A HEALTHY FOUNDATIONA HEALTHY FOUNDATION

CONSUMER HEALTH &

ADVERTISING

CONSUMER HEALTHCONSUMER HEALTH

• YOUYOU ARE RESPONSIBLE FOR THE DECISIONS MADE REGARDING YOUR HEALTH

• BECOME AN INFORMEDINFORMED CONSUMER

• LEARNLEARN ABOUT THE PRODUCTS, HOW TO JUDGE EACH OF THEM AND WHICH ONES ARE RELIABLE / EFFECTIVE

CONSUMER HEALTHCONSUMER HEALTH

• COMPARE CHOICES– COST– FEATURES– QUALITY– WARRANTY– SAFETY– RECOMMENDATIONS

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• MANY FACTORS INFLUENCE YOUR DECISION TO BUY SPECIFIC PRODUCTS AND SERVICES– HABITS– PERSONAL TASTE– FAMILY– MEDIA– FRIENDS– COST

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• MEDIA– VARIOUS METHODS OF COMMUNICATION

INFORMATION• TELEVISION

• RADIO

• NEWSPAPER

• MAGAZINES

• INTERNET

ADVERTISINGADVERTISING

• ADVERTISING– WRITTEN OR SPOKEN MEDIA MESSAGE

DESIGNED TO INTEREST CONSUMERS IN PURCHASING A PRODUCT OR SERVICE

• PRIMARY PURPOSE– IS TO MAKE YOU WANT TO BUY THE

FEATURED PRODUCT IN THE AD

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• HIDDEN MESSAGES

• BANDWAGON– EXAMPLE: GROUP OF PEOPLE USING A

PRODUCT OR SERVICE– HIDDEN MESSAGE: EVERYONE IS USING IT –

YOU SHOULD TOO

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• RICH AND FAMOUS– EXAMPLE: PRODUCT DISPLAYED IN

EXPENSIVE HOME– HIDDEN MESSAGE: IT WILL MAKE YOU FEEL

RICH AND FAMOUS

• FREE GIFTS– EXAMPLE: REDEEMABLE COUPONS FOR

MERCHANDISE– HIDDEN MESSAGE: IT’S TOO GOOD A DEAL TO

PASS UP

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• GREAT OUTDOORS– EXAMPLE: SCENES FROM NATURE– HIDDEN MESSAGE: IF IT’S ASSOCIATED WITH

NATURE, IT MUST BE HEALTHY

• GOOD TIMES– EXAMPLE: PEOPLE SMILING AND LAUGHING– HIDDEN MESSAGE: THE PRODUCT WILL ADD

FUN TO YOUR LIFE

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• TESTIMONIAL– EXAMPLE: PEOPLE FOR WHOM A PRODUCT

HAS WORKED– HIDDEN MESSAGE: IT WORKED FOR THEM, SO

IT WILL WORK FOR YOU, TOO

CONSUMER HEALTHCONSUMER HEALTH

• PART OF BEING A WISE CONSUMER INVOLVES MAKING INFORMED DECISIONS REGARDING PURCHASES ABOUT HEALTH RELATED PRODUCTS