Select and Stumble:A Detailed Examination of StumbleUpon.com

Founding and Function:

Created in 2001

Garrett Camp Geoff Smith

• Connects users to sites that match a selected list of interests

•Community-based searching

Sites are recommended by users to others with similar interests

•Alternative to popular search engines

“Personalized browsing tool”

Joint Founders:•Garrett Camp, CEO

•Geoff Smith, CTO

StumbleUpon.com connects you to sites based on a list similar to that found here

You never know where it might take you….

Simple setup makes it easy to use and navigate for all ages

User Information:

Two Stumbling options:1. Not creating an account and selecting from a limited

selection of interests

2. Creating an account and having access to over 500 interests to better personalize results

No cost to create account •No sign-up or service charges at any time

Over 15 million users

Works Cited:

http://www.stumbleupon.com/management/

http://www.stumbleupon.com/aboutus/

http://www.stumbleupon.com/