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Massage Master Find your private massage therapists nearby
Bo Fan, co-‐founder
Problems Massage Master
2
Online to Offline
In-‐home/ On-‐demand
SPA/ Franchise
Industry Drawbacks
Therapists’ Complaints
Customers’ Complaints
Massage PlaGorms
By-‐Passing Order
Low Scalability
Assignment
Cancella:on Rate
Travelling Far Security & Safety
High Opera:ng Expense
Low Commission
Inconvenience
Solutions– Benefits for therapists
A web plaGorm where massage therapists can serve their clients to
Make Good Money
Make Good Life
Build Good Community
Become own BOSS via “Master System”
Concentrate on core business rather than administrative issues
Gain higher income
Obtain jobs easier and more effectively
Control over schedule
Flexibility in work-life balance
Sense of financial security
Sense of confidence
Change the biased impression on therapists via self-reputation building
Connect therapists and customers closely to optimize user experience
Improve incentive of promoting practice and service via self-brand building 3
Massage Master
4
Solutions– Benefits for customers Massage Master
Benefit countless customers through alternaKve medicine
Neck Pain
People with chronic neck pain reported a 55% improvement aKer 10 neck massages.1
Depression
Swedish, shiatsu and other massage types ease depression. 2
High blood pressure
AKer people with normal blood pressure had deep-‐:ssue massage for 45-‐60min, their BPs fell by an average of 10.4 mm/Hg systolic, and 5.3 mm/Hg diastolic. 3
Lower-‐back pain
Common massage tech can help people relax, and trigger an endorphin release that raise threshold for pain. And that might help with all sorts of lower-‐back pain. 4
Many massage types reduce stress, hormone levels, heart rate, blood pressure, and boost mood and relaxaKon.
ConsKpaKon
People who received a massage along with tradi:onal cons:pa:on treatment felt significantly beVer than who stuck with just laxa:ves.
AthleKc performance
Core Benefits of Massage Therapy
“Musculotendinous” massages target muscle-‐tendon junc:ons, and even a 30 sec round improved hip-‐flexor range of mo:on. 5
Stress
One 80 min hand-‐and-‐foot massage significantly lowered people’s heart rates, cor:sol levels, and insulin levels, all of which help lower stress. 6
Source: 1. Clinical Journal of Pain, 2009 2. Meta-‐analysis in the Journal of Clinical Psychiatry, 2010 3. Journal of Alterna:ve and complementary 4. Meta-‐analysis in the journal Spine, 2009 5. Journal of Strength and Condi:oning Research, 2010 6. In a study from Sweden, 2010
Bring opKmized customer experience
• Strong incen:ve from massage therapists • Pick favorite massage therapists as wish • Only several taps to book service, and no
need to step out
Enjoy relaxaKon with safety and security
• Only licensed and veVed massage therapists on the list
• Research massage therapists by “Reputa:on System”
• Pay simply and safely
Bring back privacy and discreKon
• Enjoy service at any :me and any comfor:ng places
• “Mozart”, scented candles, bergamot essen:al oil, any atmospheres created as wish
Market Size– Massage Therapy
5
Massage Master
Source: IBISWorld’s massage service market research, AMTA massage therapy industry fact sheet and U.S. Department of Labor
$12 Billion+
Massage Therapy Industry In the U.S. 2013
Annual Growth 4.9% (2009-‐2014)
0.35M
Licensed Massage Therapists In the U.S.
Expected increase 23% by 2020
36M 16% Adult Americans
Received massage therapy at least once In the U.S. 2013
0.22M
Independent Massage Therapists In the U.S.
Total Addressable by Massage Master
6
Market Size– Mobile Online Services
The Numbers Telling the Truth The year of 2014 in the USA
Technology Usage among American Adults (%)
Source: Pew Research Center, Nielsen.
87% 90%
50% 60%
71.80% 74%
0%
25%
50%
75%
100%
Internet Usage
Cell phone ownership
Apps usage among cell owners
Internet usage
among cell owners
Smart phone
ownership
LBS usage among smart phone owners
The Mobile Online Model is Changing Our World
EsKmated Value ($) 41.2 billion 10 billion
Up to 86 startups in 26 main categories
Massage Master
7
Product Layout
Choose favorite Therapist
or City or Zip Go
Mary 4.5 miles away Photo $85/hr
Senior Therapist Service: 789 totally/ 45 this week
Skill: Swedish, Deep Tissue >>
Lucy 4.8 miles away Photo $50/hr
Medium Therapist Service: 731 totally/ 35 this week
Skill: Swedish, Deep Tissue >>
Helen 4.2 miles away Photo $70/hr
Junior Therapist Service: 411 totally/ 44 this week
Skill: Swedish, Deep Tissue >>
Search Review Book Feedback
Judy 4.9 miles away Photo $55/hr
Junior Therapist Service: 290 totally/ 41 this week
Skill: Swedish, Deep Tissue >>
Bob 5.3 miles away Photo $65/hr
Junior Therapist Service: 345 totally/ 48 this week
Skill: Swedish, Deep Tissue >>
Photo
Mary Therapist
P P P Book
4.5 Miles
Service: 789 totally 45 this week
Services From $85/ hour
Areas Hollywood, Beverly Hills, Westwood, Downtown
Verified
Customer Feedbacks (679)
Photo Mary Therapist 4.5 Miles
Service Swedish $85/ hr Sport $80/ hr
DuraKon 1 Hr 2 Hr
Service: 789/ 45
Availability 4pm 3pm
LocaKon or Loca:on
Fare EsKmate Service fee $85 Tax $8.3 Gratuity(18%) $15 Total $108
Confirm
Photo Mary Therapist
Service: 789/ 45
The most valuable thing to your therapist and us is your comment:
Skill
Aftude
CommunicaKon
Total Experience
Say something to us
Confirm And Share to
Massage Master
8
Business Model We take a 5~20% commission on each transac:on
Night Kme &
Weekend
Day Kme
Massage Master
Mobile Online Marketplace
Massage Therapist
Individual Customer
Group Customer
Search
CommunicaKon
Service
Payment
Comment
Partnership
Book
Service
Payment
Comment
CommunicaKon
Office Care Center
Hotel
Confinement Center
Tour Group Casino
Massage Master
Massage Therapist Working Time
9
Competition Massage Master
Competitive Landscape
10
Massage Master
Value to Customers
Value to The
rapists
Massage Master
More than 0.2M
Tradi:onal Massage Businesses
Founded in 2013, NYC Over 1,000 therapists Expanded to 6 major ci:es Founding Rounds (3) Last Round $1.7M (Sep 2014)
Founded in Jan 2015, LA
Founded in 2012, SF Over 400 therapists using App Seed Round $ 60,0000 (2013)
Founded in 2013, LA Over 1,000 therapists Expanded to 6 major ci:es Angel Round $1.7M (Sep 2014)
Founded in 2002 Over 1,052 SPAs all over US
Risks and Precautions
11
Massage Master
User concerns over security and safety of in-‐home massage and
online transac:on
Risks PrecauKons
Slow ini:al user acquisi:on
Lack of transac:on at idle hours
Large companies entering the market with brand influence
Exis:ng compe:tors in the process of designing a similar structure to “Master System”
Limited number of therapists moderate “Master System”
Only veVed and licensed therapists working on MM;
Iden:fied customers
Partnership with massage school; Management team’s know-‐how and clear viral marke:ng strategy
Partnership with care centers, confinement centers & hotels
Data analysis & hot zones advice
Target different/wider audience; BeVer opportunity for therapists
First mover advantages; Feature set would be difficult to integrate to a boxed model
High scalability of “Master System”; Mul:ple career choices
for therapists
Team
12
Massage Master
Bo Fan, PhD. Co-‐founder, CEO Marke:ng Manager of Lonkey USA Inc. Scien:st at Cedars-‐Sinai Medical Center
Bonnie Li, Master, Co-‐founder, President Seasoned Entrepreneur with 9 years experience Founder and VP of Lonkey USA Inc.
Michael Ma, VP of User AcquisiKon Deputy Director & Teacher of Asian Body Work Program at Alhambra Medical University
Technical Team
Advisors
Jesus Cuaron, PhD. & PPM, Chief Media Officer Healthcare Analyst at GlobalData; Editorial Board Member, Nepal Journal of Biotechnology
April Sun, Master, CTO Technical Project Manager at Inspur Worldwide Service, and being Service Delivery Manager & senior business Consultant in IT service industry in the past 9 years