A Faster And Better Recovery

The project• Hospital bed with the possibility of exercise

NHe 100• Easy

• Cheap

• Detachable

• Works for all people no matter how tall

• Changeable weights

Material• Stainless steel for the main part of the product

• Rubber band to lift the weights

• Plastic and aluminum for the foot paddle

• Bearings for the handle to turn

Target group• Start in Denmark

• Expand to Nordic countries

• Expand further to Europa and maybe US

• Mainly hospitals

• Online

Benefit from the product

• Patient (quicker rehab)

• Hospital (less time with each patient, more

patient)

• Society (it cost money to have people in the

hospital)

Marketing the product• Agent • Salesmen

• Lectures • Health fairs

• Made in Denmark

SWOTInternal factors External factors

Strengths Weaknesses Opportunitets ThreatsGood productOne of a kindDetachableStaff

New in the markedFinancial resources

Making moneyPartnershipExpanding

CompetitorsSmall markedReputation

Goals for the future• Short time goal- beds in Denmark

• Longtime goal- Nordic countries

• Make 3 new products in 5 years

• Hire designers