A Bountiful Harvest

of Marketing TipsAn ACEware webinar

The Four “P”’s of Marketing

• Product

• Place

• Promotion

• Price

Let’s Start with the Phundamentals…

How to be a GREAT marketer!

WORK at it!

Genius

How to be a Marketing Genius:

1% Inspiration

99 % Perspiration

Focus on your customers!putting it another way . . .

Plow your own

GroundFirst

--

The Parable of John Jones

To sell John Jones

what John Jones Buys …..

You must see the world

through John Jones’ eyes

… How do you understand YOUR “John Jones”?

STATISTICAL REPORTING…….

Put all your eggs in one basketKeep all your mailing lists in one place –

Student Manager!

Codes, codes, codes!

Testimonials are: Awesome… according to Ralph Elliott

Scintilating and Persuasive.. Says Lauri

Quite Effective Old Chap.. Says Sir Chuck

It’s smart to put freebieson your website

What is social marketing?• Rather than feeding info from

the top down, listening to the needs and desires of the target audience, & building the program based on feedback

• Learning what people want and need, rather than trying to persuade them to buy what we happen to be producing.

• Social marketing talks & listens to the consumer

Lame ducks & Lame course

descriptions

Excel is one of the mostpowerful and frequently

used tools in theOffice package.

Get themost out of Excel

by learning to create,edit, and printbasic Exceldocuments!

Try this!

Highlight the materialyou want to chart.

Touch F11on the keyboard

Voila!

Want more?Join us for Excel.

How often are you in touch with your customers?

Are you driving customers to your website?

Get good at Google & SEO& all the data analysis

availablein Student Manager

Email & Don’t Stop!• 35 characters or less in the subject line

• Keep the subject line simple: We want you back works better than offering savings, freebies, lower prices, benefits or a mysterious teaser

• Send follow-ups – thanks for attending

• Make emails personal (personalized emails, and segmenting lists will be prime topics at our spring conferences)

• Make it a department goal to increase your mailing list by 30% this year.

• Maintained in-house lists can be up to 35% more effective than purchased lists.

Marketing Expense Fact

Traditional marketing is generally much more

expensive than online marketing

by as much as

70%

But how would you know? ? ?

• By TRACKING YOUR MARKETING – Source Code – on Name– Tracking Code – On Registration

• … and RUNNING THE *#$%^ Reports

Meet with staffto discuss

marketing strategies & goals

Don’t forget to buy lunch once in a while

A few last thoughts

• Know your top dogs and mark them in the database with popup comments

• Pay-per-click marketing and social networking might be good marketing class projects

• Be on the lookout for opportunities to spread the word!

Other Marketing Resources

Focused on e-Marketinghttp://www.marketingsherpa.com/

http://www.marketingprofs.com/

Other Good Stuff….

Ralph Elliott – Successful Marketing of Conferences and

Seminars.. http://www.clemson.edu/esm/

Don’t forget the ACEware Webinar Archives…. http://www.aceware.com/Resources/webinararchive.shtml

End of Year Cleanup

Tuesday, December 1610:30 – 11:30 am