A case study of NIKE with identifying Marketing Challenges and addressing how those
challenges can be met using the principles developed in this subject.
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Uploaded: April 26, 2016
Despite that fact that strategic marketing initiatives have their own benefits, there are certain
barriers which can prevent the realization of these benefits. Isolation in communications data
can badly impact the outcome. For example: If the structure of the organization is such that it
isolates the PR managers from the marketing managers, that is, the sales force people rarely
interact with the promotion people. In such a case the synchronization of messages is a very
difficult task to achieve. Also, Integration has to be done at different levels of management
which is difficult because many a time conflict of interest arises. Apart from that, proper
selection of an optimum communication mix is also very important. Finally message
selection is a very important criteria, the message has to be in line with the mission and vision
of the organization and should have the ability to cut across the noise prevalent in the
current competitive market.