98% of small businesses are not presenting their brand ......Startups Media Firms Ad Agencies Non-Profits Trade Organizations All Industries 8 30.2 MILLION SMALL BUSINESSES IN THE

1

98% of small businesses are not presenting their brand effectively to

new customers.

So we figured it out for them.

Small businesses struggle with advertising and messaging because they don’t understand basic brand communication fundamentals or they lack the funds to hire an ad agency or consultant.

2 CONFIDENTIAL | ADMANITY

the PROBLEM


Messaging is off-target, and money is wasted. The business struggles to find new customers and flounders, or eventually dies.


Customer takes a free, 5-minute online test

Proprietary algorithm identifies the customer’s Archetype

Result is instant, free feedback (Brand Brief)

Customer then purchases complete, Brand Attraction Report

THE SOLUTION

WHY

ADMANITY’S Brand Attraction Report

Provides specific and proven strategies, tactics and insight based upon the Archetype of the customer’s brand

HOW

Effective advertising uses emotional triggers (Archetypes)

Attacking the marketplace with proven Archetype strategies is key

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the Brand Brief ADMANITY’s test instantly provides a free,

customized Brand Briefing that provides significant and intuitive insight into the

customer’s brand. This is an example of what the Brand Brief would look like. For mock-up purposes these are simply words on a page but if you were to take the actual test you would see much more.

In fact, there is much to see and find out about your brand than you would expect after having taken a 5-minute, online test. But that’s just the beginning. When you order your BRAND ATTRACTION REPORT you will have what reads like an owner’s manual for your brand.

But that’s just the beginning. When you order your BRAND ATTRACTION REPORT you will have what reads like an owner’s manual for your brand. But that’s just the beginning. When you order your BRAND ATTRACTION REPORT you will have what reads like an owner’s manual for your brand.

But that’s just the beginning. When you order your BRAND ATTRACTION REPORT you will have what reads like an owner’s manual for your brand.

But that’s just the beginning. When you order your BRAND ATTRACTION REPORT you

“The Bringer of New”

The Emotional Archetype of Your Brand is:

KEY WORDS NEW DIFFERENT

MISSION INTRIGUE INTERESTING

SUPERIOR BREAKTHROUGH

PRIMAL EMOTIONAL TRIGGER

CURIOSITY

Innovation is known as the “Archetype of Disruption,” due to its ability to topple giant competitors by thinking differently. Its unique ability to implement rapid change and upset the status-quo make Innovation the most feared archetype within the ADMANITY protocol.

Brand Brief

PREPARED FOR

ADMANITY 09.16.2019 9:30:24AM

The Brand Brief Includes: • Identification of customer’s Emotional Archetype with details and graphics • Intuitive, in-depth description of their company’s most emotional attributes • Insightful recommendations throughout the brief to keep engagement high • Final option to “Buy ADMANITY Report” or to “LEARN MORE”

The personalized Brand Brief proves to the customer that ADMANITY not only understands their archetype - but has a deep understanding of their very brand.

Most clients feel the Brand Brief is a superior analysis about their company. What is also most impressive is that it was created in only 5-minutes asking for no invasive details or information.

Each Brand Brief is completely custom-created based on their test results and is not an “off-the-shelf” response that every archetype receives. The Brand Brief is 100% responsive to the conditional logic of the questions in the actual test.

It is a fascinating read because it is incredibly accurate to the reader.

The Brand Brief can be printed out in full-color and a copy is immediately also sent to the recipient’s email address. The emailed version of the Brand Brief will always lead the recipient back to the “BUY” or “LEARN MORE” funnels, so they never lose the ability to become a customer.


140+ pages of agency-level insight

16 proven Archetype-specific ad strategies

Consumer brand-attraction profile

A comprehensive, Archetype-specific copywriting library

Customer “Win-Back” campaigns

Most effective colors for each Archetype

How sub-Archetypes provide support

Plus 21 additional key insights and tactics

the PRODUCTThe Brand Attraction Report

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the VALUEThe ease of obtaining the

knowledge provided will make the ADMANITY Report the new

industry “must-have” for small business.

One-time cost of $197

Customer receives a volume of insight specific to their brand

Report provides immediate strategic and tactical value

Becomes an “Owner’s Manual” for customer’s brand

Prevents costly errors in advertising

Cost less than 2% of a typical ad agency fee for similar work

Supports marketing and brand directors, agencies or professionals tasked with customer’s brand

the MARKETSmall Businesses

Startups

Media Firms

Ad Agencies

Non-Profits

Trade Organizations

All Industries

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30.2 MILLION

SMALL BUSINESSES IN THE U.S.

2018 SMALL BUSINESS PROFILE, US SMALL BUSINESS ADMINISTRATION

CONFIDENTIAL | ADMANITY

Business Owners

Entrepreneurs

General Managers

Freelancers

Consultants

Marketing Directors

Sales Professionals

Market OPPORTUNITY

Ad Agencies Brand Firms Consultants

• High Fees • Full-Service • Slow Response

Small Business Fills a Massive Knowledge GAP

EXPENSIVE UNCERTAIN


-Low Cost -Expert Knowledge -Proven Solutions -Automated -Instant Response

• Self-Directed • Limited Knowledge • No Service • No Advice


Click to Learn More

Click to Buy

EM AGAIN w/NEW SUBJECT LINE

USD EM2

Open, click-thru to test page

Opened but no click-thru

USD AUTO CAMPAIGN 1

Did not finish test

2.1 Finish Test

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CUSTOMER ACQUISITION

PROSPECTS

WEB SITE search /organic

This is an example of what the Brand Brief would look like. For mock-up purposes these are simply words on a page but if you were to take the actual test you would see much more.

In fact, there is much to see and find out about your brand than you would expect after having taken a 5-minute, online test. But that’s just the beginning. When you order your BRAND ATTRACTION REPORT you will have what reads like an owner’s manual for your brand.

But that’s just the beginning. When you order your BRAND ATTRACTION REPORT you will have what reads like an owner’s manual for your brand. But that’s just the beginning. When you order your BRAND ATTRACTION REPORT you will have what reads like an owner’s manual for your brand.

But that’s just the beginning. When you order your BRAND ATTRACTION REPORT you will have what reads like an owner’s manual for your brand.

But that’s just the beginning. When you order your BRAND ATTRACTION REPORT you

“The Bringer of New”

The Emotional Archetype of Your Brand is:

KEY WORDS NEW DIFFERENT

MISSION INTRIGUE INTERESTING

SUPERIOR BREAKTHROUGH

PRIMAL EMOTIONAL TRIGGER

CURIOSITY

Innovation is known as the “Archetype of Disruption,” due to its ability to topple giant competitors by thinking differently. Its unique ability to implement rapid change and upset the status-quo make Innovation the most feared archetype within the ADMANITY protocol.

Brand Brief

PREPARED FOR

ADMANITY 09.16.2019 9:30:24AM

BRAND BRIEF (RESULTS) LINK also emailed to in-box

(ARCHETYPE specific first page)

!

"

#OUTREACH

THE TEST

PURCHASE PAGE ARCHETYPE Specific

$

SOCIAL MEDIA

DIGITAL AD’sEMAIL

US DATA

2.2 Opt-in to get results

BRAND BRIEF AD

INS AUTO CAMPAIGN 1 INS AUTO CAMPAIGN 1

Did not take any action after Brand Brief Did not buy

Post-Purchase INS AUTO 2 CAMPAIGN

SALES Pages

LEARN MORE Sales Pages

2.3 Finish test, did not opt-in

USD EM1

Click to Buy

11.8M targeted emails first 12 months

NUMBERS

Projected Net Margin


.0032% conversion rate

= 38k customers

$7.4M projected revenue

@ $197/unit

24M targeted emails 2nd 12 months

.0061% conversion rate

= 146K customers

$28.6M projected revenue

@ $197/unitYEAR 2

87%YEAR 1

Projected Net Margin

= $6.4M

93% = $26.6M

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Industry Success Models:

Online

Assessments

16personalities.com 212 Million Participants

MyersBriggs.org 60 Million Participants

HowToFascinate.com 1 Million Participants


1st Predictive Algorithm of its kind

Affordable to any Small Business

SEO-Unique and Memorable Brand Name

Algorithm analyzes over 1600 data points to identify a business archetype.

Proprietary to ADMANITY.

Nothing like it exists anywhere.

Competitive ADVANTAGES

Think of it like an Owner’s Manual for your BRAND.


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MILESTONES

• $50k Individual Investment

• $25k Individual Investment

• Beta Testing Underway

• Brand Brief - tested and completed for implementation

• Trademark - preliminary approval

• $25k Credit Facility established with Chase Bank

• Sales Campaign Funnels developed

• $25k LOC provided by Co-Founder


Roy Regalado | Partner, President, COO Founder and Managing Partner of SECCENTRIC (Security, Investigation). Founder and former President of SUBWIRE (advertising, design) serving Fortune 100 clientele and startups. Former CMO, VP Marketing for two national brand corporations.

Brian Gregory | Partner, Founder, CEO Former Publisher of multiple, citywide magazines and newspapers; Author (Sheep Don’t Eat Complicated Grass!), Speaker, Creator of ADMANITY Algorithm; expert on emotional marketing tactics.

the TEAM


Chris Whitcoe | Partner, Chief Software Engineer An engineer and expert in software and web design, Chris has worked on top-secret military projects, laser systems, manufacturing automation, and database driven information systems. Chris has started and partnered in over 20 companies and led various boards since 1988.

Dirk Anderson | Partner, Finance Dirk Anderson has served as a Director of RSI, Inc. since December 1995 and the Company’s President and Chief Executive Officer since August 2000. He previously served as the Company’s Chief Financial Officer for four years. Prior to that, he served as Audit Manager at Semple & Cooper, LLP.

Michael Gerity | Partner, Legal, Intellectual Property Michael Gerity is a civil litigation attorney with 20 years of experience, with particular expertise representing small businesses. Primary practice focuses on business disputes, intellectual property issues, bankruptcy, and estate planning.

Dr. Kim DiRe’ | Partner, Advisor Dr. DiRe’ is a trained clinical psychotherapist, educator, author, and researcher, specializing in nervous system regulation, emotion regulation, and interpersonal effectiveness; as well as, former teacher, corporate trainer, and pubic relationship specialist.

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FUNDINGWill consider single or multiple angels.

Seeking $150,000 in exchange for Equity

Office Overhead/Operating Expenses 5%

Web Site/Technology Development 25%

Advertising/Marketing 20%

Salaries 20%

Contract Outsource 15%.

Misc. Expenses 5% Contingency 10%

USE OF FUNDS: 5-month timeframe

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Brian Gregory FOUNDER/CEO 602.405.2630 [email protected]

Roy Regalado PRESIDENT/COO 602.515.7572 [email protected]

mailto:[email protected]

mailto:[email protected]

Documents

98% of small businesses are not presenting their brand ......Startups Media Firms Ad Agencies Non-Profits Trade Organizations All Industries 8 30.2 MILLION SMALL BUSINESSES IN THE