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8/12/2019 90985740 Final Ready to Eat
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A
PROJECT REPORT
ON
READY TO EAT FOOD INDUSTRY
SUBMITTED TO: SUBMITTED BY:
PROF. S. C. REDDY ANAND ASODIYA (06)
Director, SPIMCS ME!U" ANOJIYA (#$)
MANIS! PARMAR ($$)
D!ARA T!AER (%%&)
S. K. PATEL INSTITUTE OF MANAGEMENT & COMPUTER STUDIES,
GANDHINGAR-23
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ACNO'"EDEMENT
At the very outset of this report with all our due respect and regards we take this
privilege to extend our sincere thanks to all those who helped us during ourproject.
We are highly grateful to our director Pro. S. C. Re**+ who gave us the
opportunity to carry our project as a part of MRIS course in REA! "# EA"
$## industry. Indeed this project has really enhanced our knowledge in the
field of REA! "# EA" $## Industry.
We are also thankful to Pro. Prti- Pr/ and our institute S%&IM'S.
(astly we want to thank all the people who gave their support directly or indirectly
to )ake this project successful.
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E1ECUTI2E SUMMARY
We Indians are extre)ely fussy a*out the food we eat+ and hate to co)pro)ise
on taste and ,uality. So+ we like our vegeta*les with the sa)e taste for yearstogether+ perhaps just like it was in our childhood+ which put in other words
)eans that+ for us+ there-s no su*stitute for ho)e)ade food. ut have we ever
given a thought to how )uch ti)e we spend in cooking/ 0ow )any toils go
*ehind the exotic fares that a wo)an prepares for her fa)ily/ Innu)era*le hours
are spent on every )outh1watering dish. 'utting this+ chopping that+ roasting+
grinding+ frying2. Etc.3 'ooking is indeed a full ti)e occupation. ut today-s
wo)an+ with so )any de)ands on her ti)e+ si)ply cannot afford to spend a
whole day in the kitchen. At the sa)e ti)e+ in no way is she willing to su*stitute
her ways+ for the fear that ,uality and taste )ay *e co)pro)ised.
4ow people have discovered the joys of a si)pler+ faster and fun way of cooking
traditional Indian food. As nuclear fa)ilies proliferate in ur*an India+ the ready1
to1eat )arket is set to grow. It-s a food revolution that-s *een a long ti)e co)ing.
As dou*le1inco)e nuclear fa)ilies *eco)e the nor) in ur*an India+ everyone
who is anyone in the food *usiness has *een eyeing the ready1to1eat food sector
with considera*le hunger.
"op food co)panies say the )arket is currently worth around Rs 56 crore in
India *ut they confidently predict it will grow to around Rs 766 crore in the next
one or two years. So there is a great future for food co)panies in India.
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TAB"E OF CONTENTS
8. I4"R#9'"I#4222222222222222222222..222..8
7. RESEAR'0 ME"0##(#:!22222222222222222.......7
;. I4IA4 $## I49S"R!2222222222222222222..2.E:E"A(E S#9& C9(% 8%g
? A! '#R4 D S&RI4: #4I#4 S#9& C9(%8kg
&.3 ITC 7 AAS!IR2AAD
AAS!IR2AAD READYMEA"S
I"' $oods launched a range of Ready1
"o1Eat dishes under the AashirvaadReadyMeals la*el+ in 0ydera*ad+ on
75th Lune 766;. "he range now
co)prises nine dishes and two 'o)*o
packs. "he dishes on offer currently are
Raj)a Masala+ 4av Ratan %ur)a+ al Makhani+ Aloo Mutter+ &alak &aneer+
&indi 'hana+ &av haji+ Mutter &aneer and !ellow al "adka. Raj)a Masala D
as)ati Rice and !ellow al "adka D as)ati Rice are availa*le in 'o)*o
packs.
"he ishes are priced *etween Rs. ;6Q1 to Rs.
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"he need of frontline )ilitary soldiers for light *ut nutritious food+ with an assured
long shelf life was the i)pulse and the inspiration for the develop)ent and fine1
tuning of the retorting process.
Retorting technology was used *y the 9S in its Apollo Space )issions. "oday it
is the )ainstay of 9S )ilitary rations. Retorting is also widely used in packaged
foods in Lapan and Europe.
"he efficacy and effectiveness of the retorting process depends on the
sterilisation process and the retorting pouch.
STERI"ISATION PROCESS
"he sterilisation process ensures the sta*ility of the Ready1to1Eat foods in retort
pouches+ on the shelf and at roo) te)perature. "he application of sterilisation
technology co)pletely destroys all potentially har)ful )icro1organis)s+ there*y
)aking sure that the food product has a very long shelf life. 0owever+ in the
current co))ercial context+ the shelf life is li)ited to one year.
RETORT POUC!ES
Retort pouches are flexi*le packages )ade fro) )ulti1layered plastic fil)s+ with
or without alu)inu) foil as one of the layers. "heir )ost i)portant feature is that
they are )ade of heat1resistant plastics+ unlike the usual flexi*le pouches. "his
)akes the retort pouches uni,uely suita*le for the processing of their food
contents at te)peratures around 876 degrees 'elsius. "hat is the kind of
a)*ient te)perature prevalent in the ther)al sterilisation of foods.
"he ;1ply la)inate consisting of &E"Q Al oil Q && is the )ost co))on )aterial
used in retort pouches and is the only one used in India. I"' uses
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shelf life of )ore than one year. "he 4ylon layer provides strength to the pouch+
reassuring additional shelf life. "he inner)ost layer of &olypropylene provides
the critical seal integrity+ flexi*ility+ strength and taste and odour co)pati*ility with
a variety of food products.
Aashirvaad ReadyMeals is currently availa*le across all )ajor cities like elhi+
Mu)*ai+ %olkata+ angalore+ 0ydera*ad+ 'hennai+ &une+ Ah)eda*ad+ 4agpur+
&atna+ :uwahati+ and >ishakhapatna). All grocery stores selling ready1to1eat
products stock Aashirvaad ReadyMeals-.
&.# SATNAM O2ERSEAS
!EAR E>E4"S 8B 1 Satna) #verseas (i)ted was incorporated on 7?th Luly
as a private (i)ited co)pany with the Registrar of co)panies elhi and
0arayana at 4ew elhi under the Indian 'o)panies Act+ 85? with the )ain
o*ject to )anufacture and export rice. It was converted into a pu*lic li)ited
co)pany on th ece)*er+ 87.
1 Satna) #verseas (i)ited has *ee) pro)oted *y the Arora fa)ily fro)A)ritsar. Sri Lugal %ishore Arora+ Sri Satna) Arora and Sri :urna) Arora are
the )ain pro)oters of the 'o)pany.
1 "he 'o)pany is an associate of the Satna) #verseas :roup+ which is known
for its present in Rice "rade since 8=.
8< 1 "he 'o)pany ca)e out with a pu*lic issue of
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1 "he co)pany issued
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2ISION 8 MISSION
Satna) #verseas to e)erge as the *est pre)iu) food co)pany+ ena*ling
people to savour the flavours of India+ glo*ally
T "o achieve glo*al standards of excellence in our operations with focus on
consu)er satisfaction Qdelight+ providing consu)ers the flavour of India-J
T "o set up high standards of leadership+ ,uality and productivity.
T "o develop a well knit hu)an resources policy and culture which )otivates
e)ployees to contri*ute their *est towards achieve)ent of organisational
o*jectivesJ and
T "o function as a responsi*le corporate citiFen and help enrich the ,uality of life
of the co))unity and work towards sustaina*le develop)ent.
"o harvest nature-s finest products+ process the) using the *est technology and
)ake the) availa*le across the glo*e.
"he )ission enco)passes the three core virtues that drive the co)pany @
T 0igh1,uality products
T "he finest technology
T :lo*al availa*ility
NET'OR OF SATNAM
A ,uality product has little value if it does not reach its consu)er. It is with this in
)ind Satna) #verseas has developed an extensive distri*ution network that
covers not only India+ *ut also a significant chunk of the international )arket.
#ver the years+ Satna) #verseas has e)erged as a key player in the glo*al
)arket of Indian agro products. "he co)pany is recognised as a leading supplier
of pre)iu) ,uality as)ati rice. In the last few years+ the co)pany has )ade
exceptional efforts to encourage sale of *as)ati rice under its flagship U%ohinoorV
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in the overseas )arket. And+ we have )et with considera*le success on this
front.
We have now penetrated glo*al frontiers and esta*lished ourselves as a leading
player in the as)ati rice )arket glo*ally. "oday+ U%ohinoorV+ is visi*le in the
retail counters in a nu)*er of countries like 9.S.A.+ 9.%.+ 'anada+ $rance+ Saudi
Ara*ia+ %uwait+ 9nited Ara* E)irates+ etc.
In India+ the co)pany has )ore than a hundred distri*utors+
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&.& TASTY BITES EATAB"ES "IMITED
"asty ite Eata*les (td C"E( was incorporated in 8B5. Apart fro) ready to
serve food+ the other *usiness of "E( includes processing of vegeta*les+ lease
of cold storage facilities and food services *usiness. "he co)panys plant is
located at %hutao and handgao C &une. "he co)pany currently derives =6 per
cent of its inco)e through exports. "E( launched ready1to1serve food products
in India in 86+ *ut was unsuccessful. Efforts to develop an export )arket or
colla*oration with international )ajors like &epsi also failed. In 8
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R"E products exported fro) India are )ostly consu)ed in 9%+ Europe+ 9SA+
and Ara* countries. With the advanced food preservation technology the
chances of preserving food for longer ti)e is increasing day *y day. Still the stuff
inside the ready1to1eat packs re)ain nutritious and hygiene for a certain period
only. So it is highly essential to enhance the ,uality to co)pete in the glo*al
)arket. "hough we produce *etter ,uality food products+ we fail to co)pete in
the glo*al )arket due to i)proper packaging as per international nor)s. Guality
is of para)ount i)portance for the growth of the R"E foods *usiness in India.
&oor hygiene in the preparation and sale of street foods is a continuing pro*le)@
$ood ,uality i)prove)ent )ust *egin at far) level and )ust *e regarded as an
indispensa*le ele)ent of the glo*al approach to i)proving the post1harvest
syste).
"hough the de)and for the ready1to1eat products is increasing in the glo*al
)arket+ the supply is still not satisfactory. Lust to given an exa)ple+ there are
)ore than 566 units in the 'ity of (ondon+ which are into ready to eat foods.
Exports as well as the do)estic )arket offer a vast scope for the Indian
producers to excel in this sector. "he success of ready1to1eat is do)inated *y the
fact that the )arket is decades away fro) )aturity and therefore can look
forward to continued strong growth over a long period of ti)e.
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6. PRESS REPORT ON RTE FOOD: SEPTEMBER 30,300#,
BUSINESS STANDARD
As nuclear fa)ilies proliferate in ur*an India+ the ready1to1eat )arket is set togrow+ says Sou)ik Sen
It-s a food revolution that-s *een a long ti)e co)ing. As dou*le1inco)e nuclear
fa)ilies *eco)e the nor) in ur*an India+ everyone who is anyone in the food
*usiness has *een eyeing the ready1to1eat food sector with considera*le hunger.
"he result@ new )enus that include everything fro) &unja*i kadhi pakora in a
can to pure vegetarian navratan kor)as in hi1tech retort pouches.
ut it has *een tougher to cook up a stor) in the Indian )arket than anyone
expected. Indians proved re)arka*ly attached to freshly cooked )eals.
4evertheless+ ti)es )ay *e changing. "op food co)panies say the )arket is
currently worth around Rs 56 crore *ut they confidently predict it will grow to
around Rs 766 crore in the next one or two years.
"ake a look at ITC Foo*/+ which started turning out dishes for the top end of the
)arket with its pricey %itchens of India range.
I"' won praise for its offerings and showed they could get the flavours right. ut
at Rs 856 for a
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"he 7B5 g) pouches called the Aashirvaad range sell for *etween Rs ;5
and Rs
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Says Suresh@ OWe are already present across ?6 cities in India+ and *y 7665
hope to control around ;5 per cent of the Rs 766 crore )arket.O
ut M"R also has greater a)*itions and hopes to )ake it to dining ta*les around
the world. It has sales and distri*utions tea)s in 4orth A)erica+ Australia+ West
Asia and South East Asia.
At another end of the country there-s St;- O=er/e/+ one of India-s largest
exporters of *as)ati rice under the flagship %ohinoor *rand which is also hoping
to )ake a *ig )eal fro) the ready1to1eat *usiness.
It has introduced heat1and1eat curries and lentils with a distinctly north Indian
flavour+ including &eshawari dal+ %ash)iri raj)a+ and A)ritsari chole. Also
co)ing fro) the kitchen are other northern specialities like sarson ka saag and
aloo palak. Research is underway to develop ready1to1eat paneer curries and
pav *haji very soon.
OEach of these preparations follows traditional recipes+O says general )anager+
Rajesh "rikha.
O'usto)ers just need to heat for two1to1three )inutes in a )icrowave or *oiling
water and eat.O A single pack priced at Rs
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0ow *ig is the ready1to1eat )arket and is it poised for a ,uantu) leap/ "rikha
*elieves the )arket is poised for an explosive ju)p and that it will triple in the
next one year.
Says "rikha@ OAccording to our internal esti)ates+ the do)estic )arket for ready1
to1eats is Rs 56 crore plus and is expected to grow three ti)es *y the end of
766
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"asty ites was taken over and restructured *y 9S )ultinational &referred in
8B. It registered a profit two years later.
"he Rs 76 crore export1driven co)pany+ CB6 per cent of its earnings co)e fro)
exports has successfully tapped )arkets in Ah)eda*ad+ aroda+ Surat+
Mu)*ai+ &une+ angalore+ 'hennai and 0ydera*ad.
"he co)pany now plans to expand *y entering the northern )arkets
aggressively. "asty ites offers nine curries and six south Indian ready1to1eat
dishes like avil and pongal.
Also+ it recently launched a range of ready1to1cook CR"' curry pastes. "asty
ites also has another range of ready1to1eat )eals that it )akes for the Indian
Ar)y which co)e along with plastic plates.
Inevita*ly+ Indian flavours do)inate the ready1to1eat )arket. ut one of the
earliest players was Indo14issin foods+ a su*sidiary of Lapan-s 4issin $oods
which has *een selling instant cup noodles since 88. "he B6 gra) cup+ in
chicken+ vegeta*le and )asala flavours+ is priced at Rs 76.
espite the presence of high1profile *rands+ Indo14issin-s :eneral Manager R >
% La)es says the co)pany sells around ?.5 lakh cups every year+ giving hi) a
*illing of Rs 8.; crore annually.
OWe have *een consistently growing at 77 per cent annually+O he says. ut I-)
sure with the )arket ready to explode+ that nu)*er will only go north.O
Ar)ed with a Rs 5.5 crore *udget+ cup1o1noodle advertise)ents are currently
*eing aired on television channels.
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Indo14issin has also actively targeted school children *y sponsoring ,uiF
sessions and conducting sa)pling sessions at various schools.
"he co)pany is also a*out to launch a su*1*rand in the ready1to1eat cup1noodle
seg)ent targeted specifically at kids.
ut will the year1on1year 866 per cent growth that all players are so opti)istic
a*out actually happen/O Most analysts *elieve the food co)panies aren-t *eing
overly opti)istic.
Says 4arayanaswa)y+ executive director+ Indica Research@ O"he increased
penetration of )icrowave ovens will need software- to drive the hardware-.
Ready1to1eats will find the perfect )atch in the upwardly )o*ile Indian kitchen.O
O'onvenience is a pri)e factor+ *ut other factors like increased spending on food
*y city couples are also i)portant+ says 0e)endra Mathur+ senior )anager+ food
and agri1*usiness+ Ra*o India.
A*road+ the convenience foods industry has grown to gigantic proportions. And
Indians too could *e developing a healthy appetite for )eals fro) a can or a
pouch.
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$. DATA ANA"YSIS 8 INTERPRETATION
0ere we have used statistical techni,ues for analysis. We haveanalysed data to
deter)ine the factors affecting the purchase decision of Ready to Eat $ood and
to understand the consu)ption pattern of Ready to Eat $ood.
8 In which kind of fa)ily do you live/
X Y Loint fa)ily
X Y 4uclear fa)ily
X Y (ive alone
F,-i:+ T+>e
76N
55N
75N
Loint
4uclear
(ive Alone
locations for our survey were Ah)eda*ad and :andhinagar. :enerally )ost ofthe people in :ujarat live in nuclear fa)ily. >ery few people+ whose native are
not Ah)eda*ad D :andhinagar and doing jo* or *usiness here+ live alone.
7 o you use or consu)e REA! "# EA" food products/
X Y !es
X Y 4o
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U/er/
;5N
?5N
!es
4o
fro) the a*ove pie chart that around ?5N people do not use Ready to eat food
and ;5N people do not use or consu)e it. "here are )any reasons why very few
people consuk)e R"E food. "hey )ight *e less awareness+ less relia*ility+
higher price or no re,uire)ent of such products.
FOLLOWING FOUR QUESTIONS ARE FOR USERS OR BUYERS OF READY
TO EAT FOOD
; Why do you consu)e ready to eat food products/
X Y 4eed.
X Y "aste.
X Y Relia*ility. X Y &rice.
X Y $reshness.
X Y Guality.
Re,/o; )or B9+i;?
?;N87N
86N
6N
5N
86N 4eed
"aste
Relia*ility
&rice
$reshness
Guality
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We can see fro) the pie chart that one of the )ost i)portant reason to
purchase R"E food is the re,uire)ent. If a person lives alone and do not get the
enough ti)e to cook food than and than he or she will go for it. And )ost of the
users co)e under this category. "hey need the ready to eat food products. And
so)e of the people like the taste of it that is why they use it.
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B9+i;? >erio*
B6N
85N
5N
6N815 ti)es
5186 ti)es
86185 ti)es
Z85 ti)es
Most of the users consu)e R"E food for 815 ti)es in a )onth. It )eans today
also )any people like to eat ho)e )ade food and restaurant-s food.
d 0ow do you find the product/
X Y >ery good
X Y :ood
X Y Average
X Y ad
X Y >ery *ad
49,:it+
75N
;6N
;5N
=N ;N >ery :ood
:ood
Average
.ad
>ery .ad
#ut of 866 users+ ;5 users rate the R"E products average. It )eans if the
co)panies i)prove the ,uality and taste+ the )arket for the R"E can expand or
increase.
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FOLLOWING TWO QUESTIONS ARE FOR NON-USERS OR BUYERS
a Which factors do affect for not consu)ing REA! "# EA" food/
X Y 4o need
X Y "aste
X Y Relia*ility
X Y &rice
X Y $reshness
X Y Guality
Pro@:e-
5
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'i::i;? To B9+
57N
;6N
8BN
!es4o
'ant Say
when we ask respondents that if your particular pro*le)s regarding R"E food
like high price+ poor ,uality etc.+ will you purchase it/ And )ost of the) were
agreed to purchase it.
$inally it can *e said fro) a*ove analysis that people who are un)arried+ who
live alone and the fa)ily in which *oth hus*and D wife do the jo* consu)e
Ready to Eat food. Still R"E food )akers need to do lot pro)otion to )ake
people aware a*out their products and to penetrate the )arket they also have to
reduce the price of their product.
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. SUESTIONS
As awareness of R"E food is less+ food co)panies should increase their
pro)otional activities.
$ood co)panies should organiFe a food festival events in different cities to
attract new custo)ers
$ood co)panies concentrate )ore on nuclear fa)ily *ut along with they
should also concentrate on people who live alone.
$ood co)panies should try to reduce the cost of R"E food.
"hough the de)and for the ready1to1eat products is increasing in the glo*al
)arket+ the supply is still not satisfactory. So food co)panies should
increase their production capacity.
Guality is of para)ount i)portance for the growth of the R"E foods *usiness
in India. So each food co)pany should concentrate on ,uality i)prove)ent
of R"E food.
&ackaging is also i)portant for R"E food to keep the food hygienic. $ood
co)panies )ust follow the international nor)s for packaging.
$ood co)panies should explore the new avenues for )arketing anddistri*ution of R"E food.
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ANNE1TURES
QUESTIONNAIRE
Respected SirQMada)+We+ the students of S. . PATE" INSTITUTE OF MMT. 8 COMPUTER
STUDIES, AND!INAARare conducting a research on REA! "# EA" $##)arket. We re,uest you to provide infor)ation re,uired in the ,uestionnaire.
[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[
8. In which kind of fa)ily do you live/X Y Loint fa)ilyX Y 4uclear fa)ilyX Y (ive alone
7. o you use or consu)e REA! "# EA" food products/X Y !esX Y 4o
3. If yes+ FOR USERS OF READY TO EAT FOOD a Why do you consu)e ready to eat food products/
X Y 4eed. X Y "aste. X Y Relia*ility. X Y &rice. X Y $reshness. X Y Guality.
* Which co)pany-s REA! "# EA" food product do you consu)e/
X Y I"'. X Y M"R. X Y Satna) #verseas. X Y "asty ites.
c 0ow )any ti)es do you consu)e REA! "# EA" food in a )onth/ X Y 815 ti)es X Y 5186 ti)es X Y 86185 ti)es X Y More than 85 ti)es
d 0ow do you find the product/
X Y >ery good X Y :ood X Y Average X Y ad X Y >ery *ad
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e Any suggestion for Ready to Eat food products. [[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[
[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[
4. If no+ FOR NONUSERS OF READY TO EAT FOOD
a Which factors do affect for not consu)ing REA! "# EA" food/ X Y 4o need.
X Y "aste. X Y Relia*ility. X Y &rice. X Y $reshness. X Y Guality.
* Will you consu)e REA! "# EA" $## products in the future+ if the
pro*le)s are solved/X Y !esX Y 4oX Y 'an-t say
c Any suggestions for Ready to Eat food [[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[
[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[
PERSONA" DETAI"S:
4a)e@ [[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[
Age@ [[[[[[[[[[[[[[Sex@ [[[[[[[[[[[ #ccupation@ [[[[[[[[[[[[[[[[[
Inco)e@ [[[[[[[[[[[[[[[[[[[[[[[ Marital status@ [[[[[[[[[[[[[[[[[[[
Thank Y!
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BIB"IORAP!Y
'EBSITES:
www.indiainfoline.co)
www.agriwatch.co)
www.satna)overseas.co)
www.itcportel.co)
MAAINES:
I'$AI journal of Marketing Manage)ent
&I"'0
NE'SPAPERS:
Econo)ics "IMES
usiness Standard