A-lehdetmedia.a-lehdet.fi/sitedls/A-lehdet_mediaguide.pdf · Autumn fashion preview: the season's hottest clothes, accessories and beauty products. Season discount. ... Autumn's big

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Women's magazines Reader profiles

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Girls’ number one media brand

Demi is a media family for girls between 12–19 years. Demi is a phenomenon – it reaches 50 % of its target group. • Demi always takes the side of the reader. It

supports, encourages and cheers on. • Demi is a beloved authority for educating the

brightest, most active and fabulous young women of this country.

• The Demi family is: Demi magazine, Demi.fi community, Demi calendar, Demi report and Demi events.

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Format Position Size inc. Marg. Price €

2/1 s first spread 460 x 273 8 300

1/1 s back cover 230 x 243 4 730

1/1 s 2. cover 230 x 273 4 730

2/1 s text 460 x 273 7 610

1/1 s text 230 x 273 4 300

1/2 horizontal text 230 x 134 3 010

1/2 vertical text 113 x 273 3 010


1/3 vertical text 81 x 273 2 580



1/4 square text 113 x 134 2 255

Founded 1998

Issues per year 12

Circulation 1) 52 172

Readers2) 169 000

Demi.fi unic visitors per week 50 000

© A-lehdet Oy

Themes and publishing dates

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DEMI

No Published PDF date Themes

1 20.12 4.12. Spring's top entertainment. Learn to predict things: Will you meet the partner of your dreams this year?

*Movies. Music. Games. Hobbies. Mascaras. Lip glosses. Season discount.

2 24.1. 10.1. Valentine's Day extra: things to do on an important day + gift ideas. Simple steps to perfect skin. Novel contest results announced!

*Valentine's Day. Novels. Concealers. Skin cleansing. Facial toners. Pizza. Best products of the month. Season discount.

3 21.2. 7.2. Spring fashion stand-outs. Application season starts: setting your sights on perfect grades this spring.

*Pullovers. Shoes. Summer work. Snacks. Studying. Books.

4 21.3. 7.3. The hottest hairstyles this spring. Say goodbye to your health worries!

*Hairsprays. Shampoos. Conditioners. Jogging. Bicycles. Feminine hygiene products. Research issue.

5 18.4. 4.4. Discover your party look. The secret to a successful city getaway.

*Party make-up. Party dresses. Bikinis. Swimsuits. Presents. Holiday travels. Flying in a plane. Best products of the month.

6 23.5. 7.5. Event calender for the entire summer. Interior decoration extra: Give your room an inexpensive and easy facelift.

*Interior decorating. Music bands. Music festivals. Language courses. Dresses for the beach. Sunglasses. Sunscreens.

7 20.6. 6.6. Summer dresses that last. Learn to understand your parents - and visa versa. Recipes for delicious summer food.

*Relationships. Bronzing powders. Recipes. Love. Ice cream. Books. Season discount.

8 25.7. 11.7. A new style for school. The best types of sports and new hobbies.

*Jeans. Bags. Skin care. Eye and lip liners. Blush. Student tips. Best products of the month. Season discount.

9 22.8. 8.8. Fashion issue. How to save 1000 euros!

*Autumn fashion. Pullovers. Scarves and hats. Feminine hygiene products. Money and saving. Research issue.

10 19.9. 5.9. Guide to colourful nail polish. Start now and plan the exhange student year of your dreams

*Jackets. Rain clothes. Nail polish. Handcreams. Student exchange trips. Language courses. Vitamins.

11 24.10. 10.10. The perfect hairstyle for everyday and special occassions. What true friendship is made of.

*Hair care products. Clips and hairpins. Winter shoes. Moisture creams. Body scrubs. Best products of the month.

12 21.11. 7.11. Party fashions. The best Christmas presents (+ presents you would like to keep for yourself).

*Party make-up. Blushers. Party dresses. jewellery. Christmas presents. Products for targeted acne treatment. 1/2014 19.12. 4.12.

© A-lehdet Oy 6

Reader profile All 12+ Demi

Est.(000) Pr% Est.(000) Reach% Pr%

Total 4 456 100 169 4 100

Gender

Female 2 286 51 151 7 89

Male 2 170 49 18 1 11

Age Women

12-14 years 83 4 44 54 29

15-17 years 90 4 51 57 34

18-19 years 63 3 15 23 10

20+ years 2051 90 41 2 27

Occupation

Executive, upper white collar

887 39 28 3 18

Blue-Collar 169 7 7 4 5

Retired 694 30 1 0 0

Student 318 14 108 34 72

Other 122 5 3 2 2

Household income / year

Less than 35.000 e/y 717 31 12 2 8

35.001-75.000 e/y 731 32 20 3 13

Over 75.001 e/y 299 13 11 4 7

Place of residence

Helsinki metropolitan area 437 19 26 6 17

City more then 30 000 inhabitants

875 38 60 7 40

City less than 30 000 inhabitants

435 19 27 6 18

Rural commune 540 24 38 7 25

NRS Reader 2012

© A-lehdet Oy

Finland’s biggest fashion magazine • Trendi is fashion and lifestyle of the

highest quality • Trendi has everything for a woman in her

twenties and thirties: fabulous fashion and beauty, the best style and shopping advice, plus a good dose of smart and insightful articles on relationships, health, work and inspiring interior and food tips.

• Trendi.fi is a hub for best blogs, enthusiastic readers and the people who work for Trendi.

• Trendi speaks with readers and fans daily on Facebook, Twitter, Pinterest and various blogs.

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Founded 1989

Issues per year 12


Readers 2) 135 000


2/1 s first spread 460 x 297 11 280

1/1 s back cover 230 x 267 5 750

1/1 s 2. cover 230 x 297 5 770

2/1 s text 460 x 297 10 250

1/1 s text 230 x 297 5 230

1/2 vertical text 112 x 297 3 980






1/4 square text 112 x 146 2 270

© A-lehdet Oy


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Trendi (Trend)


1 2.1. 11.12.2012 Winter fashion, Skin care. Exercise. Season discount.

2 5.2. 18.1. Spring fashion preview. Health. Season discount.

3 5.3. 15.2. Spring's big fashion issue: all the clothes, shoes, bags and accessories.

4 3.4. 15.3. Spring beauty trends: make-up colours, new products and styles. Spring party fashion.

5 7.5. 18.4. Swimsuit trends. Spring's new fragrances. Hair.

6 4.6. 17.5. Summer fashion: dresses, shoes, accessories. Products for fun in the sun.

7 2.7. 13.6. Holiday fashion. Delicious summer food and drink. Season discount.

8 6.8. 19.7. Autumn fashion preview: the season's hottest clothes, accessories and beauty products. Season discount.

9 3.9. 16.8. Autumn's big fashion issue. Autumn fashion trends. Autumn food trends.

10 1.10. 13.9. Autumn hairstyles: colour, design and cuts. Interior decoration trends. Health and well-being.

11 5.11. 18.10. Party fashion issue. Perfumes, party make-up, jewellery.

12 3.12. 15.11. Undergarments. Christmas gift tips. Trendi's top cosmetics.

1/2014 7.1.2014 13.12.

© A-lehdet Oy 9

Reader profile All 12+ Trendi


Total 4 456 100 135 3 100

Gender

Female 2 286 51 126 6 93

Male 2 170 49 10 0 7

Grocery Shopper 3440 77 102 3 75

Age Women Women

12-24 years 387 17 62 16 49

25-34 years 304 13 32 11 26

35-44 years 298 13 16 5 13

45-64 years 736 32 14 2 11

65+ years 560 25 2 0 1

Occupation

Executive, upper white collar 887 39 56 6 45


Retired 694 30 3 0 2

Student 318 14 46 14 36

Other 122 5 5 4 4


Less than 35.000 e/y 717 31 34 5 27

35.001-75.000 e/y 731 32 36 5 29

Over 75.001 e/y 299 13 19 6 15

Place of residence



875 38 55 6 43


435 19 11 3 9


NRS Reader 2012

© A-lehdet Oy

Lily – media for the future generation

Lily springs from the needs of young women for young women. This versatile web-publication blends the content created by the editorial staff, top bloggers and service users in a brand new way.

• Lily’s topics cover a wide range; from human relations to catwalk trends and from politics to the latest health tips.

• The web site includes fashion, beauty, human relations, well-being, home, culture, work life and current topics.

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Launched February 14, 2011

Target group Women between 18-34

Visitor target per week 90 000

Impressions per week 700 000

Ad format width x height CPM

Giant panorama 980 x 400 31 €

Panorama 980 x 120 7 €

Rectangle 300 x 250 7 €

Giant panorama + wall paper 980 x 400 + WP 37,2€

© A-lehdet Oy

Visitor profile

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© A-lehdet Oy

A unique classic

• Kauneus & Terveys houses three magazines within the same cover: beauty, health and wellness of the mind.

• The knowledgeable and reliable classic

magazine reveals what a woman can actually do for her beauty and well-being and how to enjoy life even more.

• Entertaining stories by a trusted and welcomed friend - 16 times a year!

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2/1 s first spread 460 x 297 13 490

1/1 s back cover 230 x 267 7 690

1/1 s 2. cover 230 x 297 7 690

2/1 s text 460 x 297 12 370

1/1 s text 230 x 297 6 990


1/2 vertical text 112 x 297 5 035

1/3 horizontal text 230x101 4 195

1/3 vertical text 80x297 4 195



1/4 square text 112 x 146 3 670

Founded 1956

Issues per year 16

Circulation1) 77 263

Readers 2) 351 000

© A-lehdet Oy


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Publication PDF date Themes

10.1. 19.12. Health: Weight management. Nutrition. Sleep. Pain. Exercise. Beauty: Caring for your body. Winter skin care. Winter make-up and trends. Warm clothing. Season discount.

7.2. 23.1. Special issue on Health: Food & Health 20+ 30+ 40+ 50+. Innoculations. Dental care. Energizing, delicious food. Beauty: Products for fun in the sun. Winter sports – fashion and make-up. Season discount.

28.2. 13.2. Special issue on Beauty: Hair, skin care and spring make-up. Spring fashion. Eyeglasses. Nutrition. Season discount.

21.3. 6.3. Beauty: Face and body - beauty regimens for the spring. Pharmacy cosmetics. Undergarments. Spring fashion. Health: Nutrition. Exercise.

11.4. 25.3. Special issue on Health: Exercise & Health. Bicycyles. Natural products. Beauty: Skin care. Natural cosmetics. Sport fashion.

2.5. 17.4. Special issue on Beauty: Festive beauty and fashion. Jewellery. Shoes. Bags. Luxury. The best smells of the spring season. Health: Good digestion. Nutrition.

23.5. 7.5. Beauty: Welcome sun! (sunscreens, sunglasses, swimsuits). Health: Natural products. Food & nutrition. Exercise.

13.6. 29.5. Health: Food & safety. Holiday medicine cabinet – medication and natural products. Beauty: Summer beauty, body care and dressing through the years 20+ 30+ 40+ 50 +: skin care, make-up, hair.

4.7. 18.6. Beauty: Hair ideas. Summer cosmetics. Nails. Health: Exercise and time outdoors. Light and easy summer food. Organic wines. Books. Season discount.

8.8. 24.7. Health: Weight management extra. Sleep. Nutrition. Gentle care methods. Autumn options. Beauty: Skin reguvenation regime. Leisure and work attire. Season discount.

29.8. 14.8. Special issue on Health: Autumn's gorgeous make-up. Fashion, clothing and accessories. Anti-age. Health: Fitness & feeling good. Sport fashion. Season discount.

19.9. 4.9. Special issue on Health: Know what you are eating. Nutrition & weight management. Breakfast and snacks. Food products. Beauty care centres and spas.

10.10. 25.9. Health: Exercise 20+ 30+ 40+ 50+. Fashion in and out of the gym. Food for people on the move. Beauty: The best of reasonably-priced cosmetics. Skin care. Hair.

31.10. 16.10. Special issue on Party beauty and fashion. Winter make-up. Hair. Party fashion. Clothing and accessories. Jewellery and watches. Luxury cosmetics. Anti-aging products.

21.11. 6.11. Health: Best health-related products and gifts. Weight management. Beauty: Undergarments. Body care. Best perfumes to give and get as presents.

12.12. 26.11. Beauty: Pharmacy cosmetics. Skin care. Hair. Beauty gift ideas. Health: Winter guide to vitamins. Sleep. Light and lovely food.

© A-lehdet Oy 14 1) Levikintarkastus 2011 2) KMT Lukija s11/k12

Reader profile All 12+ Kauneus & Terveys


Total 4 456 100 351 8 100

Gender

Female 2 286 51 315 14 90

Male 2 170 49 36 2 10


Age Women Women

12-24 years 387 17 65 17 21

25-34 years 304 13 52 17 16

35-44 years 298 13 51 17 16

45-64 years 736 32 106 14 34

65+ years 560 25 42 7 13

Occupation



Retired 694 30 58 8 18

Student 318 14 49 15 15

Other 122 5 14 12 4


Less than 35.000 e/y 717 31 85 12 27

35.001-75.000 e/y 731 32 112 15 36

Over 75.001 e/y 299 13 56 19 18

Place of residence



875 38 129 15 41

City less than 30 000 inhabitants 435 19 52 12 16


NRS Reader 2012

© A-lehdet Oy

Enjoy your everyday life! Kotivinkki is a magazine for a woman interested in home and family issues. Kotivinkki helps to organize and manage the rush years. It raises the topics of conversations and tells the stories of interesting people in different phases of life.

• Main topics are food, interior decoration, do-it-yourself -instructions, health and well-being, beauty and fashion and feature articles (family life, interviews).

• Kotivinkki inspires the reader to enjoy the every day life. It is a community which the readers want to belong to.

• Kotivinkki products are Kotivinkki (magazine), Kotivinkki Joulu (Christmas magazine), Kotivinkki Jouluherkut (Christmas food and baking magazine), www.kotivinkki.fi and Kotivinkki newsletter (once a week).

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Founded 1983

Issues per year 20


Readers 2) 318 000

1) Levikintarkastus 2011 2) KMT Lukija s11/k12


2/1 s first spread 460 x 297 15 450

1/1 s back cover 230 x 267 8 050

1/1 s 2. cover 230 x 297 8 050

2/1 s text 460 x 297 14 630

1/1 s text 230 x 297 7 320

1/2 vertical text 112 x 297 4 740






1/4 square text 112 x 146 3 460

http://www.kotivinkki.fi/

© A-lehdet Oy


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1 27.12.2012 7.12.2012 New Year's parties. Healthy home: good indoor air. Season discount.

2 16.1. 28.12.2012 Tasty everyday food. Kitchen extra. Sunny holiday destinations. Season discount.

3 6.2. 21.1.2013 Food issue. Spring's new dinnerware & small appliances. Storage solutions in the home. Season discount.

4 27.2. 11.2.2013 Baking issue. Spring's decorative textiles. Health extra & winter skin care instructions. Season discount.

5 13.3. 25.2.2013 Easter food & ideas for table settings. Housecleaning guide. Pets in families with children.

6 27.3. 11.3.2013 Easy-to-make dishes with fish. Home insurance. New ideas for the bedroom.

7 10.4. 21.3.2013 Garden extra. Recipes from around the world: new spices & tastes. Spring's new cosmetics.

8 24.4. 8.4.2013 May Day menu & drink recommendations. Ideas for the balcony & patio + outdoor furniture. Beautiful undergarments.

9 8.5. 19.4.2013 Kotivinkki's 30-year anniversary - celebratory issue! Festive table: food, baked goods, drinks and table setting ideas.Party attire for the whole family. How to apply party make-up.

10 22.5. 6.5.2013 Opening the BBQ grilling season: top recipes. Textiles in a summer kitchen. Best travel destinations in Finland. Hair care guide.

11 5.6. 20.5.2013 Delicacies of early summer DYI: Summer crafting extra!

12 19.6. 3.6.2013 Best baked goods of the summmer. Decoration ideas for the summer home. Beauty tips for hair and body.

13 17.7. 1.7.2013 Preserving food - easy instructions! Children's room extra. Season discount.

14 14.8. 29.7.2013 Vegetarian food for the whole family. Outfits for work and school. Home storage solutions. Season discount.

15 28.8. 12.8.2013 Harvest party food. A new look for your work room. Autumn's new cosmetics. Season discount.

16 11.9. 26.8.2013 Interoir decoration issue. Autumn's new furniture. Like Grandma used to make - in the kitchen. New exercise equipment.

17 25.9. 9.9.2013 Daily meal solutions for families. Organize your front entryway. Small kitchen appliances..

18 9.10. 23.9.2013 Autumn stews. Bathroom extra. Travel tips for families with children.

19 23.10. 7.10.2013 Warm soups & home-baked bread. Ideas for your laundry room. New family cars.

20 6.11. 21.10.2013 Christmas party dishes & table setting ideas. Party attire & undergarments. Housecleaning guide.

21 20.11. 4.11.2013 Heavenly baked goods for Christmas. Decorate your home for the holidays. Kotivinkki's top 101 choices.

22 11.12. 22.11.2013 Christmas food - made easy. Chirstmas gift tips for the whole family: clothing, electronics, books and toys.

23 31.12 17.12.2013 the year-end festive foods and drinks

© A-lehdet Oy 17

Readers profile

All 12+ Kotivinkki


Total 4 456 100 318 7 100

Gender

Female 2 286 51 269 12 85

Male 2 170 49 49 2 15


Age Women Women

12-24 years 387 17 29 8 11

25-34 years 304 13 40 13 15

35-44 years 298 13 56 19 21

45-64 years 736 32 112 15 42

65+ years 560 25 32 6 12

Occupation



Retired 694 30 47 7 17

Student 318 14 22 7 8

Other 122 5 14 11 5


Less than 35.000 e/y 717 31 60 8 22

35.001-75.000 e/y 731 32 112 15 42

Over 75.001 e/y 299 13 52 18 19

Place of residence



875 38 102 12 38


435 19 48 11 18


NRS Reader 2012

© A-lehdet Oy

Eeva – full of style and emotion

Eeva is a magazine for the mature and aware woman. Eeva provides evocative articles to read while emphasising depth, quality, reliability and compassion.

• Eeva’s main features are in-depth personal interviews, psychological and survival stories and interesting persons.

• Eeva’s approach emphasises genuine, real and experienced life.

• Eeva is the classic of women's magazines!

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2/1 s first spread 460 x 297 12 350

1/1 s back cover 230 x 267 7 040

1/1 s 2. cover 230 x 297 7 040

2/1 s text 460 x 297 11 330

1/1 s text 230 x 297 6 400


1/2 vertical text 113 x 297 4 610





1/4 square text 113 x 146 3 360

Founded 1934

Issues per year 12


Readers2) 357 000

1) Levikintarkastus 2011 2) NRS Reader 2012

© A-lehdet Oy


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No Publication PDF date Themes

1 2.1. 12.12.2012 Fashion: Stylish work attire. Clothing and accessories: Trendy choices for winter sports.

Travel: Easter Islands. Food: A passion for food. Season discount. 2 6.2. 23.1. Fashion: Beautiful spring pullovers. Clothing and accessories: Lovely knitwear. Travel: European cities - Madrid. My car & me

column. Food: A passion for food. Beauty: How to apply make-up foundation, includes online video. Season discount.

3 5.3. 19.2. Eeva Anniversary issue. Fashion: Trends this spring. Clothing and accessories: 'Must have' clothes and accessories.

Travel: New Zealand. Food: A passion for food.

4 3.4. 18.3. Fashion: Sport fashions. Clothing and accessories: Boost your sports activity with the proper attire.

Travel: European cities - Dublin. Food: A passion for food. Research issue. 5 30.4. 16.4. Fashion: Preparing for summer celebrations. Clothing and accessories: Fantastic party attire. Beauty: Radiant eyes. How to

apply eye make-up, includes online video.

Travel: Pleasure trip to India. My car & me column. Food: A passion for food. 6 5.6. 22.5. Fashion: Light and breezy summer fashion. Clothing and accessories: What to bring along on your trip. Travel: European cities

- Copenhagen. Food: A passion for food.

7 3.7. 18.6. Fashion: Maritime fashion with an international flair. Clothing and accessories: St. Tropez style Travel: Remote destination. Beauty: Make-up routine for perfect lips - foundation, liner, lipstick or gloss, includes online video. Food: A passion for food. Season discount.

8 7.8. 24.7. Fashion: Returning to work. Clothing and accessories: Brighten your work day with lovely new attire. Travel: European cities - Tallinn. Food: A passion for food. Season discount.

9 4.9. 21.8. Fashion: A look at autumn fashion. Clothing and accessories: Mix and match appropriately. Travel: Remote destination. Beauty: Reduce, emphasize, shadow, brighten.

How to use blush, bronzers and glow powder. Food: A passion for food. My car & me column. Research issue.

10 2.10. 18.9. Fashion: Gorgeous winter coats. Clothing and accessories: Warm attire for winter. Travel: European cities - Vienna.

Food: A passion for food.

11 6.11. 23.10. Fashion: Winter celebration fashion. Clothing and accessories: Dress it up with jewellery. Travel: Remote destination.

Food: A passion for food. My car & me column. 12 4.12. 20.11. Fashion: Beautiful and practical items for weekend trips. Clothing and accessories: Fashionable Christmas gifts. Travel:

European cities - Paris. Beauty: Party make-up and hair. How to put hair up in a stylish bun, includes online video. Food: A passion for food.

© A-lehdet Oy

Reader profile

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All 12+ Eeva


Total 4 456 100 357 8 100

Gender

Female 2 286 51 319 14 89

Male 2 170 49 38 2 11


Age Women Women

12-24 years 387 17 11 3 4

25-34 years 304 13 11 4 3

35-44 years 298 13 33 11 10

45-64 years 736 32 141 19 44

65+ years 560 25 123 22 38

Occupation



Retired 694 30 151 22 47

Student 318 14 11 3 3

Other 122 5 10 9 3


Less than 35.000 e/y 717 31 101 14 32

35.001-75.000 e/y 731 32 108 15 34

Over 75.001 e/y 299 13 53 18 16

Place of residence



875 38 130 15 41


435 19 52 12 16


NRS Reader 2012

© A-lehdet Oy

A truly alternative wellness magazine Voi hyvin is a guide to well-being. It is the only magazine for self- development, wellness of the mind and LOHAS (lifestyles of health and sustainability)

• Voi hyvin helps reduce stress making everyday life healthier and happier. The magazine provides a new, positive outlook on life.

• The main features of Voi hyvin are: self-development, human relations, time management, health, nutrition, exercise and a responsible way of life.

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2/1 s first spread 460 x 273 8 860

1/1 s back cover 230 x 243 5 050

1/1 s 2. cover 231 x 273 5 050

2/1 s text 460 x 273 8 125

1/1 s text 230 x 273 4 590


1/2 vertical text 113 x 273 3 305





1/4 square text 113 x 134 2 410

Founded 1986

Issues per year 10


Readers 2) 211 000


© A-lehdet Oy


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No Published PDF date Themes 1 23.1. 4.1. HOME: healthy living, a happy home, different kinds of homes, being a parent. Self-care and prevention of headaches. 7-

part series on The Senses: Introducing The Senses. Taking care of winter skin. Season discount. 2 20.2. 1.2. THE JOY OF WORK: work well-being, a functioning workplace, people who enjoy their work. Fatigue and insomnia: self-

care and prevention. A good deep sleep. Senses: smell. Fragrances. Season discount. 3 20.3. 1.3. MEN: men's health, fatherhood, masculinity, different men of different ages.

Stomach and intestines well-being. Senses: sight. Men's cosmetics.

4 24.4. 5.4. RELATIONSHIPS & LOVE. Heart well-being. Senses: taste. Products for fun in the sun. Get your feet in shape for summer: foot care regime and products. Research issue.

5 12.6. 24.5. HEALTH: GUIDE TO SELF-CARE & NATURE'S PHARMACY. NATURE AND PLANTS. Roses in food and cosmetics.

The power of plants. Hormones, menstruel cramps and PMS symptoms. Senses: hearing. Season discount.

6 14.8. 26.7. HOBBIES AND COURSES. Neck and shoulder pain: self-care and prevention. Senses: feeling. Massage and pampering treatments. Home spa. Season discount.

7 11.9. 23.8. NATURE, ANIMALS AND PETS. Increased your resiliance as autumn arrives, influensa and cold care. Senses: the sixth sense. Hair products. Edible mushrooms.

8 9.10. 20.9. SLOWING DOWN & BEING PRESENT. How the thyroid gland works. Creativity. Coloured cosmetics: the best of natural cosmetics.

9 13.11. 25.10. PERSONAL RELATIONSHIPS: living alone, relationships with siblings and friends. Care of candidiasis. Hand and nail care products.

10 11.12. 21.11. GROWING OLD & OLD AGE: grandmothers and fathers, the wisdom of old age and experience. Back problems: self-care

and prevention. Vegetarian party food. The year's best natural cosmetic products.

© A-lehdet Oy 23

Reader profile

All 12+ Voi hyvin


Total 4 456 100 211 5 100

Gender

Female 2 286 51 178 8 85

Male 2 170 49 32 1 15


Age Women Women

12-24 years 387 17 8 2 4

25-34 years 304 13 14 4 8

35-44 years 298 13 26 9 15

45-64 years 736 32 90 12 50

65+ years 560 25 41 7 23

Occupation



Retired 694 30 55 8 31

Student 318 14 6 2 4

Other 122 5 6 5 3


Less than 35.000 e/y 717 31 50 7 28

35.001-75.000 e/y 731 32 67 9 37

Over 75.001 e/y 299 13 30 10 17

Place of residence



875 38 66 8 37


435 19 30 7 17


NRS Reader 2012

© A-lehdet Oy

Number one magazine for home cooking

Maku is the biggest, most read, most subscribed and most appreciated food magazine in Finland. Maku is a friend and help for the home cook. Professionally compiled trusted recipies help your everyday cooking. Inexpensive but tasty everyday food, advice for special events, decoration tips, baking hints, interesting interviews, wine tips, household equipment information, latest nutrition data, food and travel around the world’s kitchens – all this in every issue. Maku.fi is a web food portal.

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2/1 s first spread 460 x 297 11 440

1/1 s back cover 230 x 267 5 720

1/1 s 2. cover 230 x 297 5 720

2/1 s text 460 x 297 10 400

1/1 s text 230 x 297 5 200


1/2 vertical text 113 x 297 3 640





1/4 square text 112 x 146 2 730

Founded 2003

Issues per year 7


Readers 2) 186 000


© A-lehdet Oy


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1 6.2. 22.1. Delicious, light and easy daily meals. Simple everyday baking: bread and rolls. Easter's best lamb dishes. Culinary adventures in Cypros. Delicious preserves and semi-prepared foods - the easy way. Spring's new dinnerware and small appliances. Just like Gramma's - featuring a time-honoured classic recipe in each issue. Season discount.

2 10.4. 22.3. Time to celebrate! Maku magazine's 10-year anniversary. Setting a festive table: food, baked goods and table setting ideas. Top ten recipes from the last ten years. The bountiful buffet table of family celebrations. The latest and greatest bubbly beverages. Food traveler's Amsterdam.

3 12.6. 28.5. Delicious summer treats and serving ideas for summer entertaining. BBQ recipes and equipment. Summer's best berry cakes and pies. Fish dishes for Midsummer. A new twist on traditional meals: tofurkey. Delicious main-dish salads. Fun gifts for your summer cottage hosts. Research issue.

4 28.8. 13.8. Wonderful harvest season is upon us. Organic food for the whole family. Easy snacks. The best recipes from the apple orchard. Berries from Finland. What to make with your mushrooming treasures: easy recipes. New home appliances. Season discount.

5 9.10. 24.9. Foodies in the USA. Boo! It's Halloween! Bake decadent American treats. Los Angeles through the eyes of a foodie tourist. A vineyard visit. The transformation of grapes into raisins. Equipment and tools for making a terrific brunch. Fish from Finland - recipes children will love.

6 6.11. 22.10. Baking extra

7 4.12 19.11 The eternal charm of Christmas. The best holiday recipes. Bake up a spicy Christmas. Steaming mulled wine and other Christmas beverages. Wrap up the gift of food, books and kitchen tools. Delicious food from Lapland for your holiday table. The most beautiful Christmas table settings.

© A-lehdet Oy 26

Reader profile

All 12+ Maku


Total 4 456 100 186 4 100

Gender

Female 2 286 51 150 7 81

Male 2 170 49 36 2 19


Age Women Women

12-24 years 387 17 16 4 11

25-34 years 304 13 27 9 18

35-44 years 298 13 33 11 22

45-64 years 736 32 59 8 39

65+ years 560 25 15 3 10

Occupation



Retired 694 30 23 3 15

Student 318 14 12 4 8

Other 122 5 7 6 5


Less than 35.000 e/y 717 31 29 4 19

35.001-75.000 e/y 731 32 62 9 42

Over 75.001 e/y 299 13 35 12 24

Place of residence



875 38 60 7 40


435 19 22 5 15


NRS Reader 2012

© A-lehdet Oy © A-lehdet Oy 27

Home and garden magazines

© A-lehdet Oy

The biggest interior magazine in Finland The most versatile interior magazine in Finland – Avotakka - brings new and fresh decoration ideas for everyday life and for special events.

• This top-quality interior magazine inspires and lets your dreams soar.

• In Avotakka you find the loveliest homes, trendiest people & phenomena, hottest new products, innovative interior solutions and the best stories in design, antiques and architecture.

28

Founded 1967

Issues per year 12


Readers 2) 408 000



2/1 s first spread 460 x 297 14 185

1/1 s back cover 230 x 267 8 085

1/1 s 2. cover 230 x 297 8 085

2/1 s text 460 x 297 13 010

1/1 s text 230 x 297 7 350


1/2 vertical text 112 x 297 5 290





1/4 square text 112 x 146 3 860

© A-lehdet Oy


29


1 9.1. 17.12.2012. Classics for a small budget: furniture, lights, textiles, dinnerware. Home storage solutions: New 12-part series begins. Season discount.

2 6.2. 21.1. Create a cozy bedroom + beds and making them. The ABCs of lighting. Small side tables. House plants & pots. Season discount.

3 6.3. 18.2. Spring's most beautiful textiles. Bathtubs. Floor and ceiling trim. Sofabeds and chairs. Starting plants from seed & the equipment required.

4 3.4. 14.3. Kitchen extra. New tiles & grouting materials. Spring curtains. Easter flowers and decorations. Spring cleaning.

5 2.5. 15.4. New outdoor furniture for the garden and balcony. Footrests and stools. Stylish wallpapers. Lovely party decorations + wine glasses.

6 5.6. 20.5. Summer's most beautiful classic furniture. Housekeeping & clothes drying options. BBQ grilling & eating outdoors. Guide to furniture painting.

7 10.7. 24.6. Housing Fair issue extra. Sauna items and textiles. Summer soups. Season discount.

8 7.8. 22.7. End-of-summer party settings. Student homes. Music devices & speakers. Small outer buildings. Season discount.

9 11.9. 26.8. Big Habitare Fair issue extra & autumn's new furniture. Textiles. Coat racks. Work chairs. Coffee makers.

10 9.10. 23.9. Sofas and rugs. Surface material innovations. Fleece and woven blankets. Light switches. Cabinets and closets.

10B 30.10. 14.10. AVOTAKKA DESIGN Special issue. CHARMING CLASSICS theme: furniture, textiles, dinnerware, wallpapers, flooring, tiles, home appliances.

11 6.11. 21.10. Fireplaces, ceramic ovens and wood-burning stoves. Small kitchen appliances. Faucets for the kitchen and bathroom. Door handles. Painting the walls of your room.

12 4.12. 18.11. Cheery Christmas issue: Presents & decorations. Bookshelves. Candles and strings of lights. Cabinets and closets. Children's dinnerware.

© A-lehdet Oy 30

Reader profile All 12+ Avotakka


Total 4 456 100 408 9 100

Gender

Female 2 286 51 306 13 75

Male 2 170 49 103 5 25

Grocery Shopper 3 440 77 353 10 87

Age

12-24 years 791 18 36 5 9

25-34 years 623 14 60 10 15

35-44 years 609 14 69 11 17

45-64 years 1 468 33 166 11 41

65+ years 965 22 77 8 19

Occupation



Retired 1 237 28 106 9 26

Student 639 14 27 4 7

Other 230 5 17 7 4


Less than 35.000 e/y 1 300 29 86 7 21

35.001-75.000 e/y 1 558 35 163 10 40

Over 75.001 e/y 682 15 99 15 24

Place of residence


City more then 30 000 inhabitants 1 692 38 167 10 41


Rural commune 1 072 24 88 8 22

NRS Reader 2012

© A-lehdet Oy

Full life at the holiday cottage Meidän Mökki knows what’s going on in the Finnish cottage life. The magazine provides relaxation and inspiration as well as ideas on how to get more out of your cottage life. Meidän Mökki entertains by giving expert advice and useful tips about the latest products. Meidän Mökki opens the doors to exotic and personal holiday paradises and encourages you to enjoy and to dream.

31

Founded 1997

Issues per year 11


Readers 2) 197 000



2/1 s first spread 460 x 273 10 560

1/1 s back cover 230 x 243 5 280

1/1 s 2. cover 230 x 273 5 280

2/1 s text 460 x 273 9 600

1/1 s text 230 x 273 4 800


1/2 vertical text 113 x 273 3 360





1/4 square text 113 x 134 2 520

”The readership includes both women and men who enjoy this

magazine ”

© A-lehdet Oy


32


1 16.1. 2.1. The heart of winter. Cabin package deals and real estate markets. Ideas & solutions for simple remodeling projects. Cabin on the electric grid? Hearty winter stews. Season discount.

2 13.2. 30.1. The days are getting longer. Handyman's tool box. Cabin saunas and guest lodging. Renewing the washing facilities. Ice fishing equipment. Tasty soups. Season discount.

3 13.3. 27.2. Spring is soon here. Sauna stove and benches. Spring cleaning & fresh textiles. Energy from the sun. The garden in the springtime. Fish in many forms.

4 10.4. 25.3. The garden is calling. A garden that is easy to care for and outdoor buildings. Outhouse innovation. This summer's means of transportation (The ABCs of ATVs). Filling salads. Celebratory issue. Research issue.

5 15.5. 29.4. Welcome summer! BBQ grills + summer soups. Freshen your terrace. Outdoor furniture. Plan your next party or event at the cabin (food, lodging, furniture, ideas). Cabin owner space maximizers (cars). The best BBQ food.

6 12.6. 29.5. Time to hit the water! Fix your jetty. Boats, motors. DYI & handyman ideas, simple remodeling projects. Create a summer look. What to offer unexpected guests.

7 10.7. 26.6. The best time of year at the cabin. Summery second homes, interior decoration ideas. Creating new from the old. Summer food with fish & herbs. Season discount.

8 28.8. 14.8. Maximize every moment of summer's end. New cabin package deals. Kitchen ideas. Decorate your garden for autumn. Harvest time & the close of the summer season. Season discount.

9 25.9. 11.9. The colourful glory of autumn. Heating options, safety (fire, burglary, moisture). Fix up your washing facilities. Let the light in your cabin. Delicious mushroom treats and game.

10 23.10. 9.10. Preparing for winter. Rental cabin vs holiday home? A healthy cottage - how to keep your cabin safe and sound through the winter. Fireplaces & wood-burning stoves. Winter textiles, bedclothes & pillows. Outdoor lighting. Tasty traditional foods.

11 27.11. 13.11. Heading into winter. Designing your own cabin + planning and executing an extension. Winter activities. Get maximium use from your snowmobile. Salty and sweet – baking tips for the holiday season.

12 18.12 4.12 Great Cottage review

© A-lehdet Oy 33

Reader profile

All 12+ Meidän Mökki


Total 4 456 100 197 4 100

Gender

Female 2 286 51 112 5 57

Male 2 170 49 85 4 43


Age

12-24 years 791 18 7 1 3

25-34 years 623 14 14 2 7

35-44 years 609 14 31 5 16

45-64 years 1 468 33 106 7 54

65+ years 965 22 39 4 20

Occupation


Blue-Collar 600 13 23 4 12

Retired 1 237 28 59 5 30

Student 639 14 7 1 3

Other 230 5 6 3 3


Less than 35.000 e/y 1 300 29 35 3 18

35.001-75.000 e/y 1 558 35 90 6 46

Over 75.001 e/y 682 15 47 7 24

Place of residence



1 692 38 75 4 38


868 19 38 4 19


NRS Reader 2012

© A-lehdet Oy

Magazine for good living for houseowners

Meidän talo is the biggest houseowners’ magazine in Finland. It provides reliable expert advice and practical tips to house builders, renovators and decorators.

• Our philosophy is to help our readers through the entire life cycle of a house, from building the home to living in it comfortably.

• Owning a house is a skill to learn. Meidän talo is there to help you.

• ”Meidän talo is a versatile housing magazine both for women and men - it’s a useful help for anyone”

34

Founded 1959

Issues per year 12

Circulation1) 59 409

Readers 2) 261 000



2/1 s first spread 460 x 273 12 540

1/1 s back cover 230 x 243 6 270

1/1 s 2. cover 230 x 273 6 270

2/1 s text 460 x 273 11 400

1/1 s text 230 x 273 5 700


1/2 vertical text 113 x 273 3 990





1/4 square text 113 x 134 2 990

© A-lehdet Oy


35

No Published PDF date

1 9.1. 19.12.2012. EXTRA: Ecological building techniques. Moisture control during construction. Lighting. Clothes dryers. Insurance options + a guide to old homes. Season discount.

2 6.2. 22.1. EXTRA: 5 new dream homes. Adding an extension to your house. Lighting of the kitchen and eating areas. New spring wallpapers. Insulation options. Composters. Season discount.

3 6.3. 19.2. EXTRA: A pleasant and inviting outdoor area. Consumer guide: dishwashers. Gates and fences. Lawn mowers. Construction financing. 15,000 extra copies distributed.

4 3.4. 15.3. EXTRA: Comprehensive guide to houses. Paint tutorial. Communicating doors. Air source heat pumps. Terraces and outdoor furniture. Renovation loans.

5 2.5. 16.4. EXTRA: A ship-shape home. Child safety in the home. Exterior painting. Faucets. Lighting of washing areas. Cleaning equipment. Summer soups.

6 5.6. 21.5. EXTRA: Cabin extra. Finland's favourite houses. Interior staircase overview. Trailers. Landscaping stones. Alarm systems. BBQ grilling. Season discount.

7 10.7. 25.6. EXTRA: House Fair extra. Exterior doors. Consumer guide: ovens. Outdoor buildings. Home insurance.

8 7.8. 23.7. EXTRA: Kitchen remodel. Cleaning services comparison. Turnkey house packages. Home storage systems. Light scaffolding. Season discount.

9 4.9. 20.8. EXTRA: Builder's ABC. Lot theme. Front entryway storage solutions. Construction equipment rental. Consumer guide: microwave ovens. Autumn garden work. 15,000 extra copies distributed.

10 9.10. 24.9. EXTRA: A healthy home. 5 old dream homes: 1940-50s type houses in Finland. Vacuums. Garages and car shelters. Loan comparison.

11 6.11. 22.10. EXTRA: Washing facility renovation. Small homes. Decorating sauna. Flooring materials. Consumer guide: shower mixers.

12 4.12. 19.11. EXTRA: Heating. Mould problems. Interior paint. Fireplace overview. Tendering electricity providers.

© A-lehdet Oy 36

Reader profile All 12+ Meidän Talo


Total 4 456 100 261 6 100

Gender

Female 2 286 51 138 6 53

Male 2 170 49 123 6 47


Age

12-24 years 791 18 7 1 3

25-34 years 623 14 30 5 12

35-44 years 609 14 52 8 20

45-64 years 1 468 33 129 9 49

65+ years 965 22 43 4 16

Occupation


Blue-Collar 600 13 36 6 14

Retired 1 237 28 60 5 23

Student 639 14 8 1 3

Other 230 5 10 4 4


Less than 35.000 e/y 1 300 29 39 3 15

35.001-75.000 e/y 1 558 35 128 8 49

Over 75.001 e/y 682 15 67 10 26

Place of residence



1 692 38 95 6 37


868 19 55 6 21


NRS Reader 2012

© A-lehdet Oy

Information and ideas for gardening ViherPiha is the biggest gardening magazine in the Nordic countries.

• The cheerful ViherPiha knows and understands our

climate, vegetation, yards and gardens. ViherPiha columnists include well-loved experts, gardeners, horticulturalists and landscape designers.

• ViherPiha gives advice, inspires and provides experience. With a little help from ViherPiha you can get the garden of your dreams.

37

”This is the way to make all my gardening dreams come true!”

Founded 1994

Issues per year 12


Readers 2) 320 000



2/1 s first spread 460 x 273 12 540

1/1 s back cover 230 x 243 6 270

1/1 s 2. cover 230 x 273 6 270

2/1 s text 460 x 273 11 400

1/1 s text 230 x 273 5 700


1/2 vertical text 113 x 273 3 990





1/4 square text 113 x 134 2 990

© A-lehdet Oy


38


Themes

1 23.1. 4.1. Spring textiles for indoors. Best products of the season & consumer buying guide: composters and composting. Landscaping in the garden: arranging stone trim. Winter garden. Growing stevia. Planting seeds. Season discount.

2 20.2. 1.2. Best products of the season & consumer buying guide: Playhouses. House plants. The loveliest flowering shrubs. A passion for orchids. Children's sandboxes. Seeds. Season discount.

3 13.3. 22.2. PLANTING EXTRA: Utility and decorative plant seeds & the start of the Utility Garden series & a planting calender. Food from your garden. Organic. Best products of the season & consumer buying guide: greenhouses. Decorate your balcony. Pruning apple trees. Easter. Research issue.

4 10.4. 20.3. Best products of the season & consumer buying guide: Gazebos & garden pavillions. Pruning tools: pruning scissors, saws, tree wound dressings and products. Utility Garden & Food. Organic. Planting sack box.

5 2.5. 12.4. BALCONY EXTRA: striking balconies & announcement of the balcony/terrace contest winners. Outdoor furniture. Establishing a healthy lawn. Best products of the season & consumer buying guide: Tillers. Utility Garden & Food. Organic.

6 22.5. 2.5. Best products of the season & consumer buying guide: lawnmowers. Paint & outdoor tiles + decorative gravel. Summer flowers & a potted garden. Utility Garden & Food. Organic. Natural pest control: organic methods for ridding your garden of pests and diseases.

7 12.6. 24.5. Top perennials of all time. Garden parties. Best products of the season & consumer buying guide: BBQ grills, smoking ovens. preparing Food outdoors. Utility Garden & Food. Organic. Planting clematis vines. Out in the yard: outdoor furniture.

8 3.7. 13.6. Showiest climbing plants. Best products of the season & consumer buying guide: hot tubs, jacuzzis, swimming pools and children's pools. Enjoy your yard during summer vacation. Building a wall. Utility Garden & Food. Organic. Founding a kitchen garden. Season discount.

9 21.8. 2.8. Sensational wild grasses. Best products of the season & consumer buying guide: garden sheds and storage shelters. Autumn planting. Lighting ideas. Gathering seeds. Storing seeds and cold treatment. Season discount.

10 18.9. 30.8. Beautiful flowers from bulbs. Best products of the season & consumer buying guide: rubbish bin shelters. Terrace & balcony: autumn's new potted plants and pots. Planting a tree.

11 16.10. 30.9. Triming shrubs into shapes. Best products of the season & consumer buying guide: snow blowers, ATVs, snow shovels and pushers. Feeding the birds and making outdoor fires. Winter protection measures.

12 13.11. 25.10.

CHRISTMAS EXTRA: Christmas gifts for the green thumbs in the family & Christmas flowers & winter garden decoration. House plants. Best products of the season & consumer buying guide: Christmas lights, candles and torches in the yard.

© A-lehdet Oy 39

Reader profile

All 12+ ViherPiha


Total 4 456 100 320 7 100

Gender

Female 2 286 51 237 10 74

Male 2 170 49 83 4 26


Age

12-24 years 791 18 12 1 4

25-34 years 623 14 26 4 8

35-44 years 609 14 53 9 17

45-64 years 1 468 33 152 10 48

65+ years 965 22 77 8 24

Occupation


Blue-Collar 600 13 35 6 11

Retired 1 237 28 103 8 32

Student 639 14 11 2 3

Other 230 5 15 6 5


Less than 35.000 e/y 1 300 29 74 6 23

35.001-75.000 e/y 1 558 35 135 9 42

Over 75.001 e/y 682 15 65 10 20

Place of residence



1 692 38 112 7 35



NRS Reader 2012

© A-lehdet Oy

Beautiful and inventive inspiration Unelmien Talo&Koti is a warm, cozy and functional interior design magazine. It solves everyday living decor puzzles and helps you create a cozy home with minimal effort and cost. Unelmien Talo&Koti opens the doors to beautifully and imaginatively decorated homes and familiarizes the residents to the best insights and solutions. Unelmien Talo&Koti takes into account the needs of the whole family. Talo&Koti serves, inspires and encourages to self-making. With magazine’s inspiring guidance and versatile product choices you can easily update your home decor and create a warm atmosphere at home with small tricks.

40

Founded 2000

Issues per year 12


Readers2) 82 000



2/1 s first spread 460 x 297 9 470

1/1 s back cover 230 x 267 4 750

1/1 s 2. cover 230 x 297 4 750

2/1 s text 460 x 297 8 650

1/1 s text 230 x 297 4 320

1/2 vertical text 112 x 297 2 780






1/4 square text 112 x 146 1 950

© A-lehdet Oy


41

Unelmien Talo&Koti (Dream House&Home)


1 27.12.2012 11.12.2012.

Bedrooms. Sheets and bedspreads. Top ten fireplaces. Baking school begins: cinammon loaf. Vases. Flowering house plants. Season discount.

2 30.1. 17.1.

Bathrooms. Fixtures, tiles, textiles. Comfy lounge chairs. The most beautiful tea cups. First flowers of spring. Season discount.

3 27.2. 14.2.

Kitchens. Light fixtures on a budget. Throw pillows. Spring's pretty wall colours. Planting seedlings & the equipment required.

4 27.3. 14.3.

Dining spaces. Rustic china cabinets. Short guide to curtains. Easter table settings and flowers. Greenhouses. Sweet little playhouses.

5 24.4. 11.4.

Balconies and yards. Terrace tiles. Outdoor furniture. How to found a kitchen garden. Small tables. Spring fabrics. Family celebrations.

6 29.5. 16.5.

Children and baby rooms. Cotton rugs. Sauna. Lovely garden parties. Watering cans, pots and summer flowers.

7 26.6. 12.6.

Sewing rooms. Summer BBQ grilling. Sun umbrellas. Garden decorations and climbing vine supports. Charming picnic gear and coolers. Season discount.

8 31.7. 18.7.

Front entryways. Versatile clothes racks. Threshold rugs. Tableclothes and place mats. Dining in the summer room. Stone pavers in the garden. Season discount.

9 28.8. 15.8.

Living rooms. Best family sofas. Autum's new decorating colours. Practical new rugs. Autumn preserving ideas and treats.

10 25.9. 12.9.

Kitchens. Autumns' charming textiles. Beautiful lanterns & decorative lights. Autumn yard work and the best garden tools. Flowers from bulbs. Research issue.

11 30.10. 17.10.

Work rooms. Small bookshelves. Blankets and fleeces. Three styles of wallpaper. Headboards for beds. Lovely door wreaths.

12 27.11. 14.11. TV rooms. Christmas presents, crafts and flowers. Versatile stepstools. Mood lighting. Stools for children's rooms.

1/2014 2.1. 2014 16.12.2012.

© A-lehdet Oy 42

Reader profile All 12+ Unelmien Talo&Koti


Total 4 456 100 82 2 100

Gender

Female 2 286 51 69 3 85

Male 2 170 49 13 1 15


Age

12-24 years 791 18 3 0 4

25-34 years 623 14 16 3 20

35-44 years 609 14 23 4 29

45-64 years 1 468 33 33 2 41

65+ years 965 22 5 1 7

Occupation



Retired 1 237 28 9 1 10

Student 639 14 3 0 3

Other 230 5 5 2 6


Less than 35.000 e/y 1 300 29 12 1 14

35.001-75.000 e/y 1 558 35 38 2 46

Over 75.001 e/y 682 15 24 4 30

Place of residence



1 692 38 29 2 36


868 19 14 2 17


NRS Reader 2012

© A-lehdet Oy

General and special interest magazines

43

© A-lehdet Oy

Entertainment. Subjects to talk about. News. Apu is the quality weekly with a spot in the mainstream. Apu is an entertaining magazine for those aiming to understand life and the world around us better. Apu provides the best stories. The articles, touching human interest stories and interviews together with the world class photographs are created with style. In addition to current topics we have four regular themes: health and wellness, travel, food and nature.

44

”Apu has great stories about people and our times.”

Founded 1933

Issues per year 52


Readers 2) 444 000



2/1 s first spread 434 x 280 12 835

1/1 s back cover 217 x 250 7 315

1/1 s 2. cover 217 x 280 7 315

2/1 s text 434 x 280 11 770

1/1 s text 217 x 280 6 650


1/2 vertical text 106 x 280 4 655





1/4 square text 106 x 139 3 490

© A-lehdet Oy


45

Nro Published PDF date Themes

1 3.1. 19.12.2012

Series of features by Matti Jämsä starts. Money theme. Health: Ask Dr Kiminkinen. Season discount.

2 10.1. 2.1. Health: Preventive care - series starts. Season discount. 3 17.1. 8.1. Travel theme: Thailand. Tips from the Travel Fair. Search for

Finland's best holiday destinations starts. Matti Jämsä. Health: Ask Dr Kiminkinen. Season discount.

4 24.1. 15.1. Food: Food guest. Season discount. 5 31.1. 22.1. Money theme. Matti Jämsä. Health: Ask Dr Kiminkinen. Season

discount. 6 7.2. 29.1. Health: Preventive care. Season discount. 7 14.2. 5.2. Travel: Venice. Matti Jämsä. Health: Ask Dr Kiminkinen. Season

discount. 8 21.2. 12.2. Anniversary issue: Reprint of first issue of Apu for all subscribers.

Presentation of the Apu team. Apu 80-70-60-50-40-30-20-10 years ago. Legendary Apu contributors. Food: Nostalgic recipes from Apu's pages. RESEARCH ISSUE. Season discount.

9 28.2. 19.2. Money theme. Matti Jämsä. Health: Ask Dr Kiminkinen. Season discount.

10 7.3. 26.2. Health: Preventive care. 11 14.3. 5.3. Travel: Budapest. Finland's best holiday destinations - reader poll

results. Matti Jämsä. Health: Ask Dr Kiminkinen. 12 21.3. 12.3. Food: Easter treats. 13 27.3. 19.3. Money theme. Matti Jämsä. Health: Ask Dr Kiminkinen. 14 4.4. 25.3. Health: Preventive care. Garden series starts: Make an old garden

flower again. 15 11.4. 2.4. Travel: Cruises. Matti Jämsä. Health: Ask Dr Kiminkinen. 16 18.4. 9.4. Heart Apu. Food: Food guest. Garden: Exotic plants. 17 25.4. 16.4. Money theme. Matti Jämsä. Health: Ask Dr Kiminkinen. 18 2.5. 23.4. Health: Preventive care. Garden: Roses. Hockey World

Championships extra. 19 8.5. 29.4. Travel: Reader's choice destination - Iceland. Matti Jämsä. Health:

Ask Dr Kiminkinen. 20 16.5. 7.5. Food: Food guest. Garden: Plan and execute a perennial bed. 21 23.5. 14.5. Money theme. Matti Jämsä. Health: Ask Dr Kiminkinen.

Nro Published PDF date Themes

22 30.5. 21.5. Green Apu. Healthy Garden: Beneficial plants.

23 6.6. 28.5. Travel: Europe. Matti Jämsä. Health: Ask Dr Kiminkinen.

24 13.6. 4.6. Food: Fish for the Midsummer meal.

25 19.6. 11.6. Finland's best holiday destinations. Money theme. Matti Jämsä. Health: Ask Dr Kiminkinen.

26 27.6. 18.6. Health. Finland's best holiday destinations.

27 4.7. 25.6. Travel: Finland's best holiday destinations. Matti Jämsä. Health: Ask Dr Kiminkinen. Season discount.

28 11.7. 2.7. Finland's best holiday destinations. Food: Countryside travel. Season discount.

29 18.7. 9.7. Finland's best holiday destinations. Money theme. Matti Jämsä. Health: Ask Dr Kiminkinen. Season discount.

30 25.7. 17.7. Health. Season discount.

31 1.8. 24.7. Travel: Stockholm. Matti Jämsä. Health: Ask Dr Kiminkinen. Season discount.

32 8.8. 31.7. Food: preserving food. Season discount.

33 15.8. 6.8. Money theme. Matti Jämsä. Health: Ask Dr Kiminkinen. Season discount.

34 22.8. 13.8. Health. Season discount.

35 29.8. 20.8. Travel: Tallinn. Matti Jämsä. Health: Ask Dr Kiminkinen. Season discount.

36 5.9. 27.8. Food: Food guest.

37 12.9. 3.9. Money theme. Matti Jämsä. Health: Ask Dr Kiminkinen.

38 19.9. 10.9. Health.

39 26.9. 17.9. Travel: Europe. Matti Jämsä. Health: Ask Dr Kiminkinen.

40 3.10. 24.9. Food: Fishing trip.

41 10.10. 1.10. Money. Matti Jämsä. Health: Ask Dr Kiminkinen.

42 17.10. 8.10. Health.

43 24.10. 15.10. Travel: Reader's choice destination: Cuba. Matti Jämsä. Health: Ask Dr Kiminkinen.

44 31.10. 22.10. Food : food guest.

45 7.11. 29.10. Money theme. Matti Jämsä. Health: Ask Dr Kiminkinen.

46 14.11. 5.11. Health.

47 21.11. 12.11. Travel: South America. Matti Jämsä. Health: Ask Dr Kiminkinen.

48 28.11. 19.11. Food: Christmas food. Apu wall calender 2014.

49 5.12. 26.11. Special Independence Day issue. Money. Matti Jämsä. Health: Ask Dr Kiminkinen.

50 12.12. 3.12. Health.

51-52 19.12. 11.12. Travel: Winter destination. Matti Jämsä. Health: Ask Dr Kiminkinen.

© A-lehdet Oy

Reader profile

46

All 12+ Apu


Total 4 456 100 444 10 100

Gender

Female 2 286 51 253 11 57

Male 2 170 49 191 9 43


Age

12-24 years 791 18 26 3 6

25-34 years 623 14 20 3 4

35-44 years 609 14 33 5 7

45-64 years 1 468 33 183 12 41

65+ years 965 22 184 19 41

Occupation


Blue-Collar 600 13 54 9 12

Retired 1 237 28 225 18 51

Student 639 14 21 3 5

Other 230 5 22 10 5


Less than 35.000 e/y 1 300 29 160 12 36

35.001-75.000 e/y 1 558 35 160 10 36

Over 75.001 e/y 682 15 46 7 10

Place of residence



1 692 38 169 10 38


868 19 99 11 22

Rural commune 1 072 24 123 11 28

NRS Reader 2012

© A-lehdet Oy

The magazine with an edge Image is a monthly magazine whose topics are current political issues and popular culture. Image is a mirror of the times. It brings out new phenomena and fresh points of view. Image is an entertaining quality media that wants its readers to think and have fresh ideas. Image also sparks debate in other media. Image provides in-depth, high-quality stories you cannot find anywhere else.

47

”Ruben is simply marvellous, I can’t wait to devour his

column, it’s like giving candy to children.”

Founded 1985

Issues per year 12

Print run 30 000

Readers 1) 85 000

1) NRS Reader 2012


2/1 s first spread 460 x 300 9 455

1/1 s back cover 230 x 270 7 190

1/1 s 2. cover 230 x 300 7 190

2/1 s text 460 x 300 7 890

1/1 s text 230 x 300 4 900


1/2 vertical text 115 x 300 3 285





1/4 square text 115 x 150 2 570

© A-lehdet Oy


48


1 31.1. 16.1. Style, design, talking points, winter. Season discount.

2 28.2. 13.2 Travel, fashion, social relations, spring. Season discount.

3 28.3. 13.3 Food, ideas, discoveries.

4 25.4. 10.4 Adventures, joy, urban culture. Research issue.

5 23.5. 7.5 Drinks, leisure time, trends, belongings.

6-7 20.6. 5.6 Summer, style, vacation, festivals, events. Season discount.

8 29.8. 14.8 Fashion, film, pop, interior decorating, autumn. Season discount.

9 26.9. 11.9 Restaurant, design, books, talking points.

10 24.10. 9.10 Working life, travel, style, ideas.

11 21.11. 6.11 Enjoyment, food, leisure time.

12 19.12. 4.12 Talking points, entertainment, phenomenon.

© A-lehdet Oy 49

All 12+ Image


Total 4 456 100 99 2 100

Gender

Female 2 286 51 64 3 65

Male 2 170 49 35 2 35


Age

12-24 years 791 18 27 3 27

25-34 years 623 14 35 6 35

35-44 years 609 14 18 3 18

45-64 years 1 468 33 18 1 18

65+ years 966 22 2 0 3

Occupation

Executive, upper white collar 1 522 34 53 4 54


Retired 1 242 28 4 0 4

Student 649 15 21 3 22

Other 214 5 4 2 4


Less than 35.000 e/y 1 331 30 29 2 29

35.001-75.000 e/y 1 543 35 32 2 33

Over 75.001 e/y 665 15 23 3 23

Place of residence



1 692 38 36 2 36



NRS Reader A2011/S2012

Reader profile

© A-lehdet Oy

Best travel magazine in Finland Mondo is the leader of Finnish travel journalism. It is a magazine for those interested in travelling or planning a trip. Mondo relays wonderful travelling experiences from around the world and presents destinations to visit. The main topics are: travel, lodging, food, shopping, culture, adventure, activities, luxury and wellness. Mondo reports on new destinations and makes new discoveries of well- known tourist sites.

50

”Mondo’s dozens of travel guides take you to eat, shop

and relax right with the locals”

Founded 2002

Issues per year 10

Print run 30 000

Readers 1) 120 000

1) NRS Reader 2012


2/1 s first spread 460 x 300 7 915

1/1 s back cover 230 x 270 5 535

1/1 s 2. cover 230 x 300 4 510

2/1 s text 460 x 300 6 500

1/1 s text 230 x 300 4 100


1/2 vertical text 115 x 300 2 745





1/4 square text 115 x 150 2 150

© A-lehdet Oy


51


1 3.1. 12.12 Travel Fair, The most intriguing travel destinations of 2013, winter trips, ski resorts, baggage, accommodations, travelling in Finland. Season discount.

2 28.2. 12.2 Great trips for families with children, city getaways, nature destinations, food, purchases, baggage, accommodations, travelling in Finland. Season discount.

3 28.3. 12.3 Spring travel options, city getaways, food, baggage, accommodation, purchases, travelling in Finland. Research issue.

4 2.5. 15.4 Staycations, cities to visit in the spring, accommodation, purchases, baggage, food, travelling in Finland.

5-6 13.6. 28.5 Summer travel options, European cities, nature destinations, travelling in Finland, food, purchases, accommodation. Season discount.

7 5.9. 20.8 Travelling in pursuit of your hobby, autumn travel options, food, accommodation, purchases, travelling in Finland. Season discount.

8 3.10. 17.9 City getaways, culture, accommodation, restaurants, purchases, adventure trips, travelling in Finland.

9 31.10. 15.10 Pampering trips, winding down, dream beaches, cities to shop in, travelling in Finland, food, accommodation.

10 28.11. 12.11 Winter travel options, ski destinations, Christmas trips, food, purchases, gift ideas, accommodation.

© A-lehdet Oy 52

All 12+ Mondo


Total 4 456 100 121 3 100

Gender

Female 2 286 51 81 4 67

Male 2 170 49 40 2 33


Age

12-24 years 791 18 16 2 14

25-34 years 623 14 28 5 23

35-44 years 609 14 26 4 21

45-64 years 1 468 33 42 3 35

65+ years 966 22 9 1 7

Occupation

Executive, upper white collar 1 522 34 71 5 59

Blue-Collar 625 14 12 2 10

Retired 1 242 28 13 1 11

Student 649 15 13 2 10

Other 214 5 4 2 3


Less than 35.000 e/y 1 331 30 22 2 18

35.001-75.000 e/y 1 543 35 48 3 39

Over 75.001 e/y 665 15 36 5 29

Place of residence


City more then 30 000 inhabitants 1 692 38 46 3 38




Reader profile

© A-lehdet Oy

The champion of every Finnish car driver

Tuulilasi is the leading authority on cars – trustworthy and true. The core content in Tuulilasi is new cars. We give you the facts spiced with humour, provocative headlines and exciting pictures. This year, Tuulilasi is even more up-to-date and evocative, giving you a broader background in cars in a bigger package.

53

”By reading Tuulilasi you stay well on track”

Founded 1963

Issues per year 16


Readers 2) 355 000



2/1 s first spread 434 x 280 15 840

1/1 s back cover 217 x 250 7 920

1/1 s 2. cover 217 x 280 7 920

2/1 s text 434 x 280 14 400

1/1 s text 217 x 280 7 200


1/2 vertical text 106 x 280 5 040





1/4 square text 88 x 120 3 780

© A-lehdet Oy


54


1 9.1. 20.12. Introducing a completely new Tuulilasi magazine! Testing the VW Golf. Season discount.

2 6.2. 24.1. Detroit auto show. Motorised quadricycles. Season discount.

3 27.2. 14.2. Ecocar: electric cars, hybrids and new fuel options. Season discount.

4 20.3. 7.3. Testing summer tyres, Geneve auto show. Research issue.

5 17.4. 4.4. Consumer guide to buying a used car.

6 8.5. 24.4. Shanghai auto show, China extra.

7 22.5. 7.5. Car comparison.

8 12.6. 30.5. Super cars and classics.

9 26.6. 12.6. Car comparison.

10 17.7. 4.7. Auto sports. Season discount.

11 21.8. 8.8. The 'Brand of Brands' study results. Season discount.

12 11.9. 29.8. 50-year anniversary of Tuulilasi! Celebratory issue. 10,000 extra copies distributed. Research issue.

13 2.10. 19.9. Testing winter tyres, Frankfurt auto show

14 23.10. 10.10. Car comparison

15 13.11. 31.10. Consumer guide to buying a used car.

16 4.12. 21.11. Cars of the Year for 2014, Tokyo auto show

© A-lehdet Oy 55

Reader profile All 12+ Tuulilasi


Total 4 456 100 355 8 100

Gender

Female 2 286 51 50 2 14

Male 2 170 49 305 14 86


Age Men Men

12-24 years 404 19 43 11 14

25-34 years 319 15 45 14 15

35-44 years 311 14 50 16 16

45-64 years 731 34 118 16 39

65+ years 405 19 50 12 16

Occupation

Executive, upper white collar

666 31 107 16 35

Blue-Collar 431 20 76 18 25

Retired 543 25 68 13 22

Student 321 15 28 9 9

Other 108 5 11 10 4


Less than 35.000 e/y 583 27 63 11 21

35.001-75.000 e/y 827 38 136 16 45

Over 75.001 e/y 383 18 70 18 23

Place of residence



817 38 114 14 37


434 20 66 15 22


NRS Reader 2012

© A-lehdet Oy

The oldest sports magazine in the world

The leader in Finnish sports journalism and sports discussion - Urheilulehti. Our journalistic strategy is based on a strong vision and deep understanding of sports. Sports is not only results and statistics. It is also about passion, feeling and bleeding hearts. This magazine is made of all of these.

56

”You just can’t finish Urheilulehti by reading it. It lives

on, debates and talks, makes a stand and stirs your

thoughts”

Founded 1898

Issues per year 52


Readers 2) 114 000



2/1 s first spread 460 x 273 5 610

1/1 s back cover 230 x 243 2 805

1/1 s 2. cover 230 x 273 2 805

2/1 s text 460 x 273 5 100

1/1 s text 230 x 273 2 550


1/2 vertical text 113 x 273 1 785





1/4 square text 113 x 134 1 340

© A-lehdet Oy


57


1 3.1. 20.12.2012 Season discount.

2 10.1. 2.1. Anniversary issue, 115 years. Season discount.

3 17.1. 10.1. Season discount.




7 14.2. 5.2.

Skiing World Championships special issue. Season discount.



10 7.3. 26.2. F1 season opening special issue*

11 14.3. 7.3. Finnish Championship League hockey play-offs




15 11.4. 2.4. Veikkausliiga season opening special issue* + Finnish Championship League hockey finals

16 18.4. 11.4. Finnish Championship League hockey finals

17 25.4. 18.4. Finnish Championship League hockey finals

18 2.5. 22.4.

Finnish Championship League hockey special issue. Research issue.

19 10.5. 2.5. World Championship hockey competition + special section on season opening of Finnish baseball

20 16.5. 8.5. World Championship hockey competition

21 23.5. 16.5. World Championship hockey competition + Champions League finals in football

22 30.5. 23.5.

23 6.6. 30.5. Special section on Track&Field

24 13.6. 6.6.

25 20.6. 13.6.

26 27.6. 18.6.

27 4.7. 27.6. Special section on European Championship in women's football + World Championship orienteering competition in Finland. Season discount.

28 11.7. 4.7. European Championship in women's football + special section on Finnish baseball East-West. Season discount.

29 18.7. 11.7. European Champsionship in women's football. Season discount.


31 1.8. 25.7. Special section on Jyväskylä'sWorld Championship in rally racing*. Season discount.

32 8.8. 31.7. World Track&Field Championship competition special issue. Season discount.

33 15.8. 6.8. Valioliiga season special issue. Season discount.



36 5.9. 27.8. Finnish Championship League hockey special issue. 10,000 extra copies distributed.

37 12.9. 5.9. Special section on Champions League football

38 19.9. 12.9.

39 26.9. 19.9.

40 3.10. 26.9.

41 10.10. 1.10. NHL season opening special issue

42 17.10. 10.10.

43 24.10. 17.10.

44 31.10. 24.10.

45 7.11. 30.10.

46 14.11. 7.11.

47 21.11. 14.11.

48 28.11. 21.11. Special section on ski season opening

49 5.12. 28.11.

50 12.12. 3.12.

51 19.12. 12.12. The Year in Sports 2013 - special issue

52 23.12

© A-lehdet Oy 58

Reader profile All 12+ Urheilulehti


Total 4 456 100 114 3 100

Gender

Female 2 286 51 19 1 17

Male 2 170 49 95 4 83


Age Men Men

12-24 years 404 19 29 7 30

25-34 years 319 15 16 5 17

35-44 years 311 14 15 5 15

45-64 years 731 34 29 4 30

65+ years 405 19 7 2 7

Occupation


Blue-Collar 431 20 22 5 23

Retired 543 25 11 2 11

Student 321 15 21 7 23

Other 108 5 2 2 3


Less than 35.000 e/y 583 27 20 3 21

35.001-75.000 e/y 827 38 33 4 35

Over 75.001 e/y 383 18 22 6 23

Place of residence



817 38 39 5 41


434 20 16 4 17


NRS Reader 2012

© A-lehdet Oy

The most popular rock magazine in Finland

Soundi handles the whole field of rock music critically and with expertise. Soundi rates new records, visits studios, concerts and festivals. Soundi gets the first interviews from the most famous rock stars in the world and in Finland. Soundi is never dull, but entertains in colourful and sharp tones. Every issue is compiled with love and passion for music. This is why our readers love Soundi.

59

”Soundi is the magazine that music makers and music

buyers have always trusted.”

Founded 1975

Issues per year 11

Print run 30 000


2/1 s first spread 450 x 297 4 580

1/1 s back cover 225 x 267 2 520

1/1 s 2. cover 225 x 297 2 520

2/1 s text 450 x 297 4 580

1/1 s text 225 x 297 2 290


1/2 vertical text 108 x 297 1 605




1/4 square text 108 x 148 1 050

1/8 horizontal text 97 x 63 460

1/8 vertical text 46 x 131 460

© A-lehdet Oy


60


1 23.1. 10.1.

2 20.2. 7.2.

3 20.3. 7.3.

4 24.4. 11.4.

5 22.5. 8.5. Research issue.

6-7 19.6. 6.6.

8 21.8. 8.8.

9 18.9. 5.9.

10 16.10. 3.10.

11 13.11. 31.10.

12 11.12. 28.11.

© A-lehdet Oy 61

All 12+ Soundi


Total 4 456 100 101 2 100

Gender

Female 2 286 51 32 1 32

Male 2 170 49 69 3 68


Age Male Male

12-24 years 404 19 22 5 32

25-34 years 319 15 19 6 28

35-44 years 311 14 16 5 23

45-64 years 731 34 11 2 16

65+ years 405 19 0 0 0

Occupation


Blue-Collar 447 21 17 4 25

Retired 547 25 1 0 1

Student 322 15 18 5 26

Other 101 5 5 5 7


Less than 35.000 e/y 589 27 19 3 27

35.001-75.000 e/y 833 38 28 3 41

Over 75.001 e/y 363 17 8 3 12

Place of residence


City more then 30 000 inhabitants 813 37 31 4 45




*Soundi NRS Reader 2011

Reader profile

© A-lehdet Oy

Reader profile

62

All 12+ Suomen Golflehti

Est.(000) Pr% Est.(000

) Reach% Pr%

Total 4 456 100 124 3 100

Gender

Female 2 286 51 49 2 40

Male 2 170 49 75 3 60


Age Men Men

12-24 years 404 19 10 2 13

25-34 years 319 15 11 3 15

35-44 years 311 14 13 4 18

45-64 years 731 34 30 4 41

65+ years 405 19 10 2 13

Occupation



Retired 543 25 13 2 18

Student 321 15 8 2 10

Other 108 5 3 3 4


Less than 35.000 e/y 583 27 10 2 13

35.001-75.000 e/y 827 38 24 3 32

Over 75.001 e/y 383 18 33 9 44

Place of residence



817 38 32 4 43


434 20 11 3 15


NRS Reader 2012

© A-lehdet Oy


63

Suomen Golflehti (Finland's Golf Magazine)

No Published Reservation PDF date Themes 1 28.1. 28.12.2012 7.1. Equipment: a collection of the latest drivers. Nearby golf destinations: the courses of the Åland

islands. Comprehensive instructional package. Tapani Saarentola's Golf Academy in Spain.

Course guide 4.3. 28.1. 4.2.

2 4.3. 4.2. 11.2. Equipment: the great putter test. A wide-ranging evaluation and comparison of golf resorts in Finland and abroad.

3 8.4. 8.3. 15.3. Equipment: wedges, presentation of club types, club designer interview. Golf news.

Green card project: presentation

4 13.5. 12.4. 19.4. Courses: fashion, shoes, bags - a comprehensive collection.

5 17.6. 20.5. 27.5. Courses: the great hybrid test.

Green card project: choosing the proper equipment.

6 19.8. 22.7. 29.7. Well-being: the golf player's nutrition recommendations. Experts evaluate nutritional supplements, energy bars, etc.

7 30.9. 2.9. 9.9. The Best of the Year: survey results. Remote golf destinations: presentation of two destinations.

8 18.11. 21.10. 28.10. Practicing in the winter. Travel extra: travel survey results, presentation of the winners.

Documents

A-lehdetmedia.a-lehdet.fi/sitedls/A-lehdet_mediaguide.pdf · Autumn fashion preview: the season's hottest clothes, accessories and beauty products. Season discount. ... Autumn's big