A case study of NIKE with identifying Marketing Challenges ... case study of NIKE with identifying Marketing Challenges and addressing ... // ... competition from Reebok which

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  • STRATEGIC MARKETING

    A case study of NIKE with identifying Marketing Challenges and addressing how those

    challenges can be met using the principles developed in this subject.

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    Filename: 1SAMPLE16C104-Strategic-Marketing-of-Nike.PDF

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    Uploaded: April 26, 2016

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    Abstract

    Despite that fact that strategic marketing initiatives have their own benefits, there are certain

    barriers which can prevent the realization of these benefits. Isolation in communications data

    can badly impact the outcome. For example: If the structure of the organization is such that it

    isolates the PR managers from the marketing managers, that is, the sales force people rarely

    interact with the promotion people. In such a case the synchronization of messages is a very

    difficult task to achieve. Also, Integration has to be done at different levels of management

    which is difficult because many a time conflict of interest arises. Apart from that, proper

    selection of an optimum communication mix is also very important. Finally message

    selection is a very important criteria, the message has to be in line with the mission and vision

    of the organization and should have the ability to cut across the noise prevalent in the

    current competitive market.

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