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Best point about Fee payment gateway

The bidding mechanism may appear complex at first glance, but most of the complexity happens on the Google side.

Advertisers are led through the process of setting a budget and their maximum bid price for keywords; Google performs the calculations.

By assigning advertisers higher positions based on both what they pay and the effectiveness of their ad (multiplying the payment price by the click-through rate and ranking ads according to the result),

Google encourages advertisers to invest time in learning to compose effective ads, with both parties directly benefiting.

Some of the key terms found in the preceding definitions are: sensing, environment, persistent, ‘own agendas’, autonomy, goals, and knowledge.