8/12/2019 (93986064) SWOT Matrix Medora

1/3

SWOT MATRIX OFMEDORA OF LONDON (Pvt. Ltd)

STRENGHTSS

1. Oldest cosmeticcompany in

Pakistan. Established in1961.

2. In-house country

production in Swat so the

production cost is low and

products are resh.

!. Pro"idin# hi#h

$uality products at

aordable price.

%. Orientation towards

brin#in# new "ariants and

ra#rances in their products

&. Product 'e"elopmentor

(ale market se#ment aswell.

6. )est color shades in*sia

+lipstick cate#ory,

. i#hly $ualiied

team o chemists.

/. a"in# a network o

more than 200

distributors.

9. ni$ue brand name

which can help in #ainin#

international acceptance10. 3ot a listed

company so does need

to disclose inormation

WEAKNESSESW

1. 4ess "isionary4eadership

2. 4ess creati"e

(arketin# team

!. 4ess ocus on

acti"e (arketin#

5*d"ertisin#

campai#ns.

%. otal *bsence romsocial media

&. Ineecti"e and

less interacti"e

website

6. 3o clear point o

interaction with

customer directly

. 3o international

"isibility and presence/. 4ess popularity and

brand loyalty o (edora

products

9. 4ess ocus on

inno"atin# product

packa#in#. +traditional

packa#in# or talc nail

colors lipsticks is still

bein# used,10. lack o participation in

7S8 initiati"es

8/12/2019 (93986064) SWOT Matrix Medora

2/3

OPPORTUNITIESO SO

STRATEGIES

1. Developing house

production facility to produce

skin care

products with variants includingnatural ingredients at lowerprices than the competitors.(S2&O1,2

2. !enerating high salesvolume through rural marketemploying making accessi"iltythrough parlors as point ofsale. (S#&O$

$. Developing products

with longer shelve livesand ultimately period ofe%piry ascompared to imported "rands. (S$, & O'

. )%porting lipsticks a"roadto develop new markets andinternational "rand image.( S',* & O

+. Developing new time savvy

and focused on personalgrooming product "rands forale category using newproduct innovation. alreadye%isting male customers willlove to "uy and the segmentwill e%pand. ( S+ & O,*

WO STRATEGIES

1. -ncreased focus oninnovative marketingactivities like attractive /ads and activation in malland super markets, . (02,

$& O1

2. Developing edorasmodified and interactivewe" page, 3ace"ook pageand hiring "eauty "loggerto engage with customers,developing productreviews and increaseinternational presence.( 0,+, ',,# & O,1

$. 4eadership vision can "eimproved "y seekinggrowth opportunity fromproduction innovation("ringing moussefoundation, "lush on etcand focusing on producingskin care products,naturally integrated mineralcosmetics and fairnesscreams. (O 1,2,*& 01

. 5articipating in 3ashionshows, engaging withmakeup artists in 6ridal

shows and shoots onnational and internationallevels. (O11 & 0$ ,#

+. )na"ling womenentrepreneurship in ruralareas and helping themsetup salons and parlors intheir native areas. (O$ &01

1. Increasin# #rowth and

8isin# trends in Skin care

products e.#. cleansin#

masks etc2. (ore customer

orientation towards

naturally inte#rated

cosmetics

!. 'e"elopment o

rural market in

Pakistan

%. oun#er population is

becomin# more ashion

and look conscious&. i#h rate o

consumer adoption due

to trend o celebrity

endorsement and online

deli"ery ser"ices.

6. 3ew technolo#ies to

increase shel li"es o

products

. 'emand o (edora

abroad2 specially rom

Pakistani:s

li"in# outside home

country 2where cosmetics

are "ery e;pensi"e.

/. Product inno"ation in

cosmetic industry e.#

mousse blush on

oundations etc

9. i#h #rowth

opportunities in

8/12/2019 (93986064) SWOT Matrix Medora

3/3

THREATST1. 'eclinin# buyin# power

o

consumers which may

result in less5less oten

spendin# on cosmetics

2. ou#h competition rom

bi# international brands

like 4oreal 8e"lon

(aybeline etc

!. ou#h competition

rom etude in compact

powder and ace

powders cate#ory

%. 8apid chan#es in

ashion and trends re$uire

hu#e bud#ets or marketin#

and product de"elopment.