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A DIVISION OF ACCO BRANDS12 April 2011
Title
Customer NamePresenter Name
2 Confidential
Agenda
Corporate Summary
Routes to Market
Brand Promise
Products
Consumers
30 Years of Recognized Innovation
Partner Program
Q & A
3 Confidential
Corporate Summary
4 Confidential
Our Visionthe best-run company as an employer, supplier, partner delivering long-term profitable growth
Our Valueswe are a global teamintegrity, respect, diversity, responsibility
Our Leadership Promisea culture of high performance leading by example and the highest standards the best interests of ACCO Brands
Our Core
5 Confidential
Broad, Balanced, Global
6 Confidential
Corporate Highlights
Scale player in global industry
Portfolio of leading brands
Low-cost responsive supply chain
Strong free cash flow generator
Simplified / lean organizational structure
Experienced global management team
Well-positioned for growth as world
economic climate improves
7 Confidential
Taking share in challenging economic environment
Re-alignment of sales & marketing resources making us a
marketing-driven organization
Increase penetration in mass channel
Drive deeper category penetration
Utilize leading brand positions to grow share of category;
eliminate tertiary products and brands and help customers
rationalize tier private label offering
Accelerating new product generation
Investing appropriately in new product development to ensure
robust pipeline across portfolio
Accelerate introduction of new products already in development
Maintained investment in product generation despite large
reductions in SG&A
Well Positioned for Growth
8 Confidential
Geographic Sales
United StatesEuropeRest of World
2007 2008 2009 2010
$1,835
$1,578
$1,273 $1,331
Revenue (Millions)
Financials
Our products are marketed in over 100 countries across the globe
More than 900 million people are in touch with our brands every year
We are the #1 brand or #2 brand in our core categories
Very balanced domestic & international revenue contribution
Taking share in a recessionary environment
Accelerating new product generation & development
9 Confidential
Kensington Route to Market
10 Confidential
How Kensington goes to Market
Distribution -Full Lines
-Specialty
5 Main NA partners 7 EMEA 8 APAC 8,000+
inside/outside sales staff
Customers-Small, Medium Bus.
-Large Accounts-Enterprise
3,200,000+ business users Larger companies
increasingly sophisticated
Retailers-National
-Regional
25+ National retail partners
7,000+ retail stores @USA 9,000+ Retail stores
@EMEA Significant influence at
point of purchase for home buyersMail Order
-Catalog-E-tail -DMR
30+ national and regional partners
Experiencing high growth and increased use of Internet
Consumers-SOHO
-SMB
-Enterprise
2,300,000 new home & small business users
Split between poorly informed 1st time buyers and experienced users
33% of Revenue
67% of Revenue
Business Channels
Resellers 3500+ active resellers in
Database 6,000 sales professionals Retain significant influence
in brand and product decisions
Consumer Channels
11 Confidential
Channel Partners
12 Confidential
Kensington Geographic Coverage
R & D
ACCO/Kensington Sales and Marketing
Regional Stocking Distributors
Operations
Admin
Geographic
13 Confidential
Kensington Brand Promise
14 Confidential
Our Brand Promise
smart.
Every product we innovate is engineered by Kensington with the User in mind
safe.
Kensington products are high-quality, safe, risk-free and protect you and your mobile devices
simple.
Kensington products are easy to use, intuitive and increase productivity
15 Confidential
Product, Philosophy, Intellectual Property & Examples
16 Confidential
Our Product Solutions
Security
Products that act as your first line of defense to keep your data safe.
Productivity
Products with clever, innovative features to keep individuals productive in the office, in the home or on the go.
Protection
Consistent and reliable solutions protect you and your devices.
17 Confidential
Kensington Platforms
Security
Laptop and Desktop
Smartphone
Tablet
Enterprise Solutions
18 Confidential
Kensington Sub-Categories
Laptop & Physical Security
Digital Security
Wireless Presenters
Mice, Keyboards & Trackballs
Power
Cases
Ergonomics
19 Confidential
Patent Portfolio
Security 56 utility patents 6 design patents 46 foreign patents
Input 10 utility patents 17 design patents 56 foreign patents
Power 7 design patents
Ergo 7 utility patents 1 design patents
Cases 2 utility patents 6 design patents
Docks 3 utility patents
78 Utility Patents 37 Design Patents 102 Foreign Patents
Licensing Agreements Security
Targus Codi Brenthaven Staples Best Buy
Input Logitech
Docks Lenovo - 2 SKUs
Security (Co-Branded) Lenovo - 4 SKUs Space Pole™
OEM
=
Intellectual Property – Design & Utility Patents
20 Confidential
20
Intellectual Property - Trademarks
ComboSaver®
PocketMouse™
AssistOne™
Virtuoso™
SmartFit™
FlyLight®
MicroSaver®
SlimBlade™
ValuMouse™
PowerBack™
BungeeAir™
AboslutePower™
ClickSafe®
Pro Fit®
Orbit®
PowerLift™
KeyFolio™
BlackBelt™
smart. safe. simple.™
21 Confidential
Product Examples
Physical Security – ClickSafe®
Tablet Security – SecureBack™
Tablet Productivity – KeyFolio™
Presenters – Presenter Pro
Wireless Security – BungeeAir™
Power – AbsolutePower™
Trackballs - Orbit™ Wireless
22 Confidential
FeaturesTamper Resistant
An advanced rotating disc-locking mechanism is used making ClickSafe one of the most tamper-resistant locks.
LockheadDie cast metal housing resists attack and protects the locking mechanism – toughest laptop lock available
Pivot and RotationA rotating head and pivoting cable allow you to easily position and engage the lock.
Kensington Security AnchorThe tough metal injection molded alloy anchor is perfectly shaped for the securest possible engagement with the ClickSafe locking mechanism. Mounts into the Kensington Security Slot found in 99% of computers
Advanced Cable ConstructionA 7x7 configuration is specifically used to combat attacks. A protective sheath provides further protection
Keying SystemAvailable as Master Keyed or Single Keyed
One Click InstallationSimple, one click and it’s locked instillation
ClickSafe® Keyed Computer Lock
One click for a secure workplace.
23 Confidential
iPad2 Security Case
Security and improved usability for iPad 2Security: Unparalleled iPad security case, compatible with ClickSafe® and T-Bar™ locksProductivity: Stand for typing in landscape mode, improved grip for use in portrait mode
Port and speaker compatibleProvides access all buttons, ports and cameras
Built in typing standIdeal typing angle when in landscape mode
Elegant, thin form factorThin yet durable plastic protects iPad and maintains sleek look and feel
Lock compatibilityWorks with ClickSafe® lock or standard T-Bar™ style lock
SecurityForm fitting design resists prying to protect the iPad from being stolen Quick, easy security
Adjustable slider bar allows quick access to ClickSafe® Security Anchor or covers it when not in use
SecureBack™
24 Confidential
iPad2 Security Case with 2-way Stand
Security, usability and flexibility for iPad 2Security: Unparalleled iPad security case, compatible with ClickSafe® and T-Bar™ locks
Productivity: Built in 2-way stand allows for typing, viewing or display mode
Port and speaker compatibleProvides access all buttons, ports and cameras
Typing modeIdeal typing angle when in landscape mode
Elegant, thin form factorThin yet durable plastic protects iPad and maintains sleek look and feel
Viewing modePerfect for watching a movie or surfing the web
Ultimate flexibility2-Way flip out stand allows for typing or viewing mode in landscape mode
SecureBack™
25 Confidential
SecureBack™
iPad2 Security Case with ClickSafe® Lock
Security and improved usability for iPad 2Security: Unparalleled iPad security case with the highest security device lock availableProductivity: Stand for typing in landscape mode, improved grip for use in portrait mode
Built in typing standIdeal typing angle when in landscape mode
One click installationSimple, one click and it’s locked installation
Lock compatibilityWorks with ClickSafe® lock or standard T-Bar™ style lock
Advanced Cable ConstructionA 7x7 configuration is specifically used to combat attacks. A protective sheath provides further protection
Quick, easy securityAdjustable slider bar allows quick access to ClickSafe® Security Anchor or covers it when not in use
LockheadDie cast metal housing resists attack and protects the locking mechanism – toughest laptop lock available
Pivot and RotationA rotating head and pivoting cable ensure compatibility in all viewing modes
26 Confidential
Features
KeyFolio™ Pro Universal
Removable Bluetooth® Keyboard Case for 10” Tablets
Adjustable StandFine Tune your viewing angle for typing, browsing, reading with 7 individual notched positions for 70˚ to 22˚ angles of viewing
StrongFit™ CornersInnovative StrongFit Corner mounts using Industry-Grade Velcro, enables you to easily get a secure custom fit for a wide range of tablet sizes and thicknesses.
Removable Performance Keyboard Be productive with high Performance scissor keys optimized for touch-typist. The removable keyboard provides optimal flexibility for ergonomic set-up on any flat surface
NEW
Special features ensure your tablet is safe and protected while offering access to buttons, ports, and jacks.
Optimized for Android™Special keys optimized for use with Android based tablets (such as: Samsung Galaxy, Motorola Xoom, Asus Eepad, and more)
A stylus loop lets you carry a stylus for your tablet without risking damage to thetablet screen.
Protection and StyleThe two-tone case exterior includes a ridged area for a solid grip. The elastic band wraps around the outside of the case providing an extra level of protection against slips or drops.
27 Confidential
Features Deluxe travel case
Low-battery indicator
Intuitive four-button layout
MicroSD slot
Receiver stores inside
On/off switch
Presenter Pro Remote Green Laser & MemoryEasily store presentations and data
28 Confidential
Features
Wireless Security Tether™ and Battery/Case for iPhone
Faceplate Design CaseMinimal footprint case that offers protection against drops and scratches to the back glass surface of iPhone
Integrated AppControl security functionality & settings
Back Up Power on the Go1500 mAh integrated battery pack, enough power to get you through your day
BungeeAir FobVersatile design can be stored in 3 ways; keychain, clothing clip & in pocket
2 Way Wireless LeashWhen leash is broken the phone screen locks and the BungeeAir fob alarms
Find FeatureUtilize the 2 way wireless leash to find either your phone or BungeeAir fob
BungeeAir™ Power
29 Confidential
Features
AbsolutePower™ 100W Triple Charging Mobile Power Adapter Simultaneously Charge Laptop + Phone + Tablet
Interchangeable Power TipsIncludes 9 tips for compatibility with all top selling laptop brands
100W Smart PowerHighest output/smallest form factor charger offering the convenience of a single adapter to guarantee simultaneously charge multiple devices
Functional Industrial DesignRandom Groove design protects from fingerprints and scratches, and contributes to low operating temperature control
Tips for LifeFree tip replacement program as part of registration
2 Integrated USB PortsOne full size 2.1A USB port to charge high power tablets and one micro USB to charge quickly charge phones
30 Confidential
Features
Orbit™ Wireless Mobile Trackball
Wireless Mobile TrackballLow battery
indicator
Snap-in Ball with Optical Technology Precise tracking with no cleaning required
Capacitive touch scroll ringUnique capacitive touch scroll ring lets you move effortlessly through web pages and documents
Wireless Technology Works wherever you do without cable clutter. Nano receiver stores inside for easy portability
Ergonomic Design Ergonomic centered-ball design gives you more comfort and control
TrackballWorks™ Software Downloadable software to customize and reprogram your trackball buttons
31 Confidential
Our Consumers
32 Confidential
Logic
IT Pro
Young Metro
Finance/Meetings
YoungMobile Pro
Through lifestyle imagery we then define who our ‘consumers’,
the ‘environments’ and usage models we
consider in our design process
Medical CEOBusinessPro
Our Consumers
33 Confidential
Young Metro
Place Anywhere
People Social Mobile Anywhere Non – Business
Product Productivity Protection
Kensington is focused and committed to providing just what the younger highly mobile consumer is looking for and needs.
34 Confidential
Financial/Meetings
Place Office Breakout Boardroom
People Teamwork Collaboration
Product Productivity Security
Kensington really understands the office environment, collaborative work spaces, meeting environments as well as the Financial Vertical markets and designs to their specific requirements.
35 Confidential
Young Mobile Professional
Place Coffee Shop Restaurant Library
People Mobile Working Work Anywhere
Product Security Productivity Protection
Kensington understands and provides the right accessories for young professional mobile workers, who work anywhere, anytime.
36 Confidential
IT Professional
Place Office IT Department Corporate HQ
People Professional Specifier Deploys Distributed
Product Security Productivity Protection
Kensington identifies the needs of the Professional IT buyer who specifies for large scale deployment.
37 Confidential
Business Professional
Place Office Hotel Conference Room Airplane/Airport
People Professional Executive Tech Savvy
Product Productivity Protection
Kensington is focused on mobile workers, who travel frequently for work. Product accessibility at any location your work takes you or you take your work.
38 Confidential
Medical
Place Hospital/Urgent Care Pharmacy Medical Offices
People Medical Professionals Executive Tech Savvy
Product Productivity Protection Security
Kensington focuses on the diversity that Tablet usage has created, and it also talks to our future expectations to build the medical/pharma vertical
39 Confidential
CEO/Sr. Management
Place Office Travel Corporate HQ
People CEO/COO SVP/EVP Retired
Product Security Productivity Protection
Kensington recognizes and supports the demands and priorities of the Sr. Executive. Our products are accessible to all, office or home.
40 Confidential
41 Confidential
1986
Product Pipeline
2010
2009.
2011.
1990.
PassProof
1981
System Saver for Apple II
1996.
Mouse in a Box
FUTURE
2000.
ComboSaver®
2005
FM Transmitter
SlimBlade™ Trackball
ClickSafe™
KeyFolio™
SecureBack™
AbsolutePower™
2003
PocketMouse™ Wireless
1997
Game Pad
1992
MicroSaver®and Security Slot
Turbo Mouse
1986.
2007.
Laptop Power with USB
SlimBlade™ Media Notebook Set
42 Confidential
Innovative Products for Every Generation of Computer Users1980'sKensington was founded in 1981 -- a year of new concepts. The first woman nominated to the US Supreme Court, music television launched with MTV, Lady Diana married Prince Charles--- and that same year, Kensington launched its first product, the System Saver, a combined cooling fan/surge protector for the Apple II which became an instant hit selling 200,000 units. From there, Kensington was propelled into the marketplace. 1990'sKensington predicts that laptop theft will become a major problem for corporate America and invents a simple, universal security solution with the Kensington security slot and the MicroSaver® laptop security cable locks. Today, 99% of all name brand laptop computers as well as many flat panel monitors, projectors, desktop computers and other devices are equipped with the Kensington security slot. 2000 and beyondSince the company's inception 30 years ago, Kensington has grown to become the #1 seller in the world of physical laptop security products and a recognized market leader in mobile computing accessories.
2005: Kensington enters the growing iPod market and continues today evolving and advancing with the digital technology2007: SlimBlade™ input line introduced simplifying a consumer’s experience with computing technology and design that look as good and function as well in the home or on the go as they do in the office. New Kensington SmartFit® Products Customize Workspaces to Promote Smarter, Healthier Computing2008: Kensington enters into new iPhone market with certified Apple chargers. We also introduce the Washable Keyboard with Antimicrobial Protection 2009:2010: ClickSafe™ launches with a ‘one click’ solution for laptop security and is honored with CEA Innovation and Design Award. iPad accessories including award winning KeyFolio™ for iPad hits the market.2011: Kensington Security for the iPad with SecureBack. We continue to grow and evolvedigital device accessories with Virtuoso™, KeyFolio™ for iPad 2, BlackBelt™, PowerLift™. Plus a little splash of color for our Virtuoso™ and BlackBelt™ accessories!Orbit™ Wireless Mobile Trackball launches!.
Established, Impactful, Provensmart. safe. simple.™
“We are enthused and poised for the next 30 years of our evolution and we will continue to place great emphasis on understanding the needs of our customers, and solving those needs with innovative, yet simple technology products."
43 Confidential
Award Winning Ideas
2009 2008 2007 200620102011
44 Confidential
Top PR Coverage
Laptop Accessory Coverage (power, input, connect and ergo products)
Kensington KeyFolio Pro Performance Keyboard Case for iPad 2 Kensington KeyFolio Pro Performance Keyboard Case for iPad 2 Review “The updated KeyFolio Pro keyboard case fits the iPad 2 perfectly and offers very responsive typing experience. The case is super protective and easy to use. The keyboard has a standard layout with a good number of iPad 2 specific keys. It worked with built-in apps and most other apps we tested it with, and Bluetooth was easy to work with. The keyboard and multi-layer case does add some bulk and weight, but if you need the keyboard and protection on the road, it’s a worthy trade off. The built-in stand doesn’t go lower than ~70 degrees, which might not be the best viewing angle for some tasks.” – Tong ZhangOnline Circulation: 41,449 unique visitors a month
Kensington Orbit Wireless Mobile TrackballKensington Orbit Trackball Review“The trackball has gained our recommendation due to its responsiveness, smooth and comfortable build, ease of use, and design. It also helps that Kensington has thrown in the free software and 5-year limited warranty. The device is also decently durable--it would be able to withstand many falls and the ball itself is not likely to deteriorate over time.” – Amber RiippaOnline Circulation: 345,076 unique visitors a month
Kensington SmartSocketsThe Oprah magazine staff featured the tried and true Kensington SmartSockets Table Top in its “O List” roundup of their favorite products in the special September issue, “Makeover Edition!” O The Oprah Magazine 2.5 MILLION READERS
45 Confidential
Top PR Coverage
Laptop Accessory Coverage (power, input, connect and ergo products)
Kensington KeyFolio Pro Performance Keyboard and Case for iPad Put Your Tablet to Work“Even the fastest touchscreen typists typically max out at 25 or 30 words per minute. That's okay, but if you're typing for long stretches that pace will put a severe cramp in your productivity, and you're likely to make a lot of errors, too. The easiest way to improve your typing performance on a tablet is to add a physical keyboard to it. Products such as the Kensington KeyFolio Pro Performance Keyboard Case ($100) add a little bulk, but they double as a case and certainly make working on any sort of flat surface much more convenient and speedy.” – Christopher NullOnline Circulation: PCW - 1,786,148; ITW - 114,768; IDG - 16,376 unique visitors a month
Kensington KeyFolio Pro Performance Keyboard and Case for iPad; Protective Folio & Stand; Protective Cover & Stand; BlackBelt Protection Band | The Week in iPad Cases: The Ides of July “The Protective Cover & Stand is clearly inspired by Apple’s Smart Cover, providing a segmented front that can be used to prop up the iPad for viewing or typing. Unlike its Fruit Company counterpart, however, the Cover & Stand also provides thin but capable protection for the back of the iPad by covering it with a polyurethane shell. For simpler protection needs, you may want to take a look at the Protective Cover, which, as its name implies, protects the back of your iPad with a thin shell and is available in black, white, or clear. Alternatively, you could consider the BlackBelt. Arguably Kensington's most original case, this rubber bumper wraps around the sides of your tablet to offer protection from minor drops as well as to keep the back or screen of the iPad from touching your desk or other flat surface when you set it down.” – Marco TabiniOnline Circulation: 252,151 unique visitors a month
46 Confidential
Top PR Coverage
Security Coverage
Kensington ComboSaver Combination Notebook LockJuly 22, 2011 | Five back-to-school gadgets you can use “What’s to like: If your student brings a laptop computer to school, you want to keep it safe — the computers are notoriously appetizing targets for thieves. Laptop locks like the Kensington Combosaver keep your expensive learning tool out of their hands. The Combosaver attaches to the T-bar on the back of your laptop. It has a four-wheel combination lock and a self-coiling cable that can extend to up to six feet, so you can use the computer while it’s attached. The lock also comes with an online registration system, so the combination is never lost..” – Matthew AlbrightOnline Circulation: DC - 62,485; HT - 118,206 unique visitors a month
Kensington MicroSaver DS Notebook LockJuly 10, 2011 | How to Stay Safe on Campus: 5 Easy Tips“Lock Down Your Laptop--Even in Your Dorm: In dorms, stuff happens. Your room might get broken into. Your careless roommate might leave the door unlocked. So if you ever leave your laptop in your dorm room, you should secure it with a cable lock. A typical notebook lock from Kensington will do the trick. A notebook lock won't guarantee that your laptop won't get stolen, but it can prevent someone seeing your laptop on your desk and walking off with it.” – Nick MediatiOnline Circulation: PCW - 1,786,148 unique visitors a month
47 Confidential
Top PR Coverage
Laptop Accessory Coverage (power, input, connect and ergo products)
Kensington Virtuoso Touch Screen Stylus and Pen Tablet Artistry: Tools and Styluses Tested“The Kensington Virtuoso is also a rubber-tipped stylus that looks a lot like a pen. It’s about half an inch longer than the Wacom Bamboo, which makes it slightly easier to grip and draw with…the cap isn’t just decorative – inside the stylus is a real pen, which might also turn out to be useful. The broader tip has one big advantage too. Even though the length of the tip is about the same as on the Wacom, there’s more tip exposed at the side so it’s easier to draw with the stylus held at an angle – the way you would a real pen or brush.” – Mary BranscombeOnline Circulation: 171,957 unique visitors a month
Kensington Protective Cover & StandiPad 2 case review: Kensington Protective Cover & Stand“Just as the iPad 2 has users wondering how Apple managed to pack in all the same goodness as the original while making it significantly less bulky, Kensington’s new iPad 2 case rather descriptively called the Protective Cover & Stand will leave users wondering the same. This case gets something right which far too many other cases of its kind get wrong: it actually covers and protects the iPad’s four corners, which is where impact is likely to happen first when you drop it. This case is a winner because it does so much with so little material and, in the spirit of the iPad 2, keeps things thin and light while fully functional.” – Beatweek StaffOnline Circulation: 113,822 unique visitors a month
48 Confidential
Top PR Coverage
Laptop Accessory Coverage (power, input, connect and ergo products)
Kensington Orbit Wireless Mobile TrackballKensington’s Orbit Trackball Mouse Has All The Features“A trackball mouse is one of those things you either love or hate. If you fall on the love side, you should definitely take a look at the Orbit Trackball Mouse recently released by Kensington… I am not accustomed to using a trackball mouse, but I found this mouse easy to use. It could not have been easier to set up — install batteries, plug in dongle, turn on. The ball moves smoothly, but not so quickly that I found it hard to control and I discovered that I like the fact that one does not move the mouse itself — much easier on the wrist. I also appreciate the fact that this mouse must be a favorite of many left handed users….Do I recommend it? I do. If you prefer a trackball mouse then you certainly should check it out. It is from Kensington, has a five year warranty, and works well. It is adaptable for left or right handers, can easily move from computer to computer, and feels comfortable and sturdy when in use.” – Nancy GravleyOnline Circulation: 52,453 unique visitors a month
Kensington Orbit Wireless Mobile TrackballThe Kensington Orbit Trackball“The Kensington Orbit Trackball is a new wireless trackball with a nifty ambidextrous design and battery operation. It is compatible with all the major operating systems, and looks like a good way to avoid RSI (repetitive stress injury) for heavy computer users. The Kensington Orbit Trackball features a smooth and glossy trackball that is a similar size to other trackballs on the market. The overall shape of the unit is natural and designed to fit easily into the palms of both right and left handed users.” – GregOnline Circulation: 62,346 unique visitors a month
49 Confidential
Partner Programs
50 Confidential
Partnering for Growth
Kensington PARTNER PROGRAM
51 Confidential
Kensington Partner Program
52 Confidential
Kensington Partner Program
53 Confidential
Kensington Partner Program
54 Confidential
Kensington Partner Program
55 Confidential
Kensington Partner Program
56 Confidential
Kensington Partner Program
57 Confidential
AQ&
58 Confidential
Thank you.