A detailed look at each HELLO! JAPAN Genre

LIFESTYLEVARIETY MOVIEANIME SPECIALS DRAMA LIVE-ACTION

Copyright © 2014 J Food & Culture TV Pte. Ltd & HELLO! JAPAN All Rights Reserved.

LOVE LIVE! SCHOOL IDOL PROJECT

ON CHAN

DETECTIVE OPERA MILKY HOLMES

WE WISH TO BE MILKY HOLMES

Over 110,000 viewers

Source: KantarMedia Singapore, Infosys+; Period 18 Mar2013-31Mar2014 Universe: & Sample: all viewers 2.2m/Sample 1,047, other demos see data sheets

• 56% are Female (and 42% are

over 25 years)

• 70% are Chinese

• 41% are in the 20-49 year age

group

• 40% are in homes with a

HHI of over S$5,000• 26% of all viewers are Grocery

buyers

• 45% are in PMEB homes

(includes kids, spouse)

• 19% are University, Post-

University educated

New!

ANGEL BEATS

Viewer Profile

Anime

Copyright © 2014 J Food & Culture TV Pte. Ltd & HELLO! JAPAN All Rights Reserved.

HELLO JAPAN SPECIAL: BIG TUNA FISHING BATTLE 2010

HELLO JAPAN SPECIAL: BIRDMAN RALLY 2011

HELLO! TOKYO

TABIGOKORO PURE JAPANGALA SNOW WONDERLAND! -77MINUTES FROM TOKYO BY SHINKANSENNAMIE AMURO 20TH

ANNIVERSARY SPECIAL

CARDFIGHT!! VANGUARD TV SPECIAL - WORLD CHAMPIONSHIP LIVE

Over 192,700 viewers

HELLO! JAPAN SPECIAL: BIRDMAN RALLY 2011, HELLO! JAPAN SPECIAL: BIG TUNA FISHING BATTLE 2010, HELLO! TOKYO,TABIGOKORO PURE JAPAN IN AZUMINO, GALA SNOW WONDERLAND! -77MINUTES FROM TOKYO BY SHINKANSE,N, HELLO! JAPAN SPECIAL: MUCH-TALKED-ABOUT A BIG PALATIAL HOME, HELLO! JAPAN SPECIAL: WELL-ESTABLISHED RESTAURANTS LOCATED I, HELLO! JAPAN SPECIAL: WELCOME TO JAPAN FROM MYSTERIOUS LAND, CHINESE NEW YEAR SPECIAL: MUSIC STATION 3HR SPECIAL, PURE JAPAN TOMI SUSHI STORY (1), TABIGOKORO PURE JAPAN IN KANAZAWA, HELLO! JAPAN NATIONAL DAY SPECIAL: MUSIC STATION SP SPRING 2, CHINESE NEW YEAR SPECIAL: SELF-SUFFICIENCY LIFE 2008 SPRING, TABIGOKORO PURE JAPAN IN KARUIZAWA, HELLO! JAPAN SPECIAL: SELF-SUFFICIENCY LIFE 2008 SPRING, PURE JAPAN DONBURI SAMURAI GOES AROUND THE WORLD (1), HELLO! JAPAN SPECIAL: LEGEND OF BIG TUNA 2008, HELLO! JAPAN SPECIAL: MAKE MONEY AROUND THE SEA AMAZING JAPA, HELLO! JAPAN HOLIDAY SPECIAL: GOCHI DINNER IS ON YOU TONIGHT, HELLO! JAPAN SPECIAL: FIND THE TRUE YUMMY RAMEN SHOP, TABIGOKORO PURE JAPAN MEETING THE SNOW MONKEY-JAPANESE JOURN, HELLO! JAPAN HOLIDAY SPECIAL: THE SECRET IS OUT! HOMETOWN PR, HELLO! JAPAN SPECIAL: BIG TUNA FISHING, HELLO! JAPAN SPECIAL: MAKE MONEY AROUND THE SEA. AMAZING JAP, ENJOY?FUKUSHIMA, 2013 HAKATA GION YAMAKASA HASHIRE! YAMAKASA, CHINESE NEW YEAR SPECIAL: SELF-SUFFICIENCY LIFE FALL, HELLO! JAPAN SPECIAL: BIRDMAN RALLY 2010, HELLO! JAPAN SPECIAL: SELF-SUFFICIENCY LIFE FALL, CHINESE NEW YEAR SPECIAL: FIND THE TRUE YUMMY RAMEN SHOP, PURE JAPAN TOMI SUSHI STORY (2), HELLO! JAPAN HOLIDAY SPECIAL: PET WONDERLAND POCHI-TAMA, ISHIKAWA'S MASTER OF MAKI-E, TABIGOKORO PURE JAPAN KARUIZAWA, THE GLITTERING CITY: WINTER, TABIGOKORO PURE JAPAN EXPERIENCING TOHOKU NORTHEAST AREA OF, HELLO! JAPAN HOLIDAY SPECIAL: MUSIC STATION, NAMIE AMURO 20TH , NNIVERSARY SPECIAL, HELLO! JAPAN X MTV81 AFA SPECIAL, CARDFIGHT!! VANGUARD TV SPECIAL - WORLD CHAMPIONSHIP LIVE, TABIGOKORO PURE JAPAN THE SETOUCHI ART FESTIVAL - A TOUR OF, TABIGOKORO PURE JAPAN YOKA-YOKA TRAVEL AGENCY PRODUCT DEVELO, TABIGOKORO PURE JAPAN SAKE JOURNEY-THE CITY OF TREES:THE 'DA, HELLO! JAPAN HOLIDAY SPECIAL: COOKING SHOWDOWN, CHINESE NEW YEAR SPECIAL: BIRDMAN RALLY 2010, CHINESE NEW YEAR SPECIAL: MAKE MONEY AROUND THE SEA. AMAZING

• 48% are Female (and 41%

are over 25 years)

• 67% are Chinese

• 59% are in the 20-49

year age group

• 54% are in homes with a

HHI of over S$5,000

• 28% of all viewers are

Grocery buyers

• 60% are in PMEB

homes (includes kids,

spouse)

• 33% are University, Post-

University educated

Viewer Profile

Specials

SPECIALS

Copyright © 2014 J Food & Culture TV Pte. Ltd & HELLO! JAPAN All Rights Reserved.

ULTRAMAN COSMOS

ULTRAMAN MAX

ULTRAMAN MEBIUS

FIRE LEON

Over 262,700 viewers

• 55% are Female (and 48%

are over 25 years)• 55% are Chinese

• 55% are in the 20-49 year age

group

• 56% are in homes with a HHI of

over S$5,000

• 34% of all viewers are Grocery

buyers

• 67% are in PMEB homes

(includes kids, spouse)• 33% are University, Post-

University educated

New!

FIRE LEON ( Season 2)

Viewer Profile

Live Action

Source: KantarMedia Singapore, Infosys+; Period 18Mar2013-31Mar2014 Universe: & Sample: all viewers 2.2m/Sample 977, other demos see data sheets

LIVE-ACTION

Copyright © 2014 J Food & Culture TV Pte. Ltd & HELLO! JAPAN All Rights Reserved.

Over 396,300 viewers

Also includes:; THE SECRET IS OUT! HOMETOWN PRIDE, NEXT DOOR MAESTRO,MUSIC STATION, POCHI TAMA TRAVELS AROUND JAPAN, Source: KantarMedia Singapore, Infosys+; Period 18Mar2013-31Mar2014; Universe: & Sample: all viewers 2.2m/Sample 1109, other demos see data sheets

PET WONDERLAND POCHI-TAMA

LONDON HEARTS

ATHLETIC FIRE

GOCHI DINNER IS ON YOU TONIGHT!

COOKING SHOWDOWN

• 53% are Female (& 45%

are over 25 years)• 58% are Chinese

• 47% are in the 20-49 year age

group

• 49% are in homes with a HHI of

over S$5,000

• 34% of all viewers are Grocery

buyers

• 59% are in PMEB homes

(includes kids, spouse)• 27% are University, Post-

University educated

New!

Viewer Profile

Variety

POCHI-TAMA TRAVELS AROUND JAPAN

VARIETY

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BE WITH YOU

THE ROAD LESS TRAVELLED

THANATOS

SHINSEN5

KAMIKAZE GIRLS

GAMERA3: REVENGE OF IRIS

Over 296,900 viewers

Also includes over 30 other titles; Source: KantarMedia Singapore, Infosys+; Period 18Mar2013-31 Mar2014; Universe: & Sample: all viewers 2.2m/Sample 1109, other demos see data sheets

• 52% are Female (and 43% are

over 25 years)

• 60% are Chinese

• 49% are in the 20-49 year age

group

• 49% are in homes with a HHI of

over S$5,000

• 34% of all viewers are Grocery

buyers

• 57% are in PMEB

homes (includes kids,

spouse)

• 27% are University, Post-

University educated

New!

Faraway Heaven

Viewer Profile

Movie

MOVIE

Copyright © 2014 J Food & Culture TV Pte. Ltd & HELLO! JAPAN All Rights Reserved.

LOVE HOKKAIDO

HUNGRY HOPPERS

MUSIC STATION

HITCH HOUSING

MAKI'S MAGIC RESTAURANT

WORLD PRO WRESTLING RETURNS

Over 527,900 viewers

Also includes: DREAMING JOURNEY, NEXT STOP DISCOVERY, REDISCOVER JAPAN, TRAVEL X TRAVEL JAPAN, GLOBAL MESSENGER, CULTURE JAPAN SEASON 2, HOT SPRING GIRLS, HELLO! JAPAN GACHAPON, HOKKAIDO'S NATURE AND WILDLIFE, RECIPE FOR TODAY'S SPECIALITY, HIDDEN HOT SPRINGS, WELCOME NIPPON, SWEET SWEETS - JAPANESE-STYLE CONFECTION, HOKURIKU JOURNEY, TRADITIONAL WANTED, NAOYUKI YANAGIHARA'S TRADITIONAL JAPANESE CUISINE, YUGAHOOHOO, JAPAN VISUAL REVOLUTION, HUNGRY HOPPERS SEASON 2, WAO! RYU JAPAN, TRADITIONAL ARTS IN OLD TOWN JAPAN: MAKI-E, JAPANESE FOOD, YEAR ROUND, TRADITIONAL ARTS IN OLD TOWN JAPAN: EDO-SASHIMONO, TRADITIONAL ARTS IN OLD TOWN JAPAN: EDOSUDARE, TRADITIONAL ARTS IN OLD TOWN JAPAN: KAZARISHI, TRADITIONAL ARTS IN OLD TOWN JAPAN: TEUE-HURASHI

• 51% are Female (and 42% are

Females 25 years)

• 59% are Chinese

• 52% are in the 20-49 year age

group

• 51% are in homes with a HHI of

over S$5,000

• 32% of all viewers are Grocery

buyers

• 63% are in PMEB homes (includes kids, spouse)

• 31% are University, Post-

University educated

New!

OMOHARA TV

Viewer Profile

Lifestyle

LIFESTYLE

Copyright © 2014 J Food & Culture TV Pte. Ltd & HELLO! JAPAN All Rights Reserved.

Over 221,900 viewers

Hotarunohikari The light in my life 1

My Little NightmareHotarunohikari The light in my life 2

JIN

MyMommy is a ghost

• 50% are Female (41% are

over 25y)

• 59% are Chinese

• 47% are in the 20-49 year

age group

• 51% in homes with a HHI

of S$5,000+

• 33% of all viewers are

Grocery buyers

• 62% are in PMEB homes

(includes kids,

New!

Drama

The Easygoing Police

Viewer Profile

DRAMA

* among some key demos like PMEBs and People with HHI 10k. The anchored primetime slot along with different day-part repeats allows Singaporeans to enjoy this content. Source: KantarMedia Singapore, Infosys+; Period 1til 31 March 2014; Universe: & Sample: all viewers 2.2m/Sample 1109, other demos see data sheets