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A Faster A nd Better R ecovery. The project. Hospital bed with the possibility of exercise. NHe 100. Easy Cheap Detachable Works for all people no matter how tall Changeable weights. Material. Stainless steel for the main part of the product Rubber band to lift the weights - PowerPoint PPT Presentation
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A Faster And Better Recovery
The project• Hospital bed with the possibility of exercise
NHe 100• Easy• Cheap• Detachable• Works for all people no matter how tall• Changeable weights
Material• Stainless steel for the main part of the product
• Rubber band to lift the weights
• Plastic and aluminum for the foot paddle
• Bearings for the handle to turn
Target group• Start in Denmark• Expand to Nordic countries • Expand further to Europa and maybe US
• Mainly hospitals• Online
Benefit from the product
• Patient (quicker rehab)• Hospital (less time with each patient, more
patient)• Society (it cost money to have people in the
hospital)
Marketing the product• Agent • Salesmen
• Lectures • Health fairs
• Made in Denmark
SWOTInternal factors External factors
Strengths Weaknesses Opportunitets ThreatsGood productOne of a kindDetachableStaff
New in the markedFinancial resources
Making moneyPartnershipExpanding
CompetitorsSmall markedReputation
Goals for the future• Short time goal- beds in Denmark• Longtime goal- Nordic countries
• Make 3 new products in 5 years• Hire designers