Strengths:

- Relatable to E4 audience (young people).- Potential for good character development.- Gripping Storyline.- Original Plot.

Weaknesses:

- Hard to shoot some of the scenes (like the shop robbery).- Many actors will be needed in the programme (gang members,

shop keeper, the 2 boys etc.).- Limited areas to shoot (based on a council estate).

Opportunities:

- Video format - available for mobile devices.- Will not be too difficult to sum up programme in a 1 minute trailer.

Threats:

- May create a bad impression on the younger generation.- Could be graphic (people could complain).