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A Construction of Masculinity: Re-evaluation of a Man’s Wealth, Power, and Status Within Men’s Journal and Details Magazine By Xiomara McCandele

A Construction of Masculinity: Re-evaluation of a Man’s Wealth, Power, and Status Within

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A Construction of Masculinity: Re-evaluation of a Man’s Wealth, Power, and Status Within Men’s Journal and Details Magazine By Xiomara McCandele. DEMOGRAPHIC CONSTRUCTION IN RELATION TO SOCIETY A society forever in competition Men desire power, strength, and success - PowerPoint PPT Presentation

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Page 1: A  Construction of  Masculinity: Re-evaluation of a Man’s Wealth, Power, and Status Within

A Construction of Masculinity:Re-evaluation of a Man’s Wealth, Power, and

Status Within Men’s Journal and Details Magazine

By Xiomara McCandele

Page 2: A  Construction of  Masculinity: Re-evaluation of a Man’s Wealth, Power, and Status Within

DEMOGRAPHIC CONSTRUCTION IN RELATION TO SOCIETY

A society forever in competition

Men desire power, strength, and success

Details and Men’s Journal present and push specific ideologies and accessories

POLAR STYLES, SAME MESSAGE: IF YOU ARE A MAN OF THIS CLASS,THIS IS THE MAN YOU SHOULD BE

Page 3: A  Construction of  Masculinity: Re-evaluation of a Man’s Wealth, Power, and Status Within

CONSTRUCTION OF THE MANTraditional categorization of roles-The Young Elite (Details) vs. The Adventurer (Mens journal)

What does it mean to be this Man and who defines him?*Ad men and the reader

--It is the reader, who through their aspirations and desires give these fantasies that others then attempt to make come true through products and ideologies that take them where they want to be.

you will be what you aspire, now here are the accessories to do so…

Page 4: A  Construction of  Masculinity: Re-evaluation of a Man’s Wealth, Power, and Status Within

SIGNIFERS OF WEALTH AND CLASS

DETAILS MAGAZINE-*Young, successful business men in the making

*Refined, expensive suits

*Metro-sexual

*These men were meant to be Successful,and the accessories that this magazine includes only enhances the man with this natural drive

Page 5: A  Construction of  Masculinity: Re-evaluation of a Man’s Wealth, Power, and Status Within

MENS JOURNAL-*Middle class husbands and fathers

*Rugged, always outdoors*The adventurer*They make the time to be a daredevil,

while at the same time showing that their masculinity is not contested.  

Page 6: A  Construction of  Masculinity: Re-evaluation of a Man’s Wealth, Power, and Status Within

AGE

DETAILS

*25-38

-Has begun a successful career and is ready for more

MENS JOURNAL

*38-65

-husbands and fathers who wish to enjoy some time to themselves engaging in a physical sport

Page 7: A  Construction of  Masculinity: Re-evaluation of a Man’s Wealth, Power, and Status Within

The Role of the Man

DETAILS-positioned in front of the woman-shadowed background-distanced stare, bountiful future

MENS JOURNAL-Adventurer-if done so, positioned next to woman (most likely wife)-traveler