A Marketing Partner for Parenting, Lifestyle and Entertainment Brands
Beyond PR | Who We Are
We are a full-service public relations consulting firmfounded by leading experts in the parenting,consumer, lifestyle and entertainment PR industry.
Beyond PR Group enlists senior level specialists togenerate buzz and build brand loyalty for new andestablished consumer products and services, bestsellingauthors, fashion industry specialists, lifestyleexperts, television projects and media personalities.
Services Offered Include: Media Campaign Strategy & Consultation National and local media outreach and coordination with broadcast, print, radio and online outlets. Social Media Strategy & Execution Press and Media Kit Writing & Design Media Training Media Spokesperson Procurement Content Creation & Editing for Media Placements Blogger Outreach Program through Role Mommy Writers Network comprised of nearly 1000 parenting bloggers nationwide. Radio satellite tours Book Tour Sponsorship Consultation Reality Television Series Consultation Television Brand Integration Consultation Media Event Execution Speaking Engagement Opportunities
Beyond PR Team | Beth Feldman
Beth Feldman is the co-founder of BeyondPR Group, a lifestyle public relations agency with
clients ranging from fashion to food, technology and entertainment projects. A pioneer in the
mom blog community, Beth is also the founder of RoleMommy, a parenting blog network, online
community and events company dedicated to inspiring, entertaining empowering todays busy
parents to pursue their passion while raising a family.
Previously, Feldman served as Vice President for the CBS Communications Group where she
spearheaded campaigns on behalf of the entertainment, marketing and consumer products
divisions. With over 23 years experience in the entertainment industry, Feldman led a variety of media
relations campaigns on behalf of talk shows, primetime series and specials including Ricki Lake (1993), CSI: Crime Scene Investigation and The Amazing Race as well as the finale campaign for Everybody Loves Raymond.
As a nationally recognized parenting expert, Feldman is frequently interviewed by national and regional news media on career re-invention, social media, parenting tweens and work-life balance. She has appeared on broadcast news programs such as Good Morning America, Nightline, Better TV, ABC News Now, Fox News Channel, Inside Edition, WCBS-TV and CW-11 Morning News and has been quoted as an expert resource by national news sources such as Associated Press and The New York Times. Feldman is the co-author of Peeing in Peace: Tales & Tips for Type A Moms (Sourcebooks) and is the author and editor of the humor anthology See Mom Run - Sidesplitting Essays from the Worlds Most Harried Moms (Plain White Press).
Feldman is currently an adjunct professor in the Mass Communications department at Iona College. She holds a masters degree in journalism from New York University and graduated Phi Beta Kappa from the University of Massachusetts at Amherst. She currently lives in Westchester County with her husband and two children.
Beyond PR Team | Lisa Hanlon
Lisa Hanlon is a consumer/lifestyle publicity specialist with over 20 years experience working
with leading brands.Since partnering with Beth Feldman in 2010, she has generated broadcast, print and online
feature press for clients on TODAY, Fox News Channel, HLN, USA Today, CNN, Associated
Press, The New York Times, American Baby, Parents, The Wall Street Journal, McClatchy
Tribune, and AOL/The Huffington Post to name a few. She previously spent 15 years as a senior
executive/founding partner and publicity director with Southard Communications, a national public
relations agency. Prior to that, Lisa was a senior account manager/ media specialist with Dorf &
Throughout her successful career, Lisa has managed public relations campaigns for a wide range of companies from Eastman Kodak and Sony Electronics to Disney Publishing/FamilyFun Magazine, LeapFrog, The Ohio Art Company (Etch A Sketch), PBS Kids and American Express. Lisa has pretty much done it all - from special events and major product launches to strategic counseling. But the one area of public relations she most enjoys is media relations.
Prior to partnering with Feldman, Lisa headed up national media efforts and press tours for parenting brands/Southard clients including FamilyFun Magazine, BabiesRUs/ ToysRUs and KinderCare Learning Centers. She has extensive experience working with hundreds of national and local media outlets. She has also consulted with major PR firms on media placement tied to leading authors and experts in the parenting field.
Lisa is a graduate of Cornell University, a former president of Women in Toys and recipient of numerous rewards in public relations. She lives in Westchester County with her spouse and two young children. For fun, she enjoys photography, cooking, kick-boxingand action movies.
Beyond PR Team | Jake Coburn
Jake Coburn is an account executive, graphic designer and social media specialist with seven
years of experience working on brand management.
Since starting with Beyond PR Group in 2014, Jake has managed social media pages across
multiple platforms, developing special pages, written and visual content, and community
engagement. Jake has also managed website content for local companies in Westchester County,
NY, as well as for national launch campaigns. In addition, he has developed print and
e-communications for various local and national campaigns in the fashion, entertainment,
sports, health and lifestyle industries.
Prior to joining Beyond PR Group, Jake worked as a graphic designer for five years with Scotsman Media Group, Syracuse Metropolitan Transportation Council and as a freelance designer. In that time he developed print and digital marketing materials for local and national brands with a focus on brand identity.
Jake holds a masters degree in public relations from Iona College and a bachelors degree in graphic design communications from Philadelphia University. When hes not immersed in the digital world, you will likely find Jake watching some kind of sport, no matter what it is or who is playing. He currently lives in Westchester County.
Beyond PR Team | Vicki Salemi
Vicki Salemi is a media savvy writer and has penned thousands of bylines in numerous
publications. She knows how to craft a pitch and cultivate a timely story in feeding editors
what they want and when they need it. And with a corporate background as well, this hired
gun effortlessly composes corporate bios, newsletters and media kits.
Her work has appeared repeatedly in The Chicago Tribune, The New York Post, Forbes.com,
U.S. News & World report, CNBC European Business, AOL Health, Yahoo!, SheKnows,
SUCCESS.com, Mediabistro, OKMagazine.com, Time Out New York, Metro newspapers,
Cosmo for Latinas, Refinery29, Weight Watchers Magazine and many more print and online outlets.
Her first magazine article was published in 1997, thereby making her an official published writer at the ripe old age of nine. (Kidding. She was really 10! Plus a few years.)
She is the author of The ABCs of College Life and Big Career in the Big City, former creator/host/producer of MediabistroTVs Score That Job, the former editorial director of startup CollegeRover.com and former brand ambassador for ClassesUSA.com, an Experian company. Shes also interviewed countless notable names ranging from Gloria Steinem to Derek Jeter to Pablo Picassos grandson. Actually, she conducted her very first celebrity interview with Angelina Jolie in 2003 (totally serious).
Ms. Salemi earned her bachelors degree in psychology from Lafayette College and management certificate from Cornell Universitys School of Industrial & Labor Relations in NYC. Shes a member of The Newswomens Club of New York and the Publicity Club of New York.
In her spare time when shes not working, youll find her cardio tap dancing, cheering for her Yankees or shopping online, a major weakness considering shes online 24/7.
Beyond PR Team | Rob Wheat & Shelley Kapitulik
Rob Wheat has worked as an employee and consultant with Nintendo and Golin-Harris for the
past 15 years (18 total), and has real-world experience in television, print and radio broadcasting.
The Today Show, the New York Times, Wall Street Journal, Associated Press, USA Today and CNN
are among the media outlets in which he garnered placements for Nintendo. He worked on the
launch of the popular recruiting site Rivals.com, and shepherded Student Sports before they
became ESPN Rise. Rob also has experience in health care, and his two most special stories lie in
that realm: CNN on a boy getting his heart repaired, in which I coordinated all logistics, and
TeamSmile - a non-profit dentist outreach that made it on NBC News with Brian Williams.
A freelance sports and feature writer, Rob continues to write for such publications as The Kansas City Star and has worked with the Los Angeles Daily News, Cincinnati Enquirer, LA Parent and MLB.com among other publications.
Shelley Kapitulik has more than 10 years of corporate communication and public relations
experience, including both in-house and agency positions.Clients and employers have included
media and lifestyle companies such as CBS Television Network/CBS Corporation,Mens
Healthmagazine,Better Homes and Gardensmagazine, the international TV broadcast of Times
Square New Years Eve, LiveU, the Syndicated Network Television Association, The Weather
Channel,CBS Watch!magazine, Air America Media,CABLEready,AmericanLifeTVNetwork, RHI
Entertainment,ReelzChannel, Independent Features Film Festival and Whole Foods Market.
Kapitulik also has television production and entertainment industry experience, freelancing for ABC Sports as Assistant to the Production Manager, and working full-time at WLVI-TV, Tribunes WB affiliate for more than two years.Working within the Creative Services department at the station, she handled programming, aided in public relations efforts, and staffed live television productions and promotional events.
She is a graduate of Emerson College in Boston, MA, with a bachelor of arts in TV/Video, and an undeclared public relations minor.
Always in the News | Beyond PR Group Latest Hits
TAMSEN FADAL is an Emmy-award-winning television journalist, producer and author whose latest book, THE NEW SINGLE recently reached #1 on Amazons list of New Best Sellers for Divorce. Tamsen currently anchors the evening news broadcasts on WPIX in New York City. She also hosts a syndicated entertainment show for The Broadway Channel. Fadal is the co-author of Why Hasn't He Called? and Why Hasn't He Proposed? and a former partner in an NYC matchmaking business. Tamsen has appeared nationally on The Talk, the Today Show, Good Morning America, The CBS Early Show, Tyra Banks, the Lifetime Channel, and A&E. She has also been featured in The New York Times, The New York Post, Elle, and more.
ABOUT THE NEW SINGLEHumorous, heartfelt, and always honest, The New Single provides a realistic and proven game plan to help you get where you want to be. After the shock of a life change it can be touch to get out of bed in the morning, much less be at your best. But it doesnt have to be that way. The New Single is a self-help guide of empowerment after a breakup or divorce. Tamsen Fadal shares her own experiences and advice for how to find, fix and fall back in love with yourself. The New Single helps women to emerge from a big life change with confidence, grace, and a recipe for self-care. Its also a designed to increase awareness about avoiding toxic repetitive relationship patterns that hold you back from your being your best self.
MEDIA APPEARANCESHallmark Channel's Home & Family - Tamsen Appears with Her Dad/Father's Day
Tamsen Fadal Appearance on HLN's Weekend Express
Tamsen Fadal | Emmy Award-Winning Television Journalist, Producer, Author
LAUREN LAKE, is a renowned attorney and legal expert and the judge we have all come to know from TVs hit syndicated courtroom series, "Lauren Lake's Paternity Court. She built a prominent law career as a member of the New York, New Jersey, and Michigan bars with a concentration in family, criminal, and entertainment law.
Lake co-founded the Women in Entertainment Empowerment Network (WEEN), which promotes the positive portrayal of women in entertainment and society through nationwide mentoring and outreach programs for young women. An accomplished musician, entertainer and all-around creative spirit, Lauren has sung background for platinum selling artists like Jay-Z, Mary J. Blige and P. Diddy and was host and designer on HGTVs "Spice Up My Kitchen" and "Showdown Champion" for two consecutive years.
Lauren is a legal and lifestyle expert who has frequently appeared on the "Today Show," "Access Hollywood Live," "The Wendy Williams Show," CNN, "The Insider" and many others.
MEDIA APPEARANCESToday Show - Ask the Lawyer Segment
Wendy Williams - Hot Talk Segment
KTLA - Start the New Year Right by Resolving Legal Issues
Lauren Lake | Attorney, Legal Expert, Judge on Lauren Lakes Paternity Court
DENISE CALDWELL is a sought-after style expert who has styled Hollywoods elite, includingLeighton MeesterandMichelle Monaghan, and has been a part of the teams that have worked with such famous faces as first ladyMichelle Obama, Halle Berry, Beyonce, Sarah Jessica Parker, Jennifer Lopezand more.
As one of the style industrys bright young talents, Caldwell is a respected authority on everything fromwomens, mens and teen fashion/beautytoAll Things Curvy.She has gained recognition working with fashions A-List photographers, talent and designers, such as Vera Wang, Naeem Khan, Carolina Herrera and Oscar de La Renta. Caldwell has worked with top-tier publications fromHarpers Bazaar and W toEssence.As a contributing editor toSeventeen Magazine, she currently pens Curve Confidence, featuring a mix of advice about fashion, beauty andall things cool,all while empowering young women.
Having spent nearly 10 yearsbehind the scenesstyling top runway shows, she now reports from shows at Fashion Week in New York and Europe as a regular guest of the biggest designers.
MEDIA APPEARANCESDr. Oz Show99 ways to look better in jeans
The Today Show -Transition Winter Wardrobe to Sping best looks for your figure
PIX11 Morning News - How to Wear Summer White