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S E P T E M B E R 2 7 – 3 0 , 2 0 2 1 A D I G I TA L E X P E R I E N C E
S p o n s o r s h i p P r o s p e c t u s
W H Y T I B C O N O W 2 0 2 1 I S L I M I T L E S S
The annual TIBCO NOW global conference went virtual for the first time in September 2020. It attracted 4× the number of attendees typically brought by a physical event. Through live and on-demand content, it delivered a valuable, unforgettable experience for our partners, customers, and prospects: extraordinary keynotes, engrossing breakouts, industry-leading training and certification, and engaging networking and entertainment. We will apply what we learned last year and add to it — for an indispensable TIBCO NOW with an audience ready to leave limitations behind, and with your help, power their organizations to new levels of innovation and success.
The theme of TIBCO NOW 2021, Limitless, celebrates the potential for every business to discover the power of its data. It embraces the advancement of data-centric technologies for insight, innovation, and impact that defies traditional limits. The format of this year’s conference also supports this Limitless philosophy, with opportunities for attendees to build their own custom, live experience. TIBCO NOW attendees can select from the Connect, Unify, and Predict premium tracks, allowing for more targeted content on specific technology areas.
“ E XC E L L E N T V I R T U A L S E T U P, AW E S O M E E X P E R I E N C E ! ”
B E PA R T O F T H E L I M I T L E S S D I G I TA L E X P E R I E N C E , S E P T E M B E R 2 7 – 3 0 , 2 0 2 1 !
TIBCO NOW SPONSORSHIP / 2
W H Y S P O N S O R ?
Our Partner Program Mission is to drive customer success with you, our partners. Each year at TIBCO NOW, we come together to celebrate our widely successful joint customers and present what is new and what is next. When we work better together, we deliver innovative solutions — and I believe, when it comes to partnering with TIBCO and growing this market together, the options are Limitless, our 2021 TIBCO NOW theme. I couldn’t be more excited to share this year’s TIBCO NOW sponsorship opportunities with you. Review this prospectus, and contact us to discuss how we can create the most valuable sponsor experience for your business. I look forward to joining you at TIBCO NOW in September, which every year proves to be better than ever.
O P P O R T U N I T I E S
• Speaking
• Awareness & Brand Building
• Lead Generation
• Enablement
• Large, Global Audience
• Thought Leadership
• Networking
T O N Y B E L L E R
Senior Vice President WW Partner Ecosystem and OEM Sales
TIBCO NOW SPONSORSHIP / 4
T O P I N D U S T R I E S
W H O AT T E N D S ?
APJ 22%
LATAM 10%
NAM 39%
EMEA 28%
C O U N T R I E S R E P R E S E N T E D
Software & Technology
Financial Services
Energy Transportation & Logistics
Manufacturing Telecom Healthcare
TIBCO NOW SPONSORSHIP / 5
T I B C O N O W 2 0 2 0 S P E A K E R S
K E Y N O T E S C U S T O M E R S
Mercedes-AMG Petronas Formula
Panera Bread
Australian Securities Exchange
Banco Azteca, a Grupo Salinas Company
City Harvest
SARA Assicurazioni
Three UK
CAFDS
Norfolk Southern
University of Chicago Medicine
Biogen (Partner with Rishi Pav)
FedEx Corporation
PA R T N E R S
Amazon Web Services
Microsoft
Sage IT
SL Corporation
Ascention Services
HCL
Infosys
Arria NLG
VA LT T E R I B O T TA SFormula One Team Driver Mercedes-AMG Petronas Formula One Team
J O H N K . C OY L EChief Executive Officer Design Thinking Academy
PA D M A L A K S H M IEmmy Award-Nominated Host and Producer, Bestselling Author, and Activist
J E N S E YSVP & Chief Marketing Officer Levi Strauss & Co. Global Brands
S T E P H E N B R O Z O V I C HPrincipal Evangelist, AWS HR AWS
M I T C H D AV I SVice President and Chief Information Officer Dartmouth College
R O B E R T B . C A R T E REVP Information Services & Chief Information Officer FedEx Corporation
L E W I S H A M I LT O N6x Formula One™ World Champion Mercedes-AMG Petronas Formula One Team
J AV I E R S O L A N O VÁ Z Q U E ZDirector of IT Banco Azteca, a Grupo Salinas Company
L A U R A W I N N I N G H A MChief Executive Officer City Harvest London
D A N C H E S T E R M A NChief Information Officer Australian Securities Exchange
T O T O W O L F FTeam Principal & CEO Mercedes-AMG Petronas Formula One Team
J O H N M A C L E A NAthlete & Author, How Far Can You Go?
J O H N M E I S T E RSenior Vice President and Chief Information Officer Panera Bread
M E G A N R A P I N O E2x World Cup Champion & Activist
C H A R L O T T E YA R KO N ICVP, Commerce & Ecosystems Microsoft
TIBCO NOW SPONSORSHIP / 6
TIBCO NOW Keynote TIBCO NOW• Keynote• Breakouts
Partner Keynote
2 0 2 1 A G E N D A / Overview
*Agenda is subject to change
*Dates vary by region
T I B C O N O W P R E M I U M T R A C K S
C O N N E C T / September 27Learn more about the latest releases in TIBCO’s Connect portfolio including TIBCO Cloud Integration, TIBCO Mashery, TIBCO Messaging, TIBCO BusinessEvents software, and more. Discover tips and tricks, explore new packaged integration solutions, and of course, learn about future product releases.
U N I F Y / September 28Learn more about the latest releases and upcoming product direction of TIBCO’s Unify portfolio including TIBCO Data Virtualization, TIBCO EBX, TIBCO Omni-Gen software, and more. Explore how TIBCO’s Any Data Hub accelerates time to value and the impact of every TIBCO product.
P R E D I C T / September 30Take a deeper dive into what’s new and what’s next for TIBCO’s Predict portfolio. The integrated line of TIBCO Spotfire, TIBCO Streaming, and TIBCO Data Science software offers a powerful convergence for past, present, and future insights and decision-making.
Monday September 27, 2021
Tuesday September 28, 2021
Wednesday September 29, 2021
Thursday September 30, 2021
Connect Premium Track• Connect Keynote• Breakout Sessions• Networking• Trainings
Predict Premium Track• Predict Keynote• Breakout Sessions• Networking• Trainings
Unify Premium Track• Unify Keynote• Breakout Sessions• Networking• Trainings
T H E U S E R E X P E R I E N C E
Custom platform optimized for the virtual stage
L I V E & S T R E A M I N G C O N T E N T TIBCO executives, guest speakers, partner demos, and customer stories
A G E N D A & WAT C H L I S T B U I L D E R Plan your schedule in advance
O N - D E M A N D C O N T E N T Watch at your own pace
D E M O ’ S & R E S O U R C E S Ask our experts anything
R E A L -T I M E S E S S I O N C H ATQ&As & engaging conversations
U N I Q U E N E T W O R K I N G A face-to-face virtual environment
P R O F I L E L I N K E D I N B U T T O N Make lasting connections
G A M I F I C AT I O N Show your smarts, have fun, win SWAG
L I V E T I B C O H E L P D E S K Friendly humans ready to help
TIBCO NOW SPONSORSHIP / 8
PA C K A G E I N C L U S I O N S D I G I TA L T R A C K N O W E XC L U S I V E
Cost $5,000 $15,000 $25,000 $50,000
Available 30 6 (2 per track) 2 2
C O N F E R E N C E PA S S E S
All Access staff passes ($339 value) 5 10 15 20
Customer/prospect passes (with promo code, 25% off any regular rate) 10 20 30 Unlimited
S P E A K I N G O P P O R T U N I T I E S
Keynote segment
30 minute, pre-recorded breakout session With live chat Q&A, up to three downloadable resources, content
available on-demand for up to one month post event
Choose Connect, Unify, or Predict
Breakout (1 per sponsor)
TIBCO NOW Breakout (additional visibility)
E N G A G E M E N T & L E A D G E N E R AT I O N
Dedicated virtual networking space
Breakout session attendee list
Opt-in Attendee lead listCompany, name, title, email, address, industry, etc. A la carte Track list Full attendee list Full attendee list
S P O N S O R S H I P O P P O R T U N I T I E S
TIBCO NOW SPONSORSHIP / 9
D I G I TA L T R A C K N O W E XC L U S I V E
B R A N D R E C O G N I T I O N & P R O M O T I O N A L A S S E T S
Logo, description, URL on event website & virtual platform
Logo in virtual networking space
Logo and mention during keynotes
Marketing KitEmail banner, pre-written customer invites,
social posts & graphics
Logo inlcuded in select pre-and-post event email blasts
TIBCO social shout outs
Prize participation (Optional)
A LA CARTE (Available for Purchase with Sponsor Package)
On-demand Breakout Session On-demand, pre-recorded 30-minute breakout session available
to all attendees $5,000
Virtual BoothLogo, booth description, social links, custom graphics, book
a meeting capabilities, live chat, 2 minute welcome video, up to 3 downloadable resources, lead list of those who visited
your booth $3,000
Unique Registration URLYour own unique registration URL to track which of your
customers are attending $2,000
Opt-in Full Attendee Lead ListCompany, name, title, email, address, industry, etc. $1,500
S P O N S O R S H I P A D D O N SElevate your sponsorship package for additional exposure, awareness building and lead generation throughout the event.
TIBCO NOW SPONSORSHIP / 10
T I M E L I N E / O v e r v i e w
J U N E
Sponsorship launch
Sponsorship sales continue; contracts requested to secure package
Sponsor packets with deadlines & deliverables distributed Deliverables due
August 5: Sponsorship sales close
September 27–30 Live Event
Social & email promotion begins
Pre-event launch
Content available on-demand
J U LY A U G U S T S E P T E M B E R O C T O B E R
TIBCO NOW SPONSORSHIP / 11
T I B C O N O W 2 0 2 1 S P O N S O R S H I P A G R E E M E N T
Please fill in the required information on the following two pages (11 and 12) and sign, indicating your Sponsor company’s acceptance of the costs, rules, and guidelines, and return this agreement via email to Connie McCarthy at [email protected]. TIBCO Software Inc. (“TIBCO”) will invoice Sponsor for the full sponsorship fee upon its approval of this contract.
S P O N S O R S H I P PA C K A G E P R I C I N G
Digital Sponsor $5,000
Track Sponsor (please indicate which track)
Connect Sponsor
Unify Sponsor
Predict Sponsor
$15,000
NOW Sponsor $25,000
Exclusive Sponsor $50,000
A D D O N S
On-demand Breakout Session $5,000
Virtual Booth $3,000
Unique Registration URL $2,000
Full Attendee Lead List $1,500
Company Name (as branded):
Complete Billing Address:
Primary Contact:
Primary Contact Phone Number:
Primary Contact Email:
Payment Method
PO Number if required:
Total USD:
Signature:
Print Name:
TIBCO NOW SPONSORSHIP / 12
TIBCO NOW 2021 (“Conference”) Rules and Guidelines
Participation as a Sponsor is on a first-come, first-serve basis. To provide the best exposure for sponsors, please read, sign, and email back the guidelines below along with your sponsorship agreement. The guidelines are intended to maximize the experience for all.
01 Cancellation policy: If Sponsor cancels before Thursday, August 5, 2021, Sponsor will be refunded 50% of the contracted sponsorship fee. No refunds will be given for cancellations received after Thursday, August 5, 2021. All cancellations must be sent via email to [email protected].
02 Payment Terms: Sponsorship fees are due within 30 days from Sponsor’s receipt of invoice or by Thursday, August 26, 2021, whichever occurs first. If Sponsor fails toprovide timely payment when due, TIBCO may decline or terminate Sponsor’s participation at the Conference.
03 TIBCO must pre-approve all Sponsor content and materials for use at the Conference, including but not limited to any booth content or breakout session presentation materials. All such content and materials must be submitted to TIBCO in accordance with the deadlines provided by TIBCO; otherwise, approvals may be delayed or not provided. TIBCO is permitted to share the presentation material with attendees during and after the Conference.
04 If Sponsor purchases a virtual booth, a standardized digital exhibit station and branding will be provided by TIBCO. No customized displays are allowed unless such option is noted in the sponsorship package. Sponsor is not allowed to alter its digital standardized booth.
05 All Sponsors (including its virtual booth staff) must register for the Conference in order to gain access to the Conference. Sponsors can register by either using the complimentary Conference passes provided in their sponsorship package or purchasing additional Conference passes.
06 All digital exhibit stations, sponsored networking opportunities and speaking sessions must be properly staffed as described in the sponsor packet provided prior to event. If Sponsor fails to staff as described in the Sponsor packet, TIBCO may deny Sponsor’s participation at future TIBCO events.
07 Sponsor must act appropriately at all times when interacting with Conference attendees. If TIBCO, in its sole discretion, deems a Sponsor’s behavior to be inappropriate, TIBCO may remove Sponsor’s digital exhibit from the Conference without providing any refunds and the Sponsor may be denied participation in future TIBCO events.
08 Sponsor may not host any events, meetings or other functions (“Sponsored Events”) during the Conference. If Sponsor hosts any Sponsored Events during the Conference, TIBCO has the right to terminate the Sponsor’s contract and any future sponsorship opportunities, without providing refunds.
09 Sponsor shall indemnify, defend, and hold TIBCO, its vendors, the hosted platform, and the affiliates and subsidiaries of the foregoing (each, an “Indemnified Party”), harmless from and against any and all claims, losses, costs, liabilities, and expenses, including reasonable attorneys’ fees (“Claim”), resulting from Sponsor’s participation in the Conference, provided the (i) Sponsor receives prompt written notice of such Claim from the Indemnified Party; (ii) Sponsor has the right to control the defense of such Claim and any related settlement negotiations; and (iii) at Sponsor’s expense and request, Indemnified Party provides reasonable assistance, information, and authority necessary for Sponsor to perform its obligations.
10 Sponsor grants to TIBCO a limited, non-exclusive, perpetual, worldwide license to use Sponsor’s name and logo (hereinafter collectively referred to as the “Sponsor Marks”) to identify Sponsor at the Conference and use the Sponsor Marks solely in connection with the activities authorized under this Agreement. The Sponsor Marks are and shall remain, at all times, the sole and exclusive property of the Sponsor. No rights or interest in the Sponsor Marks shall transfer to TIBCO beyond the terms and conditions of this limited license.
11 Sponsor acknowledges and consents that TIBCO may, itself or have third parties on its behalf, take photos or make recordings, including but not limited to audio, video, and/or photographic recordings (“Images”) during the Conference. TIBCO may, at its sole discretion, edit, mix, and/or transfer in whole or in part, any such Images to productions (“Productions”) and broadcast, internally or externally, by any means including, without limitation, over the Internet or otherwise use the Productions, as a whole or in segments, for information, training, promotional, marketing, or any other business purpose of TIBCO. Sponsor grants to TIBCO a limited, non-exclusive right and license to incorporate the Sponsor Marks into such Productions.
12 TIBCO reserves the right to cancel or postpone all or part of Conference at its sole discretion and for any reason, including but not limited to: any government restrictions, laws, ordinances, or regulations; pandemic, hurricanes, earthquakes, disasters, other adverse weather conditions, or acts of God; war, terrorism, strikes or other labor disputes; third party failures or other causes outside of a TIBCO’s control. TIBCO will provide Sponsor with written notice prior to cancellation and will provide Sponsor a full refund of sponsorship fees already paid to TIBCO. Should circumstances arise that result in the postponement of the Conference, Sponsor will have the option to either receive a full refund or transfer sponsorship to the same event at the new date.
13 Sponsor acknowledges that, during the performance of this Agreement, it may learn or receive Confidential Information from TIBCO. For purposes of this Agreement, Confidential Information is any information of TIBCO’s, or its customers or licensees, that is designated as confidential or otherwise is of a confidential nature. Sponsor agrees to keep such confidential information confidential and not disclose it to any non-party to the Agreement. Sponsor shall not use the Confidential Information except for the benefit of TIBCO and in furtherance of the performance of this Agreement.
14 This Agreement shall be governed by and construed in accordance with the laws of the State of California as if performed wholly within the state and without giving effect to the principles of conflict of law. The United Nations Convention on Contracts for the International Sale of Goods and the Uniform Computer Information Transactions Act are excluded from application hereto.
Sign, scan and email your completed contract to Connie McCarthy at [email protected]
The undersigned Sponsor has read and agrees to the terms and conditions set forth herein:
Signature
Date
Printed Name
Company Phone
©2021, TIBCO Software Inc. All rights reserved. TIBCO, the TIBCO and TIBCO NOW logos, TIBCO Software, are trademarks or registered trademarks of TIBCO Software Inc. or its subsidiaries in the United States and/or other countries. All other product and company names and marks in this document are the property of their respective owners and mentioned for identification purposes only.
T H A N K YO U !
W E L O O K F O R WA R D T O W O R K I N G W I T H YO U
For questions and details on contract requirements and sponsorship guidelines, please contact:
Connie McCarthy
Global Events / Sponsor Management
N O W.T I B C O . C O M
