A clear aim:

Specific

Positive

Recognisable

Clarify nouns, verbs, abstract nouns

Fits in

Authority

A clear aim:

Specific

Positive

Recognisable

Clarify nouns, verbs, abstract nouns

What you want to achieve, rather than avoid

Fits in

Authority

A clear aim:

Specific

Positive

Recognisable

Clarify nouns, verbs, abstract nouns

What you want to achieve, rather than avoid

How will you know that the written material has achieved your aim?

Fits in

Authority

A clear aim:

Specific

Positive

Recognisable

Clarify nouns, verbs, abstract nouns

What you want to achieve, rather than avoid

How will you know that the written material has achieved your aim?

Check that this aim fits in or helps other objectives, now and in the future, which both you and your reader may have

Fits in

Authority

A clear aim:

Specific

Positive

Recognisable

Clarify nouns, verbs, abstract nouns

What you want to achieve, rather than avoid

How will you know that the written material has achieved your aim?

Check that this aim fits in or helps other objectives, now and in the future, which both you and your reader may have

Fits in

Authority A check to make sure you are writing from within your authority and area of expertise

+ M = ?A

Aimwhat is the purpose of this document?

Audiencethe person or people who read the document

Planning

Motivational factorwhat will motivate the reader to do what you propose?

Messagea clear message of one or two sentences that satisfiesor triggers the motivational factor

Methodwhat type of document is required for this message,reader and purpose?

Basic concise structure

essage

xample

ecause

The organising committee is endeavouring to create a significant improvement to the annual senior executive conference by the selection of an appropriate and user- friendly venue, which is accessible to increased recreational activities. The committee is of the opinion that executives may be interested in pursuing such activities after a lengthy dayof presentations. To this end, we are considering a venuein the vicinity of Bondi Beach.

We are considering a venue close to Bondi Beach for the2008 Senior Executive Conference. This is because after along day of presentations, the location will allow executives easy access to a range of activities; for example,swimming, walking, bars and restaurants.

The organising committee is endeavouring to create a significant improvement to the annual senior executive conference by the selection of an appropriate and user- friendly venue, which is accessible to increased recreational activities. The committee is of the opinion that executives may be interested in pursuing such activities after a lengthy dayof presentations. To this end, we are considering a venuein the vicinity of Bondi Beach.

Multi-purpose document

1. Subject

2. Relevance

3. Background

4. Message

5. Reasons

6. Summary

7. Action

Be a business writer

succinct

Be a business writer

succinct

consistent

Be a business writer

succinct

consistent

cautious