A Byte of Programmatic Buying

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  • 7/28/2019 A Byte of Programmatic Buying

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    C Lyti fj^rferchhctkmLuykge

    Mchpckegs

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    Auokzc]fmkco Timbgfofey SucrtiroyKssui >5 35

    Kg c dctc drkvig imfgfhy

    ^rferchhctkm Luykge ks

    tbi cpprfcmb hcraitirs cri

    sbkjtkge tf kg frdir tf list

    utkokzi dctc cgd ixchkgi

    tbikr siookge strctiekislittir'

    lyDkcrhckd Lyrgi

    ^bftf Mridkt0 ridgubt

    Hcraitirs trcdktkfgcooy try tf mfhlkgi tbi

    list kdics wktb tbi list mfpy cgd vksuco

    diskeg' Tbig/ tbrfueb pocmihigts kg

    hceczkgis/ fg rcdkf cgd tioivkskfg/ cgd kg

    pulokm spcmis/ tbiy try tf cttrcmt pifpoi tf

    tbikr prfdumt cgd kg tf tbikr stfris'

    ^uloksbirs cgd lrfcdmcstirs spigd tkhi

    cgd hfgiy tf ugdirstcgd tbikr cudkigmi

    kg frdir tf li cloi tf icrg rivigui ly

    fjjirkge cdvirtksirs tbi cpprfprkcti

    cudkigmi jfr tbikr prfdumts' Kj cg cdvirtksir

    wcgts tf sioo ouxury wctmbis tbiy wkoo

    tcreit ofmctkfgs wbiri tbikr luyirs bkeb(

    kgmfhi icrgirs spigd tbikr tkhi0 okjistyoi

    hceczkgis/ luskgiss hceczkgis/ gcgmkco

    giwspcpirs/ cgd spimkm spfrtkge ivigts/

    tf gchi `ust c jiw'

    Tbks igtkri prfmiss siihs futdctid0 tff

    sofw/ ixpigskvi cgd kgcmmurcti' ]urprkskgeoy/

    tbi chfugt fj hfgiy spigt fg sumb

    trcdktkfgco lrcgd cdvirtkskge bcs gft mbcgeid

    erictoy skgmi tbi erfwtb fj tbi kgtirgit'

    Tbks ks dksmfgmirtkge mfgskdirkge wi cri kg

    tbi hfst dksruptkvi sbkjt kg mfhhugkmctkfgs

    skgmi tbi kgvigtkfg fj tbi hfdirg prkgtkge

    priss' ]fpbkstkmctid suppoy mbckgs/ mbicp

    prfmisskge pfwir/ mfgstcgt kgtirgit cmmiss/shcrt(pbfgis/ cgd tffos tf mfggimt wktb

    ftbirs cgd ixpriss fpkgkfgs bcvi mcusid

    tbks sbkjt' Tbks bcs oid tf cg ivfoutkfg kg

    libcvkfur tf hfri pirhksskvi fgokgi sbcrkge

    fj ivirytbkge jrfh ofmctkfg cgd fpkgkfgs

    tf purmbcsis/ jiiokges/ pbftfercpbs/ cgd

    huskm' Igtkri okvis cri sbcrid fgokgi'

    Gcturcooy/ wktb tbks giw gfrhco fj ugiqucooid

    ugdirstcgdkge fj pifpoi lcsid fg tbikr sfmkco

    dctc/ tbi trcdktkfgco hitbfd fj cdvirtkskge ks

    ugdir tbrict' Kt ks kgmricskgeoy mbcooigeid

    ly jcst(pcmid/ coefrktbhkm lkddkge systihs

    tbct tcreit kgdkvkduco mustfhirs kgsticd fj

    cg ceeriecti cudkigmi' Tbks ks agfwg cs

    prferchhctkm luykge' Kt ixpockgs wby cg

    cdvirtksihigt jfr jurgkturi jfoofws usirs

    cmrfss huotkpoi/ gfg(jurgkturi sktis'

    Kg cg kgtirvkiw wktb Jfrlis/ Lfl Crgfod/

    tbi Cssfmkcti Dkrimtfr fj Dkektco ]trctiey ct

    Aioofees/ ixpockgs prferchhctkm luykge ct

    c bkeb oivio0 kt coofws cdvirtksirs kg c hcttir

    fj simfgds tf lkd tbrfueb c poctjfrh jfr cd

    spcmi lcsid fg c guhlir fj pcrchitirs0

    prkmi/ dctc/ mfgtixt/ cgd pocmihigt fj

    tbi cd' Tbi poctjfrh mcg cosf tcai kgtf

    cmmfugt tbi mokigts dkektco hidkc pocg

    lrcgd/ ludeit cgd summiss hitrkms wbkoi

    kgmoudkge ftbir dctc sfurmis cgd dimkskfg

    coefrktbhs tf gd tbi cpprfprkcti ofmctkfgs

    jfr tbi rkebt mfgsuhir ct tkhis wbig tbiy cri

    hfst okaioy tf li rimiptkvi tf tbi hisscei'

    Lcsid fg c usirs fgokgi dctc/ c mfhpcgy

    wkoo dimkdi wbitbir tf tcreit c pcrtkmuocr

    mustfhir kj tbi mustfhirs dctc sueeists

    tbct tbiri ks c bkeb mbcgmi tbct tbiy wkoo

    purmbcsi tbi prfdumt' Kj K ch c mfgsuhir

    wbf jriquigtoy ricds cgd wctmbis mfgtigt

    clfut tgiss cgd ixirmksi/ cgd wbf luys

    spfrts prfdumts fgokgi/ Gkai hcy dimkdi

    tbct K ch tbi mfrrimt typi fj pirsfg tf tcreit

    wktb tbikr cds'

    Tbrfueb tbi ixklkokty cgd spiid tbct kt

    prfvkdis/ prferchhctkm luykge ks limfhkge

    hfri mfhhfg' Cmmfrdkge tf dctc jrfh

    Jfrristir \isicrmb/ prferchhctkm cds

    kgmricsid ly 35'9 pirmigt litwiig 33

    cgd 3

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    Jidirctid Hidkc dimkdid kg Gfvihlir

    3< tf jfmus kts luskgiss fg prferchhctkm

    cdvirtkskge cgd mfgvirsctkfgco cgd gctkvi

    cdvirtkskge'

    Uktb coefrktbhs mbffskge wbkmb fgokgi

    ofmctkfgs tf pursui jfr cdvirtkskge/

    prferchhctkm luykge ks bcvkge c lke khpcmt

    fg puloksbirs cgd tbikr cd rivigui' \ctbir

    tbcg spigd $3>/>>> fg cdvirtkskge fg c

    puloksbirs wilskti/ c lrcgd mcg kgsticd

    luy cd khprisskfgs fg cgy wilskti wbiri

    tbikr rioivcgt cudkigmi ks/ cgd pcy oiss

    pir cd' Kg c rimigt crtkmoi/ Tcgzkgc Ziec

    mfhhigtid tbct kg tbi Giw [fra Tkhis

    Mfhpcgy icrgkges kg Fmtflir 3< dkektco

    cdvirtkskge jioo ly = Cpr 3