A CRASH COURSE IN CRM After reading this article you should have understood the following 1. Why was a need of customer centered CRM felt, what helped the growth of CRM? 2. The four step process of CRM. What is learning relationship? 3. Contrast between traditional marketing and CRM- the ‘zero sum game vis-à-vis ‘over time’ 4. Who can use CRM- the ‘customer needs’ and the ‘customer valuations’ matrix. 5. Customer Lifetime value and Share of the customer
A CRASH COURSE IN CRMAfter reading this article you should have
understood the following1. Why was a need of customer centered CRM
felt, what helped the growth of CRM?2. he four step process of CRM.
What is learning relationship?!. Contrast "etween traditional
mar#eting and CRM$ the %&ero sum game vis$'$vis %over time().
Who can use CRM$ the %customer needs( and the %customer valuations(
matri*. +. Customer ,ifetime value and -hare of the customer
![[ 7.2 ] After the Crash. Learning Objectives Identify the causes of the stock market crash of 1929. Describe the ways in which the Great Depression affected](https://img.pdfslide.us/doc/110x75/56649d305503460f94a09304/-72-after-the-crash-learning-objectives-identify-the-causes-of-the-stock.jpg)
