living

WC

SUN

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2 n d F L o o r

LiftLift

6 7 9

10

8 SUN

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2 n d F L o o r

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kitchen / Living space 6777 x 4020 22’3” x 13’2”bedroom 1 3957 x 3164 13’ x 10’5”bedroom 2 2918 x 2775 9’7” x 9’1”

A p A r t M e n t 1 1


kitchen / Living space 6090 x 5421 20’ x 17’9”bedroom 1 4069 x 2775 13’4” x 9’1”bedroom 2 4069 x 3320 13’4” x 10’11”




A p A r t M e n t 16










Kitchen

Living/dining

Utility/ Store

Bathroom

Ensuite

Bedroom 1 Bedroom 2War

drob

e

Living/ dining

Bedroom 2Bedroom 1

Utility/Store

Store

Wardrobe

EnsuiteBathroom

Kitchen

Kitchen

Living/dining

Utility/Store

Bathroom

Bedroom 1

Wardrobe

Kitchen

Living/ dining

Bedroom 1

Wardrobe

Utility/Store

Bathroom

War

drob

e

Utility/Store

Bedroom 1 Bedroom 2

Kitchen

Living/ dining

Bathroom

Ensuite

Bathroom

Bedroom 1Living/ dining

Kitchen

Wardrobe

Stor

e/Ut

ility

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3 r d F L o o r

Lift Lift

11 12 13 15

16

14 SUN

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3 r d F L o o r

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Fruition Properties is a boutique London

developer, with extensive experience and

knowledge of the North, West and Central

regions of the capital.

Our portfolio is diverse in both scale and

character, taking a bespoke approach to each

development. We have developed luxury

apartments and affordable housing, exceptional

town-houses and sympathetic listed conversions.

All are developed with people at the centre,

from first time buyers, to young professionals,

families or investors looking for capital growth.

Our developments combine a creative,

considered, intelligent design philosophy with

exceptional attention to detail and commitment

to innovation and the environment. Our

specialist in-house construction, consulting,

planning, development and finance teams

deliver consistently exceptional homes and

maximise the potential of every site.

We are confident in the quality and integrity

of our work and provide a full ten year warranty

on all new builds. This, combined with an

in-house rental and block management team

provide a personal, seamless, straightforward

purchase and complete peace of mind.

www.fruitionproperties.co.uk

Great design often appears effortless, but to deliver homes

that are harmonious and innovative with an uncompromising

attention to detail, requires dedication, drive and vision.

By putting people at the centre of everything we do, from those

with whom we work, to those who will live in the homes we

build, we create considered, inspiring spaces for life.

ABout the developer

3332

Computer generated imagery for illustrative purposes only. 3534

liveatmadison.co.ukPhotos shown are for style purposes and do not necessarily represent specification. Fruition Properties operate a

policy of continuous product development. All specification details are indicative and may change. Details in this

brochure should be treated as general guidance only and cannot be relied upon accurately describing any of the

specified matters prescribed by any order under the Property Misdescriptions Act 1991. Nor do they

constitute a contract or a warranty. All details correct at time of going to press. October 2015.

3736

Documents

A MODERN MASTERPIECE IN FULHAM · highest standards of contemporary living, these prestigious homes are ... Borough of Kensington and Chelsea, with it’s iconic retailers and nationally