9TH ANNUAL MDM & DATA GOVERNANCE SUMMIT … › sites › default › files › MDM-Data...MDM & DATA GOVERNANCE SUMMIT ASIA PACIFIC 2014 29-31 July 2014, Doltone House Darling Island

Where APAC business and technology leaders meet to master their data strategies!• Find out why MDM & Data Governance are increasingly crucial for successful business transformation, growth and performance

• Discover real-world best practices, field-tested strategies and key success factors for delivering ROI

• Learn from the leading experts, analysts, practitioners and solution providers to help you master your business critical data assets

Featuring internationally renowned experts:

PLUS! Interactive Post-Summit Workshops & Best Practice Focus Sessions on MDM & Data Governance!

More real-world insights and case studies from leading organisations than ever:

CAROL CAPULONG Global Process Manager Customer Data SHELL GROUP (Philippines)

STAFFAN FLODIN Chief Information OfficerSMARTCLINICS

Research Partner:

Register TODAY! +61 2 9977 0565 +61 2 9977 0567 [email protected] www.mdmdgsummit.com

N E X T G E N E R A T I O N D A T A G O V E R N A N C E F O R M D M , C L O U D , S O C I A L , M O B I L E & A N A L Y T I C S

MDM & DATA GOVERNANCE SUMMIT ASIA PACIFIC 2014

2 9 - 3 1 J u l y 2 0 1 4 , D o l t o n e H o u s e D a r l i n g I s l a n d W h a r f , S y d n e y

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MIKE FERGUSONManaging DirectorINTELLIGENT BUSINESS STRATEGIES (UK)

JOHN OWENS Thought-Leader & FounderJOHN OWENS INTERNATIONAL (NZ)

AARON ZORNES Chief Research OfficerMDM INSTITUTE (USA)

RAM KUMAR Chief Information Officer AsiaINSURANCE AUSTRALIA GROUP


Platinum Partner: Gold Partners: Silver Partners:

Associate Partner: Exhibitors:

• ANZ BANK

• GE CAPITAL

• OPTUS

• ATO

• AUSTRALIA POST

• YUM! BRANDS

• MACQUARIE UNIVERSITY

• TELSTRA

• RMIT UNIVERSITY

• WESTPAC GROUP

• ENERGY AUSTRALIA

• BOC SOUTH PACIFIC

• NSW GOVERNMENT

• NEWS LIMITED

• RIGHTSHIP

• ADRIANNA CORPORATION

• UNILEVER

• NATIONAL AUSTRALIA BANK

RASHMI GUPTA Data & Information ManagerMETLIFE (USA)

Sam Benedict Vice President, Strategic Accounts AnalytiX Data Services (USA)

Bronze Partners:

ASK US ABOUT

THE EXCLUSIVE 1:1

BREAKOUT OPPORTUNITIES!


Meet Aaron Zornes, Chief Research Officer, THE MDM INSTITUTE (USA) “The Godfather of MDM”

Media Partner:

Senior business, information and data executives from across all industry sectors in the Asia Pacific region - to learn how to add value, reduce risk, improve performance and drive profitability of their organisations through superior MDM and data governance.Those in attendance will include:• CIOs, CTOs, CDOs, COOs• VPs, Directors, & Senior Managers responsible for: Data; Data Governance; Data Quality; Data, Systems & Application Integration; Enterprise Data; Reference Data; Analytics; Business Intelligence; Customer Experience; Customer Engagement; Compliance; Governance; CRM; MDM; Business Analysis; Solutions; Software & Information Systems; Enterprise Technology• Data, Information & Enterprise Architects responsible for translating business strategic vision into pragmatic delivery programs• Senior Business Strategists, Chief Operating Officers, and Line-of-Business Managers charged with deploying competitive differentiating technologies to dramatically increase customer service levels, reduce operational costs, and increase marketing effectiveness• Data Stewards, Data Quality Managers, IT Implementers, and Project and Program Managers responsible for increasing the value and effectiveness of master data such as customer, product, supplier, material, service and pricing

Who should attend

AARON ZORNES Chief Research OfficerMDM INSTITUTE (USA)

MDM & DATA GOVERNANCE SUMMIT ASIA PACIFIC 20142 9 - 3 1 J u l y 2 0 1 4 , D o l t o n e H o u s e D a r l i n g I s l a n d W h a r f , S y d n e y

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NEXT GENERATION DATA GOVERNANCE FOR MDM, CLOUD, SOCIAL, MOBILE & ANALYTICS

Chairman’s Introduction:

Supporting Partners:

iQ enterprise

Produced by:

What’s New for 2014?Enterprise IQ and the MDM Institute are excited to be joining forces with Quest Events for the 9th annual event. What does this new collaboration between eIQ, the MDM Institute and Quest mean for attendees?

More real-world case studies!

More keynote presentations from global thought-leaders!

More peer-to-peer networking opportunities!

More technology and business decision-makers!

More interaction and in-depth discussions!

More practical advice to help you master your Master Data!

Put simply – more value for attendees than ever before!

Featuring:300+ Senior Business and Technology Leaders

40+ Speakers

20+ Sponsors, Exhibitors and Supporting Organisations

2 x Best Practice In-depth Learning Sessions

1 x Massive Event!

It is my pleasure to extend a warm invitation to you to join us from 29-31 July in Sydney for the 9th Annual MDM & DATA GOVERNANCE SUMMIT ASIA PACIFIC 2014 – where APAC business and technology leaders meet to master their data governance strategies!

Apply MDM + Big Data to Build a Complete Customer View (“Stop Annoying Your Customers”) In my role as the Summit Chairman, it has been my incredible good fortune to work with both IT professionals and vendors/consultants who have been the pioneers in Master Data Management (MDM) and Data Governance. By focusing on customer-led case studies this event has provided thought leadership and practical guidance to more than 9,500 IT professionals from around the world in its past 8 years.

More MDM programs get their successful start at MDM & Data Governance Summits than anywhere else. Attend the Sydney event this July along with hundreds of your MDM and Data Governance-focused colleagues and return to your office with invaluable multi-level relationships with the key vendors, consultants and users/evaluators of all the major MDM solution providers.

What’s new in 2014? Mega trends such as Mobile, Social, Cloud and Real-Time Information are playing a key role in enhancing business value as enterprises transform themselves to meet the reality of MDM-enabled Big Data analytics. At the same time, these trends have considerably stressed the capabilities of contemporary MDM solutions.

Savvy IT architects are moving on to planning for next-generation MDM capabilities to address demands of an increasingly mobile society. These capabilities are required to address opportunities and challenges of an increasingly “networked economy”.

For many Global 5000 enterprises, MDM is a relatively mainstream business strategy when it concerns CUSTOMER or PRODUCT master data. Or so they thought. With the perfect storm of Mobile, Social, Cloud and Real-Time Information brewing, these once leading-edge MDM architectures are quickly becoming obsolescent and/or “IT money pits“.

You can address all of this and more at the MDM & Data Governance Summit Asia Pacific 2014.

See you and your team in Sydney this July.

INTERNATIONAL KEYNOTE PRESENTATION12:30 Improving Business Agility With Next-Generation Mapping Process for Data Governance Organisations struggle with tools and techniques in governing the manual process of data mapping for

integration projects. Managing the source to target mapping process has always played a critical and essential role in data governance and successful delivery of projects. In this session, Mike will discuss the business challenges that must be overcome and how applying key best practices for managing the mapping process, can accelerate project delivery.

Sam Benedict Vice President, Strategic Accounts AnalytiX Data Services (USA)

13:00 Lunch in the networking and exhibition hall

KEYNOTE PRESENTATION13:50 MDM & DG: Becoming a Data Storyteller Transforming data discussions into business stories that move people. Tim Moon

Principal Consultant RXP SERVICES

INTERACTIVE PANEL DISCUSSION14:20 Creating the Single Customer View: MDM and DG For Customer Data • Howdoyouestablishtheseedstogrowcustomerdataintegration--e.g.,complianceandrisk

management; cost optimisation and efficiency; cross-sell, up-sell and retention? • Howdoyoudeterminethepacetoembracemulti-domainMDM,BigData,Cloud,MDMandSocialMDM? • Howdoyourationallybalance“MDMofCUSTOMERhub”architecturewiththerealityofmultipleERP,

CRM and other MDM hubs? Panellists: Vijay Rajendran

Domain Solutions Architect (EIM, BI, DW, Analytics & Reporting) OPTUS

Eric Haslehurst Business Application Owner; Group Customer Master, Enterprise Customer & Service Integration

WESTPAC BANKING CORPORATION Carol Capulong

Global Process Manager Customer Data SHELL SHARED SERVICES ASIA (Philippines)

CASE STUDY15:00 MDM to the rescue in the Maritime Industry RightShip offers ship vetting services to the maritime industry. With over 240 customers worldwide

who collectively carry 3 billion tons of cargo annually there is a significant risk when something goes wrong. RightShip’s team of experts use the vetting system (Qi), to screen and identify those vessels which pose an unacceptable risk and eliminate those vessels from the customers supply chain. Underpinningthatdecisionisagoodsystemandgooddatatoevaluate.InthispresentationBryan will cover:

• Who is RightShip and why the service they provide is critical to the maritime industry • How they evaluate vessel risk today and predict it in the future • Why good clean data is key and what the potential impact is when its wrong • Why MDM gives RightShip a huge competitive edge • How MDM and Maestro are helping to solve the data mess RightShip and the industry are

currently facing Captain Bryan Guenther SVIS System/Project Manager

RIGHTSHIP

15:30 Afternoon refreshments and networking opportunity

CASE STUDY15:55 Big Data Integration and MDM for Competitive Advantage and Growth • Realistic steps to start integrating existing data with new data • Blending data from other sources to make data sets more insightful • Supporting data quality and master data management • Leveraging the value of data across the organisation Paul Ormonde-James

Director, Data Commercialisation & Operations AUSTRALIA POST

INTERACTIVE PANEL DISCUSSION 16:25 Future Visions: Data Governance in a Hyper-Connected Digital World • Managingthedatatsunami-discussingthechallengesofinformationgovernanceinadatasaturatedworld • Aligningpeople,processandtechnology–creatingaframeworkfortrustedinformation • DataGovernanceforBigData–RisksvsRewards,BroadInsightsvsSingleView,SortingtheWheatfromtheChaff • DataGovernancefortheMobileEnterprise • FutureVision:TheInternetofThings–HowWillItImpactDataGovernance? • TheriseoftheChiefDataOfficer–fadorfuturefundamental? Panellists: Dr Neil Fraser Rebecca Fealy

Director of Strategic Planning & Information Senior Director, Corporate Analytics MACQUARIE UNIVERSITY AUSTRALIAN TAXATION OFFICE

Dean Jones James Hartwright Information & Innovations Manager Data Services Manager YUM! BRANDS NEWS LIMITED

17:05 Closing remarks from the Chair and end of Day One

17:10 Networking drinks


Joseph May Enterprise Architect NSW GOVERNMENT

Srinivas Varanasi Practice Leader, BI & Analytics EXCELION CONSULTING

SUMMIT DAY ONE - Tuesday 29 July 201408:00 Registration and welcome coffee

08:45 Introduction from the Chair

INTERNATIONAL KEYNOTE PRESENTATION09:00 Mastering the Fundamentals: “Master Data Governance” to Unify, MDM, RDM, Big Data,

Cloud, Social, Mobile and Real-Time Programs This keynote will focus on analysing related key market trends concerning MDM, RDM and MDG as

well as upcoming new dimensions facing organisations during 2014-15 such as Big Data, Social, Mobile, Cloud and Real-Time. Based on research conducted with over 2,500 MDM programs during the past 18 months, this keynote will review strategic planning assumptions such as:

• Determiningwhatyourorganisationshouldfocusonin2014-15tokickstartMDG • PlanningtoleverageBigDataandRDMaspartofanenterpriseMDMprogram • UnderstandingwhereMDM,RDMandMDGareheadedinthenext3-5years Aaron Zornes

Chief Research Officer THE MDM INSTITUTE (USA)

INTERNATIONAL KEYNOTE PRESENTATION09:50 What’s Next for MDM? Are your customers demanding new and more engaging ways to interact? Are your business users

doing the same with the tools IT has managed? Both these shifts create new opportunities for competitive differentiation. How quickly can your organisation shift to capture this advantage? MDM remains at the core of customer engagement - the key to driving business success. Alex will share some perspectives on the changing landscape of MDM and how MDM capabilities are even more relevant in the new worlds of Data, Social, Mobile and Customer Engagement.

Alex Bentley Principal Product Manager IBM (USA)

Alex will also be available for a limited number of exclusive 1:1 interactive focus sessions during the Summit. To reserve your place, visit the IBM stand in the expo area.

INTERNATIONAL KEYNOTE PRESENTATION10:20 MDM Futures – The Impact of Big Data • Stayingincontrolofbothstructuredandnowmulti-structureddata • ExploringhowtheriseofBigDataisimpactingMDManddatagovernance • Investigatingtheintegrationofbusinessprocessesandbusinessintelligencefor‘right-time’business

optimisation Mike Ferguson

Managing Director INTELLIGENT BUSINESS STRATEGIES

10:50 Morning refreshments and networking opportunity

INTERACTIVE PANEL DISCUSSION 11:20 MDM & Data Governance: Moving from Theory to Practice • HowdoyouembedMDM&DGintotheorganisation’soperatingmodel? • How do you ensure your initiative is strategically aligned? • How do you ensure the program is championed at all levels of operation? • How do you move from a state of awareness, to knowledge and then to practice? Panel Moderator: John Hanna

CIO Turnaround & Transformation Leader ADRIANNA CORPORATION

Panellists Mark Kortink

Information Architecture Manager TELSTRA

Aaron Nitschke ManagerFinanceSystems&BusinessImprovement ENERGY AUSTRALIA

Paul Ormonde-James Director, Data Commercialisation & Operations AUSTRALIA POST

Ajay K. Dhir Chairman APAC CXO FORUM (India) “Multi-Award Winning CIO, Visionary & Thought-Leader”

CASE STUDY 12:00 Master Data Management & Data Governance - From Concept to Implementation • Approachesandmethodologiesforjustifyinginitialphases • Tipsandtacticsforbuildingseniormanagementandboard-levelsupport • Strategiesandmethodologiesforfast-trackdeployment • Identifyingpotentialpitfallsandquickwins • Rollingoutaprototypeprojectandoptimisingthefirst6-18months • Communicatingresultsandplanningthenextsteps Ram Kumar

CIO Asia INSURANCE AUSTRALIA GROUP


SUMMIT DAY TWO - Wednesday 30 July 201408:30 Welcome and coffee

08:45 Review of Day One

INTERNATIONAL KEYNOTE PRESENTATION09:00 Field Reports for Top 10 MDG Solutions

This session will provide an overview of the top 10 evaluation criteria used by many organisations to evaluate such MDG capabilities— whether standalone or integrated with an MDM platform. By 2014-15, vendor MDM solutions will finally move from “passive-aggressive” mode to “proactive” Data Governance mode. This session will focus on the “why” and “how” of MDM platform technical evaluations:

• Understandingtheprosandconsofpassive,activeandintegratedMDGcapabilities • Assessingthevendorlandscape–e.g.,megaMDMvendorofferings(IBMMDPM;Informatica

IID,OracleDGFramework,SAPMDG.SASDataGovernance)vs.best-of-breedofferings (Ataccama, Collibra DG Central, Kalido DG Director, Winshuttle, etc.)

• ApplyingarigorousmethodologytoproductevaluationsbyapplyingtheMDMInstitute’stop 10 evaluation criteria for MDG solutions

Aaron Zornes Chief Research Officer THE MDM INSTITUTE (USA)

AWARD WINNING INTERNATIONAL CASE STUDY 09:50 Database Permit – Data Governance & Quality Framework

The database permit is an innovative approach to data governance that enables business agility. In this award winning case study, Rashmi will share insights into how MetLife:

• Planned and deployed the framework in three waves over 18 months • Created a roadmap and framework that can be applied to any organisation • Designed an effective service model and engagement model • UtiliseddashboardswithKPIstodriveprojectdelivery • Managed the human element

Rashmi Gupta Data & Information Manager METLIFE (USA) This case study was the winner of the “American Financial Technology Award for Most Innovative Data Management”

KEYNOTE PRESENTATION10:30 Harnessing Big Data to Improve Governance in a Hyper-connected World The network economy is here, hyper connectivity translates to a lot of data, the bigger and more

varied it is - the more important it is to derive trusted insights and allow the business to take advantage of it. Plan now, by Connecting businesses, Connecting people, Connecting “things”, Connecting data and Connecting processes for maximum business benefits.

Ryan Blackwood Regional Director – Database, Technology and Analytics SAP

11:00 Morning refreshments and networking opportunity

INTERACTIVE PANEL DISCUSSION 11:30 Building Enterprise Data Governance and Data Quality Capability • DefininganddiscussingDG,DQandMDM:features,differencesandinterdependencies • Creatingacultureofdataintegrity–linkingpeople,processes,policiesandpractices • Criticalsuccessfactors:Whatarethemainimpedimentstoachievingdataqualityanddata

governance excellence • Lessonsfromthecoalface:Ifyouhadyourtimeagain,whatwouldyoudothesameordifferent?

What do you know now that you wish you had known then? • Andthenumberonerecommendationis…..?

Panellists:

Glenn Goodman Head of Business Systems & Data Quality ANZ BANK

Gabrielle Harrison Senior Data Analyst RMIT UNIVERSITY

Darshil Mehta Data Governance Manager – Consumer & Operations GE CAPITAL

Ken Self Global Manager, Data Standards & Strategy SHELL GROUP

INTERNATIONAL KEYNOTE PRESENTATION12:10 Five Steps to a Successful MDM Implementation Spearheading the organisational change required to implement Master Data Management at your

company is challenging. This talk walks through the fundamental steps required to ensure success over the short and long term. Drawing on real-world case studies from some of the worlds largest companies it presents all of the areas to avoid and those that guarantee success.

• Resourcing your project • Selecting the best partners, creating a realistic timeline • Getting executive approval to get your MDM strategy up and running Erin Burrell

Managing Consultant STIBO SYSTEMS (NZ)

CASE STUDY 12:40 Next Generation e-Health – Delivering Trusted Healthcare in the Cloud Innovative Australian company, SmartClinics, have established one of the country’s first cloud-based

primaryhealthcaresystems.Inthissession,SmartClinics’CIO,StaffanFlodin,willshareinsightsintothisground breaking initiative. Some of the key points he will cover include:

• Healthcareinthecloud–considerations,benefitsandchallenges • Howdoyoumanagepatientidentity/identifierstogetasingle,integratedview? • Howdoyouensureinformation&dataquality,integrityandgovernance? Staffan Flodin

Chief Information Officer SMART CLINICS

13:10 Lunch in the networking and exhibition hall

INTERNATIONAL KEYNOTE PRESENTATION14:00 Multi-Dimensional Master Data Management There are critical questions that every enterprise needs to be able to answer about Master Data

Management, which are, “What does MDM Mean? What does it mean to us? What benefits will it bring? Do we want it? How do we get it?” This keynote talk will enable every enterprise to be able to answer these questions. This session will unambiguously;

• Define,inplainEnglishterms,whatMasterDataManagement(MDM)meansandwhyitisvitalforevery enterprisetobeclearaboutthismeaning.Itwilldefinewhatis‘in’and,justasimportantly,whatis‘out’.

• DebunkmanyofthemythsandfallaciesthatsurroundMDMthatpreventitfrombeingeffectively implemented and provide clear, pragmatic business definitions that lead to success.

• ShowhowtoidentifythoseelementsthatareessentialforsuccessfulMDMandexplainhow knowing these enables an enterprise to build a roadmap to achieve fully integrated MDM across the breadth of enterprise and along the length of the supply chain.

John Owens Founder JOHN OWENS INTERNATIONAL (New Zealand) Renowned thought-leader and creator of the Integrated Modelling Method (IMM)

INTERNATIONAL KEYNOTE CASE STUDY 14:30 Exploiting and Realising the Value from Processes and Data The presentation will focus on: • Canabigcompanysucceedatprocessmanagement? • Successstory:Shell’s5-yearcustomermasterdatajourney • Creatingadataexcellenceroadmap • Keyprojectsexecutedtoexploitvaluefromdataincludingthemethodologyapplied • Toinfinityandbeyond:furtheropportunitiesforprocessintegrationandend-to-endvalueexploitation Carol Capulong

Global Process Manager Customer Data SHELL SHARED SERVICES ASIA B.V. (Philippines)

15:00 Afternoon refreshments and networking opportunity

INTERACTIVE PANEL DISCUSSION15:25 Trends in Enterprise and Financial Reference Data Management Panellists: Joan Troy David Gray

Enterprise Information Architect Asset Owner Master Data WESTPAC BANKING GROUP NATIONAL AUSTRALIA BANK

Naren Truelove Director, Analytic MDM & BI

SERENE CORPORATION

INTERACTIVE PANEL DISCUSSION 15:55 Governance for Product and Material Master Data • ApplyingMDMtocreateandmaintainproducthierarchiesacrossmultiplesystems • CreatingaroadmapforproductandmaterialMDMexcellence • EmbeddingMDMintobusinessprocesses • Identifyingsignsoftroubleandguidelinesforrootcauseanalysisofmaterialandproductmasterissues • ApplyingaphasedapproachtoestablishMasterDataGovernance • Implementationchallenges–tipsandtechniquesformovingfromconcepttopractice Panellists: Jan Righetti Herman Hattingh

Enterprise Information Architect & General Manager, Commercial MDM Practitioner(Formerly) & Master Data Governance

SIMPLOT BOC SOUTH PACIFIC Wayne Shaw Ajay K. Dhir

Information Architect Chairman UNILEVER APAC CXO FORUM (India) Mohammad Mirshamsi “Multi-Award Winning CIO, Visionary &

Lead Consultant Thought-Leader” BACKOFFICE ASSOCIATES

16:40 FinalremarksfromtheChair16:50 Close of summit

Register TODAY! +61 2 9977 0565 +61 2 9977 0567 [email protected] www.mdmdgsummit.com Register TODAY! +61 2 9977 0565 +61 2 9977 0567 [email protected] www.mdmdgsummit.com Register TODAY! +61 2 9977 0565 +61 2 9977 0567 [email protected] www.mdmdgsummit.com


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09:00 – 12:30

Part One Organisational Impacts of Master Data Management

Part one of this highly interactive track will look at the various aspects of MDM from an organisational impact perspective. It will cover the various ways that MDM capabilities interact with your business processes and systems, and highlight a number of pragmatic ways to ensure that there is real business value that can be attributed to MDM. In this highly interactive discussion, you will also have the opportunity to explore MDM related issues that are confronting your organisation today, and alternate methods to deal with these situations.

Agenda:

• What is MDM? - Defining MDM as a toolset of a concept – ensuring you have an authoritative source for each reference table - Customer, reference tables, product, hierarchies• UsageofMDM - How do you maintain the domain values? - Same repository for real-time access vs copy to a data hub; addressing issues of latency - Achieving consistency of replications - Linking MDM to DQ / Profiling• Operationalgovernance - Identifying problem issues that arise without adequate operational governance - Taking a risk-based approach to governance - Integrating with IT project methodology for seamless delivery - Communicating with the Business and IT Architecture community - Applying linkage to ownership to improve governance - Metadata management• Reviewingthetoolsets - Freewarevs.Bespokevs.COTS

Presented by:

Bruce Roff Principal IM SYSTEMS

Bruce is a senior information management professional with a passion for enabling organisations to better manage and utilise their data and information – resulting in direct benefits to the business bottom line, efficiencies and regulatory compliance. The key roles undertaken to achieve this over the past 15+ years have included Management of Information Services / Enterprise Information Strategy / Enterprise Data Architect. Bruce is able to establish and communicate a pragmatic information target, and then implement the required governance, business and information capabilities at the project / program / organisation level. Bruce has led multiple strategy & implementation MDM engagements, as well as having been on the design councils / governance forums associated with MDM platforms. As well as having presented at previous conferences / seminars (including on the specific topic of MDM), Bruce has run numerous workshops and training sessions over the years.

13:30 – 17:00

Part Two Multi-Dimensional Master Data Management

Part two of this track will take you step-by-step through a series of tried and tested techniques that will enable you to unambiguously answer the following vital questions for your enterprise; What does Master Data Management (MDM) mean? What does it mean to us? What benefits will it bring? Do we want it? How do we get it?

Agenda:• Demonstratinginnovativewaysofthinkingandasetoftechniquesthat will enable business management and MDM technicians to productively and harmoniously work together to achieve a robust MDM solution in any enterprise, of any size, in any sector.

• Understandinghowtobuildasetof‘architecturalwiringdiagrams’that will act as the backbone for MDM in your enterprise

• Buildingaroadmaptoputalloftheessentialelementsinplaceinthe correct order, at the correct time.

• IdentifyingallofthedimensionsofMDMthatarerelevanttoyour enterprise and how to ensure that all dimensions can be fully integrated.

Theworkshopwillalsooutlinehowyour‘architecturalwiringdiagrams’canbe used to evaluate the suitability of third party MDM offerings, quickly eliminate those that will not meet your needs and effectively rank the rest.

Finally,theworkshopwillexplainhowtointegrateallofthedisparatefacetsofpeople,culture,thinking,‘wiringdiagrams’,‘architectures’andtechnologyin order to implement robust, sustainable MDM in your enterprise.

Presented by:

John Owens Founder JOHN OWENS INTERNATIONAL (New Zealand)

“Coach, Mentor, Thought-Leader & Business Transformation Consultant”

John Owens is an internationally respected thought leader, coach, mentor, consultant and writer in the areas of business identity and strategy, master data management, data quality, function and process improvement and enterprise capability. His views and techniques, though innovative and challenging, are pragmatic and sustainable accelerators of change. His Multi-Dimensional MDM techniques enable enterprises of all sizes and in all sectors to quickly identify, model and optimise their Master Data Entities. John is the creator of IMM, the widely used and academically endorsed, Integrated Modelling Method.With a gift for identifying the underlying simplicity in any enterprise and bringing it to the surface - even when it is buried in complexity – John is also adept at de-mystifying what are traditionally seen as technical subjects and addressing them in a manner that is equally valid to both business management and technical practitioners. He has worked in and led multi-million dollar projects in a wide rangeofindustriesthroughouttheUK,Ireland,Europe,AustraliaandNewZealand.

POST SUMMIT IN-DEPTH LEARNING SESSIONS – Thursday 31 July 2014Registration and morning coffee for each track is at 08:30 and both tracks will conclude at 17:00. Lunch, morning and afternoon tea provided.

TRACK A (Beginner to Intermediate Level): Master Data Management & Data Governance: Kick-Start WorkshopThis full day track is comprised of two parts and is suitable for both business executives and practitioners from beginner to intermediate level. The session aims to remove the unnecessary complexity and confusion that surrounds MDM.

Separately

bookable

Register TODAY! +61 2 9977 0565 +61 2 9977 0567 [email protected] www.mdmdgsummit.com Register TODAY! +61 2 9977 0565 +61 2 9977 0567 [email protected] www.mdmdgsummit.com

Here is a rare opportunity to learn from one of the world’s foremost MDM thought-leaders and discover how to master best practices in MDM design and implementation.

This masterclass is designed for intermediate to advanced level business, data and information technology practitioners who need to master their master data. The ground-breaking program will provide an end-to-end guide for the design and implementation of master data management that addresses the biggest challenges faced by enterprises embarking on the MDM journey.

It will look at the broader picture of information governance, data quality and metadata management before applying these to an MDM project. It will also address design issues such as inbound integration of master data to consolidate master data when it is scattered across many different data sources, and the outbound synchronisation of it to supply both operational and analytical systems. The course will also explore the importance of master data virtualisation when you have a hybrid state of some master data consolidates and some not. In particular it will outline what needs to be considered when dealing with data integration and data synchronisation to achieve best practice in design and implementation.

Scenes from our previous summits ...


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• MaximisingtheuseofdatavirtualisationinMDMtodrivesuccess

• Theimplicationsofswitchingtocentralisedmasterdataentry

• Creatingasuccessfulchangemanagementprogramtoenablecentralised master data entry

Presented by:

Mike Ferguson Managing Director INTELLIGENT BUSINESS STRATEGIES (UK)

“Global Thought-Leader on MDM, Big Data and Data Management”

As an analyst and consultant Mike specialises in business intelligence, enterprise business integration, and data management. With over 25 years of IT experience, he has consulted for dozens of companies on business intelligence, data management and business integration. He has spoken at events all over the world and written numerous articles. MikeisaresidentexpertontheBusinessIntelligenceNetworkintheUKandotherEuropeancountries providing articles, blogs, and his insights on the industry.

Formerlyhewasaprincipalandco-founderofCoddandDateEuropeLimitedtheinventorsof the Relational Model, a Chief Architect at Teradata on the Teradata DBMS, and European Managing Director of Database Associates. He teaches popular Enterprise 2.0 master classes in Operational Business Intelligence and Performance Management, Enterprise Data Governance, Master Data Management, and Service Oriented Architecture.

Agenda:

• Anintroductiontodatagovernance

• Introducingasharedbusinessvocabulary

• Metadatamanagement–whyisitimportant?

• Enterprisedataqualityanddataintegration–criticalsuccessfactors

• ThemainapproachestoimplementingMDM–whatworksandwhatdoesn’t?

• WhatkindofMDMsystemareyoubuilding?-aSystemofRecord,Centralised Master Data Entry System or both?

• Understandingmasterdatamaintenanceinyourenterprise

• Bestpracticesindesigningmasterdataconsolidation - Data capture techniques that work - Recognising the benefits of standardising inbound data to an MDM system - Should history be kept in a MDM system? - Approaches to cleansing, and matching - Consolidation Vs virtualising master data to create an MDM system

• Bestpracticesindesigningoutboundmasterdatasynchronisation - Integrating an MDM system with an enterprise service bus for outbound synchronisation of operational systems - Schema and integrity synchronisation problems that can occur and what to do about them - Conflict resolution on outbound synchronisation to minimise errors - Design considerations when integrating MDM with ETL tools for synchronising data warehouses and data marts

TRACK B (Intermediate to Advanced Level): MDM Masterclass– A Best Practice Guide to Design & Implementation

Separately

bookable


Want to develop business at the event? Sponsorship and Exhibition opportunities availableThe 9th Annual MDM & Data Governance Summit Asia Pacific 2014 will provide business critical insights and real-world success stories around Master Data Management and Data Governance. This significant gathering of buyers will allow solution providers and suppliers to respond to the biggest challenges facing senior level IT & business professionals from the Asia Pacific region.

This is your chance to position your brand and solutions to match the business needs of existing and potential clients.

Please book your space early to reserve your preferred position.

Sponsorship and Exhibition opportunities Call me today to discuss speaking, sponsorship and exhibition opportunities: Oli Russell-Cowan on +61 (0)2 8188 7536 or email [email protected]


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Benefits of AttendingThe MDM Summit series has been the foremost gathering of information and data management professionals around the world for the past eight years. The 2014 APAC event builds on this wealth of experience to deliver true value and the most comprehensive agenda yet, to help you master your Master Data and Data Governance initiatives.

• Discover how to increase your company’s ability to drive growth, minimise risk and dramatically improve performance

• Understand the key decisions and tasks required for you to get started with one or more of these scenarios in your own organisation – data governance and MDM for customer (CDI), product (PIM), reference data, data quality, material master data, cloud, mobile, social and analytics

• Determine the most successful best practices for creating a “single customer view” … and how to decide to build, buy, or extend an MDM solution

• Recognise what is driving business interest in these solutions

• Establish what are the better architectures and vendors

• Learn how the market and key technologies evolve … and who the leading vendors will be

• Confirm how an IT organisation gets started … and how IT sells MDM to the business

• Create an action plan to establish an effective Data Governance program

• Expand your professional network with 300+ MDM experts and increase your personal net worth to your enterprise

The 2014 event is your “all-in-one best chance” to hear from real-life end users, industry experts, and seasoned MDM professionals … and learn about the latest field experiences regarding leading MDM solutions from the world’s leading companies.

TESTIMONIALSBut don’t just take our word for it, hear what others are saying about the Summit:

“The breadth of material covered, quality of the speakers and delegate experience make this a ‘big bang for the buck.” Director of Information, American Express

“Excellent event. Great practical insights from real life case studies and presentations” Information Architect, Fosters Group

“The MDM space is rapidly evolving. The participants at this conference are the people making things happen and driving the change. They have strong practical experience in enterprise architecture and the problems of data management.” IT Director, Leading Health Care Provider

“Really great conference. Learnt so much and it’s good to get some straight talking” Data Quality Lead, BT

“A very good opportunity to get/share information about the topics MDM, CDI and Data Governance. It was worthwhile attending the conference!” Application Architect, Credit Suisse

“The MDM Summit is the only place that suppliers and customers can get together and cultivate the knowledge and understanding of the area and genuinely innovate.” Chief Technology Officer, VisionWare

“I attended wanting to get a jump up to get started doing MDM and DG and it has certainly done that. Excellent!” Tweet from 2013 Summit Attendee

“How often do you sit at a conference for days and wish it hadn’t ended. Great sessions today at #MDMDG” Tweet from 2013 Summit Attendee

“At #MDMDG listening to @azornes perform his annual rip through the top 15 #MDM vendor solutions. Fun (for data geeks) and informative! “ Tweet from 2013 Summit Attendee

SAVE 40%

11-15 dels

SAVE 30%

7-10 dels

SAVE 20%

3-6 dels

REGISTRATION FORM

CANCELLATION POLICY: If you are unable to attend an event, a replacement delegate may be sent in your place at no extra charge. Quest Events does not provide refunds for cancellations made more than 7 days after your registration is received, therefore the invoiced fee remains payable in full. Should you wish to cancel your registration within the 7 day cooling off period, we will refund your registration fee less an administration fee of $220 (GST inclusive) per delegate. Any cancellation must be made in writing and sent by email or fax. Quest Events will make available course documentation to any delegate who is unable to attend and who has paid in full. Unfortunately some speakers request their papers are not distributed. Quest Events will endeavour to ensure that conference programs are correct at the time of the event. Unfortunately we may need to alter the program prior to or during the event and reserve the right to do so without notice. We also reserve the right to postpone or cancel this event (when full refunds will be issued). Quest Events is not responsible for any loss or damage as a result of a substitution, alternation, postponement or cancellation of an event. See full terms and conditions on our website: www.questevents.com.au/content/terms-and-conditions. To view our privacy policy, please visit http://www.questevents.com.au/content/privacy-policy. Please Note: On-site registration / payment: AU$220 surcharge will be collected and no discounts are available. Early bird rates are contingent upon payment being received within 7 days of the registration date. Group discounts are available for three or more bookings from the same company (or on the one invoice). All discounts can only be applied at the time of registration and discounts cannot be combined. In the event that more than one discount is applicable, delegates will receive the discount with the highest value. All discounts are subject to approval. Please note the conference fee does not include travel or hotel accommodation costs.

STEP 1 - Enter delegate detailsDelegate 1Title (Mr/Ms): First Name: Surname:

Job Title: Organisation:

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Email: Tel: ( ) Fax: ( ) Approving ManagerTitle (Mr/Ms): First Name: Surname:

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Bring your team and SAVE UP TO 40%

Title First Name Surname Job Title Telephone EmailDelegate 2Delegate 3MORE DELEGATES? Call us on +61 2 9977 0565 or go online www.questevents.com.au to register.

Don’t want to fill out and return this form?No problem – simply go online to register www.mdmdgsummit.com or call +61 2 9977 0565 to register hassle free today!

REGISTER IN 3 EASY STEPSYes! I would like to register ___ (number) delegate/s to attend the 9th Annual MDM & Data Governance Summit Asia Pacific 2014

STEP 3 - Register & payCredit Card: Total Amount: $

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5 EASY WAYS TO REGISTERONLINE: www.mdmdgsummit.comPHONE: +61 2 9977 0565EMAIL: [email protected]: +61 2 9977 0567MAIL: Quest Events Level 2, Suite 3, 53-55 Sydney Rd, Manly, NSW 2095

Note: Only 1 discount may be applied whichever provides the greatest saving

8pg WEB

Registration Items Dates Book and pay Number of delegates Total Standard 3 Day Package A 29-31 July AUD $3, 430 incl. GST(incl. In-depth Learning Session A)*** Standard 3 Day Package B 29-31 July AUD $3, 430 incl. GST(incl. In-depth Learning Session B)*** Standard 2 Day Package 29-30 July AUD $2, 730 incl. GST(conference only)*** Vendor 3 Day Package A 29-31 July AUD $4, 900 incl. GST(incl. In-depth Learning Session A) Vendor 3 Day Package B 29-31 July AUD $4, 900 incl. GST(incl. In-depth Learning Session B) Vendor 2 Day Package 29-30 July AUD $3, 900 incl. GST(conference only) In-depth Learning Session A only 31 July AUD $2,100 incl. GST In-depth Learning Session B only 31 July AUD $2,100 incl. GST Event dinner 29 July AUD $180 incl. GST

Deduct your discount

TOTAL

Are you bringing your CFO, CIO or CTO for FREE? (Please indicate)

Group Discounts The more you book, the more you save!

Are you a member? eIQ Archive & Network CIO Network IAIDQ DAMA (Please indicate and eligible for a 10% discount) Are you eligible for a group discount? Group discounts of up to 40%!!* 40% off for groups of 11-15 30% off for groups of 7-10 20% off for groups of 3-6STEP 2 - Select your packages and apply any discounts

* Group Discounts apply for bookings made simultaneously and on one invoice only. ** Qualifying for the ‘Bring your CFO, CIO or CTO FREE’ offer will be at the sole discretion of the organisers. Free passes can only be used for a package of equivalent or lesser value to the highest value paid package in the group. *** Note: This price is for everyone except vendors and solution providers. Qualification for this category will be at the sole discretion of the organisers. Vendors and solution providers are required to pay the vendor prices quoted above.

SPECIAL OFFER: Register and pay for two or more people and bring your

CFO, CIO or CTO FREE!!**


Documents

9TH ANNUAL MDM & DATA GOVERNANCE SUMMIT … › sites › default › files › MDM-Data...MDM & DATA GOVERNANCE SUMMIT ASIA PACIFIC 2014 29-31 July 2014, Doltone House Darling Island