FULL CIRCLE PRODUCTIONS LOGO ANALYSIS

I made the circle in Illustrator rather than Photoshop. I created a circle path with the shape tool and then slected the “Fill” to “None” and the “Stroke” to “5pt”. I then selected the “Brush Definition” to a grungy brush which resulted in giving me this type of grungy circle effect. The obvious meaning relates to the company name, Full Circle, however I think the circle represents something simlilar to a black hole.

I used a formal serif font for the logo (Trajan Pro) as I thought it fitted well with the simple logo. The “FULL CIRCLE” is a bigger font size than the “PRODUCTION” to make the name stand out more as it is more important. I have lined up the top text with the bottom text to make the logo look cleaner. All the text is in capitals to make the text altogether stand out.

The line that extends from the middle of the circle to the end of the text is used to split up the “FULL CIRCLE” and the “PRODUCTIONS” from each other. it also acts as an underline for the “FULL CIRCLE” to make the name of the company stand out more.

The entire logo was made in Illustrator as a vector so the logo could be resized without it getting pixelated.