Victoria Thomas2420 Queensberry Road

Pasadena, CA 91104

Beauty Copywriter with Branding / PR Intelligence

victoria@hyperfire.com(626) 486-2181 land(323) 828-7217 mobile

Strategic, conceptual and implementation expertise across all platforms of brand voicing

Ability to synthesize campaign concepts congruent with brand concept and marketing goals

Prolific mentor and coach to junior marketing professionals

RELEVANT PROFESSIONAL EXPERIENCE

Dermalogica October, 2000—January, 2016

World’s leading professional skin care brand for 30 years.

Freelance Copywriter and Brand Strategist

Provide key original brand content for integrated use in social media Strategize with philanthropic arm of company, www.joinFITE.com Generate content-marketing around philanthropic initiatives Write all press releases for trade and consumer media, regarding

every new product launch, new company hires, corporate events Write all press kit contents, including Executive Bios Collaborate with public relations team regarding events and

promotions Ghostwrite Huffington Post columns for Founder, Jane Wurwand Ghostwrite responses for Founder’s Q+A interviews with media

For more than a decade, my mastery of Dermalogica’s unique brand voice has been essential to the success of several key Dermalogica product launches, including the brand’s bestsellers, Daily Microfoliant™ and Power Rich™

REVLON / CND Creative Nail Design January, 2002 –PresentFreelance Copywriter

World leader in professional nail care products, including the development of the original acrylic nail technologies. Today, CND offers the industry’s most comprehensive collections of salon nail enhancement systems to date.

Write branding copy for LOOKBOOK, the brand’s deluxe online “style bible” created in tandem with Mercedes-Benz NY Fashion Week

Write sales presentations and scripts for founder, as part of trade show appearances

Collaborate with public relations agency regarding events and promotions

By innovating technological breakthroughs such as the game-changing Shellac® product category, as well as the brand’s high-profile association with top runway fashion designer collections in NY, London and Milan 2x each year, CND continues to claim new ground as the nail industry leader.

Beautician ListFreelance Copywriter November, 2015 –Present

New site developed to connect consumers with beauty professionals, and to provide trend news and relevant expertise to both readership groups.

Create online content for new educational beauty site. Generate original ideas for blogs to be read by both professional nail techs and consumers. Provide copy points for adaptation and integration into FB posts, Twitter and Instagram messaging.

www.beauticianlist.com

Giovanni Cosmetics January, 2011—PresentFreelance Copywriter

Boutique-branded shampoos, conditioners, hair masques, serums and hair styling product collections

Write packaging and retail display copy for 2chic® line, Ultra-Moist, Ultra-Volume, Ultra-Sleek, Chilies and other private label collections within the primary brand

This small-family business continues to grow its niche status, with private label releases to Trader Joe’s, Spanish-language markets, and other new branding extensions

www.giovannicosmetics.com

ESSIO AromatherapyFreelance Copywriter July, 2012 – Present

All-organic blends of essential oils, formulated for use in the shower via a patented diffuser design.

Write copy for website and blogs

www.essioshower.com

BESAME Cosmetics December, 2015 -- PresentFreelance Copywriter

Innovative, uniquely stylish color cosmetics brand, creating contemporary glamour from retro-inspired roots.

Write copy for website and blogs

www.besamecosmetics.com

Chrislie FormulationsFreelance Copywriter November, 2014 -- Present

Mass-market manufacturer of trendy, affordable color cosmetics, bath and body products, fragrances, false eyelashes, novelty hair pigments and personal beauty appliances.

Write copy for packaging, website and blogs

www.chrislieformulations.com

eSALONFreelance Copywriter October, 2014

Customized at-home hair coloring system, offering consumers literally thousands of highly personalized hair-color choices and salon quality results via online selection.

Write blogs and other brand marketing content

www.esalon.com

HUM NutritionFreelance Copywriter October, 2014

Nutritional supplements formulated to enhance beauty, marketed online and in Sephora in order to enhance skin, hair, nails and silhouette from the inside, out.

Write packaging content and other branded copy

www.humnutrition.com

FASHION FREELANCE COPYWRITING includes catalog work for :

Urban Zen / Donna Karan Anna Sui Betsey Johnson Patricia Field

WRITING FOR PUBLICATIONS

Currently the West Coast Editor of Cosmetic Executive Women / CEW, Beauty Insider, and USA Editor of ESTETICA magazine, the beauty industry’s leading trade publication.

My writing has also been published in Cosmopolitan, Vanity Fair, Elle, Esquire, Allure, Jane, Nylon, Rolling Stone, Marie Claire, Glamour, GQ, Maxim and beauty trade magazines including Launchpad, Skin Inc., Les Nouvelles Esthetiques, Modern Salon

EDUCATION

The University of Denver Denver, ColoradoBachelor of Arts, English major

Samples and references upon request

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