A Beginner’s Guide:

Get On, Get Active – Social

Media Primer for Newbies

with Liz Lynch Author of “Smart Networking:

Attract a Following In Person & Online”

Agenda • Why relationships are vital for success

• How social media can help

• Specific examples & strategies

• Q&A

Relationships Are Vital

Relationships Are Vital

What You Know Is No

Longer Enough

• Who you know

• Who knows you

• Who’s willing to help you

Unique Challenges for Women

Unique Challenges for Women

“I know I need to believe in myself and raise my hand because I’m sitting next to some guy and he thinks he’s awesome.”

-- Sheryl Sandberg

Unique Challenges for Women

“I’m not a person who thinks the world would be

entirely different if it was run by women. If you think

that, you've forgotten what high school was like.”

“There’s a special place in hell for women who don’t help other women.”

-- Madeleine Albright

How Can Social Media Help? 1. Be found more easily

2. Connect with people directly

3. Showcase your abilities

4. Share information

5. Interact with your network

And Yes, It’s Social Too! • Stay in touch with friends and family

• Share your life

• Express your personality

• Be part of the conversation

1. Be Found More Easily

Your contacts use it as a Rolodex to search through

connections and make recommendations and referrals

LinkedIn Profile Optimize your profile: •Title

•Location

•Photo

•Work experience

•Education

•Website links

•Summary

2. Connect Directly

ALWAYS send a personalized message

3. Showcase Your Abilities Blendtec “Will It

Blend” Series

3. Showcase Your Abilities

“Passport to Networking”

Series

“Ask Liz Lynch” Series

4. Share Information

Answer a question

Promote special deals

Highlight blog posts

Announce news

Showcase staff

Repeat comments from others

5. Interact With Your Network Purpose: Build deeper relationships

within the network and stay top of mind through dialogue and mutual support

Public conversations allow you to reach more people than one-to-one

Tweets to send kudos, show personality, share

resources while engaging in more “stealth

promotion”

5. Interact With Your Network

Personal Profile

Business Page

Key Takeaways

• Relationships are vital for success

• Social media can help you build and

strengthen relationships more easily

• Be strategic but don’t forget to have fun!

Let’s Connect!

• www.facebook.com/networkwithliz

• www.twitter.com/liz_lynch

• www.linkedin.com/in/lizlynch

Other Resources

• Smart Networking

– www.smartnetworkingbook.com

• Smart Networking Toolkit

– www.smartnetworking.com

Liz Lynch Author of “Smart Networking:

Attract a Following In Person & Online”

@liz_lynch