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Choose over 500,000 public roles
Contest between political parties
Winner-take-all – the person with the most votes wins (don’t need over 50%) FPTP Plurality Single-member districts –
one rep per district Third parties can’t break in
General Campaign Consulting Services Kaufman Campaigns provides a broad range of consulting and
political campaign services to clients throughout California. Strategic Planning and Game Plan Development Preparing Initiatives for the Ballot Message Development Radio and Television Advertising Targeted Mail Graphic and Web Design Grassroots Organizing Day-to-Day Campaign Operations Community Outreach Earned Media Polling/Surveys/Focus Groups Opposition Research Budget Planning
About 600 professional consultants were paid $1.78 billion for 2003-2004 political campaign work.
Media consultants, who handle advertising and give strategic advice, received 67 percent of all money spent — roughly $1.2 billion.
Direct mail consultants had the second-largest amount, nearly $298 million (17 percent of all spending).
Fundraising consultants cost candidates at least $59 million.
Senate
Type of Candidate
Total Raised
Numberof Cands
Avg Raised
Incumbent $334,267,117 31 $10,782,810
Challenger $129,216,714 152 $850,110
Open Seat $320,654,677 123 $2,606,949
Grand Total $784,138,508 306 $2,562,544
HouseHouse
House
Type of Candidate
Total Raised
Numberof Cands
Avg Raised
Incumbent $573,039,403 420 $1,364,380
Challenger $256,712,705 1,108 $231,690
Open Seat $141,768,027 356 $398,225
Grand Total $971,520,135 1,884 $515,669
"Since 1914, incumbent U.S. senators running for reelection have won about 78 percent of the time,"
A. Sorcerer’s StoneB. Prisoner of AzkabanC. Goblet of FireD. Order of the PhoenixE. Half-Blood Prince
More people vote in general elections. In 2004, 50% of people voted in general elections versus 25% in the primaries.
Why?More ideological
CONGRESS
Congress communicates with their constituents more directly, often personally,
Congress reps can deny responsibility and blame problems on other reps or President
Less turnout
PRESIDENT
while President relies on media
More turnout
MoneyDescription TotalAdministrative (salaries, benefits, utilities, taxes, etc)
$434,000,000
Media (cost of advertising and media production including tv, print, radio, and internet ads)
$359,000,000
Campaign expenses (consultation, polling, promotional material, etc)
$154,000,000
Fundraising (events, telemarketing, mailings, etc.)
$92,000,000
Contributions (Contributions from the committee to federal and non-federal parties)
$34,000,000
Other (Miscellaneous including donations and loan payments.
$25,000,000
The Center for Responsive politics calculated how the money is spent:
Cater to distrust by public of federal gov. “Run against Congress, not for it.”
Sophomore surgeEach Senator has 40 aides