A CCM Project Report Submitted in Partial Fulfillment

8/8/2019 A CCM Project Report Submitted in Partial Fulfillment

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A CCM PROJECT REPORT SUBMITTED IN

PARTIAL FULFILLMENT OF PGDM

COURSE

Submitted By:

Smit Kumar

Roll No. 214094



1 OF THE 7 WONDER IN CHINA



THE GREAT WALL OF CHINA





Greatest gifts to the world are the four greatest inventions (paper,

gunpowder, printing and the compass).

Chinese arts and crafts, including painting, calligraphy, operas,embroidery and silk are distinctive and unique.

Martial arts, which have only recently begun to enjoy popularity in

other parts of the world have been part of Chinese culture for

centuries

Chinese literature is testifies to the country's rich heritage



BASIC

Full Name: The People's Republic of China

Temple of Heaven in Beijing

Area: 9,600,000 sq km

Population: 1.3 billion (as of 2004) Capital City: Beijing

National Flag: Five-Stars-Red-Flag

Main Religions and Beliefs: officially atheist,

Confucianism, Buddhism, Taoism, Islam (over 22million), Catholicism (over 4 million) and Protestantism(over 10 million)

Currency and Monetary Unit : Renminbi/Yuan

Chinese President: Hu Jintao



VIEW OF CHINA CITY



PEOPLE IN THE CULTURE

Identity

56 distinct recognized

Regional

Traditional Chinese Culture covers large geographical territories, where each

region is usually divided into distinct sub-cultures. Each region is oftenrepresented by three ancestral items.

Society

Gold detailing on a throne used by the Qianlong Emperor. The Chinese dragon

was a symbol reserved for the Emperor of China

Values

Most social values are derived from Confucianism and Taoism. The subject

of which school was the most influential is always debated as many

concepts such as Neo-Confucianism, Buddhism and many others have come

about. Reincarnation and other rebirth concept is a reminder of the

connection between real-life and the after-life.



CONT«

Language

The ancient written standard was Classical Chinese

First 4,000 years of Spoken Chinese encompassed both Old Chinese and Middle

Chinese, after which it began to split into various dialects and languages about

1,000 years ago

Ancient written standard was Classical Chinese was used for thousands of years, but was mostly reserved for scholars and intellectuals

Mythology and spirituality

The supreme God Shang Di

A large part of Chinese culture is based on the notion that a

spiritual world exists Some of the most recognized holy figures include Guan Yin,

Jade Emperor and Buddha



MARTIAL ARTS

China is one of the main birth places of Eastern martial

arts

names of martial arts were called Kung Fu or its first

name Wushu

The first generation of art started more for the purpose of

survival and warfare than art

The arts have also co-existed with a variety of weapons

including the more standard 18 arms.



CHINA GEOGRAPHY

Located in Southeast Asia along the coastline of the

Pacific Ocean

China is the world's third largest country, after Russia

and Canada.

With an area of 9.6 million square kilometers and a

coastline of 18,000 kilometers, its shape on the map is

like a rooster.



50 degrees of latitude and 62 degrees of longitude.

China is bordered by 14 countries -- Korea, Vietnam,

Laos, Burma, India, Bhutan, Nepal, Pakistan,

Afghanistan, Tajikistan, Kyrgyzstan, Kazakstan,

Mongolia, and Russia.

Marine-side neighbors include eight countries -- North

Korea, Korea, Japan, Philippines, Brunei, Indonesia,

Malaysia and Vietnam.





PHYSICAL FEATURES

The vast land expanses of China include plateaus, plains,

basins, foothills, and mountains.

Defining rugged plateaus, foothills and mountains as

mountainous, they occupy nearly two-thirds of the land,

higher in the West and lower in the East like a three-stepladder.

The highest peak in the world, Everest, at 8844.43

meters high is known as 'the Roof of the World'.

These well-cultivated and fertile lands produce abundantcrops.



REGIONAL DIVISIONS The physical features are as described, people tend to

divide China into four regions, that is, the North, South, Northwest and the Qinghai-Tibetan areas. Because of

geographical differences, residents of each region have

distinctive life styles and customs.

Fertile Plain Picturesque Li River



North and South regions are located in the Eastern

monsoon area and are divided by the Qin Mountains-

Huai River

Northwest and Qinghai-Tibetan regions that occupy 55 percent of the land, have fewer people, although most of

the ethnic groups cluster there



Rivers and Lakes

More than 50,000 rivers

Rivers can also be classified as exterior and interior rivers The Yangtze, the longest in China and even in Asia, is the third-

longest in the world.

The Yellow River, 'Mother River of the Chinese People', is just behind the Yangtze, both flowing into the Pacific Ocean.

Yangtze River Qinghai Lake



Lakes are also important

Many lakes in the northwest are salty. Qinghai Lake, a

beautiful natural salt-water lake, is the largest.

In southeast China, most lakes are fresh water. Poyang

Lake, Dongting Lake , and Taihu Lake are all fresh water

lakes.

These provide China with precious resources such asaquatic products, petroleum, natural gas, mines and

renewable resources including tide power.



MOUNTAINOUS

China has large areas of mountainous land, about two-

thirds of the country.

The ranges mainly run from east to west and from

northeast to southwest.

Out of the mountains throughout the world at the altitude

of over 7,000 meters, over 50 stand in China. To the east in China, lower mountains like Mt. Taishan,

Mt. Huashan, and Mt. Emeishan, also display their

unique beauty.

They hide rich treasures including botanic, zoologic, andmineral resources.







(Qin Shi Huang -Emperor of Qin Dynasty)( Liu Bang-Emperor of Han Dynasty)



RELIGIONS & BELIEFS IN CHINA

Confucianism, Taoism and Buddhism are the three major

religions in China, although it is true to say thatConfucianism is a school of philosophy rather than a

religion



Generally speaking, Chinese people do not have a strong

religious inclination

The fact that Confucianism is a philosophy rather than

religion meant that it became the orthodox doctrine for

Chinese intellectuals in the days of the feudalist society

Many people say they are Buddhists yet have never readthe sutras.

Most people will say they believe in gods, destiny, fate,

luck and an afterlife.

Even so, on most occasions, rather than rely on prayer, people will make decisions all by themselves or resort to

either family or friends for help.



CHINESE FOOD & DRINK

With thousands of years' development, Chinese cuisine

and drink are indispensable to Chinese culture, presently

enjoying world-wide fame and a positive reputation.

Chinese intellectuals have created countless dishes with

apt names, aromas, flavors and colors, greatly enhancing

the dining experience. Chinese Tea

Chinese tea is regarded as an exquisite art form that

requires sampling. Now it has become the national drink

and one of the three soft drinks in the world (the other two are coffee and cocoa).



It is from China that the tea planting techniques,

processing, drinking methods and tea ceremony were

directly or indirectly introduced to the world. So China is

regarded proudly as the hometown of tea

Chinese tea sets mainly include teacup, teapot and tea

saucer. Their materials differ in porcelain, pottery,

lacquer ware, glass, bamboo and wooden fish stone.



CHINESE FOOD





CHINESE TEA







CHINESE ARTS AND CRAFTS

The arts and crafts are not only the embodiment of the people's longing for aesthetic beauty for themselves andas gifts for others, but also great treasures for China andthe rest of the world.

The result being that they are the most valuable treasures both for a family and for the nation.

The most representative are Bronze Vessels, Folk Toys,Embroidery, Calligraphy, Music, Opera, Painting,Cloisonne, Jade, Kites, Lacquer Ware, Paper-Cuttings,

Porcelain, Pottery, Seals, and Silk. They are not only avivid reflection of Chinese culture but also theembodiment of both the Chinese people, and of thenation itself.





HOLIDAYS IN CHINA

Chinese people legally enjoy over 115 days off including

104 days of weekends and 11 days of festivals.

Employees have 5 to 15 days of paid annual leave.

Students and teachers have summer and winter vacationsfor about three months.

The summer vacation in China generally starts around

July 1st and ends around August 31st, and the winter

vacation usually falls on January or Februry according to

the date of the Spring Festival.



CHINESE DRAGON

The people of China have a long held belief that they are

descendents of the dragon, a tradition that is firmlyembedded in their culture and one that is encountered

across all aspects of Chinese society and in the minds of

its people.

Whereas in western cultures dragons are usually

regarded as a symbol of malevolence, in China the

dragon is held in high esteem for its dignity and power

for good.





NINE SONS OF THE DRAGON - CULTURE MIRROR

It was said that the dragon had nine sons, each of whom

was endowed with a unique supernatural power. These

appear in many aspects of art as well as forming part of

daily life.





FOUR GREAT INVENTIONS OF ANCIENT

CHINA

PaperMaking

Gunpowder

Printing Technique

Compass



CHINA MARTIAL ARTS (WUSHU)

Martial Arts are traditional Chinese sports which hav e

developed over a long historical period. In order to

survive the extremely hostile environment, our primitive

Chinese ancestors learned some primary means of attack

and defence such as leaping, tumbling and kicking.

They generally knew how to fight with weapons made

from stones and wood or bare-hand fighting. This is

considered to be the origin of martial arts.

The movements in martial art include kick, boxing,wresting and seizing, which are performed by rules.

Sects of martial arts are various







CHINESE BUSINESS CULTURE

The best prices and deals often comes from a strong

recommendation.

Approach a investment committee or a business advisory

directly. Contact us directly if you have such a need and we'll be

glad to advise accordingly.

Chinese business relationship inevitably becomes a

social relationship after a while.



Seniority is very important to the Chinese

Designation is used to address instead of Mr or Mrs,

Gifts are always appreciated and especially in the

smaller cities or towns, will continue to play animportant part in your business relationship. Do note that

if you are indeed giving gifts, make sure the senior

people get a better gift or at least gifts perceived to have

a higher value than their junior staff.





Like in Latin culture, 'Small talk' is considered especially importantat the beginning of a meeting; any of the topics suggested in the nextset of points will be appropriate for this occasion.

Welcome Topics Of Conversation

Chinese scenery & landmarks.

Weather, climate, and geography of China.

Your travels in other countries.

Your positive experiences travelling in China and the recenteconomic developments in China.

Chinese art.

Topics To Avoid

Refrain from using terms such as 'Communist China' as China is nolonger communism. You will discover that cities such as Shanghai,Beijing, Guangzhou (Canton), and Shenzhen are more capitalist thancities in other countries you have visited.



PUBLIC BEHAVIOR

The Chinese will sometimes nod as an initial greeting.Bowing is seldom used. Handshakes are also popular; wait,however, for your Chinese counterpart to initiate the gesture.

If you visit a school, theater, or other workplace, it is likely

that you will be greeted with applause as a sign of welcome.In turn, you should respond by applauding back.

Avoid making expansive gestures and using unusual facialexpressions.

Banquets are hosted with varying degrees of extravagance,

usually in a restaurant. The Chinese do not use their hands when speaking, and will

only become annoyed with a speaker who does.

The Chinese, especially those who are older and in positionsof authority, dislike being touched by strangers.



Acknowledge the most senior person in a group first.

Smiling is not as noticeable in China, since there is a heavy

emphasis on repressing emotion.

Members of the same sex may hold hands in public in order to

show friendliness.

Do not put your hands in your mouth, as it is considered

vulgar. Consequently, when in public, avoid biting your nails,

removing food from your teeth, and similar practices.

Pushing and cutting ahead is common in lineups amongChinese, but they do not appreciate being cut in front of

themselves.

Spitting in public, although common among Chinese, is no

longer acceptable. It is subject to a heavy fine now.



MAKING APPOINTMENTS

Being late for an appointment is considered a serious insult in Chinese business culture. Like in American business culture, when you are aboutto be late, please inform your Chinese business partner about it. Allowthem to make adjustments or re-arrangements.

Business and government hours are 8:00 a.m. to 5:00 p.m., Mondaythrough Saturday. There is, however, a five-day work week in larger

cities. Do avoid plans to visit government offices on Friday afternoon, because this is sometimes reserved for 'political studying' of theofficials.

Store hours are 9:00 a.m. to 7:00 p.m., daily. Most stores in Shanghai,however, remain open until 10:00 p.m.

Most Chinese workers take a break between 12:00 p.m.- 2:00 p.m.

Practically everything "shuts down" during this period, includingelevator and phone services.

When scheduling your appointments, be sensitive to holidays such asChinese New Year. During May Day, or the National Day, many

businesses will be closed for up to a week during this period. The dateof this occasion varies from year to year due to an official advisory toallow the long holidays.

Documents

A CCM Project Report Submitted in Partial Fulfillment