A Little About Us • Web Development & Online Marketing Agency

• Inbound Marketing Certified

• Google Certified Partner

• Specialties include: o Custom Web Design/Development including Content Management

Systems

o Search Engine Optimization

o Search Engine Marketing

o Online Marketing & Advertising

o Social Media Marketing

o Blog development & consulting

Facebook Video • http://vimeo.com/20198465

Tweet Questions with #fb4biz

Why Facebook for Marketing &

Advertising?

Everyone is Here • 845 Million Active

MONTHLY Users

• 100 BILLION Personal Connections

• 71% of All U.S. Internet

Users have ACTIVE

Accounts

• 57% Female / 43% Male

Photo Credit: eddiehosa http://www.flickr.com/photos/84123084@N00/

And They Stick Around • Average time spent per

visit: 20 Minutes

• 2.7 BILLION LIKES Every DAY

• 250 Million Photos

Uploaded DAILY

The Big Change: Facebook

Timeline for Pages

Homepage Layout

Landing Tabs (Apps)

The New Wall

Custom Tab & Profile Design

Effectively Using Photos & Videos

• Incorporating your brand and conversion strategies

into the Cover Image, Landing Tab buttons, Landing

Tabs, Profile Thumbnail, and Wall posts.

• Enhanced visibility for photos & videos in new layout

Working with Complementary

Pages & Leveraging Fans

Business Tags in Posts

Fans Working FOR You • Encouraging content shares

• Encouraging fan submissions of photos, survey

responses, videos, questions/answers

The Math:

• The average Facebook user has 120 friends

• If your page has 500 fans, and just 1% (5) of them

share a post, it can potentially reach 600 new users.

• If 10% of them share a post, it can potentially reach

6,000 new users.

Facebook Advertising

Facebook PPC Advertising

Concert Series: Facebook PPC

Advertising

Example: Engaged, 18+

Example: Parents of Teens

Example: NH Hockey Fans

Facebook Insights

Reporting

Likes & Potential Reach

Demographics,

Locations

&

Like Sources

Content Views

&

Referral Sources

Check-In’s - Location

Advanced Uses & Applications

Calls to Action & Landing Tabs

Clicks through to

Facebook Coupon, Twitter, Pinterest

Using Contest, Offers, and Incentives to Drive

New ‘Likes’

Fan-Only Content: Printable Coupons

Hotel Marketing on Facebook

Fan Interactions with Page

Distrikt Hotel NYC – Fans are asked to share their photos of NY during their stay

Sharing Fun Content – Kids & Animals are key!

Beacon Hotel, Miami –

telling a story of a bird they

saved; personable &

incorporates a great

image!

329 Likes, 37 comments, 2

shares

Timely & Responsive Communication

Estes Park, CO – sharing photos of great weather to calm concerns of wildfires in area

Fans-Only Promotions & Contests (fan-gates)

Tourism Destinations

BECOME the go-to source

of information for your

region!

Cross-promote with other

tourism destinations.

Ideas for Business Hotels • Share photos of conferences, workshops and trade

shows with fans, and tag attendees (esp. business

pages)

• Provide a Twitter #hashtag for conference

attendees to communicate with each other & hotel

staff during their stay. Promote via signage & in

conference materials.

• Offer incentives for check-ins – ie: free coffee, early

dinner seating, etc.

Let’s Keep in Touch!

www.grapevinemktg.com

Facebook.com/grapevinemktg

Twitter.com/grapevinemktg

Email: Melissa@grapevinemktg.com