A Digitally Guided Companion to the Indianapolis Zoo - Presentation

8/7/2019 A Digitally Guided Companion to the Indianapolis Zoo - Presentation

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Indianapolis Zoo

Interactive Guide

I561 HCI2 Contextual Design

Team 1Eric Cox

Steven Entezari

Kenneth Spry


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Setting and Project Scope

Definition of the Setting

Our focus is on enhancing the overall experience whilevisiting the zoo

Applicable for zoos of all shapes and sizes

Designed specifically for the Indianapolis Zoo

Application is designed to utilize the worldwide

popularity of the iPhone or iPad.


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Project Scope

For visitors, many zoos lack the content rich, interactive,

robust experience they desire

Designed to be an additional benefit to zoo members

Application envelops two phases or modes

Browsing Mode

Guided Mode

Both phases enhance the use of time while visiting


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Project Scope (cont..)

Application will effectively enhance users ability to plan and

navigate through their visit

Utilizes self-designed and self-customized tours

Ability to save tours for future visits

Attain a sense of situational awareness with proximal information

Application will provide supplemental information not

available at point of exhibit Animal ecosystem information

Ability to share content such as photos and coloring book


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Fieldwork Activity and Data Collected

Process

Winter Season = Many Exhibit/Service Closures

Which in turn equal many problems

Observed Visitors

2 Families

1 Very Familiar with Zoo (Season Members)

1 Not So Familiar with Zoo

1 Individual

1 Very Familiar with Zoo


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Fieldwork Activity and Data Collected2

Results

The map provided by the Indianapolis Zoo (paper

or signs) was hardly used

Visitors knew that many exhibits and services

would be closed for the season but were unsure

as to which ones.

Visitors wanted to find out more informationabout the particular animal they were seeing


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Results2 Information about show times was not always

made available to the visitors to allow for proper

planning. This caused many visitors to miss shows

they wanted to see.


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Results3 All visitors, when asked, commented that cameras

which focus on the hidden portions of the

exhibits would be a great thing to have.

Some visitors (even within groups) debated the

idea of having a preset tours for their visit.

Members of one group even commented thatvisiting the zoo is an adventure. An overall

majority, however, said the option would be nice.


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Photos From Visit

Figure 1 - Map of Zoo

Figure 2 - [Closed] Stroller Rental

Figure 3- Visitor Reading about Exhibit


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Photos From Visit2

Figure 4 - Visitor Reading and Sharing Exhibit Info

Figure 5 - First time Visitors saw Show Times

Figure 6 - [Closed] Concession


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Photos From Visit3

Figure 7 - Visitor Taking a Picture to Share

Figure 8 - Visitor unable to see Animal

Figure 9 - Animal Hiding Behind Rocks


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Consolidated work/activity models

Cultural Model

Zoo exhibits emerged as the most influential stakeholder

Shows the breakdown of communication between stakeholders

(ie. Learning more, Information sharing)


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Consolidated Flow Model

Primary players are patrons and zoo exhibits

Interactions revolve around exhibit content and experiences

Ease of access to supplemental information will provide a

much smootherand enjoyable experience


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Affinity Diagram

Diagram categories exposed key findings

Information should supplement users experience Information should guide the user to enhance the experience


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Requirements and Goals:

Create a flexible, visually

compelling, and informative

application that is stillunderstandable to the general

public of all ages.

Include as little reading aspossibleo Include audio where possible

Include as little reading as possible

Show as much information

as possible in visually

stimulating wayso Maps, pictures, symbols, and

video

Make it flexibleo Make the application follow

the usero Allow the user to view content

in various ways

o Allow the user to choose what

content he/she wants to see

o Permit the user to personalize

the application through saving

and modifying tours

Make it intuitive and

enjoyable

o Gestures used should beunderstandable and

consistent with other

applications

o Labels and symbols should

be unambiguous and easy

to see

o Instructionswhere

necessaryshould be

minimal

Allow the user to share the

experience or experience the

zoo themselves afterwardo Make sharing, emailing, and

downloading possible

Make the zoo come to lifeo Show animals when they arent

visible (video feeds)o Show promotions

o Provide names and profiles for

the animals if they have stories

to be told

o Show how animals are

interrelated with maps and

explanations of ecosystems and

the niches that they occupy

Reduce frustration of zoo-goers

by providing them with

everything they need for a funtripo Refreshments locations and

restrooms

o Emergency paging and zooassistance

o Timers for shows and events

Show as much information as

possible in visually stimulating ways

Make it flexible

Make it intuitive and enjoyable

Allow the user to share the

experience or experience the zoo

themselves afterward

Make the zoo come to life

Reduce frustration of zoo-goers byproviding them with everything they

need for a fun trip


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Conceptual Model

Focused on 2 Modes

Guided Mode

Gives the sense of a virtual self-tour guide

Navigation directed through device location

Browsing Mode

An interactive mobile web-site for Indianapolis Zoo

Navigation directed through standard hierarchicaldesign

Through categories like Habitat, Animal Family, Eating

Patterns, etc


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General Zoo

Promotions

Purchasetickets

Whats new

Events Map

Other

FacebookEmail

DownloadsTwitter

FlickerYou Tube

MMS

Staying Social/Extending Experience

Closest Exhibits

Sharing via

ClosestFacilities

Facilities

Refreshments Menu

By location

By type

Open/Closed

AmenitiesRestrooms

Animals Stuffed

Other Other items

GiftShop

Must See venues

Animal Exhibits Animals

Information (audio, video,

picture, and text)

Related animals

Fun facts

Habitat, climate,

ecological niche

Region of theGlobe

Communication

Coloring Pages

Profiles

(dolphins, etc.)

Audio and text

Pictures

Backstory

Ancillary Exhibits Plants


picture, and text)

Region of the Globe

Fun facts (Some cacti are

poisonous)

Geology

Rock formations, sands, etc.

Exhibits Shows

Show kinds

Show times

AllAttractions

byArea (where am I now)

byPreference

byTime

Type ofGift

SharingVia

ClosestFacilities

Guided Mode


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General Zoo

Promotions

Purchasetickets

Whats new

Attractions Map

Other

FacebookEmail

DownloadsTwitter

FlickerYou Tube

MMS

Staying Social/Extending Experience

Interesting Exhibits

Sharing via

ClosestFacilities

Facilities

Refreshments Menu

By location

By type

Open/Closed

AmenitiesRestrooms

Animals Stuffed

Other Other items

GiftShop

by geography(Africa)

Must See venues

by promotion

by climate (tropical)

by season (summeronly)by habitat (desert)

by type

Animal Exhibits Animals


picture, and text)

Related animals

Fun facts

Habitat, climate,

ecological niche

Region of theGlobe

Communication

Coloring Pages

Profiles

(dolphins, etc.)

Audio and text

Pictures

Backstory

Ancillary Exhibits Plants


picture, and text)

Region of the Globe

Fun facts (Some cacti are

poisonous)

Geology

Rock formations, sands, etc.

Exhibits Shows

Show kinds

Show times

AllAttractionsbyArea (where am I now)

byPreference

byTime

Exhibits withCorresponding Gifts

SharingVia

Browsing Mode

Recommended via


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Merged

Troublesome

Navigation Bar

Switch Mode is an awkward

and ever-changing label in its

operation, though the name is

always the same. The problem

was noticed and corrected due to

linking problems.

Unnecessary home screen

Obvious differences

between guided and

browsing models,

even for the same

content.


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Multiple topic selection had to be both

consistent and sensible from one to many, many

items.

This design allows objects to obstruct each other.

It also makes lists with only one selection ratherboring. (The dolphin looks lonely.)

Pretty much the same

but with aesthetictweaks.

Divvied up the

screen into a

Select

compartment

and a Createcompartment.


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Walkthrough


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User Feedback

Usability testing involved 2 users, 2 tasks and a post-

task questionnaire

Positive Feedback

Navigation with interface was intuitive

Liked the additional exhibit, proximal, and services info

Enjoyedthe option to create and/or save a personalized guided

tour


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Shortcomings

Havent yet designed for ticket purchase, thoughwe imagine it to be much the same as any otherapplication.

Nor have we designed the zoo applications store.We think that it would be used primarily forbrowsing and not purchasing, so it was put on theback burner.

Were unable to devise a clean way to showovercrowded exhibits. It is still not out of thequestion, though, we believe.


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Questions ?

Documents

A Digitally Guided Companion to the Indianapolis Zoo - Presentation