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Study of Distribution &

Logistics on Big Bazaar

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Retailing in India

The Indian retail industry accounts for10% of GDP and 8% of employment.

India is being touted as the next big retail

destination with an average three yearcompounded annual growth rate of46.64%.

The Indian economy is poised to take thethird position in the world in terms ofPurchasing Power Parity by the year 2010.

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The Indian Retail Market is a Rs.1,200,000million market as per the Images IndiaRetail Report 2007.

Organized Retail market is zooming aheadwith an annual growth rate of 30%

The country will have over 300 mallstranslating to over 100 million sq.ft. inavailable mall space by the end of 2007.

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Recent trends

Retailing in India is witnessinga huge revamping exercise ascan be seen in the graph

India is rated the fifth mostattractive emerging retail

market: a potential goldmine. Estimated to be US$ 200

billion, of which organizedretailing (i.e. modern trade)makes up 3 percent or US$ 6.4billion

As per a report by KPMG theannual growth of departmentstores is estimated at 24%

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Mission & Vision

Future Group shall deliver Everything,everywhere, everytime for every IndianConsumer in the most profitable manner.

We share the vision and belief that ourcustomers and stakeholders shall be

served only by creating and executingfuture scenarios in the consumption spaceleading to economic development

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Introduction to Big Bazaar

A chain of shopping malls in India currentlywith 31 outlet owned by Kishore BiyanisPantaloon Group.

Big bazaar is not just another hypermarket. Provides the best products at the best price.

Reflect the look and feel of Indian bazaars at

their modern outlets .All over India, Big Bazaar attracts a few

thousand customers on any regular day.

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Target Audience

Big Bazaar targets higher and upper middleclass customers .

The large and growing young workingpopulation is a preferred customer segment .

Big Bazaar specifically targets workingwomen and home makers who are theprimary decision makers.

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Different elements of retail mix

Merchandise assortment

Location Price

Visual merchandising

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Retail-mix contd.

Store atmosphere

Customer service Advertising

Promotion

Personal selling

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Internal Attributes

Envelope

Internal layout

Methods of display

Visual merchandising

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Distribution

Distribution is one of the 4 aspects ofmarketing.

Traditionally, distribution has beenseen as dealing with how to get theproduct or service to the customer

Distribution is done by distributor whois is the middleman between themanufacturer and retailer

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Logistics

Logistics is the art and science of managing andcontrolling the flow of goods , energy,information and other resources like products,services and people from the source of

production to the marketplace. Its Important to have professional logistical

support The operating responsibility of logistics is the

geographical repositioning of raw materials,work in process and finished inventories whererequired at the lowest cost possible.

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Supply Chain

Asupply chain, is a coordinated system oforganizations, people, activities, information andresources involved in moving a product or

service in physical or virtual manner fromsupplier to customer

Supply chain activities transform raw materialsand components into a finished product that is

delivered to the end customer.

http://en.wikipedia.org/wiki/Raw_materialhttp://en.wikipedia.org/wiki/Raw_material

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Supply chain management

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Promotion

Low prices on Wednesday

Concept of Big Day

Promotional offers

School Jao Khushi Khushi

Khushi Ki Barsaat

Happy Fathers Day

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Thank you