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A look at IBD 2015 80% of stores were up for the day Sales were up an average of 70% 98% of stores want to do it again 26% of stores were up more than 100%

A look at IBD 2015 80% of stores were up for the day Sales were up an average of 70% 98% of stores want to do it again 26% of stores were up more than

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Page 1: A look at IBD 2015 80% of stores were up for the day Sales were up an average of 70% 98% of stores want to do it again 26% of stores were up more than

A look at IBD 2015

80% of stores were up for the day

Sales were up an average of 70%

98% of stores want to do it again

26% of stores were up more than 100%

Page 2: A look at IBD 2015 80% of stores were up for the day Sales were up an average of 70% 98% of stores want to do it again 26% of stores were up more than

People had fun!

Page 3: A look at IBD 2015 80% of stores were up for the day Sales were up an average of 70% 98% of stores want to do it again 26% of stores were up more than

Bookstores felt the love

Page 4: A look at IBD 2015 80% of stores were up for the day Sales were up an average of 70% 98% of stores want to do it again 26% of stores were up more than

Customers were happy

Page 5: A look at IBD 2015 80% of stores were up for the day Sales were up an average of 70% 98% of stores want to do it again 26% of stores were up more than
Page 6: A look at IBD 2015 80% of stores were up for the day Sales were up an average of 70% 98% of stores want to do it again 26% of stores were up more than
Page 7: A look at IBD 2015 80% of stores were up for the day Sales were up an average of 70% 98% of stores want to do it again 26% of stores were up more than

There was eating, drinking & making merry

Gallery Books, Mendocino, CA Malaprops, Asheville, NC

Page 8: A look at IBD 2015 80% of stores were up for the day Sales were up an average of 70% 98% of stores want to do it again 26% of stores were up more than
Page 9: A look at IBD 2015 80% of stores were up for the day Sales were up an average of 70% 98% of stores want to do it again 26% of stores were up more than

There were photo booths galore

Pose with the books that changed your life. Literati Books, Madison, WI

Page 10: A look at IBD 2015 80% of stores were up for the day Sales were up an average of 70% 98% of stores want to do it again 26% of stores were up more than

A book about my life would be called…

The Litography Project at Green Apple Books on the Park, SF

Page 11: A look at IBD 2015 80% of stores were up for the day Sales were up an average of 70% 98% of stores want to do it again 26% of stores were up more than
Page 12: A look at IBD 2015 80% of stores were up for the day Sales were up an average of 70% 98% of stores want to do it again 26% of stores were up more than

There were authors

Page 13: A look at IBD 2015 80% of stores were up for the day Sales were up an average of 70% 98% of stores want to do it again 26% of stores were up more than
Page 14: A look at IBD 2015 80% of stores were up for the day Sales were up an average of 70% 98% of stores want to do it again 26% of stores were up more than

And other cool events

Page 15: A look at IBD 2015 80% of stores were up for the day Sales were up an average of 70% 98% of stores want to do it again 26% of stores were up more than
Page 16: A look at IBD 2015 80% of stores were up for the day Sales were up an average of 70% 98% of stores want to do it again 26% of stores were up more than
Page 17: A look at IBD 2015 80% of stores were up for the day Sales were up an average of 70% 98% of stores want to do it again 26% of stores were up more than

Many thousands of people visited independent bookstores on May 2 and bought many thousands of books

Page 18: A look at IBD 2015 80% of stores were up for the day Sales were up an average of 70% 98% of stores want to do it again 26% of stores were up more than
Page 19: A look at IBD 2015 80% of stores were up for the day Sales were up an average of 70% 98% of stores want to do it again 26% of stores were up more than

Our 2016 sponsors

Page 20: A look at IBD 2015 80% of stores were up for the day Sales were up an average of 70% 98% of stores want to do it again 26% of stores were up more than

4 simple requirements

• All stores must belong to their regional trade associations

• All stores must order a minimum of 15 exclusive IBD items by February 1, 2016

• All stores must have an account with Ingram.

• All stores must agree to throw a party on Saturday April 30 and publicize the event

Page 21: A look at IBD 2015 80% of stores were up for the day Sales were up an average of 70% 98% of stores want to do it again 26% of stores were up more than

1. Order the exclusive IBD Books & Literary Art Pieces

1. At least a 45% discount on all items2. All items are non-returnable3. Ingram will handle all distribution and invoicing

Page 22: A look at IBD 2015 80% of stores were up for the day Sales were up an average of 70% 98% of stores want to do it again 26% of stores were up more than

2. PLAN YOUR PARTY

• Author events• Kids events• Food & Drink• Contests & Raffles• Trivia & game shows• Scavenger hunts• Live music• Partnerships• Photo booths• Writers on display• Hands-on art or bookmaking• Guest booksellers• Personalized shopping

Page 23: A look at IBD 2015 80% of stores were up for the day Sales were up an average of 70% 98% of stores want to do it again 26% of stores were up more than

3. Get the word out

• In-store signage• Newsletters• Social media• Press releases• Bookmarks• Alert your staff• Bag stuffers

Page 24: A look at IBD 2015 80% of stores were up for the day Sales were up an average of 70% 98% of stores want to do it again 26% of stores were up more than

FREE IBD Bookmarks

• FREE to you

• Shipped via ABA red box

• Available in bundles of 500

• Stores must agree to pass them out with or instead of their regular bookmarks with every purchase for 3 weeks leading up to IBD

Page 25: A look at IBD 2015 80% of stores were up for the day Sales were up an average of 70% 98% of stores want to do it again 26% of stores were up more than

4. Merchandise, merchandise, merchandise

• Plan displays ahead of time

• Order a few extra books by IBD authors

• Think about signs and displays

• Get creative

• Remember: Some customers will come in knowing what they want, but most will need an introduction to the items

Page 26: A look at IBD 2015 80% of stores were up for the day Sales were up an average of 70% 98% of stores want to do it again 26% of stores were up more than

Jumbled display that assumes customers are coming in knowing what they want

Skimpy piles and stacks of one

No specific signage

No context

No conversation

No unboxing or samples displayed

Page 27: A look at IBD 2015 80% of stores were up for the day Sales were up an average of 70% 98% of stores want to do it again 26% of stores were up more than

Bad onesie display vs. better onesie display

Page 28: A look at IBD 2015 80% of stores were up for the day Sales were up an average of 70% 98% of stores want to do it again 26% of stores were up more than
Page 29: A look at IBD 2015 80% of stores were up for the day Sales were up an average of 70% 98% of stores want to do it again 26% of stores were up more than

We’re here to help

• Visit www.indiebookstoreday.com• Searchable map of all participating stores• National publicity push• Easy, fill-in press releases for you to customize• Free IBD bookmarks• Media• Downloadable images and logos

Use us!

http://www.indiebookstoreday.com/

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