Embed Size (px)
Citation preview
A 60 Minute, “Live Weekly” Dedicated To…
“The Old Car Community”
• • Objective• Pilot Program(s)• Our New Home• Your Opportunity• Producer ~ Host
Turn The Page For Information On Our…
www.itsallaboutthecar.com
The Radio Show
IAATC Show Elements Custom Designed For Our Audience:
• Highly produced history segments offering in-depth edutainment • Informal, informative and inspiring interviews with actual owners• Car-lebrity Guests • Sponsor and Guest hosted giveaways• Show specific “bumper” trivia• Incredible web support: photos, historical documents, great links
& more
Our Sole Objective
We only want to be the nation’s #1 radio program dedicated to the old car hobby. We don’t think that’s too much to ask.
Although, thankfully… there’s not a lot of competition!
“It’s All About The Car… the Radio Show” is designed to be the Old Car Enthusiasts choice for “Aural Auto-tainment.”
=Our Audience*:
Highly Social - Incredibly Loyal - Extremely Knowledgeable
97% - Male69% - Between 35 and 6444% - College Graduate or Higher65% - Belongs To At Least 1 Club95% - Own Their Home$139k - Average Household Income
Spends an average of $6,320 per year on:
Parts • Tools • Accessories • Insurance Paint & Body Work • Mechanical Services
Hobby Related Travel
*ReadexResearch® Collector Car Enthusiast Profile
Did You Know: There are 97 car clubs registered with The Car Club Council of Greater San Diego!
Listen To
The Demo!
Of course we did a pilot… (well OK, we did 21 “pilots”)
From Feb 12th to June 24th, “It’s All About The Car” did a 21 show pilot program, airing on KCBQ – AM 1170.
As part of the “Love Network” block of automotive radio programs, this half-hour pilot run attracted an immediate audience of Old Car Fans.
Initial promotion of the show was done through numerous personal appearances at various automotive events as well as through car clubs, both local and national.
The website plays a major role as it offers superlative photography of the featured cars; convenient links to content related sites; past show audio archives; and much, much more!
On only the 2nd show, highlighting the 1964 Corvair Monza, our audience included listeners from Atlanta, Seattle, and Albuquerque, all “tuning in” to support their favorite marque. There were also listeners
“north of the border” from Ontario, Alberta, and Okanagan Valley, British Columbia. They happily clicked on the “Listen Live” link… as will most automotive enthusiasts.
Our New Home…
A Great Match-up!
Yes, you’re right… this is your perfect
target market!
Based on the overwhelming response to our pilot run, from both live and internet audiences, we know that there is a thriving, attractive, affluent demographic ready to become a loyal audience to “It’s All About The Car.”
“It’s All About The Car” is looking for INAUGURAL SPONSORSHIPS to support the transition to our new broadcast “home…” and reap the benefits of our inevitable transition into national syndication.
As an INAUGURAL SPONSOR you’ll get access to exclusive, non-competing advertising packages… in a program specifically designed, produced, and promoted to attract your precise target market.
There are several advertising packages available… each specifically designed to meet your companies needs and advertising objectives.
Is Your New Opportunity!
Live at the “Goodguys” show with Mark Maynard… automotive editor for the SD Union Tribune
Hanging out “post interview” with Adam Carolla at the Coronado Speed Festival
Please refer to the “ADVERTISING OPPORTUNITIES” document for descriptions, current availability, and pricing.
Producer ~ Host Dan “The Car Man” Jones has been immersed in the old car culture since his teens.
From his first car, a ’64 Barracuda bought and sold BEFORE he had a drivers license, to just one of his current collector cars, an all original ’64 Cutlass “survivor…” Jones is a true car guy.
In the automotive media arena, Jones has been a field producer for “Hot Rod Magazine TV,” “RM’s Classic Car Auction,” “Four Wheeler TV,” and “Truck Stop.”
He stays in contact with most of the “car-lebrities” he has worked with including Guy Fieri, Vic Edelbrock, Jim Wangers, Jerry Pitt, Dave MacClelland, Tanner Foust, and many others.
Behind the wheel of a 1960 Ferrari 250 GT
As a writer, he’s the “go-to” guy for “collector car” articles in the San Diego Union Tribune “Wheels” section…
On set with Tanner Foust, host of the RM Classic Car Auction.
“J. Daniel Jones is a longtime supporter and contributor to my automotive sections. He is a one-man show for photography, writing, and great story telling.”
J. Daniel Jones is an active member of the:
With over 25 years in virtually all aspects of the media business, Dan “The Car Man” Jones does, and will do, whatever it takes to produce a superior product on a consistent basis.
As a Voice Over artist, Dan has been heard on numerous local and national television spots, as well as website based presentations for both small and large companies.
His credits include work for Panasonic, Seagate, IncomeAtHome.com, Tax Relief Specialists, Deltran, and many others.
Jones was the “voice,” and occasional “face,” of FileMaker Pro, an Apple owned company, for over 4 years. He wrote, produced, and edited the company’s long running, highly popular Podcast, “The FileMaker File.”
He has interviewed a wide range of rabid FileMaker Pro aficionado’s… from company exec’s, to indie rock bands, to world famous film editors on the myriad uses for the #1 selling database software.
As an independent producer, he has produced and hosted “model specific” DVD’s on iconic cars like the ’64 Ford Falcon, ’60 Austin Healey Sprite, ’55 VW Bug, ’69 Hurst-Olds, and ’66 MGB.
He also produced and hosted “A Really Fast Parade…” a Full-HD 3D Blu-ray Disc on vintage racing.
This title starred Adam Carolla, Vic Edelbrock, Christie Edelbrock, and other notable vintage racing enthusiasts.
All titles are currently available on Amazon.com.
Dan interviews Heather St. Marie, lead singer of Hydrovibe, about using FMP to track “merch” sales.
Dan hosts the video podcast introducing “Filemaker Pro 12” with FMP Sr. VP Ryan Rosenberg
“ItsAllAboutTheCar”
“Its All About The Car”
@IAATC_Dan “It’s All About The Car”3142 Chauncey Dr.
San Diego, CA 92123
[email protected] 858.229.4326
www.itsallaboutthecar.com
