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FEBRUARY21ST,2018

MKTG454Authoredby:AbbieYeo,AmelSoro,CasandraMai,andKimberlyMorales

A Guide to Marketing Conferences

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Table of Contents Digital Summit Los Angeles .................................................................................................. 3

PR News: Social Media Summit ............................................................................................ 4

Social Media Market World .................................................................................................... 6

Social Media Online Summit ................................................................................................. 7

How to Attend Marketing Conferences with a Student Budget ......................................... 8

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Digital Summit Los Angeles Whatisit?DigitalSummitisadigitalmarketingconferenceinLosAngeles,CAthatofferskeynotes,workshopsandopportunitiestonetworkwithexecutivesandrepresentativesofbigbrandslikeNetflix,Microsoft,Refinery29,andmore.Whenandwhereisit?April10-11,2018attheSkirballCulturalCenterinLosAngelesWhyDigitalSummit?Dependingonwhichpackageyouchoosefrom,whichIwillshowyouinthenextslide,yougetexposuretothemarketingworldfrom45+keynotesandworkshopsfrombrandsthathavealreadymadeabigimpactintheworld’seconomyandofcourse,yougettonetworkwiththosebigbrandsandmakeconnectionstogetyouaheadofthegame.Youcanalsogetaccesstoslidesandnotesfromthespeakersandusethosetoyouradvantageinyourworkplace.Someotherlittleadd-onstheyofferthatmakeitthatmuchbetterisoptionstogetaccesstoanopenbar,freewifiincaseyouneedtogetsomeworkdone,andtheoptiontomeetandgreetthebigexecutives.IsitonlyinLosAngeles?DigitalSummitoffersvariousdatesandlocationsallthroughouttheUS.Theonlydownsideisthatthespeakersandcompaniesvarybyeventsoifyouhadacertaincompanyyouwantedtogetintouchwith,theymightnotbeatyourdesiredlocation.

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Howmuchisit?

PR News: Social Media Summit Whatisit?SocialMediaSummitisamarketingconferencewhereonecanimmersethemselvesinreal-world,tacticalcasestudiesfrombrands,nonprofitsandagenciesandgettakeawaysintheinfluencermarketing,paidandorganicsocialposts,developingcross-departmentalteams,buildingandmaintainingstrongrelationshipswiththemediaand

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specificadviceonprovingthebusinessvalueofitallandhowtomakethemostoutofFacebook,Instagram,GoogleandTwitterforyourinitiatives.Whenandwhereisit?February22nd-23rd,2018HyattRegency-HuntingtonBeachResortandSpaHuntingtonBeach,California

WhySocialMediaSummit?SocialMediaSummitisasocialmediamarketingconferencewithover30+guestspeakersthatwillsharetheirexperiencewithsocialmediamarketing.Youwilllearnaboutpaidsocialstrategies,howtoshiftyourmeasurementstrategyfrommetricstoinsights,mediarelationstacticstoenhancerelationshipswithjournalists,howtomanagecrisisinreal-time,howtoworkwithinfluencersandwhattodowithusergeneratedcontent,andtrendsthatwilldefinecommunicationin2018.AnotherbenefitofattendingSocialMediaSummitisthatyouwillreceiveaPRNews’socialmediaguidebook,anexecutivesummary(theytakenotesforyou),andhowtofindandattracttherightinfluencersforyourbrand.SocialMediaSummitalsoprovideslotsofnetworkingopportunitiessuchasyoga,winetasting,diningwithnewfriends,andteamexercises.

Howmuchisit?SocialMediasummitoffersincentivesforareducedratewhenyouattendwithgroupsoftwoormoreandortheyhavetheirearlybirdratewhichsavesyouupto$200.Otherwise,theregularrateforanindividualpassis$2190andgrouppassesare$1990.

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Social Media Market World Whatisit?SocialMediaMarketWorldisamarketingconferencethatbringshundredsofexpertsinthesocialmarketingfieldtosharetheirknowledgeonhowtokeepupwiththeever-changingnatureofsocialmarketingWhenandwhereisit?SanDiego,CaliforniaattheSanDiegoConventionCenterFeb.28-Mar.2,2018

WhySocialMediaMarketingWorld?SocialMediaMarketingWorldoffersavarietyofinformationthathelpstheircustomersstayuptodatewiththelatestSocialmediatactics,trends,andknowledgeonhowtoexcelinthesocialmediamarketingfield.Theynotonlyprovidegreatinformationbuttheyalsoprovidethegreatopportunitytonetworkwiththoseinthefieldforyoutobuildupconnections.Theyalsoofferdifferentkindsofprogramssothatwayyoucanchosethebestonesforyou.Theyprovideyouwiththelatesttoolsandprovidetrainingsessionsforthosewhowanttolearntocreatefromleadingexperts.

Howmuchisit?

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SocialMediaMarketingWorldoffersavarietyofpricesfromwhichyoucanchosefrom.Pricesrangefrom$297to$1,597andtheyalsoprovideVirtualTickets$679.Virtualticketsallowforuserstobeabletogetallofthecontentthatisavailableattheconferencewithoutactuallyattending.TheyalsogettointeractwithpeersthroughaprivateLinkedIngroupatnoextracost.

Social Media Online Summit Whatisit?SocialMediaOnlineSummitwasfoundedtomeetthedemandofonlinemarketingandbecameoneofthelargestandmostnotableonlineconferencesintheworld.SocialMediaOnlineSummitfeaturesmorethan40leadingandsocialmediaexperts.Topicscanrangefromsocialmediasystems,platforms,aswellasstrategiesonhowtobuildandgrowabusiness,brand,orpersonalfollowingWhenandwhereisit?Online,anyonecanregisteranytime.

WhySocialMediaOnlineSummit?

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TheamountofknowledgeonecanobtainthroughSocialMediaOnlineSummitisincrediblyvaluable.SomeoftheinfluencersandkeynotespeakersincludeRichBrooks,BrianPeters,CalliCholodenko,RyanSteinolfson,andmanymore!Thesespeakerswillnotonlyprovidevaluablemarketinginformation,butcanpotentialleadtoextremelyimportantconnectionsinthefieldofdigitalmarketing.Mostspeakersownsuccessfulcompaniesandbrands,andwhengiventheopportunitytoconnectwiththemandunderstandtheirphilosophiesanddigitalmarketingapplicationsispriceless.

Howmuchisit?Theonlinesummitisaflatfeeof$297,thiswillfeewillprovideyouwithlifetimeaccesstoallofSocialMediaOnlineSummit’sspeechesandpresentationsaswellasfreeeBook’sandsoftwaretrials.

How to Attend Marketing Conferences with a Student Budget GroupDiscountsManyconferencesoffergroupdiscountsifyouareattendingwith2ormorepeople.FromtheconferencesthatwementionedDigitalSummitgivesagroupdiscountifyouattendwith3ormorepeopleandSocialMediaSummitgivesagroupdiscountifyouattendwith2ormorepeoplefromthesamecompany.StudentSuccessGrantsCaliforniaStateSanMarcosoffersgrantstostudentsthatarecurrentlyenrolledatCSUSM.StudentSuccessGrantsareavailabletomeetthecostsofattendingskills,knowledge-building,andnetworkingeventsthatwillenhancestudents’professionaldevelopment.Thesemayinclude,butarenotlimitedto,attendanceand/orparticipationatconferences,seminars,workshops,orworkonresearchprojects,practicalapplicationprojectsorpublications.Themaximumamountrewardedforconferencesandothereventsrequiringtravelandaccommodationwillbe$1000andthosethatdon’trequiretravelwillbeawardedamaximumof$500.InordertobeapprovedyoumustsubmityourapplicationtoCoBAandwillbereviewedbythedean.