A guide to selling goKArt

ContentsBackground 3the GoKart 3options 4Accessories 4Prices 5ordering 5Delivery 5Handing over to the customer 6Warranty and service 7selling tips 8FAQ: Pro 9FAQ: Customer 10

GoKart electric Golfeagle House, Unit 52, Lakesview Business Park, Canterbury Ct3 4JZ0800 254 0121www.gokart.co.uk/tradetrade@gokart.co.uk

A Bit oF BACKGroUnD

tHe GoKArtThe GoKart electric trolley has proved to be immensely popular since it’s launch in 2007. At first we could only sell direct to golfers; it was the only way to manufacture in the UK, and sell for a competitive price. Now, with sales growing month by month, our stronger position as a manufacturer allows us to factor in a trade price.

We are planning for exposure in Pro Shops to be a big part of our future growth, and we’re keen to support Pros in every way we can. We have a fantastic reputation for making a reliable product as well as keeping customers happy. That means we’ll look after you AND your customer in a way that’ll really impress.

Designing and building electric golf trolleys isn’t new to us. We’ve actually been around the business since 1983, involved with launching Powakaddy. After this we founded Hillbilly. And now GoKart is our most recent project. Over the years we’ve learnt the value of exceeding customers’ expectations, both in terms of product and service. Our values are really very simple; nothing is more important than keeping the customer happy and doing things

the right way for them. Old fashioned? Maybe. Successful? Yes. Something

we plan on keeping up? You can bet on it.

Our trolley is a completely different take on the conventional tubular frames of most electric trolleys. It’s designed to make use of modern lightweight materials, to give maximum strength and durability, but with a distinctive, ultra-modern look. It includes the most popular features customers demand, without adding the cost and complication of less essential gizmos. This fresh approach makes selling the GoKart a simple, easily explained proposition. It’s already well established in the crowded trolley market, and with a well proven track record.

the use of computer aided design technology along with cutting edge use of modern materials has resulted in a very different style of golf trolley

oPtions The most popular product combination is the black with white wheels and touch of green logo, with Automatic speed control, and standard battery. This is the product we recommend is stocked in shops, which will appeal to the widest audience. It goes with everything the customer may already have, and is our top seller.

Other colours and battery types are available, as well a conventional speed control system. The alternative colours are; green, blue, red, orange, pink. We also have a long range lead acid battery, or a long range lithium battery. If you don’t have in stock exactly what the customer wants, we can deliver to you, or them, usually the next working day.

The GoKart is available with a choice of two different speed control systems; the standard or the Automatic. The Automatic is our clever new system that does away with the need to manually adjust the trolley’s speed. For people used the conventional speed controllers, it takes a round or two to get used to it, but has become our most popular option.

the GoKart and matching golf bag is available to order in five striking colours. And Black.

We have a full range of branded accessories available Trolley transit bag Umbrella holder Bottle holder GPS device holder Seat Umbrella Golf bag raincover Hedgehog wheels Golf bag (in all six GoKart colours) Golf bag travel bag

ACCessories

PriCes

DeLivery

orDerinG

Trade prices are available on application.

You can contact us via telephone or email to order, on 0800 254 0121 or trade@gokart.co.uk. We can dispatch direct to your customer or to your shop. This is the info you’ll need to get you’re your customer for the order you send to us;

type of GoKart Standard or Automatic speed control

type of battery required Standard lead/acid, long range lead/acid or Lithium.

ColourThe standard neutral colour scheme or red, blue, green, orange or pink Any accessories?

Where to deliverTheir place or yours? When to deliver If required, you can specify any working day for delivery. If delivering to your customer, their name, address, telephone number, email address and mobile number. The mobile and email address are important so the courier can keep them informed of the delivery time.

Delivery to all mainland UK addresses is included in all prices. Delivery is usually the next working day after we receive your order. Whenever possible we aim to dispatch orders received before 3pm that same day, so it all happens very quickly. Our courier, DPD, will text and email an estimated hour’s delivery slot to make life easier.

Gokart is based in Kent and has been designed and manufactured her in the UK

HAnDinG over to tHe CUstomer

The GoKart has a neat folding system; it’s really fast and simple, but different to all other golf trolleys. The Automatic speed control is also unique; it’s totally intuitive and easy for anyone to use, but again it may be different to what your customer is used to. We recommend you demonstrate all of the GoKart’s features to your customer if you get the chance.

The most important part in preparing a GoKart for use is inserting the battery. Once fitted, the battery becomes part of the trolley frame, and it locks the GoKart in the open position. There is also no separate battery connection to mess with; it hooks up to the trolley automatically when fitted. Make sure your customer realizes they need to learn how the battery locates, and that it doesn’t require any force, or great strength to fit.

The Automatic speed control is simple to demonstrate to your customer. It’s a good idea to lift the wheels off the ground and show them how pushing or pulling on the handle changes the motor speed.

There’s a customer pack that includes an owners manual in case they don’t quite absorb everything you tell them.

There is also an instructional video on the GoKart website; gokart.co.uk/video.

Please encourage your customer to register the warranty with us, it’ll make things a lot smoother if they need to contact us in the future. They can either register online or send us the card that is in their starter pack.

the GoKart has been designed to be simple to unfold and operate, you’ll just need a minute to get to know your way around it

The GoKart is covered by a two year warranty (lead/acid battery one year).

In the first year, if there is any fault caused by faulty materials, design or workmanship, GoKart will put it right free of charge. The second year of the warranty is exactly the same, apart from if the fault requires the trolley to be returned to the factory, there is a £28 charge to the customer to cover shipping costs.

In addition to this, we offer a unique service to purchasers of new GoKarts; if their trolley is off the road, we will send them a loan trolley while theirs is repaired. This service is completely free of charge, whether the trolley is in or out of warranty, and is available to owners for as long as they own the trolley.

If your customer has a service issue, we’ll happily deal direct with them. Of course they may like to speak to you, but we’re geared up to look after all GoKart owners, so it’s often the best way of getting problems solved fast. If you do have to report a problem to us on behalf of a customer, please make sure you give us their name and contact details, as we may have to speak to them anyway. If it’s necessary for us to collect a trolley for a factory repair, there

WArrAntyAnD serviCe

may be times when it’s more convenient to collect or deliver to your premises, but that’s about all we’d ask from you. We can do the rest.

Out of warranty; we aim to keep the cost of repairs as low as possible, and do have a reputation for fairness and a common sense approach to solving problems. Parts are not expensive and we don’t charge for labour. Carriage to and from the factory is currently charged at £28. We’ll give the customer an idea of how much the repair is likely to cost when they report the problem.

Feedback from customers is that the service they receive from us is, quite simply, unlike any other company they’ve dealt with. We’re absolutely committed to maintaining this quality of service for your customers too.

We’re sticklers for detail and like things just so. We look after our customers the same way

What’s good about GoKarts?

Lots. But you’ll want a few little soundbites for when people ask you this question.

1. Folded sizeFold it down sometimes in the shop, and display it like this and you’ll get lots of comments as to how much smaller and neater it is than the usual trolleys. The GoKart will fit into even the tiniest of car boots.

2. PowerIt really does go. Turn it on full and you’ll be jogging. We want it to have enough power to get up the steepest of slopes with ease. There’s nothing more annoying than striding out and having to slow down for a trolley to keep up. That won’t happen with a GoKart.

3. DesignAdmittedly rather different, which is what we intended. The materials we’ve used enable us to design and build it in a completely different way from your usual trolleys.

4. strengthThe moulded frame is incredibly tough and can withstand all the rigours of the golf course. And it won’t fade, rust or deteriorate.

seLLinGtiPs

5. it’s designed and made in the UK We make it ourselves in our purpose built factory in Kent, and we’re proud of what we produce.

6. it’s so easy to use on the course There’s just no fuss. You unfold it easily, the battery just drops into place (so no connectors) and off you go…on the course it couldn’t be simpler to control. With the Automatic you don’t even have to adjust the speed, it just matches your walking pace as you hold the handle.

the fact that it folds down to a very neat little bundle is just one of the things that your customers will love

Q1 Can I offer my customer the ‘Bundle’ deal – two

accessories with a trolley and £25 off?

Yes you can but we have to meet you in the middle on this one. We’ll give you £12.50 off your price and you absorb the other £12.50 discount. We’re keen for you to be able to offer the same deals as we do, but this one’s been running for a while and we just can’t cover the £25 discount and a trade price to you. It’s a popular offer and quite often something that just gets the deal, so we do want you to benefit from it as well. Please make sure you order from us at least two accessories with each trolley, and you’ll automatically receive the additional discount from us.

Q2 You offer a 28 day return policy, can I offer

that to my customers too?

You can – but to stop it becoming unwieldy it has to work like this; The customer pays you the full price in the normal way. If they decide not to keep the GoKart they have to apply to us, and we will refund them their full purchase price. We will charge you a £10 administration fee.

FAQ:Pro

Q3What happens if something goes wrong?

We deal with the customer direct. They will have registered their trolley with us, so we’ll have their details on our records – so when they phone or email we’ll have the history, age of trolley and so on. We’ll arrange for whatever needs to be done to fix things – whether it’s a part to send out or a collection for repair. It’s likely you won’t have to be involved at all unless a delivery is more convenient to your shop. We pride ourselves on looking after customers efficiently and quickly. You can trust us absolutely to take care of things.

Q4How do you deliver?

You place your order with us via telephone or email. We can usually deliver the next working day, either to you, or direct to your customer. If we are to deliver direct to your customer, please take their name, address, telephone number, mobile number and email address. We can dispatch to your shop if that’s better of course. An email and text message is sent out to advise a one hour estimated delivery window, which can be handy for customers.

Q5Do you have a trade price list?

Trade prices are available on application. Please email full details to trade@gokart.co.uk, or complete the enquiry form online at www.gokart.co.uk/tradecontact.

Q6 Can I open an account with you

Yes, we can usually quickly set up a credit account for you on application. Standard payment terms are 30 days from invoice. Please download and complete the account application form from here; www.gokart.co.uk/accountapplication

Q7Have you got any deals or special offers?

If we have a special offer on the website that we offer direct, you’ll be able to offer your customers the same deal. Typically we have offers in the run up to Christmas and occasionally through the year. We’ll alert you to these on the trade page of the site, and also email you with news. We currently have the bundle offer running, which gives customers a £25 discount if they buy a trolley with two accessories.

Q8My customer wants a different colour, is that

possible?

Yes we can supply any of the GoKart colours for an order. We recommend the more neutral black and white colour scheme for stock as that’s the one that is mostly likely to attract the largest audience. But yes, the other colours are just as available. Just tell us when you send the order through.

Q9My customer doesn’t know what battery to

choose?

Very often people want to buy the long range battery just to have more power in reserve. Maybe they’ve had bad experiences with golf batteries in the past. With GoKart, we really recommend they stick to the standard 18 hole battery unless they play 36 regularly. It can cope with 18 on the longest course easily, and even the odd 27 (a bit of tecchie background for you to explain why batteries are well behaved on GoKarts – our patented gear design is super-efficient and means the GoKart uses less power to get round than the average trolley). The larger long distance battery is fine if you need it, but it is a lot heavier. The lithium option,

is a great choice – long lasting, light, easy to use and quick to charge, but of course a lot more expensive.

Q10Is there a full range of accessories?

Oh yes…transit bag (top seller), brolly holder (close second), golf bag (very good price for a quality bag, looks great on the trolley), bottle holder, umbrella, device holder, hedgehog wheels, flight case for golf bag, seat, furry dice…

Q11Which speed control is best; Standard or

Automatic?

Automatic. Particularly if they’ve never had an electric trolley before. But even if they’re used to a manual roller, the Automatic takes very little getting used to. It really is just a case of holding the handle and walking. Sounds very lazy, but try it for yourself and you’ll see what we mean…

FAQ:CUstomer

For the last five years or so we’ve got used to the questions that people ask about the GoKart before they buy, so here’s what to expect...

Q1 What type of battery do I need, I want to be sure I

have enough power. Shall I get the larger battery just in case?

There’s no need to get a 36 hole battery for overkill – stick with the 18 hole battery unless you intend to play 36 regularly. It’s lighter to move around the place but has more than enough power for 18 or 27 holes (and even the occasional 36).

Q2How long does a battery last

Sadly this is impossible to answer for sure, given the technology of lead acid batteries, which do vary. We guarantee it for a year, but they can last considerably longer than this. Lithium is a different matter, we guarantee those for two years but in practice they do consistently last longer.

Q3How does the Automatic work

It’s a simple switch arrangement that accelerates or decelerates according to whether the handle senses any pressure. So when you’re walking faster than the

trolley it immediately knows that (although you’re not aware of pushing) and the opposite happens when you slow down your pace.

Q4Does the Automatic work like a ‘dead man’s

handle’? Do I have to hold on all the time?

No, you don’t have to hold the handle all the time. Once you’re walking, if you let go, the trolley will continue running at the same speed. If you want to stop, go faster or slow down, just hold the handle again and the Automatic will change it’s speed accordingly.

Q5What’s the switch for that I can see on the

Automatic handle?

It’s an isolator switch. If you leave the trolley unattended, outside the clubhouse for example, manually moving the trolley won’t cause the motor to start. Once out on the course, this switch is not used.

Q6Will the Automatic still work if I’m wearing

gloves?

Yes. You can wear anything you like on your hands, and the Automatic will work just fine.

Q7I like to switch off down hills. Can I still do this

with the Automatic?

You don’t have to. The GoKart Automatic will automatically switch off the motor when you go down hills.

Q8Does it need regular servicing

No, not at all. And there’s nothing you need to do it to maintain it yourself. Just charge the battery and wash it every now and again if you fancy.

Q9Can I use it without a battery, like a manual

trolley?

No, because the battery locks the frame in place and is an integral part of the GoKart. But if you have a battery problem you can just freewheel the trolley in front of you and use it like that.

Q10How long does it take to recharge the

battery?

Up to 8 hours; the light on the charger turns green when it’s raring to go again.

Q11What if I lose it in the boot of my car?

GoKart search party hotline is 01227 712288

Q12BUT IT’S PLASTIC? How can it be strong

enough?

That’s what they said to Mr.Dyson too…modern plastic technology allows for exactly the right formulation moulded in exactly the right way to produce the maximum performance in terms of strength and efficiency. We’ve enlisted industry experts from the word go. In fact the design won some serious national and international awards for innovation and quality of end product. Plastic fantastic.

Q13How long have you been making them?

Are they proven?

We’ve been making GoKart since 2007, although we spent a long time testing before that. Prior to that we produced the Hillbilly golf trolley, and prior to that the family business was Powakaddy. The two partners have each been involved in golf trolley design, production and sales for over 25 years. They realized when they came up with the concept of GoKart that it was going off on a completely different tangent to your average golf trolley – but were keen to push the boundaries of design and produce something very different.

Q14Is there any sort of remote option?

No, not on this model. The Automatic handle doesn’t act like a remote.

Q15Can I use my own golf bag on it?

Yes, all cart bags work a treat without twisting or turning. Some stand bags might need a bit of tactical positioning but will also fit. Tour bags are ok too.

Q16I already have a garage full of golf

batteries, will any of them fit?

The GoKart battery is pretty standard so it’s possible. There are two things that are important – the size and the position of the terminals. There’s a page on the GoKart website with detailed guidance; http://www.gokart.co.uk/the-go-kart/i-already-have-a-battery/

Q17Can I use hedgehog wheels on a GoKart?

Yes, we produce a set of three wheels for winter use.

Q18What if I have a problem? What

happens then?

When you buy a GoKart we ask you to register with us as an owner (either online or by posting us a card that is supplied with the new trolley). If you need us for anything then you’ll have our number and email contact and we can do whatever is necessary to sort things out quickly for you. This may be a case of posting out a part for a simple fit at home, or collecting the trolley (leaving you a loaner if you need one) for some attention back at base. We are fast, efficient and aim to make the whole process pain free. When you buy a GoKart you have the assurance of the highest quality back up service in the business. That’s a promise.

Q19Is it ok to take the GoKart battery on a

plane?

In theory yes. Both our lead/acid and lithium batteries are classified as non-hazardous, sealed and non-spillable and safe for transit by any means. However, we have heard of some airlines not accepting this, and having their own definitions. If you need to take your GoKart for a holiday, check with your airline first.

Q20Does the GoKart freewheel?

Yes. It freewheels in the direction it drives, so forward. This means that when you are going downhill, it’s not using any power.

Q21What kind of slope can a GoKart cope

with?

Anything you can walk up without climbing gear. It’s seriously powerful.

Q22How fast does a GoKart go?

Fast. At full pelt you’d need a steady jog to keep up with it.

Q23What’s the maximum weight a

GoKart can carry?

We recommend about 15kgs is a sensible maximum. We don’t say this is the most it will carry, but if you overload the trolley you will have to replace the battery more regularly.

Q24I have two batteries and I use them

in rotation. Do I need two chargers?

No. The important point to remember is that once charged, our batteries stay fully charged

for several weeks when disconnected from the charger. The method with two batteries and one charger is as follows: Starting with both batteries fully charged, have one on the charger and one standing by off the charger. When you play, use the battery which is NOT on charge. When you come back, take the other battery off charge and put the one just used on charge. Repeat this routine every time and you will use each battery equally and will never go out to play with a flat battery (on your golf trolley).

Q25 Can I use a pressure washer to

clean the GoKart?

If you’re careful. You must avoid spraying directly at the ventilation slots in the central drive unit. This might force water past the seals, and into the works. It’s OK to spray directly at the wheels though.