A Comparative Study on Buying Behaviour Ofconsumer

8/2/2019 A Comparative Study on Buying Behaviour Ofconsumer

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Six Stages to the Consumer Buying DecisionProcess (For complex decisions). Actualpurchasing is only one stage of the process.

Not all decision processes lead to apurchase. All consumer decisions do notalways include all 6 stages, determined bythe degree of complexity...discussed next.


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Problem Recognition

Information search

Evaluation of Alternative's

Purchase decision

Purchase

Post-Purchase Evaluation-


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To under stand why customer buy a particular product.

To know the marketing opportunities.

To know about customer acceptance of the product.

To analyze the customer expectation from themanufacturer.

To help the company to know what consumer want inthe product.

Why consumer prefer imported goods instead ofindigenous goods


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Research problems : To study buying behavior of consumer for indigenous and imported

products.

Data source : Primary data and secondary data Research approach : Survey approach

Research methodology : Exploratory method

Research Instruments : Questionnaire SAMPLING PLAN Population Definition Sample: Malls ,general market [Benachity,city center of Durgapur]

Sample Methods Random Simple Sampling

Sample size 30 Primary data Questionnaire and Interview


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We collected primary data through samplesurvey or census surveys from the selectedelements in malls and super markets. So forthis purpose we have used the most popular

tool of primary data collection through directcommunication with respondents. The toolswe used are questionnaires. Source of data:Data required for the study was collectedthrough primary sources i.e. Market Survey.


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[Actually data is of two kinds so researchers should keep in mind both

types of data.]

Primary Data :primary data are those, which are collected afresh and for the first time

and this happen to be original in character.

Secondary Data

: Secondary data are those data which have already been collected bysomeone else and which have already been used as per required. There arebasically two sources to collect secondary data)Internally: Provided by thecompany/organization

Externally: Various publication of central, state and local Government.

Books, magazines, newspapers

Internet After only keeping in mind one can think about what type of datahas to be collected during research as our research is concerned we haveto gather primary data for Customer behavior


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This method is more popular .The questionnaire is

sent to the person concerned to answer thequestions formatted and return the same soon.A Questionnaire consists of a number of questions

printed or typed in definite order on a form or setof forms. The Questionnaire is sent to the

respondents. In order to achieve the researchobjective it is necessary to collect accurate andrelevant data, secondary data are already publisheddata collected for purposed other than the specificresearch needs at hand. Primary data that are

collected specifically for the research situation athand, were collected by surveys ,using respondentssurveys is one of the ways of collecting primarydata namely observations, experiments and surveys


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Name :Age :

Sex : M / F

1. Where you go for shopping?

(A) Mall (B) super market

(C) e-shopping (D) traditional shopping

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2.How frequent you go for shopping?

(A) monthly (B) weekly

(C) 15-20 days (D) rarely

3.Are you brand conscious?

(A) yes (B) no

4.Are you satisfied with the brand available in the market?

(A) yes (B) no

5.What brand you prefer?

(A) national (B) international

6.Do you think imported goods are easily available in the market?

(A) yes (B) no

7.Parameters effect buying decisions :-

(A) quality (B) price

(C) easy availability

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8.Type of garments you prefer?

(A) imported (B) indigenous

9.Type of food you prefer?(A) imported (B) indigenous

10.Type of cosmetic you prefer/

(A) imported (B) indigenous

11.If you prefer indigenous goods, what

fascinates towards them?(A) price & quality (B) availability & service

(C) all of these


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A Comparative Study on Buying Behaviour Ofconsumer