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22 Tennis Industry November/December 2018 www.tennisindustrymag.com Spring tennis apparel and footwear will be defined by fashion, function and form. Bright colors will highlight apparel and shoes, but gone are the glaring neons. Look for subdued shades of pinks and corals, and lots of blues—all combined with perfor- mance-enhancing technology and features. Whether you believe tennis influences fashion or fashion influences tennis, it doesn’t really matter. It’s all about how well function, fashion and form work together. Tennis Industry A Fashionable Turn Eye-opening colors highlight this spring’s apparel and footwear for the court. SELLING FRAMES 2017 RACQUET SELECTOR APPAREL & FOOTWEAR SPRING OUTLOOK 2019 By Cynthia Sherman Bolle bolletennisapparel.com / 301-362-0360 Bolle’s Spring Viper line highlights a popular snake- print pattern in gray heather and pink tulip in a fab- feeling poly-spandex jersey, which features spaghetti straps, angular skorts and criss-cross shoulder treat- ments. Colorways are tulip, white and ash heather, with retail prices ranging from $64 to $68 for the tops; $66 and $67 for the skorts.

A Fashionable Turn - Tennis Industry MagazineSpring tennis apparel and footwear will be defined by fashion, function and form. Bright colors will highlight apparel and shoes, but gone

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22 TennisIndustry November/December 2018 www.tennisindustrymag.com

Spring tennis apparel and footwear will be defined by fashion, function and form.

Bright colors will highlight apparel and shoes, but gone are the glaring neons. Look for subdued shades of pinks and corals, and lots of blues—all combined with perfor-mance-enhancing technology and features.

Whether you believe tennis influences fashion or fashion influences tennis, it doesn’t really matter. It’s all about how well function, fashion and form work together.

TennisIndustry

A Fashionable TurnEye-opening colors highlight this spring’s apparel and footwear for the court.

S E L L I N G F R A M E S

2 0 1 7 R A C Q U E T S E L E C T O R

A P P A R E L & F O O T W E A R

S P R I N G O U T L O O K 2 0 1 9

By Cynthia Sherman

Bollebolletennisapparel.com / 301-362-0360Bolle’s Spring Viper line highlights a popular snake-print pattern in gray heather and pink tulip in a fab-feeling poly-spandex jersey, which features spaghetti

straps, angular skorts and criss-cross shoulder treat-ments. Colorways are tulip, white and ash heather, with retail prices ranging from $64 to $68 for the tops; $66 and $67 for the skorts.

www.tennisindustrymag.com

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November/December 2018 TennisIndustry 23

Tailtailactivewear.com / 888-906-1341Tail’s offering comprises fresh corals and “blue depth/botanic blue” color-ways. The Jaelynn racer-back ($69) allows you to wear your own bra. The Kailey skort ($69), in melon punch, features panels and a flounced hem.

Eleven by Venuselevenbyvenuswilliams.com / 855-880-7777The Caracas collection ($57-$105) focuses on fashion- forward designs and silhouettes, varied textures and touches of glitter. The line features tanks, tees, skirts and a bomber jacket with stylish details in mosaic blue, white and the Cara-cas print—all in a poly/spandex blend, except the cotton tee.

Filafila.com / 410-773-3000Fila’s Aqua Sole collection conjures up seaside colors in abstract geometric print and mesh panels. The line includes polos, tanks, skorts and this flattering feminine halter dress ($85). All pieces benefit from a moisture-wicking breathable fabric with 50+ UV protection.

Lucky In Loveluckyinlovekids.com / 305-638-5484The Spring Axis Point highlights electric blue on a strappy cami ($70) in a land-scape print, with built-in bra and mesh inserts. The layered rally skirt ($72) is in a shadow stripe and lightweight knit jersey, with a performance shortie.

Sofibellasofibellawear.com / 954-917-3544The Harmonia ink dress ($88) features shades of blue in an abstract ink print. Florida-based Sofibella offers fabrics in a performance nylon blend, enhanced by moisture-management properties, UPF 50 and anti-bacterial treatments.

24 TennisIndustry November/December 2018 www.tennisindustrymag.com

TennisIndustry

S E L L I N G F R A M E S

2 0 1 7 R A C Q U E T S E L E C T O R

A P P A R E L & F O O T W E A R

S P R I N G O U T L O O K 2 0 1 9

Headhead.com / 800-289-7366Head’s Sprint Pro 2.5 ($140) boasts high performance in a lightweight package. Upper materials are breathable and fl ex-ible, while a wrapped lacing system ensures a custom fi t. The all-court sole and midsole technology allow for fl exibility and help keep feet cool. Men’s come in dark blue/neon red or white/dark blue; women’s in dark blue/magenta or white/pink.

Yonexyonexusa.com / 424-201-4800The Eclipsion 2 ($140) combines state-of-the-art materi-als to give players a more stable fi t with added fl exibility. “Toughbrid Light” reduces leg and knee stress; the toe box accommodates the big toe more comfortably; increased cushioning allows for increased shock absorption. Available in hard court and clay court versions, for men and women.

New Balancenewbalance.com / 800-595-9138New Balance’s Fresh Foam Lav men’s shoe ($149.95) was designed with the help of pro tour player Milos Raonic. Integrating the mesh package and PU insert, which provide

damping properties and increased durability, along with the addition of a supportive heel counter and a kinetic stitch “Net Bootie” construction, the Fresh Foam Lav provides solid stability. Colors are emerald or vintage indigo.

www.tennisindustrymag.com

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November/December 2018 TennisIndustry 25

While some of the newest shoes may seem pricier than in the past, when you consider the wear and tear players’ feet experience on the court,

your customers will appreciate the investment in protection.

Babolatbabolat.com / 877-316-9435The Jet Mach II ($140) emphasizes agility, speed and feel. High-tech materials enable quick changes of direction, and coupled with the addition of Kevlar, provide support and

stability. EVA padding provides a well-cushioned heel and the DIN20 rubber sole add to the long wear, making this an app-ealing shoe for frequent players. Men’s come in dark yellow/black or dark red/black; women’s in pink/black or white/pink.

K-Swissk-swiss.com / 844-284-1292K-Swiss says its new Aero Knit ($139.95) is the lightest high-end shoe it has ever made. Design, performance, comfort and optimal cushioning are hallmarks of this shoe, featuring an aerodynamic upper with hidden laces and “Infi-Knit” technology providing protection and support. Men’s come in brilliant blue/neon orange; women’s in coral blush/white.

Filafila.com / 410-773-3000An anti-slide nylon lining, molded sockliner, heel cup and forefoot cage, along with supportive cushioning and TPU midfoot stabilizer, make Fila’s lightweight Axilus 2 Energized ($110) a stand-out. Worn by John Isner, Karolina Pliskova and Marin Cilic, men’s come in bright green/surf/Fila navy; women’s in electric blue lemonade/Fila navy/white.