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Using inbound and outbound media strategies to drive more business on LinkedIn
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Recruiting Solutions 1Recruiting Solutionsv
Media Solutions for Recruiting Agencies
Anna Wright – Media Solutions Consultant
Recruiting Solutions
What Agencies do on LinkedIn
2
Inbound and Outbound
Narrow Down to Target AudienceTargeted Ads- Geography- Industry- Job Function- Seniority- Company Size- Current Company Name- School Name- Groups
Targeted InMails- Above PLUS- Title- Past Company Name- Years of Experience- Education Level- Keywords on Profile
A Day in the Life of a Member on LinkedIn…
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Steve PeckoXyz Co.
Xyz Co. | Internet | New York CityO: 555.555.5555 | [email protected]+ Connections | 9 Recommendations
Warm Up Engage Call to Action
Recruiting Solutions
The member meets your AgencyFirst point of contact on the LinkedIn Homepage
Member is warmed up, and wants to learn more
Reach your ideal candidates or business partners and
expose them to your brand with a targeted recruitment
message on their homepage
Warm Up Engage Call to Action
Recruiting Solutions
The member meets your AgencyFirst point of contact on the LinkedIn Homepage
Reach your ideal candidates or business partners and
expose them to your brand with a targeted recruitment
message on their homepage
Member is warmed up, and wants to learn more
Warm Up Engage Call to Action
Recruiting Solutions
The member meets your AgencyFirst point of contact on the LinkedIn Homepage
Reach your ideal candidates or business partners and
expose them to your brand with a targeted recruitment
message on their homepage
Member is warmed up, and wants to learn more
Warm Up Engage Call to Action
Recruiting Solutions
The member meets your AgencyFirst point of contact on the LinkedIn Homepage
Reach your ideal candidates or business partners and
expose them to your brand with a targeted recruitment
message on their homepage
Member is warmed up, and wants to learn more
Warm Up Engage Call to Action
Recruiting Solutions
The member meets your AgencyFirst point of contact on the LinkedIn Homepage
Reach your ideal candidates or business partners and
expose them to your brand with a targeted recruitment
message on their homepage
Member is warmed up, and wants to learn more
Warm Up Engage Call to Action
Recruiting Solutions
The member meets your AgencyFirst point of contact on the LinkedIn Homepage
Reach your ideal candidates or business partners and
expose them to your brand with a targeted recruitment
message on their homepage
Member is warmed up, and wants to learn more
Warm Up Engage Call to Action
Recruiting Solutions
The member meets your AgencyFirst point of contact on the LinkedIn Homepage
Reach your ideal candidates or business partners and
expose them to your brand with a targeted recruitment
message on their homepage
Member is warmed up, and wants to learn more
Warm Up Engage Call to Action
Recruiting Solutions
How does a member learn about your Agency?Your media drives members to your Career Page
Customizable modules can dynamically adapt to
your audience targets- Candidates
- Hiring Managers
Warm Up Engage Call to Action
Recruiting Solutions 14
Warm Up Engage Call to Action
Lock down the Space on your Company’s
Overview Page
How does a member learn about your Agency?Your media drives members to your Company’s Page
Recruiting Solutions 15
Warm Up Engage Call to Action
Lock down the Space on your Products &
Services Page
How does a member learn about your Agency?Your media drives members to your Products/Services Page
Recruiting Solutions
Audience: Default Audience: Engineer
Custom Banner GraphicCustom Recruitment MessageRelevant Jobs
Member receives a customized messageTailor your content to speak directly to your target audience
Warm Up Engage Call to Action
Recruiting Solutions
Jobs relevant to the viewer
Members can easily
talk to recruiters
& sales
associates
Customizable Modules
Start a conversation with LinkedIn membersEstablish your Agency as a recruiter and a partner of choice
Warm Up Engage Call to Action
Employee or Client
Testimonials
Recruiting Solutions
Then member checks out your employees’ profilesOwn the real estate on your employee’s profiles
“More than 80% of candidates believe that current employees are credible sources of information about organizations”
Source: Corporate Leadership Council (CLC) survey
Standard Display AdFollow Company AdPicture Yourself AdGive your Recruitment
or Business Development Message
Warm Up Engage Call to Action
Recruiting Solutions
Then member checks out your employees’ profilesOwn the real estate on your employee’s profiles
Standard Display AdFollow Company AdPicture Yourself AdGive your Recruitment
or Business Development Message
“More than 80% of candidates believe that current employees are credible sources of information about organizations”
Source: Corporate Leadership Council (CLC) survey
Warm Up Engage Call to Action
Recruiting Solutions
Then member checks out your employees’ profilesOwn the real estate on your employee’s profiles
Standard Display AdFollow Company AdPicture Yourself AdGive your Recruitment
or Business Development Message
“More than 80% of candidates believe that current employees are credible sources of information about organizations”
Source: Corporate Leadership Council (CLC) survey
Warm Up Engage Call to Action
Recruiting Solutions
Then member checks out your employees’ profilesOwn the real estate on your employee’s profiles
Standard Display AdFollow Company AdPicture Yourself AdGive your Recruitment
or Business Development Message
“More than 80% of candidates believe that current employees are credible sources of information about organizations”
Source: Corporate Leadership Council (CLC) survey
Warm Up Engage Call to Action
Recruiting Solutions
Then member checks out your employees’ profilesOwn the real estate on your employee’s profiles
Standard Display AdFollow Company AdPicture Yourself AdGive your Recruitment
or Business Development Message
“More than 80% of candidates believe that current employees are credible sources of information about organizations”
Source: Corporate Leadership Council (CLC) survey
Warm Up Engage Call to Action
Recruiting Solutions
Then member checks out your employees’ profilesOwn the real estate on your employee’s profiles
Standard Display AdFollow Company AdPicture Yourself Ad
“More than 80% of candidates believe that current employees are credible sources of information about organizations”
Source: Corporate Leadership Council (CLC) survey
Warm Up Engage Call to Action
Give your Recruitment or Business
Development Message
Recruiting Solutions
Then member checks out your employees’ profilesOwn the real estate on your employee’s profiles
Standard Display AdFollow Company AdPicture Yourself Ad
“More than 80% of candidates believe that current employees are credible sources of information about organizations”
Source: Corporate Leadership Council (CLC) survey
Warm Up Engage Call to Action
Give your Recruitment or Business
Development Message
Recruiting Solutions
LinkedIn CoBranded Ad Join Group Ad
Picture Yourself Social Ad(min 10 jobs on LI)
Follow Company Social Ad(engagement only)
Ad Formats by LinkedInJobs For You Ad(min 50 jobs on LI)
Poll Ad
Recruiting Solutions
Member receives an InMail on their homepage Your targeted career or business opportunity appears on homepage
The member is inclined to check out your InMail after being warmed up
to your brand
Warm Up Engage Call to Action
Recruiting Solutions
Customized message speaks directly to the memberBranded InMail message promotes your company
InMail includes targeted messaging,
ad and hyperlinks
Call to Action button makes it easy for
members to connect with you
Warm Up Engage Call to Action
Recruiting Solutions
Members do lots of other things online…
Recruiting Solutions
…You can continue to speak to themMembers can continue to receive targeted messaging on and off LinkedIn
Continue to message targeted professionals
off LinkedIn
Powered by
Jobs For You at Google
Examples of LinkedIn Solutions for Agencies
Recruiting Solutions
Media Performance – Large Agency Example3 Month Campaign – Unique Visitors
Targeted Ads
Employee Branding Ads Launched
Career Hub Activated
End of Campaign
Recruiting Solutions
Media Performance – Small Agency ExampleLaunch – Unique Visitors
Targeted Ads
Employee Branding Ads Launched
Career Hub Activated
Recruiting Solutions
Questions?
Recruiting Solutions
• Targeted InMail open rate: 35% - 40%
• Targeted InMail conversion rate: 5 - 15%+ conversion rate
• Targeted Ads CTR: .08%-.12% (ind avg. is .08%)
• Jobs For You Ads off LinkedIn: .25%-.40% (ind avg. is .08%)
• Social Ads on LinkedIn: Follow Company: 0.6%-.8%
Picture Yourself: 2%-2.5%
• Employee Branding Ads Employee Branding Ads + Banner Ads: .20%-.40%
Employee Branding Ads + Picture Yourself: 2%-4%
Employee Branding Ads + Jobs For You Ads: 3%-5%
Measure results – Recruitment media product performance
