18
Roll No. B.A.(JOUR~ALISM AND MASS COMMUNICATION) - 2nd SEMESTER (RE.) ; BASICS OF PHOTOGRAPHY - 10010201 END TERM THEORY EXAMINATION Time: 03:00 Hrs Max. Marks: 80 Instructions: I. Write Roll No. on the Question Paper. 2. Candidate should ensure that they have been provided with correct question paper. Complaint(s) in this regard, if any, should be made within 15 minutes of the commencement of the exam. No complaint in this regard will be entertai ned thereafter. 3. Attempt all questions. 4. Draw diagram wherever required. SECTION - A ~i . Q.l. Write short notes pn any five. Each question carries equal marks. a) Image Stabilization b) Focus c) Fish eye lens d) Digital Zoom e) RAW f) White Balance g) . UV Filter (5X4=20) SECTION., B Q.2. Attempt any four from the following. Each question carries equal marks. (4X5=20) a) Explain the function of aperture in DSLR. How does aperture control the Depth of Field? b) What do you mean by Focal Length? c) What are the precautions that we should keep in mind during photography? d) Write five major difference between Digital and Film Still Camera. e) Define Photo Essay with the help of a suitable example and how it is different with Photo Feature? SECTION - C Q.3. Attempt any four from the following. Each question carries equal marks. (4XIO=40) a) Elucidate the working principal of Digital SLR Camera with the help of a neat diagram. b) Explain in detail the different types of prominent Camera Shots. c) Define Exposure triangle. What is its use in Photography? d) Discuss the different types of lenses and their use. e) Mention the significance of photo editing software's for digital photos. ************ETE MAY 2018************ ** ------ - ---- -----------------------------------------------------------------

sgtuniversity.ac.in€¦ · a) Indulal Yagnik b) NG Ranga c) EMS Naboodiripad d) Shankar Dayal Sharma Q.25. First nuclear test was conducted during the Primeministership of-a) A.B

  • Upload
    others

  • View
    7

  • Download
    0

Embed Size (px)

Citation preview

Page 1: sgtuniversity.ac.in€¦ · a) Indulal Yagnik b) NG Ranga c) EMS Naboodiripad d) Shankar Dayal Sharma Q.25. First nuclear test was conducted during the Primeministership of-a) A.B

Roll No.

B.A.(JOUR~ALISM AND MASS COMMUNICATION) - 2nd SEMESTER (RE.); BASICS OF PHOTOGRAPHY - 10010201

END TERM THEORY EXAMINATION

Time: 03:00 Hrs Max. Marks: 80Instructions:I. Write Roll No. on the Question Paper.2. Candidate should ensure that they have been provided with correct question paper. Complaint(s) in this regard, if

any, should be made within 15 minutes of the commencement of the exam. No complaint in this regard will beentertai ned thereafter.

3. Attempt all questions.4. Draw diagram wherever required.

SECTION - A

~i.

Q.l. Write short notes pn any five. Each question carries equal marks.

a) Image Stabilizationb) Focusc) Fish eye lensd) Digital Zoome) RAWf) White Balanceg) . UV Filter

(5X4=20)

SECTION., B

Q.2. Attempt any four from the following. Each question carries equal marks. (4X5=20)

a) Explain the function of aperture in DSLR. How does aperture control the Depth of

Field?

b) What do you mean by Focal Length?

c) What are the precautions that we should keep in mind during photography?

d) Write five major difference between Digital and Film Still Camera.

e) Define Photo Essay with the help of a suitable example and how it is different withPhoto Feature?

SECTION - C

Q.3. Attempt any four from the following. Each question carries equal marks. (4XIO=40)

a) Elucidate the working principal of Digital SLR Camera with the help of a neat

diagram.

b) Explain in detail the different types of prominent Camera Shots.

c) Define Exposure triangle. What is its use in Photography?

d) Discuss the different types of lenses and their use.

e) Mention the significance of photo editing software's for digital photos.

************ETE MAY 2018************ **

------ - ---- -----------------------------------------------------------------

Page 2: sgtuniversity.ac.in€¦ · a) Indulal Yagnik b) NG Ranga c) EMS Naboodiripad d) Shankar Dayal Sharma Q.25. First nuclear test was conducted during the Primeministership of-a) A.B

Roll No.

B.A (JOURNALISM & MASS COMMUNICATION) - 2nd SEMESTER (RP)MEDIA MANAGEMENT - 10010207

END TERM THEORY EXAMINATION

Time: 03:00 Hrs Max. Marks: 40Instructions:I. Write Roll No. on the Question Paper.2. Candidate should ensure that they have been provided with correct question paper. Complaint(s) in this regard, if

any, should he made within 15 minutes of the commencement of the exam. No complaint in this regard will becntcrtai ned thereafter.

3. All questions are compulsory.· Marks are indicated against each question.4. Draw the diagram wherever required.

Q.1. Describe the ownership pattern prevailing in India. (10)

OR

How language media is changing the face of media industry?

Q.2. Attempt any Five. Define in 30-40 words, each carry 2 marks. (2x5=10)

a) Target Audienceb) Media Marketc) TRPd) Audit Bureau of Circulatione) Media distributionf) DAYPg) Impact of digital media on Print

Q.3. What are the main revenue sources in print media? (5)

QA. Describe the media metrics and its role in different media? (5)

Q.S. Explain the impact of technology on media consumption pattern. (5)

Q.6. What are the main trends and opportunities in the media industry? (5)

*******ETE MAY 2018*******

Page 3: sgtuniversity.ac.in€¦ · a) Indulal Yagnik b) NG Ranga c) EMS Naboodiripad d) Shankar Dayal Sharma Q.25. First nuclear test was conducted during the Primeministership of-a) A.B

\ r

Roll No.

BA (JOURNALISM AND MASS COMMUNICATION) - i'w SEMESTERCONTEMPORARY ISSUES AND CURRENT AFFAIRS - 10010211

END TERM THEORY EXAMINATION

Time: 03:00 Hrs Max. Marks: 60Instructions:I. Write Roll No. on the Question Paper.') Candidate should ensure that they have been provided with correct question paper. Complaint(s) in this regard, if any,

should be made within 15 minutes of the commencement of the exam. No complaint in this regard will be entertainedthereafter.

3. Marks are indicated against each question.

PART - A (OBJECTIVE TYPE QUESTIONS OMR SHEETS) (30xl=30)

",.. ) Q.l. Who has become the India's longest serving Chief Minister of India?a) Naveen Patnaik b) Raman Singhc) Shivraj Singh Chauhan d) Pawan Chamling

Q.2. What is the India's rank in the 20 IR World Press Freedom Index (WPFI)?a) 136th b) 138th c) 135th d) 137th

Q.3. Who has become the first woman lawyer to be directly promoted as a judge of the SupremeCourt (SC)?a) Ranjana Prakash Desaic) Indu Malhotra

b) Ruma Pald) Gyan Sudha Misra

QA. Nadiya Shafi has won the 2018 Martha Farrell Award for Excellence in women'sempowerment. She is video reporter from which city?a) Shillong b) Guwahati c) Lucknow d) Srinagar

Q.5. Who bagged India's first model at the 2018 International Shooting Sport Federation (lSSF)World Cup in South korea?a) Ronjan Sodhi b) Shahzar Rizvic) Om Prakash Sharma d) Jitu Rai

Q.6. Who has been conferred with the Dadasaheb Phalke Excellence Award 2018 for the BestLeading Lady (Critics Award)?a) Alia Bhatt b) Anushka Sharmac) Aditi Rao Hydari d) Deepika Padukone

Q.7. Surendra Nihal Singh. who passed away recently, was the famous personality ofwhich field?a) Journalism b) Sports c) Film Industry d) Painting

Q.8. Who has been conferred with the 2017 Oadasaheb Phalke Award?a) Shatrughan Sinha b) Arnitabh Bachchanc) Vinod Khanna d) Sri Devi

Q.9. Which movie bagged the best film award at the 65th National Film Aw"ards for 20 17'?a) Newton b) Village Rockstar c) Nagarkirtan d) Water Baby

Page 4: sgtuniversity.ac.in€¦ · a) Indulal Yagnik b) NG Ranga c) EMS Naboodiripad d) Shankar Dayal Sharma Q.25. First nuclear test was conducted during the Primeministership of-a) A.B

1 I

Q.I0. India has clinched its first-ever gold in badmitton mixed-team event at the 21 stCommonwealth Games (CWG) by defeating which country?a) China b) Australia c) Malaysia d) Japan

Q.ll. What is the India's position in the world in terms of risk of cyber threats in 2017. as per latestreport by security solutions provider Symantec?a) Ist b) 3st c) 4st d) 2st

Q.12. The date emergency was withdrawn-a) 25th June, 1975 b) 25th June, 1977 c) 21 March, 1977 d) 21 March. 1978

Q.13. Gandhiji was assassinated by Nathuram Godse on-a) 211llOctober. 1948 b) 30th January. 1947c) 2l1UOctober.1947 d) None ofthe above

Q.14. Indian constitution amended first time in -a) 1951 b) 1952 c) 1956 d) 1954

Q.lS. The maximum no. of Anglo-Indians who can be nominated for the l.oksabhu isa) 3 b) 2 c) 5 d) 4

" Q.16. Which of the following states has the largest no. of representation in Loksabha-a) Bihar b) Maharashtra c) Uttar Pradesh d) West Bengal

Q.17. The constitution of India recognizes­a) Rights of religious minoritiesc) Rights of ethnic minorities

b) Rights of linguistic minoritiesd) Rights of linguistic and religious minorities

Q.18. Rajiv Gandhi was assassinated by­a) Khalistan Commando forcec) llarkat ul Mujahidin

b) J & K liberation forced) Liberation ri~ers otTamil lcl.u»

Q.19. In Panchayti Raj, Panchayat Samiti is constituted at the-a) Village level b) Tehsil level c) District level d) Block level

Q.20. The Idea of fundamental rights was drawn from-a) Britain b) Ireland c) America d) Germany

Q.21. Which of the following personality inspired green revolution in India-a) Lal Bahadu Shartri b) R.A kidwaric) M.S. Swaminathan d) None ofthe above

Q.22. The man popularly known as Gurudev is­a) Guru Gobind Singhc) Rabindranath Taigore

b) Guru Golwalkard) Rajgur

Q.23. Who is known as architect of modern Indai­a) A.B. Bajpaic) Jawahar Lal Nehru

b) Rajiv Gandhid) None of the above

Q.24. Who among the following was the first Non-Congress chief minister of India'?a) Indulal Yagnik b) NG Rangac) EMS Naboodiripad d) Shankar Dayal Sharma

Q.25. First nuclear test was conducted during the Primeministership of-a) A.B. Bajpai b) Narendra Modi c) Indira Gandhi d) Narsimha Rao

Page 5: sgtuniversity.ac.in€¦ · a) Indulal Yagnik b) NG Ranga c) EMS Naboodiripad d) Shankar Dayal Sharma Q.25. First nuclear test was conducted during the Primeministership of-a) A.B

\ ,

Q.26. The Padmavat was written by-a) Goswami Tulsidas b) Vidyapatic) Raskhan d) Malik Mohammad Jaysi

Q.27. GST is abbreviation of-a) Goods and Services Tax b) Goods and Sales Taxc) Goods and Safety Tax d) None of the above

Q.28. Demonetization was announced on-a) 9 November 2016 b) 8 November 2016c) 9 November 2017 d) None of the above

Q.29. Name of the Information and broadcasting Minister is-a) Smriti Irani b) Suresh Prabhu c) Rajnath Singh d) Prakash Jawdckar

Q.30. Kim Joong Un is the Chairman of-a) China b) North Korea c) South Korea d) Singapore

fit..PART - B (DESCRIPTIVE TYPE)

Short answer Question (Attempt any TWO)

Q.1. Describe the characteristics of the traditional societies with suitable examples (5)Q.2. What do you understand by social change and how it is related to the policy change? (5)Q.3. What is economic disparity and how it is affecting the socio-economic development of India? (5)

Long Essay Type Questions

Q.1. What do you mean by new social movements? How you will explain Dalit movement as newmovement? (10)

Q.2. Describe the salient features of Indian economic system. How globalization. liberalization andprivatization have changed the character of Indian econoly? (J(I)

******ETE MA Y 2018*****

Page 6: sgtuniversity.ac.in€¦ · a) Indulal Yagnik b) NG Ranga c) EMS Naboodiripad d) Shankar Dayal Sharma Q.25. First nuclear test was conducted during the Primeministership of-a) A.B

Roll No.

BJMC - 2ND SEMESTERREPORTING AND EDITING FOR PRINT- 10010209

END TERM THEORY EXAMINATION

Time: 03:00 Hrs Max. Marks: 36Instructions:I. Write Roll No. on the Question Paper.2. Candidate should ensure that they have been providedwith correct question paper. Complaint(s) in this regard, if

any, should be madewithin 15minutes of the commencementof the exam.No complaint in this regardwill beentertained thereafter.

3. Marks are indicatedagainst each question.4. Draw diagramwherever required.

PART - A (OBJECTIVE TYPE QUESTIONS OMR SHEETS)

Answer all the questions: (18xl = 18)"1 Q.l. News editor is equivalent to .a) chief sub editor b) assistant editorb) copy editor d) none of these

Q.2. Which page is fixed for Letters to the editor?a) business b) entertainmentc) editorial d) none of these

Q.3. Beat (in reporting) means .a) running matter b) stablec) technical side d) area assigned to a reporter

Q.4. The banner headline of a newspaper covers columns.a) 2 b) 4c) 7 or 8 d) none of these

Q.5. Byline means .a) printlinec) name of a reporter with his/her story

b) deadlined) none of these

Q.6. Campus reporting refers to .a) cinema b) education c) entertainment

Q.7. Reporting means .a) blog writing b) re-writingc) gathering information d) none of these

d) none of these

Q.8. News selection process is related to .a) newsroom b) outdoorc) design section d) page making section

Q.9. What is the full form of UNI?a) United News of Indiac) Unlimited News India

b) Under News of Indiad) none of these

---------

Page 7: sgtuniversity.ac.in€¦ · a) Indulal Yagnik b) NG Ranga c) EMS Naboodiripad d) Shankar Dayal Sharma Q.25. First nuclear test was conducted during the Primeministership of-a) A.B

Q.I0. Masthead refers to .a) writing stylec) name of a newspaper

b) camerad) none of these

Q.ll is the last time at which a story can be accepted covered by a reporter.a) deathline b) deadline c) narrow line d) none of these

Q.12. Caption means .

a) video editing b) future turn c) stet point d) introduction ofa photo

Q.13. Which keyboard button is for tools bar in the Quarkxpress.a) E7 b) F8 c) F9

d) none of theseQ.14. Source includes .

a) a personc) an organ isation

b) a doucumenrd) all of these

Q.15. Bureau reporting means .a) feature reportingc) specialized reporting b) simple reporting

d) none of these

Q.16. Stringer is related to .a) reporting b) court room c) dark room

d) state usscrnhlyQ.17. What is PTI?

a) corporate house b) legal term c) news agency d) none 01' theseQ.18. News value is ..

a) importance of newsc) feature writing b) number of' news

d) none 0 I'thest,'

J>AI~T- B (DESCRIPTIVE TYPE)

Q.l. Short notes type questions. Answer any two (Iul'stlons:a) What is editing?b) Write a short note on need of translation in media,c) What is follow up?

(2x2 ... 4),..'-'

Q.2. Descriptive Questions. Answer any two questions:a) Write a short note on the types of sources.b) What is style sheet? Explain with examples.c) What do you mean by press release?

(lxJ iOO i,)

Q.3. Long essay type questions. Answer any two questions:a) Explain principles of editing.b) What is editing symbol? Explain with examples.c) Write notes on the following:

(i) Media interviewOi) Quarkxpress

(2x4 = H)

Page 8: sgtuniversity.ac.in€¦ · a) Indulal Yagnik b) NG Ranga c) EMS Naboodiripad d) Shankar Dayal Sharma Q.25. First nuclear test was conducted during the Primeministership of-a) A.B

Roll No.

BJMC 2nd SemesterComputer Applications - II, 10010206 (Reappear)

END TERM THEORY EXAMINATION

Time: 03:00 Hrs Max. Marks: 40Instructions:

1. Write Roll No. on the Question Paper.2. Candidate should ensure that they have been provided with correct question paper. Complaint(s) in this regard, if

any, should be made within 15 minutes of the commencement of the exam. No complaint in this regard will beentertained thereafter.

3. Marks are indicated against each question,4. Draw diagram wherever required.

SECTION - A

All questions are compulsory: (5X2=10)

Q1. What is page set up?Q2. What do you mean by word processing?Q3. What is WWW?Q4. What is E-Mail?Q5. What is HTML?

SECTION- B

Attempt any TWO questions: (2X5=10)

Q1. Write a short note on internet protocol?Q2. What do you mean by domain name?Q3. Explain the main features of internet.

SECTION - C

Attempt any TWO questions: (2XIO=20)

Q1. Explain the basic elements of computer network.Q2. Explain the functions of internet.Q3. Do you think that internet is an effective medium of communication? Explain

with examples.

*************ETE MAYJUNE2018****************

Page 9: sgtuniversity.ac.in€¦ · a) Indulal Yagnik b) NG Ranga c) EMS Naboodiripad d) Shankar Dayal Sharma Q.25. First nuclear test was conducted during the Primeministership of-a) A.B

Roll No.

BJMC 2ND SEMESTER (Reappear)INTRODUCTION TO AUDIO VISUAL MEDIA - 10010203

END TERM THEORY EXAMINATION

Time: 03:00 Hrs Max.Marks: 80

Instructions:I. Write Roll No. on the Question Paper.2. Candidate should ensure that they have been provided with correct question paper. Complaint(s) in this regard, if any,

should be made within 15 minutes of the commencement of the exam. No complaint in this regard wi II be entertained

thereafter.1. Attempt 5 Questions in all. Q. No.1 is compulsory. Students are required to attempt other FOUR questions selecting

one from each unit. Marks are indicated against each question.

4 Draw diagram wherever required.

SECTION - A

0·1. Write short notes on(a) Banner(b) Tripod(c) Microphones(d) lPTV(e) HDMI(I) Sprit level(g) HMI(h) VTR(i) Zoom servoU) Holding

SECTION -B

Q.2. Attempt any four of the following(a) Define shot and type of shots.

(10*2 = 20)

(4*5 = 20)

(b) What are High definition and Standard definition?(c) What is the deference between byte and interview?(d) What do you understand by news package?(e) What is composition in video production?

SECTION -C(4*10 = 40)Q.3. Attempt any four of the following

(a) Define any three types of microphones used in television production with suitableillustration?

(b) What is the deference between fiction and nonfiction production? Give the suitableexample.

(c) What are the main characteristics of audio visual media? Explain briefly(d) What is the deference between panel discussion and talk show? Explain(e) What do you mean by voice over? Explain some of the techniques of doing voice over.

*************ET6 MAY JUNE 2018****************

Page 10: sgtuniversity.ac.in€¦ · a) Indulal Yagnik b) NG Ranga c) EMS Naboodiripad d) Shankar Dayal Sharma Q.25. First nuclear test was conducted during the Primeministership of-a) A.B

Roll Nfl.

B.A.(JOURNALISM & MASS COMMUNICATION) - 2nrl SEMESTER {R,t.)Basics of advertising -10010204

END TERM THEORY EXAMINATION

Time: 03:00 Hrs Max. Marks: 40Instructions:1. Write Roll No. on the Question Paper.2. Candidate should ensure that they have been provided with correct question paper. Complaint(s) in this regard. if

any. should be made within 15 minutes of the commencement of the exam. No complaint in this regard will beentertai ned thereafter.

3. Marks are indicated against each question." 4. Draw diagram wherever required .•

SEC. -AWrite Short notes on the following. Attempt any four. (4x5=20)

Q.1. What is advertising? Write the various forms of consumer advertising with examples.Q.2. Write a short note on product life cycle.Q.3. Why market research is important inadvertising?Q.4. What are the elements of advertising?Q.5. What do you mean by target audience?

SEC-B

" Attempt any two out of the following. (2XIO=20)

Q.6. Write a note on Publicity, Propaganda and Sales Promotion?Q.7. Discuss the tools used for consumer advertising.Q.8. Write a step by step procedure that would be involved in planning an advertisement.

*******ETE MAY 2018*********

Page 11: sgtuniversity.ac.in€¦ · a) Indulal Yagnik b) NG Ranga c) EMS Naboodiripad d) Shankar Dayal Sharma Q.25. First nuclear test was conducted during the Primeministership of-a) A.B

Roll No.

BJMC 2ND SEMESTERTelevision Journalism - 10010210

END TERM THEORY EXAMINATION

Time: 03:00 Hrs Max. Marks: 36Instructions:I. Write Roll No. on the Question Paper.2. Candidate should ensure that they have been provided with correct question paper. Complaint(s) in this regard, if

any, should be made within 15 minutes of the commencement of the exam. No complaint in this regard will beentertained thereafter.

3. Parts of a question should be attempted in sequential order. Marks are indicated against each question.4. Draw diagram wherever required.

PART - A (OBJECTIVE TYPE QUESTIONS OMR SHEETS) (18x1=18)

.. Q.1. In a news channel, where is the "feed" received?a) Edit room b) Input desk c) Output desk d) Assignment

Q.2. When is the teleprompter utilized during news production?a) Panel discussion b) Reporting c) Shooting d) Anchoring

Q.3. Who wears a talk back in MCR?a) Panel Producer b) Switcher c) Sound recordist d) All

Q.4. News Channels use Chroma to create ?a) Aston b) Super c) Virtual sets d) None

Q.S. Yellow Journalism is when news is made ?a) Sensational b) International c) Warm color cast d) Yellow filter

Q.6. PTC refers to:

a) Pre-telecastc) Paid telecom

b) Piece to camerad) Post telecast

Q.7. What technique will you use to get Panelists from outside the studio to participate in a'Live Show'?a) Phone-in b) Skype c) Phone call to Studio d) None

Q.8. What do Graphic Designers create in a news channel?a) Sting b) Logo c) Aston band d) All

Q.9. Which department does the Packaging for a news channel?a) Production b) Graphics c) Input desk d) Output desk

Page 12: sgtuniversity.ac.in€¦ · a) Indulal Yagnik b) NG Ranga c) EMS Naboodiripad d) Shankar Dayal Sharma Q.25. First nuclear test was conducted during the Primeministership of-a) A.B

Q.I0. A multi camera set up is used:a) Indoors b) Outdoors c) Neither d) Both

Q.l1. What is Slug?a) Slow news b) Gist of news c) Name of speaker d) All news

Q.12. A ticker is run in which direction?a) Left to right b) Right to left c) Any direction d) Bottom to top

Q.13. Where is the run down prepared in a news channel?a) Editing room b) News pool c) PCR d) Studio

Q.14. What docs "grabbing the eye ball" amount to?a) Sports news b) TRP c) HOI d) Breaking news

Q.15. What is the importance of an OB van?a) direct telecast b) fast reporting c) showcase location d) no sensationalism

Q.16. What is Sensex?a) Foreign exchange b) Stock exchange c) News agency d) Cinema agency

Q.17. What is a PSA?a) An advertisementc) An entertainment show

b) A News channeld) An awareness campaign

Q.18. Who was India's first President?a) Dr. Radhakrishnanc) C. Rajgopalachari

b) Dr. Rajendra Prasadd) Sardar Patel

PART - B (DESCRIPTIVE TYPE) (6x3=1~Attempt any SIX Questions:

Q.1. What is the difference between an Editorial and an AdvertorialQ.2. List at least six different types of Shows from different fields that you see in a news

channel.Q.3. What are the most important elements of Headline Writing?Q.4. What are the things to remember while recording your PTC?Q.5. Prepare the structure of a Crime show, how will you make it different from the current

show that are on Air?Q.6. Write the Voice Over for a report on a current Business Story.Q.7. Write in detail about the functioning of the PCR?

Page 13: sgtuniversity.ac.in€¦ · a) Indulal Yagnik b) NG Ranga c) EMS Naboodiripad d) Shankar Dayal Sharma Q.25. First nuclear test was conducted during the Primeministership of-a) A.B

Roll No.

BJMC 2NDSemesterIntroduction to Advertising and Public Relation - 10010212

END TERM THEORY EXAMINATION

Time: 00:00 Hrs Max. Marks: 36Instructions:1. Write Roll No. on the Question Paper.2. Candidate should ensure that they have been provided with correct question paper. Complaint(s) in this regard, ifany,

should be made within 15 minutes of the commencement of the exam. No complaint in this regard will be entertainedthereafter.

3. Parts ofa question should be attempted in sequential order. Marks are indicated against each question.4. Draw diagram wherever required.

PART - A (OBJECTIVE TYPE QUESTIONS OMR SHEETS)

Q.1. Which of these an advertising objective?a) To entertainc) To persuade

, (1)b) To create humord) To increase goodwill

Q.2. Which of these are not current development in advertising?a) Brand advertising b) Political advertisingc) Corporate advertising d) News paper

(1)

Q.3. Pride appeal is which type of appeala) Rationalc) Emotional

(1)b) Informatived) Non- information

Q.4. Addressable media are used: (1)a) To deliver customized marketing messages to identifiable prospectsb) For social media

" c) For two way communicationd) None of the above

Q.5. A publicity stunt is an example of which PR strategy? (1)a) Community b) lobbyingc) Crisis management d) News management

Q.6. one type of community relations strategy is (1)a) Corporate aid b) News leakc) Embeddingjoumalists d) Political announcement

Q.7. Effective public relations practitioners first (1)a) Send as many press releases as possible to as many peopleb) Determine which media outlets best serve their purposes.c) Ask editor to promise to use their press releases.d) Find out which media have been most friendly to their client in the past.

Page 14: sgtuniversity.ac.in€¦ · a) Indulal Yagnik b) NG Ranga c) EMS Naboodiripad d) Shankar Dayal Sharma Q.25. First nuclear test was conducted during the Primeministership of-a) A.B

. ,Q.8. Which set of characteristics most accurately describe PR? (1)

a) High cost low credibility, high controlb) High cost High credibility, low controlc) Low cost low credibility, high controld) Low cost High credibility, low control

Q.9. Which of four PR model set out below (Grunig and hunt) is used most by practitioner? (1)a) Press Ajenda b) Asymmetric c) Press Agentry d) Public Informaton

Q.I0. One of the big differences between advertising and public relation is that (1)a) PR uses persuasive communication strategiesb) PR practitioner is eager for the public to recognize example of publicityc) Advertising typically pay for the media space and time they receivedd) all of these

Q.ll. Who develop the two way model of public relations?a) Edward 8emays b) Sigmund Freudc) James Grunig d) Lvy lee and George Creel

(1)

\ Q.12. Which of the following is an objective of informative advertising? (1)a) Build brand preference b) Change customer perception of brandc) Suggest new uses for a product d) None of them

Q.13. When localizing news releases, public relation professionals should considera) Psychological as well as geographical closeness.b) Only geographical closeness.c) Only Psychological closeness.d) Financial and geographical closeness

(1)

Q.14. Which of these is a type of hidden advertisinga) Competitive b) Surrogating c) Comparative

(1). d) Industrial

Q.1S. PR is a defined as the art of or science of (1)a) Expressing one's political opinion to the publicb) Attempting to get various sector of the public to have a better relationship with each other \.".c) Establishing and promoting a favorable relationship with the publicd) Making public the detail of celebrities relationship

Q.16. Who among the following is widely none as the father of modern public relations industry andthe first public relations advisor? (1)a) Phineas T. Barnum b) Ivy Lee c) Andrew Jackson d) Sir Walter Raleigh

Q.17. Edward 8ernays pulic relations work was based ona) Various survey b) Psychilogy and unconscious mindc) The finding of Ivy Lee . d) Changing fads and trends

(1)

Q.18. According to the text, the primary activities of PR practitioners includea) Advertising, counseling, and fundraisingb) Writing, speaking and organizingc) Research, Counseling and communicationd) A11of above

(1)

Page 15: sgtuniversity.ac.in€¦ · a) Indulal Yagnik b) NG Ranga c) EMS Naboodiripad d) Shankar Dayal Sharma Q.25. First nuclear test was conducted during the Primeministership of-a) A.B

"

Q.1.

Q.2.

Q.3.

PART - B (DESCRIPTIVE TYPE)

Write a note on publicity, propaganda and sales promotion.

Discuss the various forms of advertising with their example

What is a crisis? Write its various forms. How PR helps to manage the emerging crisis

situation?

(4)

(4)

(4)

Q.4. Write a note on market research. Discuss how it is important in promoting a band or a product (4)

Q.5. What is E- PR? How it is vital in the age of globalization. (2)

,

********** ETE MAY JUNE 2018 ************

Page 16: sgtuniversity.ac.in€¦ · a) Indulal Yagnik b) NG Ranga c) EMS Naboodiripad d) Shankar Dayal Sharma Q.25. First nuclear test was conducted during the Primeministership of-a) A.B

• Roll No.

B.A. (JMC) - 2nd SEMESTERADVANCED PHOTOGRAPHY - 10010213END TERM THEORY EXAMINATION

Time: 03:00 HrsMax. Marks: 36

Instructions:I. Write Roll No. on the Question Paper.2. Candidate should ensure that they have been provided with correct question paper. Complaint(s) in this regard, if

any, should be made within 15 minutes of the commencement of the exam. No complaint in this regard will be

entertai ned thereafter.~. Marks are indicated against each question.4. Draw diagram wherever required.

PART - A (OBJECTIVE TYPE QUESTIONS OMR SHEETS)

Q.1. Which genre of photography involves shooting product?a) Micro Photography b) Wildlife Photographyc) Commercial Photography d) Architecture Photography

Q.2. What is something a low angle shot is usually used for?a) To show that the person in the shot is weakb) To show more of the scenec) To show who the person in the shot isd) To show the power of the person in the shot

Q.3. Incident lighta) fallon the subjectc) Backlight of the subject

b) is reflect from the subjectd) none of the above

Q.4. We perform the white balance fora) White color in our imagec) control the exposure

b) Removing unrealistic castd) none of the above

Q.5. Daylight color film is balanced for light ata) 3200K b) 3400K c) 5400K d) 7000K

Q.6. We set sprit level in tripoda) Balance the exposurec) Set the color tone

b) Balance the camerad) none of the above

Q.7. A Pixel isa) A cartoon channelc) A color dot in a digital image

b) A sensord) Digital memory

Q.8. Lasso tool of Photoshop is used fora) Color the desire area of the imageb) Cut the desire area of the imagec) Select the desire area of the imaged) None of the above

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

P.T.O.

Page 17: sgtuniversity.ac.in€¦ · a) Indulal Yagnik b) NG Ranga c) EMS Naboodiripad d) Shankar Dayal Sharma Q.25. First nuclear test was conducted during the Primeministership of-a) A.B

Q.9. Shutter speed measured ina) F-stop b) Kelvin c) Second d) Meter

Q.I0. DPI Stands fora) Digital per inch b) Dots per inchc) Digital public of India d) Dots per indicator

Q.l1. Focal length measured ina) Second b) Inch c) F-stop d) MM

(1)

(1)

(1)

Q.12. A photograph which we click in 3-5 different exposure is calleda) Landscape b) HPRc) Portrait d) High Dynamic Range

(1)

Q.13. AF-C mode is useda) When the subject movesc) In low light condition

b) When the Background movesd) none of the above

(~

Q.14. Back light is used fora) Exposurec) Create the depth in frame

b) Control the image blurd) Blur the background

(1)

Q.15. Center weighted metering evaluatesa) The light in the middle of the frameb) The light in the middle of the Backgroundc) The light in the middle of the foregroundd) None of the above

(1)

Q.16. Panoramic camera can cover an angle of viewa) 180 degree b) 270 degree c) 360 degree d) 90 degree

(1)

Q.17. Which f-stop will give you greater depth of fielda) f2.8 b) f8 c) fl6 d) f 12

(11\w

Q.18. Which is one of the most foundational rules of composition?a) frame with in a frame b) Rule of fifthc) Rule of third d) Head in a clean shot

(1)

PART - B (DESCRIPTIVE TYPE)

Q.1. What is the purpose of a camera Lens filter in photography?

Q.2. Define exposure triangle. Explain the compensation of different element of exposuretriangle

Q.3. What is the deference between Artificial & Natural lighting? Explain.QA. What is the role of photography in print Media? Explain Briefly

(3)

(3)

(3)

(5)

Page 18: sgtuniversity.ac.in€¦ · a) Indulal Yagnik b) NG Ranga c) EMS Naboodiripad d) Shankar Dayal Sharma Q.25. First nuclear test was conducted during the Primeministership of-a) A.B

.....

Q.6. Analyze the picture and identify the problem and provide solutions.

Figure I

Figure 3

Figure 2

Figure 4