A Marketers Guide to Advertising Intelligence.

Contents

Advertising suffers from TMI - 01

A lack of clarity has real risks - 02

What is advertising intelligence? - 04

Harmonize your advertising with LumenAd - 05

Focus on the important stuff - 06

Advertising suffers from TMI.

The expansion in advertising technology is producing vast amounts of data, but it hasn’t improved the connectivity or standardization of key metrics across the industry. Instead, all this information has overwhelmed marketers’ ability to manage data and glean insights.

As a result, advertisers spend upwards of 60% of their time just managing data – not analyzing, not reporting – just collecting, cleaning and organizing data.

01

Un

der

stan

din

gInformation

* more information actually reduces your ability to understand what’s going on.

* Advertising tech stacks require too much maintenance and resources for so few insights

02

A lack of clarity has real risks.

Advertising’s power is increasing exponentially, but the ability to demonstrate the impact of advertising has not. Waste, inefficiency and poor performance is rampant.

A marketer’s success and survival depends on the ability to quickly and seamlessly activate, understand, and account for advertising campaigns. What they need is a clear understanding of what’s working, what’s not and, most importantly, why.

C U S T O M E R C H U R N

Customers are fickle. Easy to reduce or move ad budgets Every dollar is uncertain.

L O W P R O F I TA B I L I T Y

Margins are thin, waste is rampant, costs are high. Business is tough.

G R O W T H I S E L U S I V E

Differentiation is hard. Competition is rampant. Resources are expensive.

03

Say hello to advertising intelligence.

A more organized approach to quantifying the impact of every ad dollar.

04

What is advertising intelligence?

Advertising intelligence is an organized and analytical approach to modern marketing. It combines the most essential functions of media management, data management, data visualization, and infrastructure with expertise and best practices – so you know where to invest your next ad dollar with confidence.

For too long businesses have limped along in spreadsheets or tried to stitch together off-the-shelf data management, BI and visualization tools into complex IT stacks. Either approach requires teams to devote extensive time and resources to managing data and technology instead of maximizing the success of their advertising.

There’s a better way.

Technology

designed for the needsof its users. pr e.

Expertisebuilt right into every

ocess and featur

tOn-

.

Suppordemand access to

a team of experts

Harmonize your advertising with LumenAd

With deep campaign analytics and media expertise hard-coded into every feature, LumenAd is the first platform specifically designed to transform disparate marketing data into unified advertising intelligence. Our technology, plus on-demand support helps media teams maximize results and amplify their return on media investments.

05

COVER PAGE FIRST PAGE

1 2 3 4 5 6 7 8 9 10 11 12 13

EVENTS BY DEVICE CLICKS BY PLATFORM

IMPRESSIONS BY DAY

2020-02

2020-02

2020-02-

SEATTLE

BEND

JAN 1 - DEC 31 2020FY20 Awareness

ConnectedTV Desktop

150,000

100,000

50,000

0

06

Focus on the important stuff

Equipped with advertising intelligence, you can now focus on innovation, optimization, client relationships and growing your business.

Leveraging LumenAd means you can:

+ Reduce the time wasted wrangling data and managing reports by upwards of 80%

+ Execute 2x more media per employee for increased productivity and profitability

+ Generate 25-50% higher performance against KPIs through more frequent and more accurate optimizations.

About Us

LumenAd is an advertising intelligence platform that helps marketers understand how to best invest their next ad dollar. Because you should focus on making decisions that move your business forward, rather than wasting time and resources on trying to manage, organize, and understand your data.

For more information on LumenAd and how to invest your next ad dollar with confidence, visit lumenad.com.

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