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26 arts & culture Thursday, 28 May 2015TheNewAgeNewspaper @The_New_Age
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HIT & MISS What to catch and what to skip tonight
WHAT was meant to be a hit show is slowly turning into dust. Ashes to Ashes might be featuring a number of well-known actors such as Patrick Shai, Nam-bitha Mpulwana and Maggie Benedict to name a few, but if the disapproving social media comments are anything to go by, there’s no doubt that the show is a total disappointment to viewers.
Many shows trend on Twitter mainly due to their appealing storylines but the story is surprisingly different for this one. The once hyped up daily tel-enova revolves around a family-owned funeral business in Tembisa with stiff competition from other casket sellers, fancy car subcontractors and catering companies. – KM
MISS
Ashes to AshesEtv at 8pm
HIT
GoodFellasM-Net Movies (DStv 106) 10.15pm
THIS hard-hitting classic crime thriller features acts such as Ray Liotta who plays the role of gangster Henry Hill, who takes part in a robbery with Jimmy Conway (Robert De Niro) and Tommy De Vito ( Joe Pesci), two other gangsters who have set their sights a bit higher.
His two partners kill off everyone else involved in the robbery and slowly start to climb up through the power structure of the mob. Henry, however, is badly affected by his partner’s prosperity, but will he stoop low enough to bring about the downfall of Jimmy and Tommy? Stay tuned to find out. – Kutullo Madisha
HIT & MISS What to catch and what to skip tonight MOVIE TITBITSMovie TitbitsMOVIE TITBITSMovie Titbits
We could see Tom in last cruise for franchiseTHE fifth instalment of the action-packed Tom Cruise franchise is yet to hit the cin-ema, but Paramount is reportedly readying its sequel. According to Tracking Board, no cast members have yet been decided on and all that is clear is that JJ Abrams would continue his involvement – he joined for the third instalment – and that Cruise would remain as a producer.
Mission: Impossible – Rogue Nation is set to hit cinema screens on July 31 and promises to be the most adrenaline-fuelled in the series to date.
And there are whispers that if a sixth film is green lit quickly, that it could be because it will be the final instalment with Tom Cruise as its leading man and would see him hand the baton to a new super spy. – Relaxnews
Loerie Awards adds music video categoryFUNGAYI KANYUCHI
IN THE past, music video direc-tors entered their works in the film and TV commercials category at the Loerie Awards, but this year for the first time, music videos will have their own classification on the prestigious brand communication awards list.
“The Loeries have accepted music videos in the past, but they were included in the general cat-egory for television and film com-mercials. Because music videos are so different from regular commer-cials – and because of the growing use of music videos in the modern era of social media, YouTube and Vimeo – we felt it was time for a standalone category,” Loeries CEO Andrew Human says.
Music videos have become fer-tile ground for product placement and many artists’ brands are being sponsored at least partially by cor-porate brands. The power of music videos to build brand conscious-ness has seen their alignment with awards properties like the Loeries becoming more concrete.
“Music videos are instrumental in
building the brand of a band, musi-cian or singer. The video builds a fol-lowing, grows awareness and helps to increase sales of both music and tickets for live concerts.
“Take Die Antwoord. They have more than 100 million views on YouTube alone. That’s more than the whole South African popula-tion. Their videos are designed to convey the position and feel of the band, through which they have built a global audience. This is what advertising is,” explains Human.
Winning attributes for entrants in this new category include crea-tive excellence and innovation.
“For music videos we are looking for the unexpected; the out-of-the-ordinary,” says Human. But it’s not about the music.
“A music video must be enter-taining – people must want to watch it. The videos will be judged on the quality of production and execution of concept rather than the song or genre itself.”
The Loerie Awards are sched-uled to take place at the Durban ICC on August 15 and 16.
Give work the finger this weekendKALIN PASHALIEV
THE malignant effects of urban loneliness, alienation and the rigours of the nine to five work routine can be easily soothed if more of us got into the habit of attending festivals.
And although escapism is some-times frowned upon by those who employ us as money-making tools, we can slowly extend a long mid-dle finger, give them a winning grin and skip away to the nearest den of weekend delights.
This weekend presents the per-fect opportunity for smog-clogged, South African urbanites to escape their cyclically boring lives and travel “abroad” to the mountain kingdom of Swaziland and the annual Bushfire Festival, which, according to CNN, is rated in the top seven premier music gatherings on the continent.
The festival is held in and around the distinctly African but Gaudi-esque House on Fire amphitheatre, which is found south of the capital, Mbabane, and usually employed by
organisers to function as the festi-val’s dance floor late at night.
This year, fans can expect an abundant fanfare of talent from around the world.
There’s already been a lot of noise around Black Jesus Experience, an Australian band that fuses Ethiopian music with elements of modern funk and hip hop.
Black Jesus Experience was the backing band for Mulatu Astatke – the progenitor of Ethio-jazz – dur-ing his Australian tour in 2010 and enthusiasts expect the band to pro-vide the more solid Afro grooves this weekend.
Grammy-nominated French Afro-soul duo Les Nubians is another highly anticipated act at this year’s Bushfire, while Spain’s Joana Serrat will provide a neo-Americana folk element to a festival often hailed for its diversity.
South African acts performing at the festival include BCUC (Bantu Continua Uhuru Consciousness), a percussive crossover band from
Soweto that has made major and lasting waves in the last couple of years.
Then there’s The Soil, Bongeziwe Mabandla, Shortstraw, Cassper Nyovest, The Parlotones and Freshly ground, who have for some time now been lost to corporate South Africa but will be a crowd favourite nevertheless.
Bushfire offers various activities for festival goers. The handcraft market will acquaint revellers with Swazi artisans who’ll have on dis-play a wealth of contemporary hand-made products. There will also be a global food village full of cultural delectables from Swaziland, Europe and Asia.
The festival will also provide a kids’ zone, where children can par-take in art, theatre, story telling, poetry and music activities.
Bushfire Festival, which donates profits to local communities, runs from Friday till Sunday and tickets are available at www.bush-fire.com.
Warm up at the Bushfire Festival in Swaziland and forget the daily grind
MUCH ANTICIPATED: The Black Jesus Experience from Australia, that fuses Ethiopian music with elements of modern funk and hip hop, will perform at the festival.
AND THE AWARD GOES TO...: It’s all about presentation at the annual Loeries. PICTURE: LOERIE AWARDS
SOUTH AFRICANOF THE YEAR 2015Awards
Trendsetting Celebrity of the Year 2015
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