9.PCH.2.2 Monitor the effects of media and 9.PCH.2.2 Monitor the effects of media and popular culture on normative beliefs that popular culture on normative beliefs that contradict scientific research on healthcontradict scientific research on health

Essential QuestionsEssential Questions

What are three negative effects of media?What are three negative effects of media?

What are the different types of media?What are the different types of media?

What are 3 ways you can avoid being a What are 3 ways you can avoid being a “media statistic”?“media statistic”?

In Your JournalsIn Your Journals

When you have a question about a health-When you have a question about a health-related issue, where do you go? related issue, where do you go?

What do you think are the most reliable What do you think are the most reliable sources of health-related information? sources of health-related information?

Which sources are the least reliable?Which sources are the least reliable?

What is Media?What is Media?

Everyday you encounter the most powerful Everyday you encounter the most powerful influences on your health– the media.influences on your health– the media.

MEDIA are the various methods for MEDIA are the various methods for communicating informationcommunicating information

This information is delivered via TECHNOLOGYThis information is delivered via TECHNOLOGY

What are some examples of media?What are some examples of media?

The constant presence of media messages has The constant presence of media messages has a significant influence on your decisionsa significant influence on your decisions

Negative sides of Negative sides of MEDIAMEDIA

Through the media, you can find out about Through the media, you can find out about important news, listen to your favorite important news, listen to your favorite music or watch your favorite TV show music or watch your favorite TV show

There are also negative sides of the media There are also negative sides of the media that can be especially harmful to teens that can be especially harmful to teens like youlike you

Ways media can negatively Ways media can negatively affect your lifeaffect your life

SchoolSchool

ObesityObesity

Advertising & CommercialsAdvertising & Commercials

StereotypesStereotypes

ViolenceViolence

SexSex

SchoolSchool

According to research, kids and teens who watch a According to research, kids and teens who watch a lot of TV have smaller vocabularies and lower test lot of TV have smaller vocabularies and lower test scores in school scores in school

Another study shows that the people with the highest Another study shows that the people with the highest degrees watched less TV as kids and teenagers.degrees watched less TV as kids and teenagers.

Different forms of media affect schoolwork Different forms of media affect schoolwork differentlydifferently Students who had TVs in their bedrooms did worse on Students who had TVs in their bedrooms did worse on

their schoolwork than their peers who did not have TVs their schoolwork than their peers who did not have TVs in their bedroomin their bedroom

Students with computers in their bedrooms did better Students with computers in their bedrooms did better than their peers without computers in their bedroomsthan their peers without computers in their bedrooms

ObesityObesity

Did you know that if you watch more than two Did you know that if you watch more than two hours of TV each day, you have a higher hours of TV each day, you have a higher chance of being obese when you grow up?chance of being obese when you grow up?

If you are sitting in front of the TV or If you are sitting in front of the TV or computer, you are probably not exercising.computer, you are probably not exercising.

People tend to eat more when watching TV than People tend to eat more when watching TV than sitting at the dinner table sitting at the dinner table DistractingDistracting May be full and not realize itMay be full and not realize it Unconsciously eat more when they see a Unconsciously eat more when they see a

commercial for something appetizingcommercial for something appetizing

Advertising & Advertising & CommercialsCommercials

Advertisements are everywhereAdvertisements are everywhere TV commercials TV commercials Pop-up ads on the computer Pop-up ads on the computer Magazines Ads Magazines Ads Billboards Billboards

They have a huge impact on what people buyThey have a huge impact on what people buy

Even though it is mostly adults who spend the Even though it is mostly adults who spend the money, commercials are often aimed at kidsmoney, commercials are often aimed at kids

Marketers have obviously found success in Marketers have obviously found success in advertising to kidsadvertising to kids Children ages 12 and under convince their parents Children ages 12 and under convince their parents

to spend more than $500 million a year.to spend more than $500 million a year.

Some teens are able to buy the products they see Some teens are able to buy the products they see advertised on their own advertised on their own

StereotypesStereotypes

Most of the media you are exposed to do not Most of the media you are exposed to do not show people in a realistic wayshow people in a realistic way

Characters on TV are often shown with Characters on TV are often shown with unrealistic "perfect" bodiesunrealistic "perfect" bodies

Women are shown as too thin and men are shown Women are shown as too thin and men are shown with larger-than-life muscleswith larger-than-life muscles

Photographs in magazines or billboards are Photographs in magazines or billboards are edited on the computer to erase flaws and edited on the computer to erase flaws and imperfectionsimperfections

Even if you know that what you see is not Even if you know that what you see is not normal or not real, it can still impact younormal or not real, it can still impact you

StereotypesStereotypes

Many teens want to be like the characters Many teens want to be like the characters they see on TVthey see on TV

Some forms of media do not show the real Some forms of media do not show the real diversity of the worlddiversity of the world

74% of the characters on TV are Caucasian74% of the characters on TV are Caucasian

64%of video game characters are males64%of video game characters are males

Dove Evolution Commercial

ViolenceViolence

The media teaches that violence is acceptableThe media teaches that violence is acceptable

In video games, the way to beat an opponent is to In video games, the way to beat an opponent is to punch, kick or knock him out, even killpunch, kick or knock him out, even kill

In movies, the good guy wins when he violently In movies, the good guy wins when he violently defeats his enemydefeats his enemy

A study showed that 4-year olds have a greater A study showed that 4-year olds have a greater chance of being bullies when they are older if chance of being bullies when they are older if they watch a lot of violent TVthey watch a lot of violent TV

Seeing violent behavior on TV or through other Seeing violent behavior on TV or through other forms of media can also make teens act more forms of media can also make teens act more violentlyviolently

SexSex

A study done by the RAND Corporation shows A study done by the RAND Corporation shows that teens are twice as likely to have sex that teens are twice as likely to have sex or engage in sexual acts if they see or engage in sexual acts if they see similar sexual behavior in the mediasimilar sexual behavior in the media

Many objects in the media that involve sex Many objects in the media that involve sex target teenstarget teens

Reality TV shows and teen dramas often Reality TV shows and teen dramas often portray the "cool kids" as the ones who portray the "cool kids" as the ones who are having sexare having sex

Separate media from mealsSeparate media from meals

Do not eat in front of the TVDo not eat in front of the TV

Turn the TV off and focus on the people Turn the TV off and focus on the people around youaround you

Do not watch TV while doing homeworkDo not watch TV while doing homework

Limit non-educational Limit non-educational mediamedia

Set aside a part of your day for non-Set aside a part of your day for non-educational mediaand keep the rest of your educational mediaand keep the rest of your day separateday separate

Do not go over your limitDo not go over your limit

Research suggests that you do not spend Research suggests that you do not spend more than one or two hours in front of a more than one or two hours in front of a screen each dayscreen each day TV, computer, and moviesTV, computer, and movies

Exercise your brain & Exercise your brain & bodybody

Limit media in your roomLimit media in your room

Keep TVs and computers in common spacesKeep TVs and computers in common spaces

Once your media limit is up, find an Once your media limit is up, find an activity that exercises your brain or bodyactivity that exercises your brain or body

Spend one minute doing something mentally Spend one minute doing something mentally or physically active for each minute you or physically active for each minute you are exposed to the mediaare exposed to the media

Analyze Analyze AdvertisementsAdvertisements

Think about advertisementsThink about advertisements Who is it targeting?Who is it targeting? Is it realistic?Is it realistic? What makes it appealing?What makes it appealing?

Be able to separate fiction from reality Be able to separate fiction from reality in the mediain the media

Use your judgmentUse your judgment

Use Your HeadUse Your Head You have been around the media your entire You have been around the media your entire lifelife

You've had more media exposure than your You've had more media exposure than your parents had when they were growing upparents had when they were growing up

Just because you are growing up in a world Just because you are growing up in a world run by media does not mean you have to be run by media does not mean you have to be one of the media's statistics!one of the media's statistics!

Class DiscussionClass Discussion

Think about all the advertisements you see Think about all the advertisements you see each day — on TV, in magazines and each day — on TV, in magazines and newspapers, on websites, etc. newspapers, on websites, etc.

How do they influence the choices you make How do they influence the choices you make about your health? about your health?

Do you think they have a positive effect Do you think they have a positive effect on your life, a negative effect, or both? on your life, a negative effect, or both?

Name That Slogan!Name That Slogan!Number your paper 1-15. Write which Number your paper 1-15. Write which

product you think matches the product you think matches the slogan.slogan.

1. Just Do It1. Just Do It

2. Eat Fresh2. Eat Fresh

3. It's everywhere you 3. It's everywhere you want to bewant to be

4. Finger Lickin’ 4. Finger Lickin’ GoodGood

5. Good to the last 5. Good to the last dropdrop

6. Because you’re 6. Because you’re worth itworth it

7. Built Tough7. Built Tough

8. Melts in your mouth, 8. Melts in your mouth, not in your handsnot in your hands

9. MmmmGood!!9. MmmmGood!!

10. I’m lovin’ it10. I’m lovin’ it

11. Zoom Zoom11. Zoom Zoom

12. Strong enough for a 12. Strong enough for a man but made for a womenman but made for a women

13. It does a body 13. It does a body goodgood

14. Hungry? Why wait?14. Hungry? Why wait?

15. Impossible is 15. Impossible is NothingNothing

AnswersAnswers

1.1. NikeNike

2.2. SubwaySubway

3.3. VISAVISA

4.4. KFCKFC

5.5. Maxwell CoffeeMaxwell Coffee

6.6. L'oreal Hair Color L'oreal Hair Color

7.7. FordFord

8.8. M &MsM &Ms

9.9. CampbellsCampbells

10. McDonalds10. McDonalds

11. Mazda11. Mazda

12. Secret 12. Secret DeodorantDeodorant

13. Milk13. Milk

14. Snickers14. Snickers

15. Adidias15. Adidias

Analyzing Analyzing AdvertisementsAdvertisements

What is the general audience of the What is the general audience of the advertisement-the mood that is created, the advertisement-the mood that is created, the feelings it stimulates? feelings it stimulates?

What is the basic design of the advertisement? What is the basic design of the advertisement? Colorful? Appealing?Colorful? Appealing?

Is there lots of white (blank) space, or is the Is there lots of white (blank) space, or is the advertisement crowded—full of written and graphic advertisement crowded—full of written and graphic material? material?

Look at facial expressions,  hairstyles and hair Look at facial expressions,  hairstyles and hair color, body shape and body language, clothes, color, body shape and body language, clothes, age, sex, race, ethnicity, education, occupation, age, sex, race, ethnicity, education, occupation, relationships, and so on. relationships, and so on.

Analyzing Analyzing AdvertisementsAdvertisements

How is language used in the advertisement? How is language used in the advertisement?

What linguistic devices provide information or What linguistic devices provide information or generate some hoped for emotional response? generate some hoped for emotional response?

Does the ad use metaphor? Repetition? Does the ad use metaphor? Repetition? Alliteration? Compare & contrast? Sexual Alliteration? Compare & contrast? Sexual innuendo? innuendo?

What product or service is being advertised? What product or service is being advertised?

What role does it play in American society and What role does it play in American society and culture? culture?

Budwiser Frogs Commercial

Reinvented Camry Superbowl 2012

Gatorade Commercial

Bailey's Commercial