Your guide to Customer AI and getting the most from your marketing.

Customer AI for Tails.com–

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In recent years, the subscription service landscape and the ways that brands target, acquire, and service their customers have changed beyond all recognition. Customers are now switched on 24 hours a day, 365 days a year, and the continued rise of e-commerce means there are more touchpoints in the customer journey than ever before.

Customers now demand personalization at each of these touch points, and there’s an expectation for brands to provide them with truly personalized, one-to-one experiences. They want to browse and buy when, where, and how it suits them, and they want to engage with retailers on their own terms, at the touch of a button.

The modern day customer is much happier to share their data in exchange for a better, personalized experience – and that data can be leveraged with artificial intelligence (AI) to great effect.

Customer AI is built to enable Tails.com to get more from your marketing, by making smarter use of your data to deliver tangible outcomes. It puts the power of customer acquisition back in your own hands, helping you to regain control from the advertising giants who have businesses over a barrel in terms of ad spend.

Customer AI works across your marketing mix to help you acquire and retain more high value customers, by both optimizing and personalizing across multiple channels to maximize positive outcomes.

Customer AI: Empowering Tails.com to get more from your marketing

Introducing Customer AI2

Customer AI: The key benefits

Introducing Customer AI

Increase average order value

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Reduce churn

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Enable multi-channel optimization

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Increase brand loyalty and LTV

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Personalize every customer touchpoint

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Increase marketing ROI

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Deliver relevant, contextual advertising

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Attract more high value customers

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Reduce acquisition costs

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Grow revenues and profits

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Acquisition and RetentionWhat is Customer AI?

Customer AI helps businesses grow their revenues and customer base by introducing AI and machine learning into their marketing. However, unlike the predictive martech point solutions currently flooding the market, Customer AI offers prescriptive outputs to help businesses monetize AI to drive real outcomes and ROI across multiple channels.

It focuses on...

AcquisitionPut the power of customer acquisition back in your hands.–Target and acquire more ideal customers to grow revenues, increase profits, and drive a higher ROI from your paid channels.

RetentionBuild brand loyalty and engagement, and get closer to your customers. –Provide a personalized experience to increase LTV and reduce churn by serving the right recommendations, at the right time, via the right channel.

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Peak’s Customer AI offering consists of four core outcome-enabling features. Tails.com can combine these features in order to optimize your full marketing mix with AI-powered insights and prescriptive outputs.

Audience GenerationAttract and acquire new ideal customers

Ad OptimizationSpend your money where it matters

Message PersonalizationIncrease engagement and relevance

Onsite PersonalizationEnhance the online shopping experience

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Acquisition and RetentionSolutions

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Success story: Footasylum 10X

industry average return on social media advertising spend

What was the challenge?Footasylum is a leading fashion streetwear and sportswear retailer. With a vast product offering, delivering an experience relevant to each customer is often challenging. Footasylum was looking to provide its customers with a more personalized experience and, in turn, increase the revenue generated from its marketing efforts.

What did Peak do?Peak was able to drill down into Footasylum’s large customer base and provide its team with an insightful Predictive Customer View. This offered Footasylum a clearer understanding of its customers, what they want, and when they’re looking to buy.

We drew insights based on the past transactional and behavioral data of each customer; this enables us to segment based on factors such as predicted lifetime value, in-market scores and churn risk, as well as an individual’s brand and style preferences.

RetentionNow, Footasylum can deliver highly targeted, personalized marketing communications across its customer base. These push relevant product recommendations, entice those who are less engaged with fantastic offers, and provide customers with more of the products and content that they are interested in.

AcquisitionThe next stage of Footasylum’s AI journey with Peak was then to implement the technology into its social media advertising campaigns. Our Predictive Customer View identified those likely to be in-market, with highly-sophisticated lookalike audiences then targeted with different products based on regionality, persona, and much more. Read more about our success stories here.

Introducing Customer AI

28% uplift in revenue from marketing communications

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How does it work?

Ad Optimization enables you to optimize your ad spend across multiple channels. Your existing customer and advertising data is used to identify and predict the most effective advertising strategy. The solution then continually recommends which ads to start, stop, or continue to maximize customer acquisition while controlling spend. The outputs can be viewed and downloaded directly from the Peak AI System, or integrated into your ad platforms (e.g. Google Adwords.)

Why Peak?

Your ad spend budget might seem like it’s spiralling out of control. By leveraging your existing data to power AI-driven recommendations Ad Optimization enables you to regain control from ad providers, and spend your money more efficiently.

8% uplift in ad spend performance globally (£6.5m in revenue.)

Ad OptimizationSpend your money where it matters

We leverage your customer data with AI to deliver intelligent ad recommendations and smarter targeting segments – leading to more optimized ad spend and higher returns.

Introducing Customer AI

Major UK fast fashion retailer Using AI, our analysis showed we could create an additional 160k+ conversions for the exact same spend = an 8% uplift in ad spend performance globally (£6.5m in revenue.)

Increase your Return on Ad Spend (ROAS)

Leverage existing data to acquire more high value customers

Regain control of your ad spend

What are the benefits?

PCV

Ad Optimizer

Integration to Ad platform

Ad Optimization

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Category planning and conversion

Introducing Customer AI

Predict trends at a store, online and category level

Dynamically optimize channel allocation and pricing – pushing the right products to ‘in-market’ customers by geography/retail channel – to

increase profitable conversion and market share.

Increase relevance and customer satisfaction with the well-timed release of new products

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MarkdownsStock allocation Right product, right time Personalization

Optimize channel allocation

Drive sell-in/sell-out/D2C with granular predictive

views of customer segments

Optimize markdowns

Maintain full price sales and reduce margin

erosion

New product introductions

Cold start models predict ROS and cover levels to

inform required quantities at product feature level

Personalized experience

Increase customer LTV by providing a hyper-

personalized experience across D2C channels

Connected retail

Customer AI is just one of the ways Tails.com can benefit from Peak’s AI offering, and is one of the three solutions powered by the Peak AI System.

Demand AI is a solution to help forecast demand and maximize profit. It takes data from across the retail business to make sense of the thousands of SKUs that need to be managed, before creating an insightful Predictive Demand View. This arms merchandisers and planners with a global view of predicted demand requirements, rebuy timelines, and suggested stock movements.

Supply AI utilizes data from across your supply chain to help you optimize processes, reduce costs, and improve efficiencies. It adds a layer of intelligence to your warehouse and logistics operations, enabling you to maximize fulfillment at the lowest cost.

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Find out more

Looking to find out more about Peak’s Customer AI solution, or our pioneering approach to AI across the retail value chain? Get in touch to arrange a free AI discovery call with our expert team. We’ll talk you through what’s possible, with no hard sell.

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Customer AI is designed to help businesses like Tails.com get more from your marketing.

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