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A G A M E - C H A N G I N G M E D I A M O D E L
F R O M T H E S TA R T, D O M I N O D E F I N E D A N A U D I E N C E ,
A D E S I G N A E S T H E T I C , A C R E AT I V E M O V E M E N T.
T O D AY, D O M I N O B R I N G S C O N T E N T, C O M M U N I T Y
A N D C O M M E R C E T O G E T H E R F O R A T R U LY
I N T E G R AT E D C O N S U M E R E X P E R I E N C E .
P R I N T
INSPIRATION THROUGH WORLD-CLASS LIFESTYLE EDITORIAL
E - C O M M E R C E
EFFORTLESS, CURATED SHOPPING EXPERIENCE
Domino is inspiring the next generation of tech and design-obsessed consumers to shop for their lives in a whole new way. We take them from the point of inspiration to the point of purchase — so they act on their ideas and create spaces that they love.
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T H E D O M I N O M O D E L
D I G I TA L + S O C I A L
BELOVED BRAND DNA COMES ALIVE ACROSS DIGITAL,
MOBILE AND SOCIAL MEDIA
W E B3.9MM UV’S
S O C I A L1 .3MM+ FOLLOWERS ACROSS FOUR KEY CHANNELS
dominoG R O W I N G F A N B A S E
A N O B S E S S E D C O M M U N I T Y
1 BILLION+ MEDIA IMPRESSIONS
DOUBLED AD REVENUE IN 2017
TRIPLEDMONTHLY UV’S IN PAST YEAR
OVER 65% OF DOMINO’S SOCIAL FOLLOWING IS ON INSTAGRAM
P R I N T200,000 DISTRIBUTION1MM READERSHIP
E M A I L450K HIGHLY ENGAGED DAILY SUBSCRIBERS1 .2MM+ OPT-INS
She’s so domino You know her. She’s your most creative friend — the one who can effortlessly translate her personal style to her inspired spaces. She’s the highly-coveted next-generation design enthusiast that savvy marketers need to reach — the ultimate brand influencer.
88% FEMALE
3 6 MEDIAN AGE
6 0 % MARRIED/LIVING WITH PARTNER
$ 1 1 0 , 6 3 2 MEDIAN HOUSEHOLD INCOME
6 8 % OWNS HER HOME
6 7 % GRADUATED COLLEGE+
8 4 % LIVE IN A/B COUNTIES
D E S I G N FA N S R E J O I C E , D O M I N O I S B A C K – F O R R E A L … ! “ “
- HUFFINGTON POST
Source: MRI DB 2017
In 2018, Domino’s celebrated print magazine will be published quarterly on luxurious 70# coated paper with 146# cover stock. CIRCULATION: 200,000
Domino is sold at newsstands nationwide. Single copies and subscriptions are also available through domino.com.
PRINT ADVERTISING RATES• Full page four-color national rate: $29,500• Fractional rates available upon request; no regional
breaks available
COVER PREMIUMS APPLY• 4th cover: $36,875 net• 2nd cover/page 1 spread: $64,900 net
DIGITAL SUBSCIPTIONSSingle copies and subscriptions are available on the following tablet platforms:Apple, Amazon, Zinio, Barnes & Noble and Texture
Domino’s tablet edition is a pdf replica; all ads in the print issue will be converted by Conde Nast’s production team for our tablet editions. PRODUCTION CONTACTSFor information on print production and material ex-tensions, please contactSharon Harvey ([email protected]) or Erin Truzman ([email protected])
domino M A G A Z I N EE X P E R I E N C E
2 0 1 8 P R I N T E D I T O R I A L C A L E N D A R
I S S U E T H E M E O N - S A L E C L O S I N G D A T E
S P R I N G T H E C O L O R I S S U E 2 . 2 7 . 1 8 1 2 . 1 5 . 1 7
S U M M E R Y O U R B E S T S U M M E R E V E R 5 . 2 9 . 1 8 3 . 1 6 . 1 8
F A L L T H E S T Y L E I S S U E 9 . 4 . 1 8 6 . 2 2 . 1 8
W I N T E R
H O L I D A Y G I F T I N G & H O S T I N G /C O Z Y W I N T E R D E C O R A T I N G
Material extensions available upon request. Please contact your sales representative or Beth Brenner, Chief Revenue O�cer, at [email protected].
1 2 . 4 . 1 8
9 . 2 1 . 1 8
domino
In Domino’s Content Studio, we craft innovative multi-platform programs for advertisers that drive results!
CLIENT: DUNN EDWARDS | CUSTOM SWEEPSTAKES
CLIENT: SHUTTERFLY | CUSTOM NATIVE CONTENT
CLIENT: CAESARSTONE | E-NEWSLETTER TAKEOVER
CLIENT: ALL-CLAD | INFLUENCER VIDEO & DIGITAL CONTENT
CLIENT: WOLF GOURMET | INFLUENCER VIDEO & DIGITAL CONTENT
CLIENT: ILLY | INFLUENCER SOCIAL PROMOTION
dominoD I G I T A L
T H E D O M I N O C O L L E C T I V E
Domino offers our advertising partners expanded reach via our curated audience extension program. We’ve joined forces with four of the most prestigious design sites to create a one-stop shop for advertisers to align with the best of online design. With the Domino Collective, your brand will reach millions of additional design-minded consumers with every campaign, aligned with coveted editorial from these industry leaders.
Our current partner list includes:
• Design Sponge • A Beautiful Mess • The Every Girl • Dering Hall
TOTAL MONTHLY UNIQUES: 3MM TOTAL SOCIAL FOOTPRINT: 3.9MM * Source: Comscore
I N F L U E N C E R M A R K E T I N G
Domino’s influencer network is an exclusive group of high-reach content creators with category expertise in everything from design and style to entertaining and parenthood. We invite our partners to leverage Domino’s relationship with these tastemakers, designers and visionaries through engaging influencer collaborations that drive awareness and impact brand perception.
S O C I A L A C C E L E R AT O R
Domino provides a data-driven social distribution program to reach key demographic targets across social media. Our Social Accelerator allows content posts to contain advertiser branding, drive back to the owned features on domino.com, and target new brand enthusiasts. Social Accelerator is available for Facebook, Pinterest and Instagram.
I N T R O D U C I N G
D O M I N O P L U STHREE DISTINCTIVE AUDIENCE EXTENSION OPPORTUNITIES
YO U R D O M I N O S A L E S T E A M
FOR ADVERTISING INFORMATION, CONTACT:Beth Brenner, Chief Revenue Officer, [email protected]
Aisling McDonagh, Director of Digital Sales & Strategy, [email protected]
FOR ADDITIONAL INFORMATION, CONTACT:Elana Delasos, Brand Partnerships Director, [email protected] Brunner, Senior Account Manager, [email protected]
REGIONAL SALES OFFICES:New York - Elinore Carmody, [email protected]
New York - Julia Kelly, [email protected] - Erin Humphreys, [email protected] - Suzanne Cooper, [email protected]
New England - Cynthia Donaher, [email protected] Michigan - Colleen Lafferty, [email protected]
Texas - Carol Contestabile, [email protected] California - Janet Suber, [email protected]
San Francisco & Pacific Northwest - Meghan Tuohey, [email protected] & London - Sylvie Durlach, [email protected]
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