Slide 2 A Look at Biases and Risks Slide 3 1) Discrepancy
between real and perceived risk 2) The Influence of Media 3) Why
this topic matters Slide 4 1) Discrepancy between real and
perceived risk 2) The Influence of Media 3) Why this topic matters
Slide 5 Slide 6 MOST PEOPLE WOULD SAY SHARKS Slide 7 BUT THE REAL
ANSWER IS COWS Slide 8 Annual Deaths Animals Bees Dogs Horses Cows
Spiders Rattlesnakes Sharks 22 1 Slide 9 Slide 10 Slide 11 Unit of
acute risk 1 in 1,000,000 chance of death Slide 12 Activities
0100200300400500600700800900100011001200130014001500 Risk in
Micromorts Accidents Suicide Homicide Heart Attack Cancer Falling
Firearms Homicide in next year 1,465 525 626 500 100 474 13 10
Slide 13 Activities
0100200300400500600700800900100011001200130014001500 Risk in
Micromorts Accidents Suicide Homicide Heart Attack Cancer Falling
Firearms Homicide in next year 1,465 525 626 500 100 474 13 10
Slide 14 Activities
0100200300400500600700800900100011001200130014001500 Risk in
Micromorts Accidents Suicide Homicide Heart Attack Cancer Falling
Firearms Homicide in next year 1,465 525 626 500 100 474 13 10
Slide 15 1 Pill of Ecstasy Skiing Horseback riding Falling Airplane
Hurricane Bike Ride for 1 mile Lightning Strike Shark Attack
Activities ] + Slide 16 1) Discrepancy between real and perceived
risk 2) The Influence of Media 3) Why this topic matters Slide 17
1) Availability Bias 2) Bad News Effect Slide 18 = report on shark
attacks = report on cow stampedes = 66 U.S. results on NY Times
MORE LIKELY TO BE ATTACKED BY SHARKS =1 result on NY Times LESS
LIKELY TO BE ATTACKED BY COWS Slide 19 Slide 20 Time Magazine
declared 2001 the Summer of the Shark Thereafter, any encounter
with a shark made prime time news Slide 21 12 Killed in 85 Attacks
Worldwide 5 Killed in 76 Attacks Worldwide 2000:2001: Slide 22
Annual Shark Week every Summer No Cow Week Slide 23 55 Wiki pages
in Category: Films about Sharks Slide 24 7 Wiki pages in Category:
Films about Cows Slide 25 Slide 26 Number of Google Searches,
Normalized 20042005200620072008200920102011201220132014 Year 0 50
100 150 200 250 300 350 400 450 500 0.0 64.0 126.0 160.0 205.0
382.0 322.0 Shark Attack Bee Sting Dog Attack Cow Stampede Slide 27
Annual Deaths Animals Bees Dogs Horses Cows Spiders Rattlesnakes
Sharks 22 1 Slide 28 1) Discrepancy between real and perceived risk
2) The Influence of Media 3) Why this topic matters Slide 29 Slide
30 In 2013 in the U.S. alone: Homicides: 16,121 cases Suicides:
41,149 cases Slide 31 Activities
01002003004005006007008009001000110012001300140015001600 Risk in
Micromorts Accidents Suicide Homicide Heart Attack Cancer Falling
Death by firearms Homicide in next 12 months 1,465 525 626 500 100
474 13 10 Activities
0100200300400500600700800900100011001200130014001500 Risk in
Micromorts Accidents Suicide Homicide Heart Attack Cancer Falling
Firearms Homicide in next year 1,465 525 626 500 100 474 13 10
Slide 32 Too many movies 533 Wiki pages in Category: Serial Killer
Films Slide 33 170 Wiki pages in Category: Films about Suicide
Slide 34 Slide 35 Slide 36 Slide 37
http://www.bbc.com/future/story/20120209-a-lesson-in-risk
http://www.bbc.com/future/story/20120209-a-lesson-in-risk
http://www.stubbornmule.net/2010/12/micromorts/
http://www.stubbornmule.net/2010/12/micromorts/
http://io9.com/introducing-a-unit-of-death-1450909092
http://io9.com/introducing-a-unit-of-death-1450909092
http://plus.maths.org/content/os/issue55/features/risk/index
http://plus.maths.org/content/os/issue55/features/risk/index
http://wnyyradio.com/news/25-shocking-things-more-likely-to-kill-you-than-a-shark/
http://wnyyradio.com/news/25-shocking-things-more-likely-to-kill-you-than-a-shark/
http://www.google.com/trends/ http://www.google.com/trends/
http://mentalfloss.com/article/51181/micromorts-your-guide-living-longer
http://mentalfloss.com/article/51181/micromorts-your-guide-living-longer
http://www.cdc.gov/nchs/fastats/homicide.htm
http://www.cdc.gov/nchs/fastats/homicide.htm
http://www.cdc.gov/nchs/fastats/suicide.htm
http://www.cdc.gov/nchs/fastats/suicide.htm
http://well.blogs.nytimes.com/2007/10/31/how-scared-should-we-be/?_r=0
http://well.blogs.nytimes.com/2007/10/31/how-scared-should-we-be/?_r=0
http://www.sharksavers.org/en/education/sharks-and-people/shark-attack-media-hype-or-shark-truth/
http://www.sharksavers.org/en/education/sharks-and-people/shark-attack-media-hype-or-shark-truth/
http://query.nytimes.com/search/sitesearch/?action=click&contentCollection®ion=TopBar&WT.nav=searchWidget&module=SearchSubmit&pgty
pe=Homepage#/cow+stampedes/since1851/allresults/1/allauthors/relevance/U.S./
http://query.nytimes.com/search/sitesearch/?action=click&contentCollection®ion=TopBar&WT.nav=searchWidget&module=SearchSubmit&pgty
pe=Homepage#/cow+stampedes/since1851/allresults/1/allauthors/relevance/U.S./
http://query.nytimes.com/search/sitesearch/?action=click&contentCollection®ion=TopBar&WT.nav=searchWidget&module=SearchSubmit&pgty
pe=Homepage#/shark+attacks/since1851/allresults/1/allauthors/relevance/U.S./
http://query.nytimes.com/search/sitesearch/?action=click&contentCollection®ion=TopBar&WT.nav=searchWidget&module=SearchSubmit&pgty
pe=Homepage#/shark+attacks/since1851/allresults/1/allauthors/relevance/U.S./
http://www.forbes.com/sites/warrenmeyer/2012/07/12/summer-of-the-shark-global-warming-edition/
http://www.forbes.com/sites/warrenmeyer/2012/07/12/summer-of-the-shark-global-warming-edition/
http://www.sharksavers.org/en/education/sharks-and-people/shark-attack-media-hype-or-shark-truth/
http://www.sharksavers.org/en/education/sharks-and-people/shark-attack-media-hype-or-shark-truth/
