A BRAND OVERVIEW

• THE FOUNDATION

• OUR PRODUCT

• PRODUCT DETAILS

• EXCLUSIVE LENSES

• COLLABERATIONS

• OUR LIFESTYLE

• BRAND PORTFOLIO

CONTENTS

THE FOUNDATION

OUR MISSION

To be the most prestigious & culturally distinctive eyewear brand in the world

THE DREAM & VISION

“Our vision was to design an original and authentic collection of eyewear, utilize innovative marketing strategies, and create a unique retail experience in our own gallery.” – Larry Leight, Founder & Creative Director

OUR CREATIVE DIRECTOR

–LARRY LEIGHT, FOUNDER & CREATIVE DIRECTOR

Larry Leight was born and raised in Los Angeles, CA. With a

passion for surfing and travel, he sought a trade that would allow

him creativity as well as freedom. With the encouragement of a

family friend who was an optometrist, Larry earned a degree as a

certified optician and began his journey in the eyewear industry.

Larry gained some experience in design, sales, and marketing

at high-end optical stores before venturing out on his own. He

envisioned designing fashionable, desirable, quality eyewear for

progressive, stylish individuals.

Larry’s designs and unique philosophy have changed the

course of eyewear and influenced designers around the

world. His designs have been featured on the faces of top

models in several of the most recognized fashion magazines

globally. He collaborated on the launch of Prada, MiuMiu, Jil

Sander, Helmut Lang, and Vera Wang’s eyewear brands. He

is also one of the first eyewear designers to be elected as a

member of the CFDA (Council of Fashion Designers of America).

His opinion and expertise in the field of eyewear design is sought

after worldwide.

OUR BIRTHOliver Peoples started in 1986 when brothers Larry and Dennis

Leight fulfilled their dream and opened their first optical boutique

on legendary Sunset Boulevard in West Hollywood, California.

Earlier that year, they purchased an estate collection of vintage

American-made eyewear. The assortment included thousands

of beautifully filigreed rimless and metal frames, including clip-on

metal sunglasses produced by iconic American companies, such

as Bausch & Lomb and American Optical. All the frames were

unworn, in mint condition and in their original packaging. It was a

goldmine for the Leight’s, given their love for 1940s - 1960s eyewear.

“ I HAVE NOT SEEN A PHENOMENON LIKE IT IN THE OPTICAL WORLD. PEOPLE ARE ASKING FOR PEOPLES FRAMES BY NAME.”

- RICHARD MORGENTHAL, TIME MAGAZINE, JULY 10, 1989 PRESIDENT OF MORGENTHAL-FREDERIC’S OPTICIANS (NEW YORK CITY’S MOST ESTABLISHED OPTICAL STORE)

The brothers purchased the entire lot, which included a receipt

signed with the name “Oliver Peoples,” who they reasoned was the

original owner or distributor. When they decided to sell the estate

collection in their retail store, it only seemed fitting they use the

name in his honor.

It was then that their vision was realized: to design a collection of

eyewear, implement innovative marketing strategies, and create a

unique retail experience in their own gallery-like setting.

In 1987, the Oliver Peoples collection (inspired by the vintage frames

purchased in the estate sale) was introduced as wholesale. It was

quite a departure from the futuristic styles and geometric shapes

dominant in the late 80’s. Because runway fashion was moving in

a vintage-inspired direction, the debut of the retro collection was

fortuitously timed, as the direction of eyewear changed globally.

GERMAN MANNER VOGUE COVER Larry Leight designs a special frame for Andy Warhol to wear for Vogue’s cover shoot.

OUR KEY EARLY MILESTONES

1987

1987

THE MAGAZINES Featured stories and fashion editorial spreads highlighting Oliver Peoples eyewear begin appearing in top fashion magazines around the world.

NEIMAN MARCUS CHRISTMAS CATALOG High-end landmark department store Neiman Marcus showcases Oliver Peoples’ bestselling frame in their famous Christmas catalog, with a readership of over a million viewers: Style 505 in Tokyo Tortoise with antiqued metal detail and filigree, with a handmade tortoiseshell case.

1989

1989

TIME MAGAZINE Time Magazine publishes a full page article about the success of Oliver Peoples including interviews with the top optical retailers in New York City, who claim they have never seen a phenomenon of this magnitude in all their years in the industry. Yet again, the level of popularity elevates globally.

WORKING OPTICIANS AD CAMPAIGN Oliver Peoples designs and creates in-house the first advertising campaign, which features its own staff of real opticians.

1988

Oliver Peoples was born in the heart of West Hollywood, California, on iconic Sunset Boulevard. The Southern California lifestyle - elements of fashion, film, art, sport, and the unique Los Angeles landscape - remains a key part of our brand DNA. The lifestyle that surrounds us inspires what we do and continues to have a global appeal

OUR HOME

OUR PRODUCT

Timeless intellectual designs with fine, bespoke styling available in retro tortoiseshell and Oliver Peoples custom colors.

(NDG-SUN, REEVES, MP2, RILEY, GALLAGHER)

VINTAGE INSPIRED

BOLD ACETATE Distinctive styles hand-sculpted of substantial plastic in Oliver Peoples custom colors with contoured surfaces, evocative of Buddy Holly and other 50s-era icons.

(WACKS, PARSONS, DEACON, SHELDRAKE, ALIVIA )

Both classic and technologically-advanced unisex shapes featuring a variety of lenses, including VFX Mineral Glass, Photochromic, Polar, CR-39 and Nylon, in exclusive Oliver Peoples colors.

(ELSIE, AERO, BENEDICT, KINCAID, KELTON)

CLASSIC METALS

PROGRESSIVE / FASHIONAcetate, metal and mixed-media styles that represent glamour and cutting-edge runway trends, using seasonal custom colors, luxe textures and refined finishes.

(EMELY, COPTER, KOSSLYN, SOLOIST TEARDROP, SOLOIST ROUND)

PRODUCT DETAILS

Custom colors are an integral part of the Oliver Peoples brand. Working closely with our acetate manufacturer, our goal is to create beautiful colors that are wearable and flattering. We take inspiration from organic, natural colors that exist around us.

CUSTOM ACETATE COLORS

REAL HINGES AND PINS Part of the integrity of Oliver Peoples is the attention to detail. We give thought to every aspect of each design, from the filigreed core wire to the substantial hinges and genuine pins and plaques. Each element is customized.

COREWIRE AND PLAQUE Subtle details define the Oliver Peoples brand. The custom core wire and plaque found on our acetate styles feature a refined, embossed logo pattern highlighted by varied surface textures of shiny and matte.

EXCLUSIVE LENSES

BLENDING FUNCTION WITH PURE OLIVER PEOPLES STYLE

As the leader in eyewear design, Oliver Peoples is recognized for its exclusive selection of superior polarized and photochromic mineral glass lenses, which combine the finest materials with the most advanced technologies available in the world. Rare earth elements fused into the lenses selectively filter sunlight so that vision is sharper, with improved color definition and contrast. Multiple coatings are applied to prevent glare and repel dust, water, oil, and fingerprints. A breath logo of the iconic oliver peoples symbols assures authenticity.

POLARIZED GLASS LENSES

Polarization eliminates 999% of glare that is reflected off windshields, pavement, water, snow, and other surfaces.

Blocks harmful UVA and UVB rays up to 400 nanometers.

Contrast and definition are enhanced, making colors more vibrant and reducing the strain and fatigue on eyes

Hydrophobic and oleophobic coatings repel dust, water, oil, and fingerprints.

Anti-reflective coating eliminates bounce-back glare from the inside surface of the lens into the eye.

Each lens includes a breath logo of the iconic Oliver Peoples symbols to assure authenticity.

PHOTOCHROMIC GLASS LENSES UV sensitive lenses self adjust darker or lighter for the sharpest vision possible in changing light conditions

Blocks harmful UVA and UVB rays up to 400 nanometers.

Hydrophobic and oleophobic coatings repel dust, water, oil, and fingerprints.

Anti-reflective coating eliminates bounce-back glare from the inside surface of the lens into the eye.

Each lens includes a breath logo of the iconic Oliver Peoples symbols to assure authenticity.

COLLABORATIONS

THE SOLOIST A partnership with emerging fashion label TAKAHIROMIYASHITA TheSoloIst, by Japanese designer Takahiro Miyashita, recognized for artistic tailoring of layers, contrasting materials and distinctive aged effects. Combined with Oliver Peoples’ Iconic vintage aesthetic, the result is in an exquisite collaborations series.

GREGORY PECK IN THE 1962 CLASSIC, TO KILL A MOCKINGBIRD, WHICH INSPIRED THE OLIVER PEOPLES GREGORY PECK FRAME

GREGORY PECK Inspired by the optical style worn by Gregory Peck in his Academy Award-winning role as Atticus Finch in the film adaptation of Harper Lee’s Pulitzer Prize winning novel To Kill a Mockingbird.

BALMAIN For the 2010 season, Paris couture house Balmain collaborated with Oliver Peoples to create its first eyewear design reflecting the edgy aesthetics developed by designer Christophe Decarnin on the runway.

NOM DE GUERRE A New York retail store and apparel brand that combines basic and diverse influences from art, fashion, and various New York subcultures to create a composite culture and product, collaborated on an optical style and sunglass.

ZOOEY DESCHANEL Best recognized for her role in various movies, modern Hollywood starlet Zooey Deschanel is also a fashion icon and musician, making her an ideal collaboration candidate to create a namesake frame and the campaign featured film, “Catch A Tuesday.”

ROBERT EVANS Stylistic icon and one of the most successful producers in Hollywood for the last 50 years, Robert Evans was a perfect match to collaborate with for a limited edition frame to celebrate the Oliver Peoples 20-Year Anniversary and the creation of the first Oliver Peoples short film, “Mind Games.”

KRIS VAN ASSCHE Kris van Assche (Artistic Director of Dior Homme) collaborated on a frame for the runway debut of the KVA Men’s 2008 collection.

OUR LIFESTYLE

OUR STORES & VISUAL IDENTITYIn 1987 Oliver Peoples opens its first boutique on the iconic Sunset Blvd in West Hollywood, CA, selling authentic and unworn vintage frames purchased from an estate auction.

Boutiques are , and will always be placed in strategic cities around the world in order to profile our brand’s visual identity at the highest level. The elements of ash wood, white powder coated metal, chrome logo, and special display vignettes are consistent and identifiable; offering our top partners an example representative of how to display our brand in their own retail environment.

OLIVER PEOPLES SOHO

OLIVER PEOPLES SAN DIEGO

OLIVER PEOPLES MADISON

OLIVER PEOPLES SUNSET

OLIVER PEOPLES COSTA MESA

OLIVER PEOPLES CHICAGO

OLIVER PEOPLES MALIBU

OLIVER PEOPLES TOKYO

OLIVER PEOPLES SOHO

EXCLUSIVE DISTRIBUTION

Available exclusively at the finest optical retailers, department stores and specialty boutiques around the world.

BARNEYS NEW YORK

RON HERMAN

BERGDORF GOODMAN

NEIMAN MARCUS

HARRODS LONDON

SAKS FIFTH AVENUE

HOLT RENFREW

HARVEY NICHOLS

MAXFIELDS ESTNATION COLETTE DOVER STREET MARKET

OLIVER PEOPLES SHOP IN SHOP RON HERMAN

MUSIC

In 2000 Oliver Peoples begins to market its own CDs. Music plays an integral role in contributing to the Oliver Peoples lifestyle. The creation of an OP CD has been an ongoing pursuit to discover the freshest music across the globe to share with those who might never be exposed to it otherwise. Unlike other companies (who hire an outside source to make a CD for them and just put their name on it), OP CDs are conceived, designed and created in-house – much like our eyewear designs. Our music compilations reflect the Oliver Peoples retail experience and capture the essence of the brand vibe. The sophisticated selections support the lifestyle philosophy of Oliver Peoples.

“ MUSIC AND STYLE, SOUND AND VISION…WORLDWIDE MELODIES TO KEEP YOUR LIFE IN FOCUS.”

-RUDY MANHEIM, OLIVER PEOPLES MUSIC DIRECTOR &

THE CHILDREN ARE BORED ON SUNDAYS

CATCH A TUESDAY

SHORT FILMS

Since 2008, Oliver Peoples has used film as a means to integrate eyewear into conveying a lifestyle, and has established a reputation for producing spirited short films that, combined with still photographs, bring life to the collection.

RAINBOW HOUSE

RAINBOW HOUSE

FLOAT

F L OAT

BRAND PORTFOLIO

OLIVER PEOPLES VINTAGE

Oliver Peoples launches Original Vintage Circa 1987: Larry is inspired

to explore his personal archive and wholesale collection of original

Oliver Peoples designs. He uncovers several treasures with original

1950s vintage tinted glass lenses in rare shades. Pieces from the

rare assortment are made available to select stores and the Oliver

Peoples Boutiques.

Building on the popularity of these original designs, Oliver Peoples

re-releases a limited quantity of three iconic, brand-defining styles

from the first wholesale collection. The OP-505, with filigreed antique

metal temple detailing, was the first style introduced in the 1986

debut collection and the OP-1955 was a unique style recognized

“ WITH THE ACQUISITION OF THAT ORIGINAL VINTAGE ARCHIVE & OUR ABILITY TO RECREATE THE ESSENCE OF EACH UNIQUE FRAME, WE TAPPED INTO SOMETHING NO OTHER EYEWEAR DESIGNER HAD: TIMELESS SHAPES, HIGH QUALITY, & FUNCTION IN BEAUTIFUL STYLES & CLASSIC COLORS. WHILE EVERYONE ELSE WAS FOCUSED ON FUTURISTIC, EXPERIMENTAL DESIGNS, OLIVER PEOPLES MOVED IN A MORE VINTAGE, RETRO-INSPIRED DIRECTION. OTHER DESIGNERS IN THE INDUSTRY FOLLOWED. TODAY WE STRIVE TO CRAFT INNOVATIVE STYLES FOR PROGRESSIVE INDIVIDUALS WHO SET THE TRENDS WORLDWIDE.”

-LARRY LEIGHT FOUNDER & CREATIVE DIRECTOR

for its contrasting tortoise shell colors. The third was the O’Malley,

named after former LA Dodgers’ owner Peter O’Malley. Also worn

by Christian Bale in the classic cult film, “American Psycho,” the

O’Malley remains one of the most recognizable frames in Oliver

Peoples’ history.

Jay Penske’s Dragon Books, the hilltop Bel Air gallery featuring rare

1st edition literary treasures, was the perfect sophisticated setting to

showcase the original frames in a photo shoot and short film.

MOSLEY TRIBES, a unisex sunglass brand by the same design and marketing team as Oliver Peoples, fuses the knowledge and aesthetic of Oliver Peoples with visionaries from the active lifestyle and sports performance worlds. MOSLEY is an expression of euphoric feeling and TRIBES describes groups of individuals who are united. Mosley Tribes designs are modern interpretations of timeless classics that unify utility and style. The brand is already recognized for its unique versions of double bridge aviator styles that appeal to tastemakers and fashion industry influencers globally. Superior glass lenses, modern design for active lifestyles and fuses fashion and function.

LAUNCH OF MOSLEY TRIBES

1653 GDT

ox

PS -414

Made in Jap

1653 GDT

ps-423

52 17-140 Lyndon

ox

PS -4

14

1653 GDT

Oliver Peoples entered a licensing agreement in 1994 with British designer Sir Paul Smith to design Paul Smith Spectacles. The collection incorporates signature Paul Smith classic influences with quirky humour and attention to detail. Designs are sophisticated whilst staying true to the whimsical nature of Paul Smith. Frames are crafted by hand of the highest quality materials and vibrant hues provide a distinguishable style. The expertise and experience of Oliver Peoples has enabled the collections to be produced to the highest quality.

PAUL SMITH LICENSE

WWW.OLIVERPEOPLES.COM