A brief of MUJI’s history

• Early 1980 established, MUJI was of Seiyu’s 39 private brands.

A brief of MUJI’s history

• In 1989 spun off from Seiyu into Ryohineikaku Co., Ltd . and became a manufacturer/retail of 8,500+ products

What is •No Brand-Good quality.

•Concerned ideals of environmental protection

MUJI ?

•Based on the concept of simplicity (no Frills)

Creates jobs to local

MUJI

Furniture Accessories

Personal CareClothes

MUJI Product

•Café or Meal MUJI

MUJI Product

•MUJI to Go

Competitor

VS

SMALL

• Inventory Management

• Original EquipmentManufacturer 

• Information System

SMART

-

• Product & Price management • Price management

• Design management

Product MGMT

DesignMGMT

CUSTOMER

Price MGMT

MujiDiffertialMGMT

Essential parts for people to design their lifestyle

Material selectionSimple,Uniform packagingEfficient production process

Lower priced for reasonReasonable price

MUJI無印良品

SMOOTH

• Award

• Network Expansion

• Philanthropy

The Secret MUJI’s

Management

Science + Aesthetic

= MUJI ’s success

Science• Managing risk of new products• Maintain global consumer- centric strategies• Making supply-chain operations

Aesthetic

-

-

MUJI無印良品

ZEN-

Minimalism Simplicity Tranquility

MUJI in the world

MUJI

king

kantee

istai